Station A,Acfun,Of course Song Zhidong knows,He is the head of Zelianke Entertainment Media Division,Grasping the market is one of his most basic and important jobs,Naturally, he knows all kinds of domestic video websites well,Recently, the company's big strategy is to focus on online video,Song Zhidong has done a more detailed investigation of all the video websites that can be mentioned in the market。

It was because he knew what the situation of Station A was that Song Zhidong expressed surprise at Zhao Zejun's idea!

A station is a video website founded earlier in the country,Founded in 2007,Among the many video websites,It belongs to a category with a distinct personality,Over the past few years,Efforts in pioneer content creation,Has a large number of ultra-sticky user groups,And created some very influential network events。

For example, the three words 'Jin Kela' are flowed out of Station A.

Sounds good,But the problem is,It's precisely because the personality of station A is too distinct,So its user pertinence is too strong,The audience is only a small part of the Internet,Those who like it like it to death,Don't like it at all,Although the user adhesion is high,But the total number of users is very small,Not to mention that it is on a par with Youku Tudou,It's 6 rooms、56This kind of second-tier video playback station is far inferior。

The main direction of station A is the second element, which is the centralized birthplace of the mainland's two-dimensional network. In these years, ACG has not yet become popular, and the vast majority of people don't know what ACG is, including even the main force of the Internet: young people.

If Zelianke is a second-tier company, or a simple animation and game company, then there is no problem in acquiring Station A, as a supplement to the industry, but with the current scale and strategic direction of Zelianke, Station A can provide very little supplement.

In some ways, station A will even play a counterproductive role: because station A is a pure two-dimensional website, it attracts some young people who like anime, but excludes people who are not interested in this kind of style, and the latter part of the people are still the mainstream of the Internet.

The target users of Zelianke's online video are not only young people, but everyone who goes online, regardless of male and female old friends, age.

I've only heard of grabbing the big and letting go of the small, and I've never seen anyone who chooses the big and the small.

"Zelianke does online video, it must be a comprehensive video, the style of station A is too biased, and it is completely out of touch with what we hope. Song Zhidong said.

"I'm just sure of one thing, there won't be any more problems buying Station A, right?" Zhao Zejun interrupted him.

Song Zhidong was slightly stunned, and said as a matter of course: "That must be no problem." ”

The scale of station A is not only one or two grades different from Zelianke, that's really called smashing you with money, it is not like Tudou Youku, large volume, high value, the station is currently so large, a three-line video website, tens of millions of yuan level exists, even if its owner doesn't want to sell, Zelianke can stun each other with one double, two times, five times the yuan.

There is never a priceless ideal, and the vast majority of things that seem precious can be bought at a sufficient price.

Except for the prophets, no one can remain calm at a premium several times. Even if the prophet Zhao Zejun, on the basis of the valuation of Zelianke by a professional institution, someone now pays ten times the price to buy it, Lao Zhao can hardly say that he is not moved.

"That's fine. Zhao Zejun said.

"But ......" Song Zhidong still thinks it's really unwise to buy Station A.

"I know your concerns. Zhao Zejun said: "The style and development direction of station A,It's not what we need,After buying,Change it according to what we need,Just change it according to Youku's model,Take the road of a comprehensive video website。 Anyway, it's better than building a new one yourself. ”

"Change the style?" Song Zhidong was stunned again, what did Zhao Zejun think.

An Internet project, especially a direct-to-user Internet project, such as the Internet and online video, is most afraid of 'tossing'. Because this kind of Internet project wants to retain customers, it is very important to develop user habits.

If the website is the same today, tomorrow is the same, before the main category, tomorrow it will be all another completely different type, and even the website page style, the mode of operation has undergone major changes, then it will inevitably destroy the user's hard-to-build 'sense of familiarity', for users, almost a new website, in the process of re-establishing a sense of familiarity, there is no doubt that a group of users will be lost.

There are not many users of station A, the only advantage is the high degree of adhesion, listen to Zhao Zejun's meaning, this revision is not a small change, but a big change, then this advantage is gone.

There are no advantages, why buy station A?

"There are not many users of station A, and if you lose it, you will lose it. Zhao Zejun smiled mysteriously, stretched his voice, as if comforting Song Zhidong, and said: "Don't worry, maybe, users may not be as large as you think." ”

Song Zhidong felt a little helpless in his heart, thinking that the boss you have an easy word, if it really makes a mess in the end, it is not his own entertainment media division to take the blame?

The whole Zelianke is a group enterprise, the resources of each business department are limited, and they need to fight for Zhao Zejun, as the head of the business department, Song Zhidong is responsible for the company, but also responsible for his own business department.

Therefore, in front of Zhao Zejun, the heads of each business department, including Song Zhidong, have always been 'fighting for reason'.

"Since you don't want the style of station A, and you don't care about the previous users, you have to carry out a large-scale revision, so why bother to buy it. Tens of millions is not a small amount of money, enough for us to develop a video website on our own. Song Zhidong paused, "With the company's publicity ability, even if it is a new website, it can get good traffic in a short time." ”

"It's not impossible to develop yourself, but you've thought about a few questions. Zhao Zejun said lightly: "First, the time will still be longer than the acquisition and revision, the failure of the Tudou acquisition, resulting in us being very tight on time, we must race against time to launch the website as soon as possible; We develop it ourselves, upload it ourselves, how much can we upload in a short period of time, and how can we ensure the quality and attractiveness?"

After speaking, he pointed to the 'Mainland Online Video Website Investigation Report' on the desktop, and said: "Finally, Zelianke does have a strong propaganda ability, but now there are so many domestic video websites, and the leading companies behind it are not weaker than Zelianke's propaganda ability." Think about it, why were we able to stand out in the initial publicity? I don't want Station A to completely follow the two-dimensional style, but in the initial publicity, I want to use it as a gimmick. ”