Zhao Haiguang sat on the rostrum, looking at the black pressure of the people below, and felt a little relieved in his heart, after several years of development, at least it is much stronger than when the domestic game industry was just starting. Although the current situation is not optimistic, seeing Zhang Lexing sitting next to him, he has an indescribable sense of steadfastness in his heart, which may be related to Zhang Lexing's good results in the past.

"Lexing, the matter you asked me to inquire about last time is already clear. Jinpan Electronics may be merged into the Jinpan Engineering Research Center of Tsinghua University at the end of this month, and the game department will also be abolished, I asked Yang Nanzheng, he is very interested in your proposal, and he happened to be here this time, and after the meeting adjourned, you can take time to talk to him in person. It is still unclear whether Tengtu Software will quit for the time being, but his Octopus Studio does have plans to go it alone. Zhao Haiguang looked at the audience, leaned over to Zhang Lexing, and whispered.

"Well, that's good, I'll talk to him myself later, and I'll talk to Tengtu over there. Zhang Lexing nodded and replied in the same low voice.

Zhao Haiguang smiled, raised his hand and looked at his watch, the time was almost up, and the audience was almost full, so he turned on the switch of the microphone in front of him, tried the sound lightly, and then announced: "Please be quiet! Today's seminar on the development trend of domestic games has also been held before, but it is more to discuss the future development, but today is different, I believe that the situation in the industry is clear to everyone, so there is no need for me to repeat it......

It's a delicate situation, and a lot of game companies are thinking about how to survive, but as far as I know, there's no good solution, so today I want you to come up with a way to survive, and that's the topic of today's meeting. Well, okay, now that the meeting has begun, first of all, I would like to invite Mr. Wang, who has experience working in overseas game companies, who is a top student of Fudan University in Shanghai, and has a master's degree in Japan, and has more than six years of work experience in well-known game companies in the United States and Japan. ”

When Zhao Haiguang introduced, a man in his thirties sitting on his left stood up, nodded to everyone in the audience, then sat down, took the microphone handed over by Zhao Haiguang, and began his speech: "Ladies and gentlemen, everyone! My name is Wang Zhijie, a native of Ningbo, Zhejiang, ......."

After a brief self-introduction, Wang Zhijie continued: "Regarding the development of the domestic game industry, I have some superficial ideas, and the time to consider it is still short, and there may be many shortcomings, please forgive me.

I believe that the development of the game industry must first work hard in terms of technology, and close the technological gap between it and advanced countries, so as to maintain the sustainable development momentum of domestic games......"

Wang Zhijie said a lot of words, the overall meaning is to grasp the game development technology, improve the strength of game production, so that the development of the stamina can be very sufficient, but unfortunately his words did not resonate with the participants of the game companies in the audience, and even the applause at the end was sparse. Everyone knows the slogan of keeping up with the latest game development technology and improving the strength of game production, but this can't solve the current survival problem at all, and they can't survive, and who cares about what happens in the future. Even Zhang Lexing, a guy who is keen on game development technology, couldn't help frowning after listening to Wang Zhijie's words, in fact, his words were not too problematic when they were investigated, but they were out of place.

After Wang Zhijie finished speaking, the other two experts appeared on the stage, and the topic was pulled to promote national culture and make patriotic games, but it was just some empty slogans, but there was no substance, just like the speeches of some officials, this more unreliable statement even Zhao Haiguang couldn't stand it anymore, and couldn't help but rejoice in his wise decision again, if there was no Zhang Lexing on the side, it would be difficult for him to lose face as the president of the China Game Industry Association this time.

The audience's boring speeches disappointed the audience, and if it weren't for the close relationship between the Dream Fund and the association, many people still had some kind of expectations for it, and maybe some would have quit halfway through, but even if they had this concern, the expressions on everyone's faces were not much better.

Noticing the poor mood of the audience and the applause that seemed to be coping, Zhao Haiguang hurriedly announced: "The previous experts spoke very insightfully and inspired everyone, and I would like to express my gratitude to several experts present on behalf of the association."

Next, I would like to invite Mr. Zhang, who is sitting next to me, to speak. Mr. Zhang is the founder of the famous 'Dream' fund in the game industry, and he is also a very senior game designer, and today he just wants to share with you his thoughts and experiences on the development of the domestic game industry, everyone is welcome!"

There was a burst of warm applause from the audience, and the previous pure response was different, this time the applause was mostly from the hearts of everyone, the "dream" fund can be said to be known to everyone in the game circle, and many game companies in the audience were established because of the fund, so the applause was grateful, for more people, they have pinned their last hope on the "dream" fund in the face of difficulties, so the applause is full of expectations. Of course, there are also some people who have some doubts about Zhang Lexing's identity, and some muttered in their hearts, "Isn't he the owner of that creative game company, how did he become the founder of the Dream Fund again", but the reality of the predicament makes them can only applaud with the crowd.

Zhang Lexing stretched out his hands and pressed down, the applause from the audience gradually subsided, his eyes swept around the audience, and he said: "I know why everyone came here today, it is because the domestic game industry has reached a critical juncture, for various reasons, many companies have been unable to sustain, in fact, this is not the worst time, if you want me to say, at least more than half of these companies in the audience will go bankrupt." ”

The audience suddenly burst into an uproar, and some of them couldn't help but stand up and ask, "Mr. Zhang, why do you say such frustrating things!"

"Please be calm," Zhang Lexing stretched out his hands again and pressed down, and then said: "The reason why I say this is reasonable, I have a survey report here, according to the statistics of Lianbang Software and other institutions, the total sales of genuine game software last year were about 90 million yuan. ”

"Is this a lot of numbers?" Zhang Lexing glanced at the crowd in the audience and continued: "In fact, 90 million is not much, of course, some people may think it is a lot, but how many game companies are there in China, there are sixty-three in the audience now, not to mention some who have not come." 90 million divided by 63 How much is left, an average of more than 1.4 million per family, and now the investment in making a better game is generally more than one million yuan, or even more than three or four million, which also counts the daily expenses of the game company and the cost of personnel salaries. And this 90 million is not only in the pocket of domestic game companies, according to last year's statistics, at least two-fifths of them were taken away by the imported version of the game, let's think about how 90 million can support the survival of several companies?"

The people who were still indignant and wanted to accuse Zhang Lexing just now were silent, and the people who were disdainful just now were also quiet, and everyone was thinking in their own hearts about how many companies these 90 million could support.

"I'll do the math for everyone," Zhang Lexing looked at the reaction of the audience and said: "According to the ideal situation, three-fifths of 90 million is 54 million, according to the development cost of a game at 1.5 million, plus the profit stratification of the distribution channel, it is estimated that there must be a sales revenue of about 3 million to be ideal, if each company is calculated as a game, 54 million means that it can only accommodate the survival of 18 companies." However, there are now 63 companies in the audience alone, and I believe that none of them wants to become a company outside of these 18, and the result of fierce competition with each other may not even guarantee the status of these 18 companies. ”

Someone in the audience immediately muttered disdainfully: "Who said that it costs so much money to develop a game!"

Zhang Lexing smiled and said: "Someone just said that it doesn't take 1.5 million to develop a game, yes, if you desperately keep it down, maybe 500,000 can make a game, but can the quality of the game be guaranteed?" It's like TV manufacturers in order to control costs,Sell black and white TVs as color TVs,Do you think consumers can accept it?,You're not the only one on the market who can develop games,Players are not idiots,Even if you let them do it last time through marketing means,Do you think there can be a second time,And this irresponsible method damages not only your family's reputation,It also drags down the entire domestic game,So never reduce the quality of the game in order to save money,And then what patriotism、 Support the banner of domestic products, and let players pay for you. ”

"So what should we do, we'll just have to wait to die?" muttered someone from the audience.

"Of course we can't wait for death!" Zhang Lexing continued: "We must find a real solution to the problem. What is our main difficulty now?"

"Piracy!" shouted in unison.

"Piracy is indeed a big threat, but this problem is not so easy to solve, on the one hand, the government departments should increase their efforts to crack down on piracy, and cultivate the awareness of users to use genuine copies, which is not a short-term effective solution. On the other hand, it is up to us to make our own efforts to make players feel that it is a good deal after buying the genuine game, so as to stimulate them to continue to buy the genuine game. "For the problem of piracy Zhang Lexing also feels a headache,This is indeed a difficult problem to deal with,Now the pirated disc is about 10 to 15 yuan a piece,Genuine can also be spelled with a low price,Or through the attached peripherals to enhance the attractiveness,But when the Internet cracked version is popular in the future,When the cost of user acquisition of the game is close to zero cost,How to deal with the genuine version has not yet thought about it。 However, he is slightly relieved that the public opinion environment is better than before, although it has not yet reached the point where most parents take the initiative to buy games for their children to play, but at least now no one will associate playing games with computer viruses.

"Of course, the most important thing is the quality of the game itself, if the game is not fun, even the pirated version will not look down on you. Okay, so let's get back to market share. The market capacity of 90 million is too small, although the overseas market is very attractive, but I believe that the companies here are mainly domestic, so we must consider how to expand the market share, so that everyone can have more chances of survival. So how do we go about expanding the market?"

Speaking of this, Zhang Lexing stopped and turned his gaze to the audience. Everyone in the audience thought about this problem, and occasionally exchanged words with each other, and a few people who couldn't hold their breath couldn't help but shout out their thoughts, in fact, it was nothing more than advertising, strengthening publicity, giving small gifts, etc.

After waiting for a while, seeing that everyone in the audience didn't say anything more insightful, Zhang Lexing made a gesture to the staff next to him, and the staff immediately put down the projection screen, turned on the projection and played a video that Zhang Lexing specially invited someone to shoot.

"Okay, let's take a look at this video first!" After Zhang Lexing finished speaking, everyone in the audience gradually quieted down, and they all turned their eyes to the projection screen. The first thing that appears on the screen is a building, the building is not high, about five or six floors, the camera moves forward quickly, and soon enters the interior of the building, and after a few turns, enters a room with an open door, which is lined with four long computer desks, and the computers are lined up on the computer desks in pairs, there are about 20 or so in total, and there are people who are using computers sitting in front of each computer.

The camera continues to move, shuttling in the aisle between the computer desks, not even at a computer monitor, turning down all the way, although the screen is flashing, but everyone in the audience can still see that the people sitting in front of the computer are playing games, and many of the game pictures are very familiar.

This is a voice suddenly coming out of the speaker connected to the projection: "How do you charge for playing this?"

Everyone in the audience was shocked, and realized that what they had just watched was not a silent movie, but should have been filmed on the spot somewhere, and some people vaguely felt that they seemed to understand something, so they all turned their attention to the curtain, intending to take a look.

"5 yuan an hour, I want to play at the counter and pay the money. A person playing a game on the screen didn't reply, and replied impatiently, and the video stopped abruptly.

"I don't know what you think after reading it?" Zhang Lexing asked as he looked at the audience.

There was silence in the audience, some people didn't understand it at all and didn't know what to say, and some people didn't dare to say it because they understood the video but didn't know Zhang Lexing's intentions. After a long while, someone mustered up the courage to stand up and say, "I know, this is the public computer room, that's what we call it." ”

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