Chapter 57: Little Trick

After a while, Rex Lucy walked out of the crowd in front of the exhibit, returned to Roy, and asked curiously, "You really planned this event." ”

"It's like a fake. ”

"It's kind of like that. I just saw that the students who ordered 20 DVDs yesterday came to exchange them in less than an hour. ”

"I know. ”

"I just don't understand, it looks like there are so many students who want to buy, far more than twenty, why do you want to limit the purchase?"

Roy smiled and asked, "Shouldn't it?"

"Of course not. Rex analyzed matter-of-factly: "Our company's DVD player is not an exclusive supply, nor is it an international brand, and the price competitive advantage is not obvious. I heard that some of the students who didn't buy it here went directly to the mall to buy it, and you gave up the profits for no reason, isn't this worth being wary of?"

"It seems...... Makes sense. ”

"Why is that, why are you doing this?" Rex muttered to himself, and suddenly a flash of inspiration flashed at Roy, and his eyes looked sharply at Roy, "Could it be that the drunkard doesn't mean to drink?"

Roy looked at the other party with admiration, if this person was Debra, he would definitely not understand the deep logic, thinking that the money had to be earned ruthlessly.

"Yes, we do DVD marketing just to have a place in the DVD segment, and the later company can rely on DVD rental to survive. As for the market competition between DVD players and video recorders, this is something that DVD manufacturers need to consider, whether they can beat their competitors in the end, and how long they can occupy the market, is based on their market strategy and operation ideas. And these promotional tricks of our company can't essentially change the status quo of DVD's competitive disadvantage. ”

"It seems that there is a long way to go. Rex sighed and expressed concern about Roy's company's situation.

"Haha, there is no need to be so pessimistic, it is precisely because the target audience is small at the beginning and the profits are meager, so the competition is not fierce, if the market really expands later, then it will really open the fierce competition of the Red Sea model. ”

Rex's eyes lit up, and the bright eyes behind the glasses blinked, not only infected by Roy's free and easy, but also moved in his heart. "I get it, you use hunger marketing to increase people's curiosity, and this atmosphere is driven by people going to try it out on their own through various channels, and eventually it comes back to our company's core business, which is DVD rental. ”

"Yes, I will continue to improve this marketing review these days, please Rex you help make a workbook, so that other departments can better replicate the successful experience. ”

"No problem. Rex hesitated and thought, "I have one last question. Will those who buy DVDs at the mall miss out on the experience because they don't know about our company's rental business?"

Roy Zhizhu laughed in his hand: "No." Because, all DVD player sales in the United States will come with a $19.95 experience coupon. ”

"Is this coupon a ......?" Rex was surprised, could it be that Roy had already negotiated with the manufacturer? If DVDs develop in the future, Red Coral will inevitably rise with it. It's amazing.

……

It was almost noon, Ulysses hurried to the venue, ran to Roy with a smile, and asked for credit: "BOSS, last night's mission is done." ”

"Done?" Roy was surprised,, isn't it just to fire two employees?

"Not only did it happen, but it exceeded its goal. Ulysses crossed his head and held his head high, panting but unable to hide his excitement: "Not only did I expel them, but I ...... Hey, who's this beauty?"

"Oh, this is Rex Lucy, an advisor I've hired from outside with a lot of money to assist me in my work for some time to come. ”

Ulysses' eyes popped out, and he was shocked to see Rex, and the heat in his eyes could not be concealed. He was pleasantly surprised: "BOSS, I also lack a consultant, you see ......"

Roy saw that Ulysses's eyes were red and the whites of his eyes were bloodshot, it was obvious that he had taken drugs last night, and he couldn't help but have a big headache, this guy, what should he do.

Rex gave Ulysses a roll of his eyes in disgust and walked away.

Roy said: "I can't even support Rex, if you have the ability, as long as she nods, this advisor is yours." ”

Ulysses was about to jump up with excitement, "Really, don't worry, boss, I'll take her." Hey, hey, hey. ”

"Without further ado, what did you just want to say?"

"Oh, I said that I not only fired Martin and Kevin, but also arranged for them to go to Reed's Netflix for interviews, haha, BOSS, do you think we will have two more spies who will harm our competitors by then?"

Naivety!Roy made a comment in his heart, but said, "This thing is well done." But what time is it? Don't you know that there is an important marketing campaign today? Also, yesterday you were addicted to Happy, right? Do you know what the consequences are? What is the impression you make on the rest of the team?

"Ulysses, I hope you can separate work and play, and do things according to the rules!

“…… I ......"

"Go back and rest today, go to work on time tomorrow, and I'll tell the team members that you're on leave. Good bye. ”

……

————

In an upscale café.

Gary Copperfield was leisurely sipping his coffee and chatting with a beautiful woman without a word.

"You mean, you're going to join the Red Coral Company?" the beauty was surprised in disbelief, this person is the legendary Copperfield, once very famous in the marketing world, creating a miracle of I don't know how many sales, although there have been major decision-making mistakes, but it is not an unknown small company can be recruited, especially this small company She still knows the roots, because she also invested, and now has a 10% equity.

"Alyssa, are you surprised? Haha, it looks like you recommended me to Roy in the first place. Gary was still relaxed and calm, as if he hadn't done anything remarkable.

"I was just ...... The coping attitude gave him a list...... I never thought he could really ......" Alyssa Albert is still a little in a trance now, the boy she despised at the beginning actually recruited a big cow in the sales field, and she can't help but have mixed feelings in her heart.

“…… Haha, he has come to me five times in total, and I have the same idea as you, but every time this little guy will surprise me, his logical thinking ability, outstanding eloquence, and business vision are all remarkable. ”

"If he knows that he has your approval, he will wake up laughing when he sleeps. Alyssa smiled and shook her head.

"You've invested in red coral. Why? Don't you have confidence in the companies you're investing in?"

“…… Nor is it ...... It's just that...... I don't know how to say it, but I feel that Roy is sometimes very mature and sometimes very extreme, so ......" Alyssa threw a look that you know.

Gary laughed: "I didn't expect Roy to not only have business insight, but also to be good at choosing a girlfriend." ”

"Uncle Gary, what are you talking nonsense......

……