University of California, San Diego.

Roy and Debra avoided a few hurried classmates and looked at the hot marketing booth in the distance in amazement, but the small venue was surrounded by more than 100 people, and with the herd effect (Appendix 1), more people are joining in.

"Is this the marketing effect of Gary's Plan B? ”

The booth layout is the same as Roy's original design, but the way it is used is a 360-degree reversal. It should be Roy's marketing plan that changed temporarily after the implementation was frustrated.

In the center of the booth stood a host, passionate and hesitant MLM leader, his eyebrows fluttering, foaming at the surface, pointing to the billboard on the table, stimulating the students in the audience and attracting everyone's attention.

The host said: "Let's congratulate this handsome male classmate again for getting a free super black technology - Super God DVD." A round of applause to him!"

There was sparse applause from the audience, and everyone's eyes fell on the lottery box next to the host, looking forward to the next lucky person being myself.

Roy sweated profusely, is this marketing really okay? Free giveaway? It seems a bit unreliable.

Moderator: "Dear students, if you are new to the venue, please go to the prize desk on the right to pick up a lucky number, we will have the fifth round of the draw in five minutes, maybe the next lucky person will be you." ”

Newcomers rush to get their numbers, and this kind of freebie is so popular everywhere in the world.

"Roy, Rex is there! haha, look at how busy she looks. Debra finally caught a glimpse of the slut, and saw that the other party was busy instructing employees and customers to fill out the list, and the expression on her face was indescribably serious. Seeing Rex taking care of himself, Debra felt an inexplicable sense of pleasure in her heart.

"Oh. Let's go, let's go to the right of the stand and get a number as well. Roy said.

"Get the number?" Debra wondered.

"Lottery, fool, today is my lucky day. Roy wondered, what if he won the lottery in a while?

"But...... Isn't this our own company's event? We win gifts, is it really okay?"

"This event has reached its goal. The drunkard of the activity does not mean to drink, you think too much girl. ”

"Wait for me...... I also go to the lottery...... I'm super lucky, and when I was back home, my dad would take me to the table, do you know why?...... Hey, aren't you curious at all?...... I'm going to say because I'm a lucky star, stupid. ”

You're stupid, your whole family is stupid. Roy complained in his heart.

Roy and Debra, with the help of staff (temporary workers), registered their names, phone numbers, colleges, classes, and then received a lottery number, a leaflet.

"Hey, Roy, what did you fill out in the class?" Debra asked.

"Oh, law school for three years. ”

"Okay. Debra copied it as usual, and was given a number, a leaflet. "Wow, I'm going to win today. ”

"Hey, who gave you the confidence? President of the United States?"

"Really, I don't lie to you, look - number 33, my lucky number. ”

"Little three. Yes, it's good. Roy said with a smile.

"yes, I think it's good, what's your number?"

Roy smiled and continued to look at the promotional page in his hand, which read the introduction of the DVD, the Red Coral website, and the lottery rules.

"It's so annoying, what's there to see. Debra casually glanced at the flyer, clutched the lucky number in both hands, and stared at the booth without blinking.

The host on the stage also brought the atmosphere to another climax: "Dear students, the sixth round of the lottery is about to start, are you ready?...... Okay, let me finally introduce the lottery rules for the new students. Students, later, I will open the lottery on the table, after Brownian motion, it will randomly generate a number, if any of the students present have this number, then congratulations, you will get a free trial of this brand new DVD player worth 698, and get a free Red Coral membership for one month, you can rent a large number of movies on the site at will, students, are you looking forward to it?...... Very good, then next, the draw officially begins...... Ready？GO！”

The students in the audience excitedly shouted their numbers and stared intently at the lottery machine on the stage.

“33…… 33…… 33...... "Debra was also infected by the atmosphere and completely integrated into it, along with everyone, passionately calling for her prize.

"Hi, Roy. Gary, dressed in a famous brand and wearing a suit and leather shoes, walked over to say hello in high spirits.

"Wow, this event, it's amazing. To be honest, it was beyond my expectations. Roy exclaimed.

"It's a last resort for you to laugh. Gary sighed: "If the team is more mature, after a period of training, using your marketing methods is the most economical marketing cost." ”

That's right, Roy's marketing campaign almost broke even, and the profits from the DVD could be subsidized to the team, and the publicity was good. However, the marketing model of achieving sales by stimulating curiosity and rendering the atmosphere requires a certain amount of luck and a higher marketing awareness, and the success rate will increase greatly only if all the details are almost done.

Like the half-baked managers of his team, they may be able to understand this model, but it is not easy to imitate exactly the same, or even blue.

You know, Roy is a salesman, and he has an extraordinary sensitivity to any marketing methods.

But then again, Gary's plan B is much simpler, as long as you find a passionate and energetic host, you can quickly attract a large number of onlookers through the gimmick of the lottery, and then achieve information exchange and marketing publicity.

The threshold is very low.

However, the logic of such a "free gift" is obviously not so simple.

"It's just, I have a question. Roy asked the troubled in his heart: "Will this kind of marketing method give people the illusion of cheapness? Although the purpose of publicity is achieved, the enthusiasm of customers may not be high, which also causes the number of subscribers to the later registration website to decrease, the frequency of leasing will also be reduced, and the mutual recommendation within the group will also be adversely affected." ”

Gary nodded approvingly: "I did think about this question, the biggest advantage of your marketing strategy is that people feel that they have face and are very valuable, based on the psychology of showing off, customers will also recommend the company's services to their friends, and then form a virtuous circle."

"Plan B is a way to quickly expand product coverage, which is simple to operate and highly responsive. Although your worries are not unreasonable, we still analyze whether it really has an impact based on the subsequent results. Through subjective inference, errors can easily occur. ”

Roy nodded, agreeing very much, no matter what the reasoning is, the real market reaction has to rely on data to speak.

Suddenly, Debra cheered, grabbed Roy's arm, and shook violently: "Roy Roy! No. 33! I'm hit! I'm hit!"

[PS] Appendix 1: The principle of the herd effect can be found everywhere. For example, at the starting point, the number of collections is a hint. When an author has 100,000 collections, we are willing to collect a wave without even needing other reasons. And when an author only has 100 collections, we wonder why we should collect this book.

Poor collectors like me, ask for collections, ask for recommendations, ask for rewards, ask for book reviews.