In the first three weeks of broadcasting, six episodes of "If You Are Honest, Do Not Disturb" have been broadcast for six weeks, and it has become a super high and many topics, and it has become popular. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The marriage and blind date program launched by Lizhi Satellite TV attracted a large number of viewers to watch and discuss, and it naturally became the leader of similar programs in China. Many TV stations began to learn from the experience and prepared to revise their own programs to clone the success of "If You Are Honest, Do Not Disturb".

Marriage and blind date programs have a second spring, just around the corner.

There are even rumors that Mango Satellite TV, which is based on entertainment, is ready to use "If You Are Honest, Do Not Disturb" as a sample to recreate a new marriage and blind date program.

Marriage and blind date programs?

Hehe.

Anyone who knows a little bit can see that "If You Are Honest, Do Not Disturb" is actually a topical show with the slogan of blind date.

The hottest thing is not the blind date, but the hot topics in each episode of the show through the humorous words of the host, the sharp words of the commentators, the surprise of the male guests, and the novelty of the female guests.

In essence, it's a special topic show, is it good!

Actually, it's normal.

Just like Mango Satellite TV's ace program and "Super Girl", which led the talent show to the top, it is also inseparable from the topic of high popularity.

There is no topic for a show...... So what hype?

Back then, when "Super Girl" was first launched, the ratings were once dismal at less than 0.5%.

Why did it suddenly explode?

Because of the named dairy company, more than 100 million yuan has been smashed!

In the words of the marketing company, as long as there is money, Nima is a dog and can be hyped into a dragon.

"Supergirl" has sufficient funds, and with various topics, it instantly became popular all over the country.

"Insincerity" is underfunded and can only be made up for with topics, so there are so many topics in this show that it is not an exaggeration to call it a topic show.

There is never a shortage of sharp-eyed righteous people in the world, who pointed out the essence of "If You Are Honest, Do Not Disturb" and attacked it.

But Litchi Satellite TV and Mengren Film and Television don't care.

What TV stations are interested in is the ratings, the huge advertising investment brought by high ratings, and the annual advertising revenue of the station, and "If You Are Honest, Do Not Disturb" is obviously a high-quality product.

What Mengren Film and Television values is that in addition to the profit sharing brought by "If You Are Honest, Do Not Disturb", there is also the premiere of "Soldier Assault".

However, when Litchi Satellite TV happily agreed to buy the premiere rights of "Soldier Assault" at a price of 180,000 yuan for a single episode, and jointly premiered it with Dolphin Satellite TV and Yanjing Satellite TV, Mai Xiaoyu did not stop moving forward.

"Wheat, you mean, you plan to broadcast "Soldier Assault" on the video website at the same time?" Liu Xiaoli sat in her office, looked at Mai Xiaoyu and asked in surprise.

"It's not a simultaneous broadcast, it's a few hours later. ”

The four-star simulcast of "Soldier Assault" is definitely hopeless.

Meng Ren has contacted many satellite TVs, and the other party's attitude is the same as CCTV, and he is not optimistic.

Actors are not big names, actresses are not at all, there is no commercial selling point, and there is a lack of ratings appeal.

are all old drivers, and the problems that CCTV can see can also be seen by other satellite TVs.

The price of 180,000 yuan for a single episode is not high for first- and second-tier satellite TV, and it is not cheap for third, fourth, fifth and sixth-tier satellite TV.

The key is that TV stations not only look at the price when buying dramas, but also evaluate the ratings after the show is broadcast.

The ratings are not guaranteed, why buy them?

No one wants two thousand in a single episode!

In the view of satellite TV in those remote provinces where funds are not abundant, it is better to buy the rebroadcast of "Fairy Sword" a few years ago, and strive for ratings with the current fame of Hu Ji and Sissi, and the advertising revenue is mostly higher than that of "Soldier Assault".

Dolphin Satellite TV, Yanjing Satellite TV and Litchi Satellite TV, the purchase of the premiere rights of "Soldier Assault" was not because they were optimistic about this drama, but because of the face of cute people and the introduction of human relationships.

Mai Xiaoyu remembered what kind of embarrassment he experienced after the broadcast of "Soldier Assault" in his dream, and in order to avoid that embarrassment from happening in reality, he decided to change the online broadcast mode of this drama!

At present, Huaxia's video website player is still in the stage of burning money, attracting users to watch and increasing user access through the free model.

Movies can only be broadcast online after a period of time after the theaters are fully offline, and TV dramas can only be broadcast after the first round of broadcasts, and if you want to be cheaper, then wait for the end of the second round of broadcasts.

In addition to the advertising space of the video website, there are also advertisements ranging from 15 seconds to 30 seconds before the broadcast of film and television variety shows.

However, compared with the large-scale burning of video websites, the profit of advertising placement is still a drop in the bucket for the time being, mainly relying on plug-in bundling to replenish blood.

Mai Xiaoyu's plan is that "Soldier Assault" will basically be broadcast simultaneously on TV stations and video websites in the first round.

To put it simply, episodes 1-3 of "Soldier Assault" will be broadcast in prime time at night on the TV station, and after 0:00 that night, the video website can be uploaded and broadcast, and the difference between the TV station and the Internet is only two or three hours.

Liu Xiaoli pondered for a moment: "Is this okay?"

"Why can't you? Aunt Liu, haven't you noticed that "Meteor Garden" and "Bright Sword" have a high online hit rate?"

"I see what you mean. Now that the Internet is becoming more and more developed, the scale of young people who choose to watch dramas online is expanding, and a new viewing group is gradually formed, which is separated from the traditional viewing group that stays in front of the TV. My concern is that this will lead to a diversion of viewers when the TV premieres and affect viewership. ”

"There will be a lot of impact, but I don't think it will be too big. If the TV series is attractive enough, it may actually help to increase the ratings of the TV station. ”

Will it?

Liu Xiaoli is not sure, but she still has a concern: "Will the TV station agree?"

"When we finalize the video site, we'll talk to them again. If they don't agree, the price of a single episode can be appropriately reduced by 510,000, it doesn't matter. ”

It really doesn't matter.

Even if the price of a single episode is lowered by 10,000, the 30 episodes of "Soldier Assault" are only 300,000, and the online premiere right in Mai Xiaoyu's heart is priced at - 150,000!

In addition, he judged that although the three satellite TVs may question the approach of cute people, they will reduce the price...... Probably not.

Because of the sale of "Soldier Assault" this time, the three TV stations are all through the channels of human relations.

How many people will ruin one of their connections in order to save so much money for the public?

It's easy to say that the problem lies in the video website.

A single episode is 150,000, and 30 episodes are 4.5 million...... It's not like this to be rich!

A number of video network companies that have cooperated and have not cooperated have received calls from cute people, and then successively rejected cute people euphemistically, with different excuses.

Some say that the company has just launched a new project recently, and the company's funds are tight; some say that the company's operating conditions are not good, and there is no time to take care of other things; some say that there is no such precedent in the industry and dare not be the first to eat crabs; and there are also those who are seriously short of money recently and are pulling venture capital everywhere, and they will consider it when they get the venture capital......

Even though there are thousands of reasons, in the final analysis, there are still two words: too expensive!

The main policy of video network companies in the cash-burning stage is to buy as many domestic and foreign film and television drama copyrights as possible at the lowest possible price to fill their own film source library.

In this way, we can attract more netizens, increase traffic, cultivate loyal audiences, and prepare for the next step of development.

For example, in addition to its own technical advantages, the number of website visits, player downloads, and program clicks are all important indicators.

4.5 million is a lot of money, and you can buy a lot of domestic and foreign film and television drama copyrights.

Take out so much money and use it to buy a TV series, how brain-dead does it take to do it?

As for the basic realization of synchronous broadcasting with TV stations, it is expected to compete with TV stations for viewership groups...... There are so many companies that are tempted, but thinking about the cast and price of "Soldier Assault", they have all given up.

Therefore, the reply that the cute person got was all a rejection.

"Mr. Mai, the above is the reply of all video network companies. ”

Yu Ping collected and sorted out the information fed back by the employees, reported it to Mai Xiaoyu, and looked at him worriedly.

Mai Xiaoyu smiled: "Why are you sad and broke up with your boyfriend?"

"Mr. Mai, you are still in the mood to laugh. The video network companies have all refused, what now?"

"Hehe, give me a copy of the information of the company that is pulling venture capital. ”

"Okay, okay, go now. ”

Yu Ping is a very qualified assistant, and it didn't take long to sort out the detailed information and hand it over to Mai Xiaoyu.

Storm Video!

Founded in 2003, it is committed to providing Internet users with the most simple and convenient Internet audio and video playback solutions.

The fist product Storm Audio-Visual Player, after it came out in 03, took less than 1 year to become popular on the Internet.

In 04, the server could not support the huge traffic, and the cost problem became a problem, so I had to seek cooperation with plug-in manufacturers in desperation.

By this year, the number of downloads of the Storm Video Player has accumulated tens of millions, and it has the reputation of "the preferred software for installations with more than 10 million downloads".

But for some reason, Storm Video had a disagreement with the cooperative plug-in manufacturer, and finally collapsed, and is currently seeking venture capital......

Smoking a cigarette, Mai Xiaoyu quietly finished reading the information of the storm video, extinguished the cigarette butt and closed his eyes, and leaned on the back of the chair to draw a circle on the armrest with his index finger.

Ten minutes later, he opened his eyes and called Yu Ping in: "Contact the boss of this company, and I will visit him in their company tomorrow afternoon." ”

……

Zhou Jun, the developer of Storm Audio, is also the founder of the company.

The 33-year-old majored in chemical engineering in college, and was madly obsessed with programming during his studies, and was self-taught.

After graduation, he gave up his major and became a professional programmer, and after a few years of work, he chose to go to the sea to do business, from a computer dealer, to the developer of Storm Audio-Visual Player, and founded Storm Audio-Visual Company in Yanjing.

It was quite strange to learn that the boss of Mengren Film and Television intended to visit.

He knows about Mengren Film and Television, and he has also purchased the online broadcast rights of dramas such as "Pink Girl", "Fairy Sword", and "Full House of Romance" at a lower price.

In the second half of last year, they didn't buy the phenomenal TV series "Bright Sword" and "Meteor Garden". Two competitors bought out the exclusive rights to the network at a high price, and then planted a 30-second ad in front of each episode.

One has 30 episodes, one has 20 episodes, and the number of clicks is high, and he is greedy for this advertising fee.

Don't look at the installed capacity of the storm video player exceeds 10 million, but the company's scale and strength are very average, and it is completely incomparable with Mengren Film and Television.

The cute boss came to visit...... What could it be?

Sell their company's Soldier Assault?

Hehe, if our company can come up with such a large amount of money now, why look around for venture capital?

Zhou Jun couldn't figure it out, but the cute boss made a special visit, and he still gave enough respect and greeted him at the door of the company in person.

However, when he saw Mai Xiaoyu, he was stunned.

Isn't the CEO of Mengren Film and Television Liu Xiaoli?

Who is this young man?

Mai Xiaoyu is also looking at him storm the audio-visual company.

The place is not big, there are not many employees, the environment is simple, and the office equipment is average......

This is the general manager's office, it doesn't matter if it's simple decoration, but how can it give people a feeling of dirty mess?

The two had their own thoughts, and they forgot the etiquette they should have when they met each other for the first time.

It wasn't until Mai Xiaoyu took Yu Ping to the office accompanied by Zhou Jun that Mai Xiaoyu made an overall judgment on the storm video through the office environment and the state of the employees, and then took out his business card and handed it to Zhou Jun with both hands.

Business cards are simple.

Cute people film and television.

Mai Xiaoyu.

Zhou Jun took the business card with both hands, and he knew very well what was hidden behind the simplicity.

It's just that he can't accept it for a while.

"Who are you?"

"This is our Mr. Mai. Yu Ping introduced.

"Hello Mr. Mai. Zhou Jun put away his business card, shook hands with Mai Xiaoyu, and asked, "I don't know what your company's Liu is?"

"Liu is always the CEO of our company. ”

It was Yu Ping who answered, and the two sentences were already very clear.

Liu Xiaoli, CEO of Mengren Film and Television, and Mai Xiaoyu, the behind-the-scenes boss of Mengren Film and Television.

"I didn't expect Mr. Mai to be so young, worthy of being young and promising. When I see you, I feel like I'm getting old. ”

Mai Xiaoyu smiled faintly: "Hehe, programming should retire at the age of 35." According to this standard, Mr. Zhou, you are indeed old. ”

Zhou Jun: "......"

"What, am I not right?" asked Mai Xiaoyu with a smile.

"Ha, yes, yes, we programmers do have a 35-year-old rule. I'm also 33 years old, and the future belongs to you young people. ”

"Mr. Zhou, I didn't say that. I mean, as a programmer, you should retire, or you won't be able to survive. But you're the creator of Storm Video, and you're still at the helm for decades. ”

Step on and puff it, and praise it is clear and depreciated.

This young man is not simple!

Zhou Jun took the opportunity to look at Mai Xiaoyu with the cigarette, Mai Xiaoyu took the cigarette, took out the lighter and took the initiative to light it for the two.

There are comings and goings, and the etiquette is in place.

Zhou Jun took a puff of cigarette and asked jokingly: "I don't know if Mr. Mai came to our storm temple today, what advice do you have?"

"I want to make a big storm. ”

A big storm?

Zhou Jun tasted the meaning of this sentence, pretended not to understand, and asked Mai Xiaoyu with a smile: "I don't know how your company is going to make a big storm?"

"It's very simple, you buy the online premiere rights to Soldier Assault. ”

ps: I built a V group: 607682821, the Buddha is waiting. (To be continued.) )