From the day he established Wanjia, Li Ran set a goal for himself in his heart.

He wants to build Wanjia into a world-class retail giant like Walmart and Carrefour.

After all, as a big manufacturing country, it would be a pity if Huaxia did not have a retail company that could go abroad.

This goal is not only for him, but also for Gome in his previous life.

But Gome ultimately failed, not only because Huang Guangxu was arrested and imprisoned, but also because Gome could not handle the complex relationship between manufacturers and retail companies.

They don't like each other in their hearts, and they want to peel off each other's skin all the time. But because of interests, they have to depend on each other, which is the helplessness of his death. For example, the price of a product is 990 yuan and 998 yuan is not much different for consumers, but for the 8 yuan, channel providers often have to suppress upstream enterprises, so that enterprises cannot invest resources in research and development.

Of course, manufacturers do not want to be "exploited", and want to put aside the middlemen and reduce channel costs.

So this part of the money saved, whether it is to reduce the price to benefit consumers and increase sales. It is very cost-effective to invest in R&D to enhance the soft power of enterprises.

Although, if you want to get this part of the benefits, manufacturers must first spend a lot of money to establish sales channels.

But for the sake of these benefits on the surface, visible and tangible benefits, they will still be tempted to infringe on the interests of retail enterprises.

But things are naturally more than that, after all, if the manufacturer is really successful, then the retail company still has a way to live?

Of course, retail companies can't just be slaughtered by others, and they have a lot of means to control manufacturers.

After all, channel hegemony is not just about talking. Whether it is the so-called "entry fee" or account period and promotion, these methods are very fatal to manufacturers.

Because of this, when the era of e-commerce has not yet come, retail companies are basically suppressing manufacturers.

Therefore, Li Ran is actually not worried about various manufacturers establishing their own channels.

He is very confident that the sales channels of each manufacturer are not a threat to Wanjia at all. On the contrary, it is very easy for Wanjia to suppress a certain brand.

After the 90s in China, the development of the household appliance industry is indeed very rapid, but it is basically big but not strong.

The formation of this big but not strong situation is not only due to the suppression of channel providers, but also the dispersion of funds by various manufacturers to establish their own sales channel networks.

This is exactly what Li Ran is worried about, manufacturers in the home appliance industry are needlessly wasting resources in other aspects and weakening their R&D capabilities.

If Wanjia or Li Ran's pattern is only limited to China, then he doesn't have to worry about this, but Li Ran's eyes have never been just focused on the domestic market.

Li Ran is willing to develop together with domestic home appliance manufacturers, but he is afraid that they will not see the situation clearly and blindly want to get rid of the checks and balances of Wanjia.

Although this is a contradiction between manufacturers and distributors, it is deep but not irreconcilable.

The solution to this contradiction is not to let anyone dominate whom, but to understand each other.

If we can communicate more and cooperate harmoniously with each other, there will be no problem that cannot be solved, which is what Li Ran firmly believes.

There are many short-sighted people in this world, but there are also many far-sighted people.

If you put in the effort, there will always be someone who can see it.

Even if someone can't see it, or doesn't want to see it. Li Ran wielded a stick in one hand and a cake in the other, and he could always take them out.

Li Ran doesn't believe that he has mastered the development trend of the next few decades, and he is standing on the cusp of the times, this can't fly?