Hunger marketing usually requires a few prerequisites, either being less expensive than the same type of product, or being in short supply. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Fireflyer is by no means cheap, and retailers have raised their prices to more than $300 due to the recent strong supply outstrip. Strictly speaking, the end retailer's wanton increase in the price will not bring any benefit to the Fireflyer brand, so in the discussion between Eric and Firefly Electronics, it has been determined that the retailer's price increase will not exceed $30 at most, otherwise the supply will be stopped.

But at the same time, the price increase behavior of brick-and-mortar retailers also provides a more favorable opportunity for Amazon to implement hunger marketing.

In the proposed plan, Amazon will receive a supply of 50,000 units of Fireflyer per month, the sales price will remain unchanged at $299, and the online rush will be carried out at a frequency of once every three days, exactly ten times a month, and the entire hunger marketing cycle will be three months.

Fireflyer has done a great job with traditional marketing solutions, which is why sales have been booming since the launch.

But after all, Fireflyer is only a new electronic product, and many traditional portable music player users are still in a wait-and-see mode.

The implementation of hunger marketing can not only maintain the strong topic of Fireflyer for a long time, but also make this new brand form a deep-rooted concept in people's minds in the short term. At the same time, it can also completely stimulate the purchase desire of all potential wait-and-see users. In addition, the Amazon platform can also obtain more traffic and users in a short period of time through this marketing plan, and open up the e-commerce market other than book sales. Therefore, this plan can be said to have the effect of killing multiple birds with one stone.

Throughout the afternoon, the four of them discussed the details of the implementation of the program. Finally, Jeff Bezos advised, "Eric, I think three months seems too short. In my opinion, even after three months, Fireflyer will still be in short supply for a long time, so why don't we extend this program? ”

Eric shook his head decisively, he didn't want Firefly Electronics to become a company that didn't know how to live without hunger marketing: "Although this kind of marketing plan is very effective, it is not an orthodox marketing method, and if you keep doing this, it will definitely cause strong disgust from users." Therefore, our energy should still be focused on better product development and brand building. Even, if it weren't for the opportunity in front of me that is very beneficial to both Fireflyer and Amazon, I wouldn't have come up with this plan at all. ”

It was already evening when everything was discussed, but Victor McNelly did not stay long before leaving East Hampton in a hurry.

After the lively birthday party of the little ones, Eric also rushed to New York the next day to begin discussing the detailed plan for the establishment of Marvel Studios with the team of Marvel Entertainment.

Midtown Manhattan, in a large conference room at Marvel headquarters.

All the top executives from all departments of Marvel Entertainment gathered today, and even the founder, Stan Lee, rushed over.

Marvel Entertainment CEO Avi Arad stood in front of the slide projector and personally explained the Marvel Cinematic Universe storyline that Marvel's creative department had spent more than a year conceiving. Eric initially provided a simple draft based on memories of his past life, which was then filled in by Marvel's creative department, which ultimately led to today's result.

Since Marvel at this time has basically taken back the copyrights of all the core heroes, and even Captain America, who was at a stalemate at the beginning, has taken it back, the new Marvel Cinematic Universe plan will be grander than in the original time and space, and the characters will be richer.

The new Marvel Cinematic Universe project storyline also begins with the Avengers, but then the story will expand to the entire universe, with various major events as the main line, with the six Infinity Stones as the dark line, leading to the Guardians of the Galaxy and eventually the Infinity Watch team similar to DC's Seven Lights Army.

It took Avi Arad a full hour and a half to get the whole idea out of the way.

Stan Lee, who was sitting next to Eric, was always excited during Avi Arad's commentary, and bringing Marvel's superheroes to the big screen was almost one of his most important wishes in life.

However, after Avi Arad finished speaking, Stan Lee still regained some calm, and asked Eric with some certainty: "Eric, this plan is exciting, but don't you think it's too difficult to really implement it?" From what I know about Hollywood, no one in Hollywood can always guarantee the success of a movie, let alone this huge project involving dozens of films, as long as one or two box office failures occur in the process, the whole plan is likely to fall through. ”

Everyone apparently heard Stan Lee's question, and all looked at Eric quietly, and while they were enthusiastic about the huge idea of the Marvel Cinematic Universe project, they shared similar concerns, after all, wishes are usually good, and reality is often extremely cruel.

Feeling the eyes of doubt or hope around him, Eric smiled and explained: "Of course, I am also aware of this kind of problem, so Marvel Studios will be personally responsible for it for a long time in the future to ensure that there will not be any execution problems caused by disagreement among the top management during the implementation of the plan." Secondly, this plan can be described in detail as a comic book serialization film project, which means that the planned film style will remain generally highly uniform, as long as the first few films planned are commercially successful and accepted by the audience, as long as the next films do not change their style abruptly, the probability of failure will be very low. ”

Eric's voice fell, and someone immediately asked: "Mr. Williams, the Marvel Cinematic Universe project is so huge, it must require the use of many different directors, each director's personal style is different, and this problem seems to be impossible to solve." ”

"We're not going to say no to working with big-name directors, but only if those directors adapt to the style of Marvel movies, otherwise we'd rather not work together, and there's no room for bargaining. On the other hand, we will also try to use new directors with good potential as much as possible, because these people will appreciate the opportunity more and therefore adapt to the Marvel movie style more easily. ”

There was a buzz in the conference room, and Eric could roughly guess what everyone was thinking, just smiling and sipping the coffee in front of him.

Stan Lee didn't have any scruples about the others, and asked first, "Eric, if you use a lot of newcomers, I think, perhaps, it should be difficult to make a good manga movie, right?" ”

Eric was not shy about it, nodding his head and saying, "Roughly, if you follow the standards of film critics, it should be like this." ”

There was another murmur among the crowds.

This time, Eric didn't wait for them to ask, and said: "First of all, everyone should be clear that the only thing that all films under Marvel Studios should pursue is commercial success, and others, such as the reviews of film critics, the perception of core comic book fans, etc., are irrelevant. Only in this way can the entire plan be carried out smoothly. At the same time, in order for the Marvel Universe project to be carried out, we must also sacrifice the diversity of film styles. Whether it is a director, screenwriter, actor or producer, of course they can have their own style, but the personal style of all of them must not override the overall style of Marvel movies. To put it bluntly or cruelly, in the Marvel Universe plan, all actors, screenwriters, directors and other creative personnel will be just a screw in the Marvel Cinematic Universe plan, a machine is absolutely inseparable from screws, but screws can never get control of this machine. ”

There was a moment of silence in the meeting, and Stan Lee said again, "Eric, but if that's the case......"

Eric took the initiative to interrupt the old man's question, and said, "Stan, there are two options in front of you, one option is to pursue the quality of the film, use the production team that we think is the best, and the directors and actors can use their talents to the fullest, and we will limit them as little as possible. But as a result, some of the films produced will have a bumper harvest at the box office and word of mouth, some will either get the box office or word of mouth, and the other part will fail miserably at the box office and word of mouth, which will also lead to the popularity of some superheroes, and the other part of the superheroes will be eliminated from the market, and in the end, the Marvel Cinematic Universe plan is destined to no longer be able to go smoothly. Another option, to maintain the consistency of the overall style of Marvel movies, may not be able to create a classic movie that can leave a name on the film, but the probability of failure is also very low, so it can also ensure the smooth implementation of the Marvel Cinematic Universe plan. Two options, Stan, which would you choose? ”

As he spoke, Eric looked at everyone around him again and asked again, "Which one will you choose?" ”

No one answered, but the answer was self-explanatory.

Of course, if anyone objectes, Eric will not be stingy with a severance payment.

After discussing this question, Stan Lee asked again: "Eric, what about the cost, as far as I know, Hollywood sequel films, very few have more than three episodes, this is mainly because once the movie is successful, the cast will be higher and higher?" ”

Eric realizes that Stan Lee has apparently done a lot of prep work beforehand, so the question is quite accurate.

But Eric also considered all aspects of the problem, so he quickly replied: "In terms of actors, it is similar to the selection of directors. Naturally, we won't refuse to work with A-list superstars, but only if they are willing to sign long-term contracts, and as for the salary, as long as the film is good enough at the box office, we won't be stingy, but we must also agree on a mutually acceptable plan beforehand. However, I'm actually more inclined to use second- and third-tier potential actors, Hollywood has never lacked actors with excellent acting skills, and with newcomers, it will also be easier for us to sign packaging contracts, and actors who sign packaging contracts will also have less uncertainty when filming a sequel than first-line superstars. ”

After Eric finished speaking, doubts rose again in everyone's hearts.

The director uses newcomers, and the actors use second- and third-tier ones, then, does the Marvel Cinematic Universe really have any future?

Eric also quickly sensed this emotion from everyone's expressions, and said with a smile: "I know your concerns, but the success of a movie, whether the director and actors are big names or superstars, is never the most important. If you don't believe me, you can recall the history of Hollywood films, not to mention too long, even in the last decade, there are countless films in which new Hollywood directors or unknown actors have created box office or word-of-mouth classics, such as "Beverly Hills Detective", "Three Daddy and a Baby", "Lethal Weapon", "Ghostbusters", "Jedi Men", "The Matrix", etc., these film series that once occupied the top of the box office charts, the original directors and actors were not so famous. On the other hand, Schwarzenegger, Stallone, Kevin Costner, and other high-paid A-list superstars have frequently produced big projects that cost film companies nothing in recent years. ”

After Eric finished speaking, the expressions of many people in the conference room relaxed.

Eric explained the doubts in everyone's hearts, and seeing that everyone no longer asked questions, he opened the memo in front of him and said: "Now, let's discuss some of my suggestions for some changes to your plan, first of all, I have already said before that "X-Men" will be spun off separately and become a small Marvel Cinematic Universe, but I still see too many X-Men characters in this plan, and this must be modified......"

The meeting continued until dusk, and only a few topics were discussed, and the following week, everyone continued to discuss various details, so Eric was not in a hurry, and after work, he specially invited Stan Lee to have dinner with him at a nearby restaurant, and listened to the old man make a lot of suggestions about movies.

At nine o'clock in the evening, seeing Stan Lee off, Eric got into his car and made his way to a building on Madison Avenue near Central Park.

Pulling out a birthday cake and a bunch of flowers prepared by his assistant from the car, Eric enters the building and takes the elevator to a duplex mansion on the top floor.

This is the accommodation that Eric arranged for Giselle and Alexander, who have purchased a large number of luxury properties in New York and Los Angeles over the years, and most of them are managed by a luxury rental company under his name, except for a few for himself, to maintain their value and earn rent. Giselle and Alexander lived in one of those homes at this time, and after collecting them last year, Eric gave them a bunch of keys, and the mansion was located on the top floor of the Madison Avenue building, although it was a block away, but it also had a great view of Central Park. (To be continued.) )