Online games are different from 'Internet topics' in that it takes a process for the former to be widely disseminated on the Internet, unlike the latter that can truly become popular overnight. Pen "Fun" Pavilion www.biquge.info

Under the vigorous promotion of blog China and Zeyue Chinese network, within a few days of the launch of Happy Farm, very good results have been achieved, hundreds of thousands of people have opened farms, but it is far from the level of 'popularity', under the base of all netizens, the current hundreds of thousands of users of Happy Farm, only a small part, the vast majority of netizens have not yet opened, and even do not know Happy Farm.

Of course, this is not because the farm is not fun and the market does not accept it, but it is an inevitable development process, and no matter how fun the game is, it is impossible to occupy the entire market in a few days, it will take time.

Happy Farm is in the fermentation period, and an article about Happy Farm is one step ahead and has become popular on the Internet.

'Sister Mimi' is a new and famous blogger in Blogger China, and one of the bloggers promoted by Blogger China after Mu Zimei, with more than 400,000 followers.

The content of the blog is mainly related to youth life, love, food and travel.

In addition to writing articles, Sister Mimi often posts various selfie photos on her blog, and it can be found from the photos that this Sister Mimi is an out-and-out young and beautiful girl, with a beautiful face and a hot figure, just like her screen name, there is a pair of Hai Mimi who can be placed on the table as a pillow, which is very popular with fans from all walks of life.

It was about the fourth day of Happy Farm's launch, and Sister Mimi posted a blog post titled 'Men who are not as good as beasts!'.

The article is not long, but it is full of resentment.

Probably said such a thing, Sister Mimi recently talked about a boyfriend, handsome and rich is also very good to women, the two of them are like glue, buy and buy during the day, pop at night, and sometimes the other way around, pop during the day, go out to buy and buy at night...... In short, it's like in a fairy tale, living a happy life together without shame!

Talking about her boyfriend, Sister Mimi's money was announced in half a month, so she lost thousands of fans, but most fans are still full of blessings.

However, in the past few days, Sister Mimi has found that this boyfriend is not quite right, and he is sneaky all day long!

'Out of a woman's instinct, my first instinct was that he had other women!' said Mimi.

After some investigation, the truth is revealed, and the boyfriend is not having an affair, but is playing a new game called Happy Farm.

Sister Mimi's heart was put into her stomach.

But the development of things is completely beyond the control of Sister Mimi.,Since playing this game,,Boyfriend's mind is not on her at all.,When I'm with her,,An absent-minded look.,Every once in a while, I have to go online to check if my food is cooked.,Get up in the middle of the night to steal vegetables.,Often talking to her suddenly disappeared.,The next second nervously sat in front of the computer to steal vegetables......

The most hateful time, Sister Mimi and her boyfriend snapped, Sister Mimi was about to enter the peak, suddenly her boyfriend stopped his movements and yelled, 'Oops, I'm cooked!'

After speaking, she got up and left, leaving Sister Mimi to lie on the bed with her legs crossed, looking at the ceiling with a confused face!

"This man who is inferior to beasts, I have decided, break up with him!"

Sister Mimi finally said.

……

Less than half a day after this blog post came out, it received hundreds of thousands of hits, and the number of views was still surging all the way, and within a day, it reached the first place in the blog Chinese blog post list.

At the same time, all major forums and websites on the Internet are frantically reprinting, and the comments behind are pouring in like a tide.

"And this kind of scumbag? I don't play with Hai Mimi, but I actually run to play games?"

'Happy Farm, hahaha, my mom also got up in the middle of the night to steal vegetables, and yesterday I had a quarrel with my dad about this.

'Break up with him decisively!Sister Mimi, I'll save you......

"It's not so exaggerated, I also play games, but I never delay the business, I don't believe it, Happy Farm is so magical?"

Part of the attention of the Internet is focused on Sister Mimi and her 'boyfriend', and partly, because of this article, I began to learn about Happy Farm.

Many people who have never been in contact with Happy Farm at all, because of this article, learned about such a game, and started to try it out with their hands.

Every two days, Sister Mimi publishes a second article, a sequel to the previous one.

In order to punish this boyfriend who is not as good as a beast, Sister Mimi came up with a poisonous plan and deleted her boyfriend's seventh-level account on Happy Farm while she was in the toilet.

Two screenshots were posted at the back of the article, the first one was a level 7 farm full of various crops, and the second one was a game prompt box 'Do you want to delete your account?', and the mouse hovered over 'Yes'.

And then there was no then, and Sister Mimi didn't appear on the Internet for three days.

'Girlfriend or game, that's the question......

'Fuck, you can't delete it!'

"It's definitely broken up, Sister Mimi, how can you understand the hard work contained in a level 7 farm?, even if your breasts are ten times bigger, you can't hold these hard work......

'Sister Mimi, are you still alive?' the netizen asked cautiously.

Three days later, Sister Mimi is finally back online.

'Hello everyone, I'm Sister Mimi. As you expected, after I deleted my game account, my boyfriend took the initiative to break up with me......

There was a sigh, but the story didn't end there, strictly speaking, next is another story:

Although they broke up, Sister Mimi and her ex-boyfriend still maintain a friend relationship, the two follow each other on blogs, and QQ is still friends;

In order to take revenge on her ex-boyfriend, Sister Mimi registered a Happy Farm account, and one of the things she must do every day is to steal her ex-boyfriend's vegetables!

Not only did Sister Mimi steal, but she also attached her ex-boyfriend's farm address and blog China username to her blog, calling on all fans to go to his ex-boyfriend's farm to steal vegetables and steal his family.

Sister Mimi's ex-boyfriend is tragic, and when she finally returned to the level 5 farm, she was targeted by countless Sister Mimi fans, and every time her dishes were just ripe, a third of them were stolen in the blink of an eye......

After a few days, Sister Mimi's boyfriend completely collapsed, wrote a letter of apology full of blood and tears on the Internet, begged Sister Mimi for mercy, learned that he was lost, and begged to return to the embrace of the organization, and promised that he would never steal more than two hours a day in the future......

At this point, the continuous reports of the 'Sister Mimi' incident that were boiling on the Internet came to an end, and since then, Sister Mimi and her boyfriend have once again lived a happy life without shame, buying and buying together, snapping together, and secretly ...... together

Because of the Mimi Sister incident, the popularity of Happy Farm surged.

As soon as the Mimi incident ended, in the game link on the Baidu homepage, Zelianke Happy Farm appeared. Zhao Zejun used another promotion opportunity from Baidu.

If more than ten years later, a slightly keener netizen can easily smell a strong marketing breath from the Sister Mimi incident. However, at this time, network marketing is still an absolutely fresh concept, even the word "advertorial" has not yet been born, the advertising model of various products is still limited to direct publicity, and a little more skillful is implanted in film and television, network marketing is completely a blank field, the vast majority of people do not associate the Mimi sister incident with the publicity of Happy Farm at all, just as an independent event.

Even after more than ten years, knowing that it is an advertorial, there are still many people who buy it.

This Sister Mimi incident is, of course, a marketing campaign, planned by Zhao Zejun, with the cooperation of Blog China, and the specific operation of the Legion Studio.

Sister Mimi herself has become the first user in the history of the mainland Internet to write soft articles to make money in a real sense, and Zelianke secretly rewarded 20,000 yuan in cash and three opportunities to recommend the homepage of the blog in China.

Through this marketing campaign, the Legion Studio has also taken the first step in the 'upgrading and transformation' of its business, expanding from simply creating online public opinion to commercial publicity.

The Mimi incident is just a part of the entire marketing plan, and following the popularity of the Mimi sister incident, a large number of jokes related to Happy Farm have appeared on the Internet.

Somewhere, the thief burglarized in the middle of the night, and suddenly remembered that his food was cooked, so he secretly opened the owner's computer, logged in to the account to steal the food, and forgot to log out before leaving. At the time of the arrest, the thief was sitting in front of his computer and fertilizing the farm......

In order to buy props, a primary school student stole his mother's credit card, angrily swiped 5,000 yuan, and was violently beaten by his mother......

A white-collar worker was criticized by the leader, and in a fit of anger, he set up more than ten accounts and took turns stealing the leader's dishes every day......

A woman set an alarm clock and got up every two hours to steal vegetables every night, and her boyfriend was not very annoyed, so he fought and punched the woman's fake breasts......

A local unit issued a new rule: employees are encouraged to steal the vegetables of the employees of the competing unit next door, and it is strictly forbidden to steal the farms of the leaders of their own units......

……

In addition to the small joke of stealing vegetables, there are also many experiences for happy farm games on the Internet.

'According to my many experiments, between 3:30 and 4 in the morning and around 2:30 in the afternoon, the most dishes can be stolen......

'Upgrade Guide: Helping you upgrade from level 0 to level 5 in the shortest time'

'Rational Use of Farm Hounds'

'How to arrange time reasonably, the most cost-effective way to play on the farm'

……

Among them, some of them come from the marketing of the Legion Studio, but more of them come from real netizens and real events. The core of network marketing is to 'fuel the fire', the most important step is to trigger the trend on the Internet, and then, the network itself will take the initiative to grow this trend rapidly.

In just one month, the opening rate of Happy Farm of Blog China users exceeded 85%, with an average of 4.1 out of every five users opening Happy Farm, and at the same time, in order to open the farm, a new group of users registered for Blog China.

Happy Farm is on fire.