Chapter 239: Advertising Creativity

Synchronous reading on mobile phones

Dao Zhiyang took a taxi back home, thinking about today's birthday cup. Fork wants to shrug "a girl." I could only shake my head wordlessly and smile, what is this?

I was going to just go through the motions, but I didn't expect to meet such a surprising girl, it seems that I really underestimated the Chinese people. It seems that girls in the new era are not all in the same mold, they really have their own strengths and weaknesses, and their personalities are different!

Li Zhiyang secretly pondered in his heart, and waited until he got home. It was almost four o'clock in the afternoon. Before he arrived at the door, Gu Fanghua's phone called. Li Zhiyang hurriedly picked it up.

"Hey, little brother!"

"Ahh

"How do you get along with Bianshi today?" Gu Fanghua asked directly, and Xiaojun could still be heard on the phone joining in the fun.

"Uncle, that real aunt is beautiful and micro-suited?"

Li Zhiyang wanted to say that it was not good, and then pushed it off. But when the words came to his lips, he pondered that if he said so, it would not be good for people to call and ask for change again.

And if they think the two are really incompatible. What if there's another one for him? He didn't want to get caught up in an endless collection of photos.

"Ahh

"I can tell you, She's a good girl, you can't bully people, I called her on the Internet, people's impression of you is still very good, you give me a serious look."

Gu Fanghua was on the phone, pretending to be serious and admonishing Li Zhiyang, but Li Zhiyang could only nod hurriedly

be

"Tell me about you, what's going on? People have a good opinion of you, but why did you send them back after eating? I don't know if you strike while the iron is hot and go to the street to walk through microclothes? I'll tell you."

This Fei Chang, why did he even tell Sister Fanghua about this. Isn't this a mess for me Wei Fu? Li Zhiyang muttered in his heart, but he didn't dare to say it, so he could only nod his head on the phone.

Gu Fanghua was on the phone again and chatted with him for a long time. Only then did she hang up the phone, and the main meaning of these words for a long time was to ask her to take the initiative. Be diligent. She'll have to supervise at all times.

Li Zhiyang had a headache when he heard this, what kind of thing is this? Isn't this a mess of mandarin duck scores? He felt that his head was a little big, what should he do now, he didn't want to live up to Nancy's infatuation with him, and he didn't want to cheat Fei Shou's feelings.

He could feel that when he met Fei Shou today, Fei Yan had a good impression of him. He can't deceive himself, and he also has a good impression of Fei Bian. But it's just limited to good feelings, he has real feelings for Nancy, and he doesn't want to take that step.

To be honest, he is not a saint, he is not a superman, he was a small citizen in his previous life, and now he is considered a small achievement. But in his previous life, his love life can be said to be a mess, when he didn't have a solid economic foundation, after Ma Ting; He had never found a harbor where he could stay in peace.

At that time, his biggest dream was to have a few houses in the capital, have a warm little home of his own, and live this life in peace.

But God unexpectedly reborn her, and he took this opportunity to rise to the clouds and double his net worth. Even if he really gets on the rich list now, he believes that there will be a place for himself. And he also unexpectedly gained a relationship, and his chance encounter with Nancy went all the way. It's all flat and stable, and there are no waves.

He likes this kind of life very much, but now the recommendation of Gu Fanghua's family suddenly wants to break such a balance. But any man will lack resistance to beautiful women, although he prides himself on being calm enough, but when facing a girl like Feeux, he will inevitably be a little moved.

But he didn't want to take this step, he didn't want to break his hard-won peaceful life. When he had nothing before he said sharp words, he saw the stories of those handsome men and beautiful women on TV, and his heart was always full of expectations for that kind of life.

But at this time, when he really experienced it. He was at a loss, he didn't know what to do. Li Zhiyang stood silently at the door for a long time, and finally didn't come up with a reason. I could only comfort myself and say, let it be, and then I went into the house.

As soon as he entered the room, Li Zhiyang smelled a special sweet smell, and when he walked to the kitchen, it turned out that Nancy didn't know when he came, and he was cooking in the kitchen at this time!

Li Zhiyang suddenly felt a deep sense of guilt in his heart, he walked over from behind, gently wrapped his arms around her waist, buried his head in Nancy's fluffy blonde hair, and sniffed her hair.

Nancy didn't look back, as Li Zhiyang's strong arms wrapped around her waist. She knew he had returned. She loved it. Li Zhiyang wrapped his arms around her waist like this, which made her feel very safe and warm. The pumpkin pie in the frying pan was sizzling, but neither of them moved, they were both enjoying a rare moment of silence

Nancy didn't ask Li Zhiyang what he was doing during the day today, and Li Zhiyang didn't say anything, of course he couldn't say it. However, during the meal, Nancy seemed to have something on her mind all the time, and she was not very happy.

Li Zhiyang clearly felt her abnormality. So after eating, he asked aloud, "Nancy." What's wrong? You seem to have something on your mind.

After Nancy finished eating, she was not in a hurry to clean up the table as usual, and was sitting across the table in a daze, listening to Li Zhiyang's question, she looked up at Li Zhiyang, her eyes were full of tenderness: "Yang! This year is almost over."

"What? It's only April. Why is it almost over?" Li Zhiyang said to her. It feels a little strange. "I mean, I'm still a month this semester. It was about to end, and Xi quickly explained

"Oh, how about that?" Li Zhiyang was still surprised by her explanation.

"I've only applied for an exchange for one year, which means that I'm going back to the United States in two months. I continued my university at the university in the United States. Until you finish reading. Nancy said slowly.

"Oh!" Li Zhiyang's heart was heavy. He didn't know what to say, and he didn't think there was a problem with that.

"Then what do you think?" asked Li Zhiyang.

"I don't know, I don't want to go. Nancy said with a sad face.

As soon as Li Zhiyang heard this, he knew what she meant, she was faced with a choice, and she needed the support of her lover. "Then are you willing to stay for me Weifu?" Li Zhiyang suddenly boiled with enthusiasm, he missed a lot of things in his previous life, he didn't want such a thing to happen again in this life, he wanted to keep his love.

When Nancy heard Li Zhiyang's words and asked, her eyes suddenly lit up, she raised her head, and in her blue eyes, there was no longer the confusion just now, she looked at Li Zhiyang's eyes more and more identified.

"Yes, I would like to!"

Li Zhiyang reached over, took Nancy's hand, and felt her body temperature, this moment was so warm, there was no sound exchange, only eye contact. The evening sun outside shone into the room through the glass windows of the dining room, dyeing all the faces of the two people golden yellow, but it could not hide the colorful light flowing in their eyes

When Li Zhiyang came to the company the next day, he was still a little worried, he knew what he was worried about. Feelings belong to feelings, and work belongs to work, although it is said that feelings cannot affect work. But it's usually God who can do that. That kind of person has no feelings at all, but he does, he is a human being, an ordinary person.

Sitting in his boss's chair, Li Zhiyang was dizzy for a long time, and he didn't have much heart to deal with things at work.

At this time, Cheng Dazhuang suddenly pushed open the door of his office and came in, he has nothing to do recently, but he has to go to London after a while, this guy thinks that the market of gold will still fluctuate, and he wants to get another vote. So during this time, he wanted to deal with the matter of this health care product company quickly.

"What are you doing? Zhiyang, what are you doing here?" As soon as Cheng Dazhuang came in, he saw Li Zhiyang in a daze. And he asked him aloud.

"Oh, nothing, I'm thinking about our advertisement? Sent Ce Rongxiao over Weifu?" Li Zhiyang hurriedly asked Cheng Dazhuang to hide his demeanor just now.

"Well, this kid is okay. Knowing that we were in a hurry, the group of announcements urging their company to work extra for two days in a row, so they sent someone to send me a few points in the morning. I'm thinking about this, let's take a look at this, and then discuss it. Let's see which one to take?"

Cheng Dazhuang said, put the stack of advertising planning books in his hand on Li Zhiyang's desk, and then sat down in front of him.

At this time, Liu Jie also came in, this kid was not in the office just now, and the net came back at this time. Hearing that Cheng Dazhuang was coming, he hurried to Li Zhiyang's office to see if there was anything wrong.

"What is this?" asked Liu Jie as he looked at the thick stack of plans on Li Zhiyang's desk.

"The advertising plan sent by Li Yuanhang. Li Zhiyang said with a smile.

"How?" asked Liu Jie.

"I haven't seen it yet! You're here, let's study and study together. Li Zhiyang replied to him.

"Okay. As soon as Liu Jie heard this, he took a few copies and began to look at them.

Li Zhiyang also took a few copies, Cheng Dazhuang also picked up a few, I have to say that Li Yuanhang was really helpful, he asked the staff of his planning department to make more than a dozen plans in a row. Because they were in a hurry that day, Li Zhiyang didn't tell him in detail what their product was?

Just talked to him about it. It's a mid-range health care product, so after he went back, he asked his subordinates to work overtime, plus those two days were weekends, so he didn't contact Li Zhiyang and them too much, and his subordinates had to make more than a dozen copies according to their assumptions. I'll send them all over today.

At this time, the three of them each took a few copies. I started watching it, hoping to find a few that they mean, and then I can shoot commercials directly on TV.

"What the hell is this? "I don't accept gifts during the holidays this year, but only body strengthening soup" is customary. "Liu Jie read an advertising plan. Toss that proposal aside.

Li Zhiyang felt a little funny when he heard it, you plagiarized brain gold, you can't plagiarize it like this! Besides, everyone knows that brain gold is garbage. Are you still doing this, aren't you burying our brand Microservice?

"Hey, listen to this," he said, drinking the tonifying soup; "How about this?" Cheng Dazhuang laughed and read out the advertising words of an advertising plan book.

"Hahaha, what the is this? We're not selling the Ten Perfection Pills. Li Zhiyang laughed when he heard it, this is too funny.

"What the hell is this? Relying on these advertisements, our brands have to be smashed. Liu Jie put the advertising plan book in his hand, and after reading it, he was dissatisfied and put aside.

Cheng Dazhuang looked at what he was holding and was not particularly satisfied, so he threw the book in his hand on Li Zhiyang's table.

"Indeed, nothing too good. Cheng Dazhuang said.

Li Zhiyang was also hasty, and glanced at the advertising plan book in his hand, and there was really nothing that satisfied him.

"That's right. Liu Jie asked, and the two of them began to stare at each other, they used to be more political. Especially in terms of advertising, I don't know what to do for a while.

"Why don't you call Zhang Jian over and ask! After all, he has experience in this area. Li Zhiyang said.

"Good!" the other two said in unison.

。。

Zhang Jian sat on the sofa in front of Li Zhiyang, looked at the three bosses in front of him, and thought for a while. Then he said.

"I think the effect of our products is really good, and after I went back that day, I drank a few by myself. It really works. These two days feel like I'm sleeping soundly.

After the meeting that day, he took home the puree that Li Zhiyang brought back from Baoshi, and tried to drink a few bottles by himself, which felt really good. It really works. Anything he eats should be platinum and he is useful. Drunk during the day. The whole person is energetic all day, and he doesn't want to be so yellow after eating that platinum only after he eats, and he doesn't feel as angry as he usually eats Western medicine.

He has been engaged in health care products for so many years. He knows exactly what is a good thing and what is a showmanship in health care products, and since he tried Haitian's new drug in those days, he feels that this product is indeed good. And it's really good. So he is very confident in this product. In the past few days, he has also been pondering how to do advertising.

"I think that our health care product is indeed effective, and the effect is very good. Then this advertisement must be cautious. can't take any sensational route like brain gold, even if it is remembered by the audience. It will also leave a bad impression on the psychology of consumers. And we can't be so exaggerated as foreign advertisements, so that the majority of consumers can accept them. I think it's better to take a more secure route. In this way, consumers can be left with stability. The concept of credibility, and the concept that is more in line with the psychology of the meanness of our people, will not cause consumer disgust. ”

Zhang Jian pondered for a while and said that he felt that the advertising should cater to the hearts of mainstream consumers.

"Well, it makes sense, you continue to say that Cheng Dazhuang pondered it too, and the medicine in the past few days. He was drinking it too, and it was indeed much better than any other tonic he had taken before.

His lovers also drank the women's version of the strengthening oral liquid he gave him, and they have responded well to him in the past few days!

"I think the taste of advertising should be in line with our mainstream consumer groups, to our kind of tonic, now facing the main consumer groups, middle-aged and elderly consumer groups, that is to say, facing the customer group over the age of Wu, these people are generally more mature in thinking. And most of the minds are not as active as young people nowadays, so healthy. Effective, integrity is now the mainstream concept they prefer. We should do more in this area. ”

Zhang Jian continued.

"Then what do you think we should do in advertising?" Li Zhiyang asked, Liu Jie also looked at him with blank eyes, but this guy really needs your thoughts, and his words are to the point. "I think we can completely abandon those showmanship, you want people to be good or something, there is nothing to sensationalize, don't you do it well. The key lies in the fact that their products actually work. And word of mouth has been made. ”

Zhang Jian analyzed, Li Zhiyang and a few of them also felt so. Narian has bought a lot of money in Huaxia for so many years, and the benefits are amazing. And I haven't seen any advertising, but their share of the health care products market really can't be ignored.

"So I think we'll directly find some middle-aged actors who have a wide range of influence in these consumer groups to advertise. Such a middle-aged actor often appears in TV series. and often appears in several mainstream channels, so he has a certain prestige in the middle-aged and elderly groups. Therefore, the effect of looking for their endorsement should be very good, Zhang Jianyan said conclusively.

Li Zhiyang and Cheng Dazhuang glanced at each other, and they also felt that what Zhang Jian said made sense. As the old saying goes: the heavy sword has no edge, and the great skill does not work. There's also a force down ten or something. It is said that this is the truth, that is, if you are indeed powerful, all other showmanships are unnecessary in front of you, and those are useless in front of your absolute strength.

For example, the effect of their product is indeed obviously effective, and it is completely beneficial and harmless to the human body. It's hundreds of times stronger than those fancy products like brain gold. Then there is no need to work those shows, as long as the product quality is good, the effect is obvious, and the appropriate advertising is added, then it will definitely be able to open the market. After all, consumers are not stupid. What is good. What's wrong, they will know as soon as they try it, not to mention that they can still open channels in the hospital? When the time comes, through the word of mouth of those patients, it will be an excellent means of publicity!

I've been reading book reviews for many days, and today I see that many people are not satisfied with the appearance of Fei Bian! But I said that I changed the female pig's feet to the micro service? I said that I want to stall the harem micro service?

I can understand the book friends who spend money to read, everyone spends money. Seeing an unhappy place and scolding me, it's like buying a defective product and scolding the merchant, I have nothing to say, you are my God, scold me, I'll continue.

But a bunch of Xiaobai is also embarrassed to shout, what is off the shelves, I make you uncomfortable, you also want to make me uncomfortable, you can say this? Like you who read white books, you still dare to come here, scold people with confidence, and make trouble? You come out to read the white book, and leave a message to scold, and say that it is off the shelf, don't you think you are too much? I thank you, hurry up! If you are willing to read the white book, I can't stop it, but please shut up, don't be disgusting in my book review area!