A few days later.

Red Coral Conference Room, Weekly Management Meeting.

All the key members of the company have arrived.

Roy happily introduces a long-cherished elite talent - Gary Copperfield.

"I don't think I need to introduce this person, everyone has heard of his name, especially like me, but I grew up listening to his legendary stories (laughs). Without further ado, here's Copperfield's debut. ”

The atmosphere in the conference room was suddenly a little weird.

Except for HR Vera, who was a little mentally prepared, everyone else was dumbfounded, but they didn't expect their young boss to even be able to invite the sales god. It's really cool.

When they confirmed that it was really the legendary Gary, the crowd immediately gave them a round of applause. Only Ulysses was a little confused, and didn't understand why the people around him were so excited, as if this was a great man.

He tilted his head and asked Fern, "Who is this guy on stage?"

"Well, haven't you read his published books?" said sales manager Fern mysteriously, "He is a senior in the marketing industry, and I believe that after he comes to the company, our work will be much better." ”

"Huh, is it that powerful, is it more powerful than our boss?" Ulysses had witnessed Roy's amazing sales methods last week, and he didn't believe that this man named Gary would be even more powerful than Roy.

Fern rolled his eyes back with disdain, ignored him, and listened intently to Gary's speech.

Gary no longer looks young on stage, but he is well-dressed, personable, pleasant, approachable, polite and humble.

He opened the scene with his usual words: "Thank you very much Roy for extending an olive branch, otherwise I wouldn't have known that there was such a potential company in such a hidden place in Silicon Valley (laughs)." I feel very lucky to be here. I'm ready to change the world with Roy, just like everyone else, and I'm going to roll up my sleeves and do a big job. Encourage together, come on. ”

Next, the manager Gary poached introduced himself and sat down.

Roy joked, "I'm finally relieved that Gary can come here, and I feel like I'm finally relieved." Seriously, if you don't experience sales, you can't understand the hard work of front-line business personnel. Luckily, we started off pretty well.

"As of today, Red Coral has officially appointed Gary as Director of Sales, responsible for DVD sales and DVD rentals across the United States, reporting directly to me and Business Unit Manager. ”

Roy took the lead in applauding, and the moment was significant.

After the applause stopped. Gary went on to introduce Roy's marketing results last week, selling 120 DVD players, reaching an audience of more than 800 people (known about the IP of the registered website), and the marketing results were very impressive.

Although the two sales managers of Fern and Eddie had heard the rumors a long time ago, they were still shocked when they saw such accurate marketing data, but they didn't expect the boss Roy to be so strong.

At this time, Rex began to divide the marketing workbook one by one, which was the theoretical method she sorted out through Roy's daily review, which was detailed and many details were also remarked.

This marketing method designed by Roy is very low compared to newspaper and television advertising.

The props at the booth can be reused, and the outreach cost of each university is not high, and it can be completed in almost a week. This case may be able to enter the marketing program at Harvard Business School.

……

After the meeting, the members in the conference room were also immersed in great excitement, elite talent + high-quality model, injected a shot in the arm for the management of the enterprise, everyone was full of longing for the future, nearly half a month of the collapse of the people's hearts, finally recovered.

In the first half of the month, Roy knew that the turnover of sales personnel in the company was very large, and because of the immature marketing model, it caused a huge setback in sales. Without performance, there will naturally be no commissions and bonuses, and resignation is inevitable.

Fortunately, Roy solved the problem smoothly. Iron battalions, flowing soldiers. As long as the company hasn't gone out of business, it will be able to recruit more people.

As Roy left the conference room, the smile on his face faded.

"What's wrong, isn't everything in the company good?" Rex asked.

"Customer development is only the first step, and the ability to retain customers is the most fatal challenge. Roy said in peace. Now he's painstakingly getting a small group of subscribers, and they're attracted by free trial tickets, and if he can't keep them, he's really stupid. It is undoubtedly more difficult to recover lost customers than to open new customers.

"Come on, I believe in you. ”

"Thank you Rex, you've really helped me a lot. Roy turned his head to look at the other party and said sincerely.

Rex smirked, "I've heard you said that to Debra as well. ”

Roy was embarrassed and hurriedly denied: "Who is biting the root of his tongue, how is it possible." "By the way, Debra! Roy suddenly remembered that he seemed to have neglected her a little lately, and didn't know what she was up to lately, and she always left work early every day.

……

Roy and Rex come to the technical department.

Ceci greeted warmly: "Hi Rex, hello...... Hey, boss, you're there too. ”

Roy has a black line, pockmarked, in front of Lao Tzu to please my assistant, boy, you are not a thief, if it weren't for the fact that you have a hand on your computer, I would have ...... What's the matter, huh.

"How's the site working?"

Secy opened the website as if showing off, casually introduced the functions on it, and proudly said, "Very good!"

Roy found a computer next to him and sat down, clicked on the website, and browsed routinely every day, video search, page jump, order settlement, ...... I have to say that this Sesi really has a set.

"Has the online customer service function been developed?"

"It's still in beta and is expected to go live in a week. ”

Roy nodded, analyzing the comments and subscriber footprints in the background of the website. At present, the traffic of the website is still too small, and the data analysis may not be accurate, but it does not prevent him from establishing a big data analysis model in advance.

Messages on the backend website are of little value. It's nothing more than that there are no new films, there are too few films, it's too bad than BesTV, the mailing speed is too slow, the website is inconvenient to use, and so on.

It's hard to sort out a set of solutions to these messy complaints, and you have to find someone to classify the problems and see which ones are necessary to be discussed.

"There are almost 1,000 registered users on the website, but only 278 people have actually rented films, which is not a high percentage. Roy sighed.

"Maybe the operation side should sign more rights to blockbusters, you say?" Secy asked Rex with a smile.

"Maybe. Rex was noncommittal.

Sisi went on to suggest: "Or we should buy more Qing movies instead of soft Qing movies. Haha, see the background search data and the frequency of movie clicks? These are always the most popular. ”

"Huh. Rex pouted, showing disdain.

However, Roy's eyes lit up after hearing this, and he considered whether there was room for maneuver and whether there was a risk in this aspect of the law.

At this moment, Ulysses ran over angrily and said in a loud voice, "Boss, I just got the news that Reed's bastard has started imitating us. ”