Chapter 126: Montnets and Mobile Games
Ten days later, when Zhang Lexing was routinely checking his work email, he saw an email from Cheng Zhaokang, the head of the Internet Business Department, which read: "...... News from Beijing, on November 10, China Mobile Communications Group Corporation launched the 'Mobile Monternet Plan', its existing WAP platform, short message platform can be opened to partners, and will be 'one point access, the whole network service' as the goal, upgrade and improve the billing system, to provide a comprehensive service network for partners. According to Lu Xiangdong, deputy general manager of China Mobile Communications Group Corporation, 'Monternet' is a unified mobile Internet business brand of China Mobile Group Corporation, and China Mobile will go out of the traditional fixed frame of operators through 'Monternet', provide a platform for many application content/application service providers, achieve open and fair access, and build a bond between application service providers and users as a customer aggregator.
……
According to the data provided by China Mobile, and verified by us, the number of Internet users in the mainland is 16.9 million, and the number of mobile phone users in the same period has been close to 80 million, according to China Mobile estimates, by 2005, the use of mobile phone Internet users will account for 30% of the entire mobile phone users, based on these data speculation, the number of mobile Internet users in the future will soon surpass the number of users who access the Internet through computers, which is likely to become an important industrial development direction of the Internet Division in the future......"
At the end of the email, Cheng Zhaokang put forward three suggestions: first, to acquire part of China Mobile's shares through the stock market, and to grasp a certain say in the future mobile Internet business in the mainland through the curve; second, to invest in the establishment of relevant business companies in the mainland and participate in China Mobile's "Monternet" Third, we should take advantage of the favorable opportunity of the current downturn in the Internet industry to strive to grasp enough content and service resources before the development of the mobile Internet through mergers and acquisitions.
Zhang Lexing doesn't know the inside story of this thing of Monternet, after all, he was just an ordinary user, at most he had used GPRS and CDMA1x to get on the Internet, and what made him most profound was the spam text messages that were more hateful than spam, although they did not deceive his money, but at some moments, unsolicited text messages often ruined the atmosphere that had been brewing for a long time. However, removing the bad experience on the user's side, from the perspective of China's Internet companies alone, Montnets is simply a lifesaver for them, if it were not for the sudden flood of text messages, several major domestic portals may have to close their doors.
For Cheng Zhaokang's proposal to participate in Monternet, Zhang Lexing will not object, some of the domestic Internet companies he has invested in are now urgently need to find a way to make profits, and he himself does not want the websites he invests in to continue to burn money, just so that the SMS business of Monternet can be used to make good use.
However, Zhang Lexing's eyes are not just staring at the text message, the current mobile phone users in the mainland are less than 80 million, but in a few years, the number will rapidly expand to 4, 500 million, or even more, and then it will bring a large number of mobile game users and users who access the Internet through mobile phones, if this scope is expanded to the world, mobile game users and users who access the Internet through mobile phones will also multiply several times, with the development of Zhang Lexing's group in the future, this market will never give up.
In fact, Zhang Lexing has considered mobile games a long time ago, but the analog mobile phone at that time was too simple, and it felt like it was not even as good as the early Apple II. With the gradual development of mobile phone technology, the G** mobile phone was born, the performance of the mobile phone processor is constantly improving, and the screen of the mobile phone has evolved from a digital light-emitting tube to a monochrome LCD screen, and finally some games similar to "Snake" can be made. However, this is still a big gap with Zhang Lexing's expectations, and the development of mobile games in this environment can only do some pre-research, but he still made some layouts in advance, such as investing in the British ARM company, and carrying out research on embedded operating systems based on ARM processors, in order to quickly enter the mobile game market if conditions permit, and ARM processors can also be used in handheld game consoles, which can be described as killing multiple birds with one stone.
In Zhang Lexing's view, the development of mobile games must at least have a color screen, and the processor of the mobile phone should not be too vegetable. According to the intelligence collected, last year Japan has been born color screen mobile phone, this year Japan NTTDoCoMo also launched the i-mode color screen mobile phone "DigitalMoverN502itHYPER", equipped with a 2-inch STN color LCD screen, which can display 256 colors at the same time, screen resolution 120×120. The screen of this configuration is really bad according to Zhang Lexing's vision,It's okay to do a static picture,If the picture moves fast, there will be a legendary drag on the screen,But this is also a kind of progress compared to the monochrome screen,In a few years,Higher resolution、Better display effectTFT screen will gradually replace this backwardSTN LCD screen,Coupled with the improvement of mobile phone processor performance,When the time comes, there will be more room for developing games。
Speaking of gaming mobile phones, the first thing that comes to mind is Nokia's N-Gage and N-GageQD, these two mobile phones can be said to be the first head-on challenge launched by mobile phone manufacturers to portable handhelds, but the result is a shameful rout, Nokia first learned from Sega, gave up the research and development of professional gaming mobile phones, transformed N-Gage into a game platform, applied to other Nokia mobile phones, and finally even gave up the N-Gage game platform. In contrast, Apple's iPhone has been very successful, relying on the support of the app store, not only far surpassing Nokia's two professional gaming phones, but even really posing a great threat to portable handhelds.
Zhang Lexing also plans to make a mobile phone similar to the iPhone in the future, but his ambition is not only on the mobile phone, in the game territory he envisioned, there are not only computer platforms, home game console platforms, and even portable handhelds and portable mobile phones, he hopes to develop such a linked online game platform, which can be used through computers, home game consoles, Portable handheld and portable mobile phone access, access can be an online game client, or a browser, in short, it is an online game that can be accessed anytime, anywhere through any device, this is the development direction of "The World" in his mind.
According to Zhang Lexing's concept, "The World" is a game world composed of many virtual spaces of different sizes, among which the first world is called "safety island" in the center. In the first world, there are a variety of complex game formats, players can fly in a variety of aircraft from propellers to jets, or drive a variety of vehicles from miniature golf to luxury sports cars on the ground, and can also experience a variety of professions in the game, such as becoming a doctor, relieving the pain of NPCs and players in the game, or devoting themselves to business, starting from a roadside stall, growing into a business tycoon, and even being a "citizen" Vote to become mayors and run a city in the game with your own hands, turning a small remote town into a populous metropolis, just like in SimCity.
Such a huge idea, if it is limited to the game client on the computer, the limitations are very large, at least it is impossible for players to know the situation of their characters at any time, if the game can be extended to all platforms (computers, home game consoles, portable consoles, mobile phones, etc.), then the way of playing is likely to change dramatically.
For example, in the simulation part of "The World", players can set up their own company in the game client, and then "Theme Park" and "Transport Tycoon" But if you can access it through a browser, you don't have to wait for the client to load every time, but only need to open a web page, enter your account and password, and you can view your company's data changes at any time, and even make adjustments to your company directly on the web page.
Another example is the part of character development in "The World", when players play on their own home computers or game consoles, they may need to run around and find a place to exercise to cultivate various attributes of their characters, but if they can play through their mobile phones, players may be able to make a character training plan, and at any time through their mobile phones to see the results of the exercise, and if necessary, they can also make timely adjustments.
In this way, players will definitely have a lot more fun than when they are in front of a computer, and with the support of the Internet and mobile Internet, multi-platform linkage games can develop many interesting applications. For example, when it is inconvenient to play the game, you can keep in touch with your friends in the game through ICQ-like software on your mobile phone, listen to what they say about the game, and even hang the equipment in a certain game on the sales website, and then check the buyer's situation through your mobile phone.
However, in order to achieve such a purpose, the core network that supports the game is indispensable, and this core network should include two parts: the Internet and the mobile Internet. With the bursting of the Internet bubble, many network companies that have smashed money on infrastructure are on the verge of bankruptcy, and Zhang Lexing can just acquire them and use the optical fiber laid by them to strengthen the network communication capacity of his group, while in China, he can use the construction of the education network that is in operation to gradually build a core communication network throughout the country's important regions, coupled with the communication satellite network that is constantly improving and the submarine optical cable plan that is being envisaged, the Internet has basically made a good layout.
The mobile Internet part, because of environmental reasons, has just started, but Zhang Lexing already has a very good goal - Hutchison Telecom, since the original acquisition of satellite TV, he has been actively building a good relationship with the Li family, so that he can have a few more allies in the business field. Of course, Zhang Lexing did not plan to spend a huge amount of money to eat the entire Hutchison Telecom, now Hutchison Telecom is actively operating and developing the 3G network, and the next few years will be a black hole that burns money, if he eats it now, it will only drag himself down, and he does not want to destroy the relationship with the Li family. Hutchison Telecom's future development needs a lot of funds, and if Zhang Lexing only plans to participate in the shares, there are many opportunities, and there is no need to worry about the impact on the relationship between the two sides.
……
Just when Zhang Lexing was still imagining the future, the competition in the online game market became more fierce unconsciously. On this day, Lee Seung-jae and Dr. Woo held a grand press conference with several newly hired employees, announcing to the media present that Uchi-kotsu would officially enter the domestic online game industry, and as usual, the hotel used to hold the press conference was also purchased by Lee Seung-jae for free using his connections.
As the protagonist of the press conference, Dr. Hu stood on the stage with a smile on his face: "...... Yuzhi Ketong (Beijing) Network Technology Co., Ltd. is mainly committed to online game development, game software production, three-dimensional film and television digital animation production, professional website construction and management and a number of network entertainment and high-tech projects, the company's long-term strategic goal is to meet the Chinese market while exporting foreign exchange, with excellent development team and sophisticated development equipment as an opportunity to establish export channels in Japan, the United States and South Korea, and strive to earn 20 million US dollars in export annually......
……
The company plans to expand the number of technical developers to more than 100 people within two years, train a large number of technical talents for the R&D team of China's online games, and at the same time introduce advanced scientific research and production equipment from South Korea, establish a large-scale software development and production base, and cooperate with international and domestic high-tech companies, such as the UK's Global Techcom, South Korea's WIZGATE, China's Sohu, FANSO, etc., to carry out extensive technical and project exchanges and cooperation ......"
Under Dr. Hu's clever introduction, Uchia Ketong, which has only been established for two months, has become a powerful enterprise with keen eyes and great prospects, and even has the potential to become a leader in the domestic online game industry. Lee Seung-jae is very satisfied with Dr. Hu's statement, he has always believed that things can only succeed if they are said first, otherwise no matter how much you do, no one will know about it.
"The company's first game will be the popular 'Dark Light' in South Korea," Dr. Hu continued on stage, "The game has been running in Korea for four years, and now has an average of more than 5,000 simultaneous online users, 15,000 daily visitors, and more than 20,000 members of Dark Light worldwide, making it one of the top three Korean online games......
At present, the company is vigorously developing its local game development strength, and will successively launch a large number of well-crafted and popular online game products for the majority of Chinese online game lovers......"
If Lee Seung-jae's buddy Son Seung-chul was at the scene and could understand Chinese, his eyes might have to pop out. "Dark Light" has actually been completed for less than a few months, and it has been officially operating for less than a month, and the number of online users has not even reached 1,000, but in Dr. Hu's mouth, the online game "Dark Light" has become even older than the current Korean market leader "Paradise".
Lee Seung-jae is now more satisfied, with Dr. Hu's introduction, he feels that the emotions of the Chinese in the audience have been mobilized, coupled with the work done in advance, I believe that tomorrow's newspapers and the Internet will have a lot of articles touting "Dark Light", and players will definitely come to "Dark Light" after being seduced, and by then the banknotes will not roll in. Thinking of this, the smile on his face became brighter, and the pair of eyes hiding behind the lenses became thinner......
……
Also in Beijing, Chen Hongzhan, who had been anxiously waiting, finally received the airmail from Taiwan, and when he opened the envelope and saw the signature and company seal of the Taiwan Holy Clergy Company on the inside page, he was finally able to breathe a sigh of relief. At the beginning, he only had the attitude of giving it a try and proposed to the company's management to introduce "Millennium", perhaps because the management had a similar idea, but because there was no suitable goal, his proposal was approved at once, and the management also gave him the glorious task of introducing the game.
Chen Hongzhan is not very sure about accomplishing the task on his own, after all, Taiwan is no better than Hong Kong, and it is even more troublesome to go to the United States than to go there, but fortunately, he still has many friends who have a good relationship, and some of them have some connections in Taiwan. Through the introduction of friends of friends, Chen Hongzhan and the Holy Priest Company got on the line, and I don't know if the Holy Priest has never been to the mainland to develop, or for some other reason, when he proposed that the Arctic Ice Company planned to introduce "Millennium", the other party actually agreed, and the asking price was not high, only 2000 yuan, so that he once thought that there was something wrong with his ears.
Until today, Chen Hongzhan got the signed game agency agreement signed by both parties, which said in black and white that the Holy Priest transferred the agency rights of "Millennium in Chinese mainland" to the Arctic Ice Company, and Arctic Ice only needed to pay 2,000 yuan to the Holy Priest for this, and he was truly relieved.
successfully completed the task, Chen Hongzhan also won the company's award, and also gave him a bonus of 2,000 yuan, and then the company also handed over the operation of "Millennium" to him. In Chen Hongzhan's view, this is the company's trust in him, and he is also full of confidence in the future of "Millennium". Chen Hongzhan believes that as long as "Millennium" ascends to the heights, players will definitely obey the scene, thinking of this, the corners of his mouth slowly curled, and the steps under his feet became more brisk......
Welcome to the majority of book friends to come and read, the latest, fastest, and hottest serialized works are all here!