Chapter 125: Sega's Choice
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According to the survey, the online games that may land in the mainland market in the near future include "Dark Light" represented by Uchiko and "Stone Age" represented by Huayi International......
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In 1998, in order to obtain more funds for the development of the company, Li Yongjin began to plan the listing plan of Daewoo Information (according to the local saying in Taiwan, it is called OTC), but because the share capital structure of Daewoo Information itself does not meet the requirements of listed companies, he took a tortuous approach, first established a Tianshuo Information Co., Ltd., and then through Tianshuo Information, he fully acquired the products and liabilities of Daewoo Information's original operation and production, and inherited its existing R&D achievements and human resources, and along its various operating businesses。
After the completion of the acquisition, Tianshuo Information moved to the current office location, 16th Floor, No. 166, Jianyi Road, Zhonghe City, Taipei County (Far East Science Park), and then dissolved the old Daewoo Information on September 10 of that year, and changed its name to Daewoo Information Co., Ltd. more than a month later, completing one of the necessary adjustment steps before listing, and in fact, in this process, whether it is Daewoo Information or Tianshuo Information, the management and main employees have not changed, and some are only necessary technical adjustments. At present, the new Daewoo Information is actively working on the relevant matters related to the listing, and it is expected that it may be completed in the middle of next year.
On August 11 this year, Daewoo Information invested in the establishment of a subsidiary, Daewoo Global Network Technology Co., Ltd., whose office is located on the fifth floor of No. 66, Section 1, Heping East Road, Da'an District, Taipei City, and claims that its main business is the operation of online games.
Daewoo is currently in close contact with Eyagi in South Korea, and Eyagi's online game "Hero", which is under development, is expected to be launched this month (November), which is a large-scale online game set in a Western-style fantasy world, and won the 'Best Popularity Award' in the video game section at this year's LG International Comic Con...... According to the analysis of the situation, the first game represented by Daewoo Information is likely to be this "Hero".
According to reliable information, a game development team within Daewoo Information is also developing an online game, and this game under secret development is very likely to be Daewoo Information's signature game "Xuanyuan Sword".
Other game companies in Taiwan also have a lot of online game development plans, according to the investigation, in addition to the current operation of "Network Three Kingdoms", Zhiguan Electronics is also secretly developing a new online game, according to intelligence, it is likely to be the network version of "The Legend of Jin Yong's Heroes...... In addition to operating "Stone Age", the agency Huayi International is also organizing people to develop an online game, according to the leaked pictures and text, this is a martial arts-style online game, called "The Legend of the Heroes" ......"
Sitting on the terrace on the second floor, Zhang Lexing was seriously looking at the work email on his laptop, and occasionally turned his head to look at Chen Zishan who was enjoying the sunshine downstairs, looking at her happy face, looking at her increasingly bulging abdomen, his heart would also surge with sweetness.
As Chen Zishan's body becomes more and more inconvenient, Zhang Lexing has gradually spent more time at home, fortunately, many things can be communicated through the computer network in these years, although it is not as convenient as face-to-face, but with the help of ICQ and satellite video conferencing, Zhang Lexing can basically grasp the operation of his company, and by the way, he can also help Chen Zishan manage her research institute, of course, he will go out for a walk when necessary, but under normal circumstances, he will rush back as soon as possible after he finishes his work.
Online games are a key concern of Zhang Lexing at present, and he hopes to use his foresight to help his company seize a favorable position at the right time, which is the main reason for the launch of Yuebai Studio's "Legend" project. Originally, Zhang Lexing thought that his actions were fast, but after reading the email version of the online game investigation report in the mainland, Hong Kong and Taiwan, he found that many people had already paid attention to online games.
Perhaps the bursting of the dot-com bubble cut off many people's refinancing plans and forced them to find new projects to support themselves, or perhaps some people saw the huge potential of the online game market and put all their might into the agency and development of online games, the reason for which may not even be known to professional research firms.
Although it seems that there are many competitors, Zhang Lexing is not in a hurry, anyway, the layout he should do has basically been done, and the performance of "Legend" operated by Fengyun Network is quite good, and it is only the stage of the birth of online games, whether it is the Internet or other environments, it has not yet reached the stage of explosive development of online games, so he just needs to wait patiently.
In fact, Zhang Lexing is now more concerned about home game consoles, after all, DreamBox128 is launched by him with all his might, and it is an important part of the future of the game industry, although the marketing process has been relatively smooth, but there are Nintendo, Sony such a strong enemy on the side, he does not dare to take it lightly.
So Zhang Lexing opened an email about the latest information in the video game market and read it carefully: "...... Tokyo, Japan, October 27 -- Sega announced its latest management system and future policies, as well as the changes in Sega's internal leadership and the revision of its planned performance......
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Back in the conference room of the Roppongi Hotel in Tokyo, Japan on October 27th......
The slightly pale face of Okawa Ko and the executive director Hideki Sato sat on the stage together, but Kayama Tetsu, who often appeared in the past, was nowhere to be seen, although Okawa Ko did not say anything, many media reporters in the audience have keenly felt that Sega may have big changes again, some of the reporters who love Sega's games and have been following and reporting Sega for many years can't help but sigh: "I don't know when Sega will be able to return to its former glory......
Okawa adjusted the microphone in front of him, and then began to introduce the content of today's press conference: "...... Effective November 1, Hideki Sato, the current Managing Director, was promoted to Representative Director and Vice President, and will continue to assist me in leading Sega Corporation as the top executive representative of the business, while former ISAO President Yuo Oyama and Tetsu Kayama, who are well-versed in the Internet market and technology, will serve as directors of the company...... Under the leadership of Vice President Sato, SEGA will continue to invest in the network to maintain and develop its current advantages over other companies in servers, systems, and content, and will continue to increase its efforts to cultivate human resources and provide development opportunities for more young network talents......
As soon as Okawa Gong's words fell, the media reporters in the audience were already boiling, and they didn't think that the big change that everyone speculated about really appeared, and Kayama Tetsu, who was originally regarded as the successor of Okawa Gong, was suddenly adjusted, does this mean that another round of civil strife is about to happen. Many reporters raised their hands one after another, hoping to seize the opportunity to dig out some inside information, but unfortunately Okawa did not give them this opportunity, and vetoed the reporters' idea of asking questions under the pretext that the time for questions had not arrived.
Looking at the commotion of the crowd in the audience, Okawa Ko's own heart was also very uneasy, Kayama Tetsu was personally invited by him last year, when Kayama Tetsu was still serving as the president of a game publishing company invested by the Likulut Group. Okawa took a fancy to Tetsu Kayama's ability to develop new businesses and his extensive relationships at game companies such as Nintendo and Sony Computer Entertainment, and hoped that Tetsu Kayama could bring a twist to the fortunes of the Dreamcast console.
In the early days, Okawa believed in Tetsu Kayama, entrusting almost the entire Sega company to Tetsu Kayama, and almost all of Tetsu Shoyama's suggestions were accepted, including the idea of sub-corporating the game development department, which was unimaginable before. However, as time passed, there was a conflict between Okawa Ko and Kayama Tetsu, Okawa Ko wanted Sega to continue to develop, and was unwilling to give up the Dreamcast console easily, so he launched the Dreamcast network plan of "curve to save the country", for which he even did not hesitate to contact his old rival Nintendo and Sony Computer Entertainment.
However, Kayama Tetsu is like a mature entrepreneur, treating Okawa Gong as if he were a business, and after many failed attempts to save the Dreamcast console, Kayama Tetsu proposed to give up the game hardware and transform Sega into a game software developer. If it was placed last year, or even at the beginning of this year, someone dared to propose in front of Okawa Gong to give up game hardware and specialize in game development, he would definitely not accept it, but now the predicament faced by the Dreamcast console makes him have to consider this kind of proposal, but he still has a bottom line, but unfortunately, Kayama Tetsu has already touched his bottom line.
Just a few weeks ago, Tetsu Kayama officially proposed that Sega give up the game hardware and transform into a game software developer, in this proposal, Sega not only has to give up the investment in the research and development of home game console hardware, but even shrink the arcade business, originally Okawa Ko also planned to consider this proposal, but Kayama Tetsu should not have asked to abandon the Dreamcast network plan in the proposal, that is a glimmer of hope that Okawa Kei reserved for Sega to return to game hardware.
On that day, Okawa had a violent quarrel with Tetsu Kayama for the first time, which even led to him being admitted to the hospital for observation for a time. Since then, Kayama Tetsu has lost the trust of Okawa Gong, and he can't give his only hope to someone who can let go easily, but before officially giving up Kayama Tetsu, he still has to find a suitable successor, and after some investigation, Hideki Sato, who served as the executive director, entered his field of vision, so there was today's press conference.
Exhaling softly, Okawa put aside these messy memories in his mind for a while, and continued to introduce: "...... From November 1st, SEGA will officially change its name to 'SEGA Co., Ltd.', and the company's main strategic goal will be online games, and it will strive to become the world's No. 1 online game service company. The new strategy is divided into three steps, the first step is to continue to develop games on the Dreamcast console, PC and I-Mode (a popular mobile phone in Japan), the second step is to develop a variety of models in line with the market in combination with the Dreamcast console, and the third step is to develop games across platforms to expand the software market.
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In the future, Sega will consider developing games for other companies' gaming platforms, and even for Nintendo's GameBoy and Sony's PlayStation consoles......
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In order to cope with the adjustment of Sega, the company will gradually reduce its investment in business arcade machines in the future, and close the Yaguchi office in Senye in December this year to cope with the increasingly sluggish arcade market in Japan, and the business arcade machine manufacturing that Yaguchi Office was previously responsible for will be outsourced to other companies to gradually reduce the cost of arcade machines......
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Hearing Okawa Gong's statement, many media reporters in the audience were not surprised, in fact, it is almost an open secret that Sega is ready to transform, thanks to the help of "Shenmue" and the like, this year's Sega company's deficit is as high as more than 28 billion yen, if it is not for Okawa Gongken to take out his personal private property to fill this hole, maybe Sega will not survive in the second half of the year. Despite this, Sega's current predicament has not improved much, it is just that it has more liquidity to squander, and if it can't find a solution to the problem, it will only be a little more time to survive.
Many people think that Sega has come to this point because it is too rigid about hardware platforms, and always expects to open the market with sophisticated gaming hardware platforms, such as arcades and home consoles. Perhaps this strategy has brought some sweetness to Sega at some times, but now they don't have much strength to repeat the same tricks of the past, so the decision to abandon the hardware platform and become a professional game developer is not at all surprising. Now that it has been released, then Sega is just like a general game development company, so it is up to Sega to develop games for Nintendo, Sony, and even other game platforms, that is, the reduction of arcade investment is a little unexpected.
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That night, in a high-class club in Ginza, Hideki Sato held a small porcelain cup and saluted Kutaragi Ken, who was sitting opposite, and then the two drank the sake in the cup.
Putting down the cup, Kutaragi Ken said with a smile: "Congratulations to Sato-kun for getting what he wanted, and he can make great achievements in the future!"
"Where, where. Hideki Sato waved his hand and said politely: "I can't have today without the support of President Kutaragi!"
"Haha!" the two looked at each other and smiled, picked up the small porcelain cups that had been refilled, saluted each other, and then drank them all again. Both of them are in a good mood now, Hideki Sato feels that his future is bright because he has overwhelmed his rival Tetsu Kayama and grabbed a shortcut to the future president of Sega, while Ken Kutaragi is very happy because of the change in the direction of the wind within Sega.
A long time ago, there were many factions within Sega, and after the strong rectification of Okawa Ko, the current situation has improved, but because of the weakness of the Dreamcast console itself, there are differences in the direction of choosing future partners, one side is led by Tetsu Kayama and Yuji Naka, who are more optimistic about the cooperation with Nintendo, and the other is led by Hideki Sato, Led by Yu Suzuki, they prefer to cooperate with Sony Computer Entertainment, and of course there are a few wall-riding factions and a few who prefer the DreamBox128 platform, but these people can't make it.
In the past, Okawa himself preferred to cooperate with Nintendo, he did not like the strength of the DreamBox128 platform, and he did not disdain to be a shallow nouveau riche like Sony Computer Entertainment, which was one of the reasons why he supported Tetsu Kayama to power in the first place. But the stubborn old man Yamauchi is still putting up a shelf, and he is unwilling to accept Sega's surrender, and even disdains the Dreamcast host compatibility plan proposed by Okawa Gong, which makes Okawa very unhappy, and he can only choose Sony Computer Entertainment in desperation, so Kayama Tetsu's family of people has become an obstacle to future development, so there is also a bridge section where Sato Hideki turns over.
For this situation, Kutaragi Ken is happy to see it, although he has not regarded Sega as a serious competitor for many years, but the emaciated camel is bigger than a horse, Sega still has a very strong technical strength, if he is willing to develop games for Sony Computer Entertainment, of course Kutaragi Ken will not object, he is still worried about signing too few game development companies, Sega's decision can be described as killing two birds with one stone for him, why not......
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What will become of Sega, Zhang Lexing actually doesn't mind too much, anyway, no matter how Okawa Gong transfuses, Sega is just a dou who can't be helped, at least in his impression, Sega since the Dreamcast console, will only deviate more and more from mainstream game companies, give up game hardware, give up online games, only see Sega continue to give up, but I don't see any improvement in them.
Of course, Zhang Lexing will not be negligent with Sega, after all, with his variable, many things may become different from before. However, although he wants to exert influence on Sega, he has never been able to do it, and the voice of support for DreamBox128 within Sega has been very weak, which may have something to do with Okawa Ko's opinion.
At present, with the defeat of Tetsuichi Kayama who supports cooperation with Nintendo, the call for cooperation with Sony within Sega is getting louder and louder, which is an opportunity for Zhang Lexing, as the saying goes, the enemy of the enemy can become a friend, Tetsu Xiangshan, who originally had an exclusive attitude towards DreamBox128, may change his mind after the current changes.
Thinking of this, Zhang Lexing sent an email, in which he wrote: "In view of the current changes within Sega, please pay close attention to its subsequent changes, and strengthen the contact with Kayama Tetsu and others...... More than Minoru Arakawa and others contact, pay close attention to the internal movements of Nintendo......"
After writing the email, Zhang Lexing pressed send, then leaned back on the chair behind him and breathed a sigh of relief......
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