Chapter 848: Hunger Marketing
Chapter 848
When Eric, who was holding Kevin, and the other two disappeared around the corner of the stairs, Joanna stepped forward and grabbed her daughter's little hand and said with a smile, "Okay, baby, Daddy is going to be busy." Pen, fun, pavilion www. biquge。 info you follow up and ask a whole bunch of questions, it's going to drive him crazy. Let's go see if your birthday cake is ready, and go to the supermarket by the way?"
The little girl seemed to have forgotten what she had just been rejected by her father in a blink of an eye, and there was no frustration in her tone, but she was not interested in her mother's proposal, raised her little face, and said, "Mom, can I watch TV?"
Joanna shook her head and said, "No, TV can only be watched at night." ”
The little girl felt a little bored and was about to obey her mother's wishes, Virginia packed up the coffee cups of the few people and walked out of the kitchen, listened to Joanna's words, and said, "It's better for me to go, it's inconvenient for you to take Xia Xia with you, you can just wait for Mr. Jeff Bezos to come over at home." ”
Joanna didn't insist either, sending Virginia and a maid away in a car to take her daughter for a walk on the lawn in the front yard.
About ten minutes later, another black sedan drove into the manor.
Jeff Bezos got out of the car and saw a demure and intellectual woman walking over with a little girl.
Although Joanna has been out of the film for many years, her appearance has hardly changed since the filming of "Tornado", and Jeff Bezos recognized her identity at a glance and guessed the identity of the little girl who looked at him curiously.
Holding out his hand to Joanna with a proper smile, Jeff Bezos said, "Hello, Ms. Pakula, I'm Jeff Bezos, and Mr. Williams asked me to come here." ”
"Hello, just call me Joan," Joanna shook hands and smiled, "Eric is talking to the other two gentlemen, please come with me." ”
The three of them walked into the living room of the villa together, and Joanna personally served Jeff Bezos a cup of coffee and said, "Wait a minute, I'll go up and have a look." ”
"Oh, thank you," Jeff Bezos, who was sitting on the sofa, got up slightly, watched Joanna leave, and then sat down again, and then felt the curious gaze in the pretty eyes of the little girl on the sofa next to him.
Unlike the excitement and busyness of Victor McNelli and Bill Olsen these days, due to the success of Fireflyer's sales on Amazon, Jeff Bezos's first thought was to expand the results, and he did not rush to introduce more other products, but planned to use the opportunity to sell Fireflyer's hot product to further expand Amazon's influence in the field of e-commerce. For this reason, he even ambitiously proposed to Victor McNelly to cancel physical sales and make Amazon the sole retailer of Fireflyer, but unfortunately it was rejected outright.
Although Eric did not tell him what he was talking about in the phone call to inform him of coming to New York, Jeff Bezos still did not give up this idea, even if he could not achieve a monopoly in the end, he also hoped that Amazon could have more sales share, because Fireflyer's current production capacity is far from meeting the market demand, which is actually the appeal of retailers who cooperate with Firefly Electronics.
Jeff Bezos wanted to think about how to persuade Eric to give Amazon more support next, but the clear and clear eyes of the little girl in front of him, and the eyes that seemed to be able to see through people, made him feel very uncomfortable, and his mind couldn't concentrate at all. Even before he founded Amazon, Jeff Bezos became the youngest vice president of a bank trust company at the age of 25, and he was an absolute elitist, so he found that he hadn't seen the feeling of the little girl in front of him for many years.
Jeff Bezos has never been a passive person, he straightened up and was about to say a few words to the little girl, the little girl blinked her beautiful eyes, but took the initiative to open her mouth and asked, "What language do you speak besides English?"
Although the little girl's voice has the characteristic softness of a child, her tone is not childish at all, and there is no timidity of any children of the same age in the face of strangers.
Jeff Bezos felt even more weird, facing the little girl's eyes waiting for him to answer, Jeff Bezos even felt that if he couldn't speak other languages at this time, he would definitely be ignored by the little girl next, he subconsciously didn't want to be ignored by a little girl, and this passive situation made him feel uncomfortable, so he decided to take back the initiative, put away his expression, and said: "Hey, little guy, this is really rude, you haven't told me your name yet?"
"Hawaii Williams," the little girl replied, blinking.
Jeff Bezos tugged at the corners of his mouth, not because of the seemingly messy name Hawaii. Instead, he actually felt from the little girl's expression that the little guy could clearly see that he was pretending just now, and he was very disapproving.
Jeff Bezos struggled to convince himself that everything was an illusion, and then continued, "Okay, Hawaii, why are you asking me the question. ”
"Mom knows Polish and Russian, Aunt Vicky knows Spanish, Natasha and Eve Goennia know Russian, Drew is a dumb guy and can't speak anything but English," the little girl frowned slightly at the mention of Drew, her expression finally changed a little, and she continued: "Mom said that Dad knows Chinese, which is the most difficult language in the world to learn, but it's a pity that he doesn't want to teach me." Aunt Vicky hired a French teacher for Kevin, the number grammar of French is very interesting, but unfortunately she was kicked away by her father a few days ago, and her father said that Kevin doesn't need to learn so many things, in fact, Kevin is not stupid at all, he knows that as long as he is by his father's side, Aunt Vicky will not force him to learn things. ”
The little girl spoke quickly and thought quite out of bounds, and after Balabala's finished speaking, she continued to stare at Jeff Bezos: "What about you?"
"Well, I," Jeff Bezos hesitated, "I know a little Spanish." ”
The little girl immediately switched languages and asked in Spanish, "Oh, what do you do?"
The little girl's Spanish pronunciation is not standard, but the sentences are quite fluent, and Jeff Bezos reckons that this is clearly a problem with the teacher's own ability. But what surprised him even more was that since the little girl was able to switch fluently to Spanish, could she also have the other languages she had just listed?
Jeff Bezos' ability to speak Spanish comes from his family environment, his stepfather is from Cuba, and the country's lingua franca is Spanish. But in addition, Jeff Bezos took French as an elective in college. So he replied tentatively in French: "I am a businessman and I am running a ...... A website that sells things over the internet. ”
"Oh, I saw the introduction on TV, but unfortunately my dad didn't let me touch the computer until I was 12, and I bargained with him until I was 6 years old," the little girl really understood, and even switched to French without any obstacles, and her pronunciation was obviously much more standard than the Spanish sentence just now, and then asked, "So, is there any difference between selling things through the Internet and supermarkets?"
The problem is obviously a bit big, and Jeff Bezos knows that with his little French skills, he can't explain it. He subconsciously no longer treats the little girl in front of him as a small person, and he doesn't realize that the little girl has been unconsciously controlling the initiative of this conversation.
Frowning slightly, Jeff Bezos was hesitantly figuring out how to phrase it, Joanna had come down from upstairs, noticed the situation here, and immediately understood something, with a little helplessness in her expression, and obvious doting, she came over and touched her daughter's little head, and apologized to Jeff Bezos: "I'm sorry, Mr. Bezos, did Xia Xia disturb you?"
Joanna's appearance broke a certain atmosphere of control created by the little girl unconsciously, and Jeff Bezos immediately came to his senses, and looked at Hawaii with some surprise, he didn't expect that one day he would be controlled by a little girl who looked like he was only five years old at most, and he didn't know that he still overestimated the age of the little girl.
Although it felt a little weird, Jeff Bezos quickly shook his head and smiled, "Of course not, Ms. Pakula, Xia ...... Xia Xia is smart. ”
Joanna smiled and said, "Eric has already talked to the two gentlemen, and he said that you can go up, and the study is at the end of the corridor where you turn right upstairs." ”
Jeff Bezos nodded, got up and walked to the stairs, still looking back at the living room halfway through. Hawaii had already come to Joanna's ear, and the mother and daughter whispered something affectionately, Jeff Bezos subconsciously wanted to know what the little girl was saying about herself, but quickly shook her head self-deprecatingly, secretly saying what was wrong with her today.
knocked on the door and walked into the study on the second floor, Jeff Bezos and Eric shook hands respectively, and sat down on the sofa in the corner of the study, and his eyes couldn't help but fall on the little boy next to Eric.
The little one didn't look anything special, quietly fiddling with the Lego toys in his hand, and leaning towards his father when he arrived, which made Jeff Bezos secretly relieved.
Everything seems to be normal again.
Eric didn't notice Jeff Bezos' eyes, picked out a copy from the stack of papers on the coffee table, handed it to him, and said, "Jeff, you take a look at this plan first." ”
Jeff Bezos nodded, flipped through the folder, and there were two words printed on the cover, Hunger Marketing.
On the other hand, Eric flipped through another document in his hand and continued the conversation with Victor McNelley and Bill Olson: "Like Firefly Electronics, Nokia experienced a crisis in 1995 when the supply chain was on the verge of collapse, but they handled the crisis very well, and last year they overtook Motorola to become the number one seller of digital phones. One of you is in R&D and the other is in marketing, and neither of you has enough experience in supply chain. So, I've already communicated with Yoma Ollila, who will send a dedicated deputy purchasing manager as the vice president of Firefly Electronics, who will be responsible for the construction of the supply chain. It is necessary for Firefly Electronics to expand the production capacity of Fireflyer, but the plan you gave is actually a mess, and it is completely just blindly expanding production. So, after the other party rushes to San Francisco, I will give you three months, and in three months, in order to ensure the quality of Fireflyer products, the monthly production will still only need to maintain 150,000 units, but after three months, I hope to see the production capacity of Fireflyer double. ”
Victor McNelly and Bill Olsen looked at each other, and Bill Olsen said, "Eric, Fireflyer's production capacity should be slowly increased, and it can't be achieved overnight. ”
"Of course, so I gave you three months," Eric said, "and I don't need to see an increase in production of the Fireflyer in three months, because I have other arrangements, you just need to build a new plant and contact suppliers, and even if you start production ahead of schedule, you can only ship 150,000 units a month." But in three months, I'm going to see the results I want. You know why I separated Fireflyer from the Yahoo Music Store, and if you can't, I'll license Nokia to make MP3 players. ”
Victor McNally and Bill Olsen are the same, Nokia's strength they naturally know, Firefly Electronics has previously transferred a full set of MP3 player patents to each other, but the contract stipulates that Nokia can only develop and produce MP3 mobile phones, and must not involve simple MP3 player products.
But if Eric loosens this limitation, Firefly Electronics will be difficult to compare with Nokia, and may even end up in a pure technology research and development department.
Eric had given Firefly Electronics enough support, and Victor McNelly and Bill Olsen knew that Eric was no joke, and if they didn't do it well, all the bright future they had envisioned would be gone.
Without further bargaining, Bill Olsen took the initiative and said, "Eric, we'll do our best." ”
Victor McNelly nodded.
Eric smiled, his serious expression gradually dissipated, and said, "So, let's discuss the cooperation plan with Amazon now." ”
As he spoke, Eric handed the two of them two documents similar to those of Jeff Bezos, and said, "The reason why I gave you three months is to move forward with this plan. ”
Victor McNelly and Bill Olson had just opened the page, and Jeff Bezos, who had already read the information quickly, said excitedly: "It's wonderful, Eric, it's a genius idea." ”
Eric smiled and nodded, "Of course, I think so too. ”
The plan in Jeff Bezos's hands is naturally the famous hunger marketing in the previous life, which can maximize the consumption desire of potential buyers and keep the product hot for a long time. (To be continued.) )