Zelianke has been online for a whole month, and the number of simultaneous online users has reached 400,000, which is about to tie the record of 420,000 simultaneous online users of online games created by Shanda Legend World in the first half of the year. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

400,000 people were online at the same time, except for Zhao Zejun, everyone, including the R&D staff of the Happy Farm project team, never thought that such a simple game could cause such a huge sensation in a short period of time, beating traditional large-scale online games, and keeping pace with the most popular legendary world at present.

According to the current upward momentum of Happy Farm, it is only a matter of time before it equals or even surpasses the legendary world and becomes the hottest online game in China. And it doesn't take much time.

Even Zhao Zejun himself was a little surprised.

'The number of people online at the same time' is the core data to measure the popularity of online games, if I remember correctly, until 2016, before the crossing, the record of the number of online games in online games is only 700,000 created by World of Warcraft, the entire Tencent QQ game platform, all games together, the number of online people at the same time is only slightly more than one million.

Of course, while shocking the eyeballs, we must also look at this number calmly.

Due to the different game modes, the traditional large-scale online game must download the client, there are certain requirements for the computer configuration, and it is impossible to play in the office during work, so the number of people online is inherently weaker than the web flash game that can be carried out anytime and anywhere;

The most important point is that the income of free online flash games, the same number of users, is far less than that of traditional client large-scale games that are billed according to point cards.

With the same number of users, the current income of Happy Farm is far from being comparable to that of the legendary world.

According to Zelianke's statistics, the proportion of user consumption is less than 5%, and the average weekly consumption of consumer users is less than five yuan.

Even so, for a game that has only been online for a month, the achievements of Happy Farm, both financially and influentially, are proud and amazing enough.

The most obvious in the accounts, Zelianke's revenue increased by 288% this month, and the income brought by the game accounted for more than 70% of the total revenue, just in terms of income, it has stabilized the blog, surpassing Zeyue Chinese Network, worthy of being a cash cow.

This is still the first month.

Although it can't be compared with the grand legendary world for the time being, it has successfully entered the first-line online game.

In addition, the audience of large-scale online games is small and the age group is concentrated, while Happy Farm is for almost everyone, from 80-year-olds to 8-year-old children, men and women, rich and poor, all of whom are the user groups of Happy Farm.

"Did you steal it today?" became the most common greeting.

Thousands of office white-collar workers, housewives, primary and secondary school students, and even the elderly have become the main force in the "stealing" team, and they are tired of "stealing" and preventing "stealing" every day, and even set an alarm clock to get up in the middle of the night to "steal" vegetables.

"It's not the vegetables that are stolen, it's the loss and loneliness", NetEase News, the headline on the homepage, which greatly reported the popularity of Happy Farm.

Analysts believe that in the real society, many urban white-collar workers have become "house slaves" and "car slaves", and more people can only sigh at houses and private cars, under pressure but helpless. And the game of stealing vegetables can quickly fill their anxiety and frustration in reality.

As long as you spend more time, you can realize the dream of owning an independent manor, a private villa, and a vast world of your own. Of course, the act of "stealing" is not allowed in the real world, and Happy Farm provides an extreme way to deviate from reality in the virtual network, for people to vent their dissatisfaction with reality.

"Interpersonal Links in the Internet Era" Southern Metropolis Magazine interprets it from another angle, arguing that Happy Farm is based on herd mentality, when colleagues and friends around you are playing farm, you don't consciously join it, the farm game itself does not have too much technical content and game fun, the most important thing is to enjoy the pleasure of communicating with many acquaintances and friends by stealing vegetables.

Happy Farm, at the same time, satisfies the human 'comparison' mentality. In reality, due to the different backgrounds, backgrounds, abilities, opportunities, etc., everyone's circumstances are different, and online games seem to be able to buy props, but it is precisely the most fair way to compete, a poor person, in reality, may not be able to catch up with the rich in a lifetime, but through the game of stealing vegetables, everyone starts from a fair starting point and has the opportunity to surpass others.

On the Internet, some people even summed up a set of survival rules and life philosophies from the Happy Farm game, which was widely circulated.

"In the face of interests, there is no family affection and morality to talk about, anyone can become a thief behind your back", "The real purpose of helping you weed, killing insects, and showing favor to you may not be this, but to see if you have anything to steal", "If you want the dog to work, but you don't want to feed the dog, it is impossible, even a dog will be passive and slacking off", "Making friends is the last word, and multiple friends will have one more way", "The power of the collective is huge, and it can bankrupt a person in an instant......

Sina Finance Channel made a program, mainly aimed at Zhao Zejun, CEO of Zelianke.

Since Zhao Zejun's debut, he has single-handedly planned three large-scale online projects, online novel reading, blogs, and games, with the longest time of one year and the shortest time of one month, all of which have become industry leaders without exception. Judging from the sequence of the three projects, Zhao Zejun's Internet career started from an insignificant corner of the Internet industry: online novels, through blogs, and then entered the most profitable online game industry, from an Internet entrepreneur to the top Internet cutting-edge, in the process, and Tencent and Baidu alliances, a new Internet giant, vaguely called out.

This show is more pitiful, it only existed for less than three days before it was deleted. According to insiders, the director of the financial channel was called to the office by the superior leaders and severely criticized.

Jianwu City has a talk and a program, the guest of this issue is Huang Xiaoming, a new first-line student in China, in the interview, Huang Xiaoming added fuel and vinegar to talk about a funny experience on the set: a certain big-name star was late for more than an hour, and everyone present was angry, because the other party was too famous, and dared not speak out. At this moment, the director suddenly shouted, 'Oops!' and everyone asked about it, and the director smiled bitterly and said, "This person must be stealing vegetables!" Sure enough, everyone returned to the hotel after filming and found that the vegetables in their respective fields had been stolen several times......

Happy Farm is popular on the Internet, sweeping the lives of netizens, almost full of daily life, work, and leisure topics, and you can see people stealing vegetables everywhere.

Phenomenal game!

While the Internet and various media are monitoring, the Legion Studio is also continuing its marketing work, and a very special situation has been discovered: there is a 'boosting studio' on the Internet, and as long as it costs 5 to 10 yuan a day, there is a special studio to manually log in and steal vegetables and grow vegetables on behalf of them.

"There is no problem with the manual leveling studio!" Zhao Zejun said: "You always pay attention, once there is an automatic plug-in, report to me as soon as possible." ”

……

Tencent, a high-level joint meeting, hosted by Mr. Zeng of the Network Interconnection Division, and the main participants, including the director of the newly established QQ Space project team, the first-level director of the QQ game platform project team, and the vice president of the marketing department.

"Some people say that Happy Farm is free, the props are very cheap, and you can't make a lot of money if you die. Let me tell you something that I personally experienced. ”

Mr. Zeng said with a smile: "I have a little nephew, who has been more fond of him since he was a child, and has 200 yuan of pocket money a month. A junior high school student, 200 yuan a month is a lot, but recently I heard that it is not enough. Why? Their class was having fun at the farm, and he also had an account. I was watching him play that day, and in just a few minutes, he bought four bags of fertilizer, a bottle of pesticides, and by the way, some dog food. It cost a total of three dollars. Three bucks, not much, right?"

Although Mr. Zeng said this, the knowledgeable people present, especially the directors of the QQ game platform, were secretly speechless.

Three dollars is not much, but what about the utilization rate of these three dollars?

In Happy Farm, in a few minutes, three yuan is used up.

How long can you use it for three yuan? Legendary World, Miracle and other games, for three yuan, can basically be played for more than ten hours, more than 600 minutes.

Aside from the fee ratio, the efficiency of collecting money alone, Happy Farm is hundreds of times that of large clients!

"It was only at noon, and I had dinner at his house that day, and in the afternoon and evening, my little nephew landed on the farm a few more times and bought all kinds of props. I asked him, how much does it cost to play this game in a day?

Mr. Zeng paused, swept his eyes across the audience, and then asked himself: "He told me that it is almost six or seven yuan a day, so two hundred pocket flowers a month is not enough." In their class, he is not the one who spends the most money, there is a rich second generation, every time he farms, he uses fertilizer, and all functions cost money to use props, and at the end of the day, he has to smash into dozens of them. Therefore, don't underestimate the profitability of this happy farm, a prop is a dime, two cents, and the total amount is considerable. ”