Chapter 29 Controversial Acquisitions

Song Zhidong failed to argue with Zhao Zejun in the end.

Not because of eloquence, but because of identity. Zelianke's democratic centralism, the core lies in the last three words, Lao Zhao is the boss after all, he decided to make a decision, the people below understand to implement, do not understand and unswervingly implement.

But looking at it the other way, there are some things that Zhao Zejun did not completely explain to Song Zhidong.

For example, the two-dimensional thing, is not popular at present, but it will soon become an important area of the Internet in the future, and in less than five years, Station A will also steadily enter the sequence of one billion websites, and through the two-dimensional field, it will become one of the domestic quasi-first-line video website industries.

The current station A is not valuable.

As he and Song Zhidong said, Zelianke does not need a video station that focuses on the second dimension, but it can always use the second element as a gimmick, and take this opportunity to hype up the concept of the second dimension.

In the future, even Station B will be acquired together, these two little guys are two wonderful flowers in the domestic market in the future, the scale is not large, and the impact is not small.

There are some other deep-seated considerations, so it is even more difficult to talk directly to Song Zhidong, because the judgment that can only be drawn with too much comprehensive traverser information cannot be explained at all.

The process of acquiring station A went very smoothly, Zhao Zejun did not even communicate directly with the other party's principal, and after Song Zhidong took out the identity of the president of Zelianke's media and entertainment division, the other party immediately expressed his welcome.

Welcome to welcome, price to price.

Later, according to Song Zhidong's relay, the negotiation process was very interesting.

On the day when Zelianke learned that it intended to acquire Station A, the other party took out a very detailed 'cooperation terms', about a dozen, including the intended price, the future division of power of Station A, personnel changes, leadership shares, etc.

A serious negotiation on an equal footing.

Song Zhidong didn't take a closer look at these things at all, so he said one sentence: According to the price you proposed, Zelianke will not bargain, and any power of station A in the future will be owned by Zelianke, and Zelianke will be directly managed. The previous management, whether to stay in office or find another way, Zelianke will make arrangements according to the actual situation.

In a word, the money is given to you, and don't think too much about the rest.

The price offered by Station A was naturally inflated without negotiation, but I didn't expect Zelianke to agree.

In addition to being happy, it was inevitable that he thought a little more, and just opened his mouth and Song Zhidong wanted to talk about the company's equity, but Song Zhidong directly rejected it.

The price is increased by 50% on the original basis, and other interviews.

There was silence on the other side, and the corners of his mouth twitched slightly. According to this price, it is actually almost twice the real value of station A.

The money is in place, and there is really nothing that can't be done, Zelianke took less than a week, 40 million, and bought a station worth 20 billion five years later.

However, the current A station is not good in terms of financial data, and no matter how you look at this deal, it is a loss for Zelianke.

According to its internal financial statements, the value of A's network assets is currently only more than 8 million, and the total turnover in the last quarter was ...... is only 920,000 yuan, not even a million, but the debt is as high as more than 6 million, of course, this debt is also taken over by Zelianke.

From the comparison of debt and turnover income, it can be seen that station A is losing money, and it is losing money every year.

This is not surprising, most of the Internet industry in the first few years, is the stage of burning money, and some even burn very terrifyingly, that is, by burning money, burning opponents, and then making money after occupying the market.

According to Zhao Zejun's memory, this website was still losing money until the year when he crossed it, and its turnover did not increase much, but its debt reached the level of 10 million. Later, Ali Tencent turned its attention to AB Shuangcheng for investment, and these two stations were exempted from the economic crisis.

Sure enough, as Zhao Zejun expected, the acquisition of Station A is a very good publicity in itself, and the news of the acquisition of Station A was announced on the front foot, and various news reports on the back foot were overwhelming.

There are positive and negative reviews.

The positive evaluation is mainly focused on Zelianke's long-term layout and vision for the future.

"The two-dimensional style of station A is destined to be a website for the new generation of netizens and the youngest generation of the market. When the vast majority of Internet companies are still thinking about how to attract the post-80s, Zelianke has skipped the post-80s, a group with great pressure, and has begun to compete for new user groups in the next 20 years......"

"Behind every successful man, there must be a more successful man as a backer. This point, in the Internet industry is no exception, after having the huge backer of Zelianke, it is foreseeable that Station A will inevitably lead the industry in a short period of time B station, become the first station of the second yuan in China, the future of young netizens settlement......;

Compared with positive comments, there are actually more negative voices, and they are multifaceted.

"In this ever-changing Internet era, it is not enough to seize the day, but Zelianke has set his sights on ten or twenty years later, and it looks beautiful. However, no one can predict what will happen to the Internet and what online video will look like in the next decade or twenty. Zhao Zejun can't either. The so-called next 20 years, if it is not built on the basis of every day starting from today, then this future can only be said to be a picture of nothingness......"

"The acquisition of potatoes failed, and Zelianke turned to other websites, which was the proper meaning of the title. But no one expected that Zhao Zejun chose a station that was too professional in the business field, no matter in any aspect, station A does not seem to meet the layout needs of enterprise online video at this level of Zelianke, rather than acquiring such a website, it is better to develop Zelianke itself......"

In addition to these 'drawbacks' that Song Zhidong has talked about with Zhao Zejun, this time, Sina News's comments raised some very sharp and realistic questions.

The biggest one is the personnel problem.

The acquisition of a company, on the surface, is the enterprise's assets, equity, management rights, access to its users and influence, etc., but there are many important 'assets' that are not easy to notice.

For example, 'people'. A valuable enterprise must have built a relatively mature and complete organizational structure, with employees at all levels from high to low, including many industry experts. The acquisition of this company is equivalent to owning these talents.

Things depend on people to do, if Zelianke wants to enter the online video, it must need a group of experienced employees and relevant talents.

Station A does not have this condition.