Chapter Eight: Zhang Lexing's Solution (Part II)
After a long while, someone finally mustered up the courage to stand up, it was a young man who was not tall, dark and thin, with big eyes and high cheekbones, he stood up and said shyly: "I know, this is a public computer room, that's what we call it." As for the rest, I don't see it. ”
"Well, that's right, it's a public computer room, but some places are also called computer game rooms." Zhang Lexing waved his hand to signal the young man to sit down, and then said: "As you can see, there are 20 computers in the public computer room just now, and the fee is 5 yuan per hour. The attendance rate in the video looks pretty good, let's calculate that each computer is used for 10 hours a day, so a computer is 50 yuan a day, and 20 computers in a year (calculated according to 360 days) is 360,000 yuan, which is just a public computer room. According to the survey, the installed capacity of the national public computer house is about 600,000 units, even if it is calculated according to the six fold just now, the annual computer fee is 6.48 billion yuan, which is a very large number. ”
Hearing Zhang Lexing say this, the voice of the audience gradually became louder, and some people even shouted, "Mr. Zhang, you won't let us open that public computer room", which caused laughter.
"Quiet, quiet!" Zhao Haiguang patted the table and said solemnly: "It's a meeting!" ”
Zhang Lexing cleared his throat, and after the voice in the audience lowered, he continued: "Of course, I will definitely not let everyone open this public computer room. I believe you have seen a lot of familiar game pictures from the video just now, according to the investigation, these public computer houses rarely use genuine versions, and most of the games provided in their computers come from pirated CDs, so it can be said that the big guys don't make any money from them. But why not turn them into customers, think about the annual income of 6.48 billion yuan, even if only 5% is taken out to buy genuine games, that is still 324 million purchasing power, equivalent to 3.6 times the sales revenue of genuine games last year. Think about it, how many game companies will be able to feed! ”
There was an uproar in the audience, and many people were still thinking about how big a piece of cake 324 million would be and how big a piece of cake their company could get from it. Some people didn't believe it at all, and stood up and questioned: "But why should people pay for public computer houses?" ”
"Why? On your own, as long as the game you make is popular with players, then our association will find a way to fight for it. Zhang Lexing turned to Zhao Haiguang, who was sitting next to him, and said, "I'm right, President Zhao." ”
Zhao Haiguang had read the content of Zhang Lexing's speech in advance, and knew that it was time for him to cooperate, so he hurriedly nodded and said: "That's right, our association plans to set up a special committee to be responsible for this matter and help everyone trace the copyright, please rest assured." ”
Someone immediately thought of the most critical and core question, and immediately stood up and asked, "Then how should the money collected be distributed?" Who should distribute it? ”
"Well, some time ago, the association commissioned a well-known domestic software development company to develop a set of operating systems dedicated to the public computer house (Internet café), which comes with a management statistics function, which can be used to statistically summarize the number of clicks and running time of the game, the association's next task is to promote this set of special operating system, the goal is to make all the public computer houses (Internet cafes) change into a system in the next three years, and then you can count the use of the company's games by users through the attached management functions, As the basis for the allocation of the fees charged. Zhao Haiguang actually hasn't seen what the system is like, and he doesn't know how to complete the statistical summary, but out of trust in Zhang Lexing, he still continues to explain according to the information provided by Zhang Lexing without hesitation.
Everyone in the audience talked about it for a while, many people were skeptical about what Zhao Haiguang said, and some people doubted whether the so-called system existed, and some people even felt that the special operating system promotion plan was just a means used by the association to collect money, even if this plan was true, but it could not be used to save the emergency at the moment, who knew if the company could survive until three years later.
"Ahem......" Zhao Haiguang glanced at Zhang Lexing, coughed lightly and said: "Everyone, I also have good news to announce, the 'Dream' fund will launch a 'Chinese game library' project in the near future, the fund will come forward to negotiate with various game companies, and sign part of the company's games in the form of a buyout or sharing agreement, and don't leave immediately after the meeting adjourns, we will send you a piece of information, which has the acquisition criteria of the game, the reference price and the hotline, you can go back and wait for the call, You can also take the initiative to bring your own work to the interview. ”
The audience was in an uproar again, but this time many people were excited, and finally said the most useful point, so what click statistics, the dedicated operating system is still too far away from them, or one hand to pay the money and one hand to deliver the goods, and even some people began to eagerly calculate how much money their games on hand could sell. Of course, there are a lot of frustrated people.,They belong to the kind of people who haven't even made a game out of it for a long time.,No matter how high the price is.,What's the use of having no goods in hand.。 The one-sided questioning turned into a situation of ice and fire in the blink of an eye, some people were happy, some people were sad, and some people were only helpless.
Next, the agenda of the meeting will officially enter the formal content of the "Seminar on the Development Trend of Domestic Games", the discussion of the future development trend of domestic games, which themes of games will be popular, which themes of games may sell well, and where will the future game technology go. Although the experts who spoke were the first to speak, most of the audience were absent-minded, and they waited for the end of the meeting to get the information on the acquisition standards, reference prices and hotlines of the game.
The trend discussion has just been talked about for a while, the time is almost noon, the morning meeting is finally over, everyone is in a hurry to eat the working meal, but Zhao Haiguang deliberately stayed, and when everyone else is gone, he said to Zhang Lexing full of worry: "Lexing, they don't seem to be very interested in what you said, what do you say next?" ”
Zhang Lexing smiled very easily: "It's okay, I expected this situation a long time ago, that's why I have the 'Chinese Game Library' project." After all, it is impossible for the system to be promoted in a few years, and now it cannot bring direct benefits, so it is naturally difficult to get their support, but it doesn't matter, after the promotion really gets the money, they will definitely take the initiative to come to the door. ”
"Lexing, I have a question, according to your algorithm, what kind of public computer house (Internet café) is really so profitable, and can it really bring such a big market to game companies?"
"Of course, but the data just now is a little exaggerated, but the number of computers can be said to be very conservative, I asked someone to do an analysis, the public computer house (Internet café) will be rapid development in the future, is expected to be seven or eight years later, the total installed capacity will exceed 10 million units. Let's be conservative to estimate,According to the use of each computer for five hours a day,Only 2 yuan per hour,360 days a year,The 10 million units will also have 36 billion yuan of revenue,The same is 5%,There are also 1.8 billion,The market size is also not small,And the actual situation is definitely more optimistic than this,The corresponding genuine game market size can only be larger。 Zhang Lexing said that the scale of the Internet café computer is not actually estimated by someone, but he calculated it according to his own impression, when he had a friend who was engaged in the Internet café chain, he happened to have a little research on this, although the memory left is not complete, but at least the scale of more than 10 million units he still has a vague impression.
There are no outsiders present, Zhang Lexing can rest assured to say his true thoughts: "In fact, I didn't think that just relying on the public computer house (Internet café) to support the entire domestic game industry, according to my vision, the future game company should have a variety of outlets, such as the retail market, bundled sales with computer manufacturers, the public computer house (Internet café) market, and even consider the development of game peripheral industries, instead of staring at the wallets of a few players who are not rich now, only to make the market bigger, in order to feed more game companies. ”
"Well, what you said makes a lot of sense, if the market size can't be done, no matter how much blood transfuses they have, it will be impossible to grow." Zhao Haiguang nodded, stood up and looked at his watch and said, "It's not too early, let's go have a working meal together." ”
"It's fine, but can you find a secluded place, I still have some things to discuss with you." Zhang Lexing also stood up and said.
"Okay, no problem." After Zhao Haiguang finished speaking, he led the way out......
Zhang Lexing followed Zhao Haiguang to the second floor of the hotel, took a plate and received a working meal, and then asked for a small private room, and the two went inside to eat and talk.
"By the way, how are you going to operate the 'China Game Library' project, and you really want to collect all the games of those companies?" Zhao Haiguang asked while eating vegetables.
"Of course not, it depends on the quality of their games, if it can reach the level of our company, then it will definitely be bought, even if it is a little worse, it is no problem, but if it is a virtue with last year's "Blood Lion", it will definitely not be wanted, the technical water is almost still learning, but it is difficult to do it if there is a problem with the mentality, I won't do the same thing twice." Zhang Lexing replied briefly.
"Well, that's if, if I hadn't seen what Blood Lion was like, I really couldn't imagine that a game could be so bad, and even if it was upside down, no one would necessarily want to play it." Zhao Haiguang said with emotion, he also saw by chance what the "Blood Lion" that was not even as good as the half-finished product was like, if it weren't for the remake of "Supreme Alert: Defending China" was very powerful, maybe he would have a shadow on domestic games from now on.
"Actually, these are not the most troublesome things, the real trouble is here." Zhang Lexing put down the chopsticks in his hand, took out a printed document from his bag and handed it to Zhao Haiguang: "I also found it by chance when I was preparing the materials." ”
Zhao Haiguang stretched out his hand to take the information, swallowed the cabbage in his mouth, flipped through the information, and said: "Well, the "Notice on Strengthening the Management of Electronic Game Machine Entertainment Venues and Banning the Business Activities of Prize-winning Video Game Machines", this seems to have little to do with what you said today. ”
Zhang Lexing leaned over and stretched out his hand to point on the information, and said, "Look at this article." ”
Zhao Haiguang read casually while watching: "...... Strengthen the clean-up and inspection of entertainment venues for electronic game machines without prizes, and prohibit the use of computers to engage in electronic game entertainment business activities......"
"Look at the (1996) No. 43 document issued by the Ministry of Culture." Zhang Lexing continued.
Zhao Haiguang flipped back the information in his hand, found Document No. 43 (1996), and looked at it, "...... Because computer floppy disks are easy to copy, modify, replace and encrypt, it is difficult for the management department to control and manage, therefore, the use of computer magnetic cards, floppy disks to operate electronic game airports, should be prohibited; Establishments that have been approved shall be closed for a limited period of time......"
"This ......" Zhao Haiguang looked at it, and also found a problem, to say that the previous notice is still a bit general, this 43 document is more clear, using a floppy disk computer This is not the most common way for everyone to use the computer to play games in the past, although it seems that they have now been changed to optical discs and hard disks, but floppy disks are still quite popular.
"You look at this again, the following understanding of these documents." Zhang Lexing pointed to a document behind the information and said.
Zhao Haiguang turned it over and saw that it was a document issued by a local government in the "Supplementary Notice on Prohibiting the Use of Computers to Engage in the Business Activities of Electronic Game Machines", which ...... 'the use of computer magnetic cards and floppy disks to operate electronic game airports shall be prohibited', and the scope of the prohibition can be understood as: hardware, refers to any type and form of electronic computer, as well as floppy disks, hard disks, tapes, optical discs and other external memory and BOM, RAM and other memory storage that store computer game data; Software means all game software for electronic computers ......"
Zhao Haiguang sweated down after a closer look, if according to the understanding of this document, what kind of public computer house (Internet café) operating computer games is illegal, in this case, what kind of huge market in the future, it is illegal at all, and the public computer house (Internet café) will not dump you any association.
"But why is it illegal to run a computer game?" Zhao Haiguang said depressedly, in fact, he didn't expect Zhang Lexing to give an answer, he just vented the unhappiness in his heart a little.
"Who knows." Zhang Lexing also shook his head depressedly, in fact, the document said very clearly, "difficult to control and manage", maybe this is the reason why many things were beaten to death with a stick. In fact, Zhang Lexing's friend was also confused when he started to engage in Internet cafes, in fact, there are very few Internet cafes that do not provide computer games, but they are strictly prohibited on the surface, and they are also computer games, as long as they are connected to the Internet, they can be played as online games, but stand-alone games are inherently evil.
The depressed two people didn't speak anymore, but kept their heads and tried to pick up the food in their mouths. After hastily finishing the working meal, Zhang Lexing put down the tableware in his hand and said to Zhao Haiguang: "Brother Zhao, now that we need to rely on the strength of the association, we must overturn the article 'prohibiting the use of computers to engage in electronic game entertainment business activities', otherwise there is obviously a large market, but it cannot be used, and the survival path of domestic game companies may become narrower and narrower." ”
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