Chapter 199: A Meeting Begins!
For Zhao Zejun and the 'Zezi system' rumored by the entire outside world, the Zeye Plaza project is a 100% key core project. Pen % fun % Pavilion www.biquge.info
Economically, a piece of high-quality land with an actual value of not less than 100 million, 80 million cash loans, and self-raised funds of no less than 50 million, in addition, the 50 million that was not really profitable was also smashed by Zhao Zejun 20 million, and the big head could count it, there were 150 million.
And until now, Lao Zhao is still accumulating reserve funds for this project.
This is still visible, invisible soft expenses, non-sincere and undisturbed title promotion, blog China publicity, converted into money is by no means a small amount.
If the Zeye Plaza project is a great success, these investments are all valuable, establish a commercial real estate brand, a large amount of capital return, with the east wind of Zeye Plaza, Lao Zhao officially established a foothold in the domestic commercial real estate field, completely open up the situation, whether it is investment, loans, or to carry out new projects, are twice the result.
But on the other hand, in case Zeye Plaza smashes its hands, or is half-dead, and the sales volume is not as expected, the previous investment will not only be a waste, but also become a burden. The negative impact is likely to affect other industries under his name, and as for the real estate business that Lao Zhao is thinking about, I am afraid it will be difficult to improve in a few years.
In 2006, all kinds of real estate began to enter the take-off stage, and the delay in the past few years is to miss the golden time for real estate development.
Even with the advanced experience of the prophet and later Wanda, no one, including Zhao Zejun, can be 100% sure of the success or failure of this project until the day of the opening.
Although there is still a long time before the actual opening of the pre-sale, the result of the pre-sale is definitely not decided by the pre-sale in the few days, and we must go all out from now on. In fact, Lao Zhao has also been doing publicity work before, and the title of the title, Shangri-La cooperation, and the hype of the legion on the Internet are all in preparation for the final pre-sale.
Today's year-end meeting within Zeye has two tasks, to summarize the work of the previous period and determine the major goals of the work after the year.
There is also an additional goal, to cooperate with Jiang Xuan, to 'knock and knock' the head of a certain department.
Zeye was established during the time period, the development is too fast, there is no shortage of grass-roots talents, but there is a shortage of middle-level and senior talents in a short period of time, many management are found through headhunting companies, and Zhao Zejun and Jiang Xuan are too young, it is inevitable that some people will rely on their previous qualifications, put old qualifications in their work, and be self-righteous.
The next six months are very important for Zeye, and internal problems must not be allowed to drag the company back.
Zeye is a new model, many people are actually skeptical, only Zhao Zejun understands that this model is absolutely correct, he can not explain and persuade every manager in detail, it is necessary to establish an absolute authority.
The instructions of the leader must be carried out if they are understood, and they must be implemented if they are not understood. Disobedience is sometimes more dangerous than dissenting one's ambitions.
Zeye Company is currently in a temporary building on the west side of the square, which will be used as a sales office in the future, and the conference room is on the third floor.
After more than half a year of actual combat, Jiang Xuan has formed a rudimentary framework of the management team of Zeye Company, and the people attending the meeting today are all members of the management team of Zeye.
Jiang Xuan, general manager of Zeye, presided over the meeting.
For more than two years, Zejian and Zeye, especially Zeye's work, has high intensity and high pressure, which is definitely not something that ordinary people can bear.
In the same way, the experience of people is also huge, as long as you can survive this time, you can get a growth rate like hanging.
Jiang Xuan was dressed in a straight suit, and there was a subtle and unrevealed majesty between her eyebrows, and the whole person looked very calm, and the head horse of the street gangster and the so-called bigwig, if the two of them, that ruffian and awesome spirit was finally transformed into dignified majesty.
If it weren't for the occasional inadvertent eye contact with Zhao Zejun, there would be a trace of cynicism, no one would have thought that the person in charge of Zeye, who had hundreds of millions of funds and hundreds of livelihoods, was once a young man chasing the wind on a second-hand motorcycle.
"Mr. Zhao, everyone is here, you can start." Jiang Xuanchong said to Zhao Zejun, who was sitting across the long round table.
"Okay."
The conference room darkened slightly, and the work report PPT in the laptop appeared on the projection screen.
"At the beginning of Zeye's entrepreneurship, Chairman Zhao clearly planned the sequential development process of the three stages of Zeye's early, middle and late stages, which are the life cycle of each specific 'Zeye Plaza project', and also the process of Zeye Company continuously absorbing nutrients from each Zeye Plaza and gradually establishing and improving a set of 'mature business center development model'. Our work for most of the past six months has been carried out around this cycle. ”
Lao Zhao's management of Zeye is in the general direction and framework, and after the framework is proposed, Jiang Xuan is responsible for the specific implementation.
The main task of Zeye Plaza in the early stage is to obtain low-cost land by virtue of its good relationship with the government, rely on banks for financing, and hire world-class design companies for design.
These three points have been successfully completed in the project of Zeye Plaza in Jianwu City, and can be copied into the 'mature model of commercial center development' of Zeye in the future.
The task of the second step is to select excellent construction units, ensure the quality of the project, and select long-term strategic partners from the cooperative units, and establish a modular management system according to the specific project experience.
"According to the current project quality and cooperative relations, we have identified seven construction units, including the second construction of the province and Zejian, and the first batch of them have been entered into the list of long-term cooperation. In addition, through practical testing, we put the Zeye Plaza project horizontally into 8 stages such as preparation, delisting, land delivery, and four certificates, and vertically as 12 lines such as sales, finance, cost, human resources, procurement, planning and design, engineering, investment promotion, quality, and safety supervision. From the combination of vertical and horizontal dimensions, it forms a 'modular management grid' of 108 nodes. ”
Zhao Zejun nodded, 'modular management grid' This is the "commercial real estate development and operation line" that he yearned for and required before, with this assembly line, as long as the funds are enough and there is good land, it can be streamlined to create one standardized Zeye Plaza after another.
This is one of the secrets of Wanda's success.
"I'll add two more words."
Zhao Zejun interrupted Jiang Xuan, swept his eyes in the conference room, and said: "Zeye Company is not stingy with spending money, and for the same project, we give much more money than our peers, so that a large number of high-quality companies are willing to cooperate with us." Because of this, our strategic partners must also have clear assessment criteria.
How is it assessed? Where does the assessment data come from? It is from the various modules of our modular management, and the modules responsible for the cooperative unit must have a scoring mechanism, with high scores entering the list, and low scores being given a warning, a second delayed payment, or even being removed from the list. In addition, the management module itself must also be managed scientifically and efficiently. Mr. Jiang, you should send comrades from the technical department as soon as possible to contact Professor Li Mingran to develop a management office software. ”
"Okay." Jiang Xuan nodded, and said to a young man sitting at the back of the conference table, "Xiao Wang, you can catch this matter." ”
"Okay, Mr. Zhao and Mr. Jiang, I'll start doing it after the meeting." The head of Zeye's information technology department stood up and said.
Zhao Zejun waved his hand at him, motioned to sit down, and then nodded to Jiang Xuan: "Mr. Jiang, you continue." ”
"Then the third step, which is our work task after the beginning of the year, is to promote sales operations. In the future, Zeye Plaza will be divided into two parts: self-owned property and rental and sale shops. Our self-owned properties, including Zeye Cinema and Zeye Department Store, as well as our property subsidiaries, these human resources departments immediately after the beginning of the year to search for experienced managers and form a team.
Especially the property company, this is a blank, the future property company is responsible for 30 tens of thousands of square meters of property management, the monthly property fee is as high as millions, how to use this money, how to provide first-class service, must come up with the charter before the opening.
The rest of the shops, part of the sale, as soon as possible to return the funds, mainly indoor and outdoor pedestrian street small and medium-sized shops, the other part for rent, long-term rent, mainly surrounding supporting facilities and large shops in the commercial center.
This part of the leased property, like the Shangri-La Hotel, adopts the method of 'self-owned property and entrusted operation', and after the beginning of the year, the main work of the marketing department is to contact well-known enterprises and sign cooperation contracts. ”
"I'll interject one more sentence." Zhao Zejun said to the female manager in charge of the marketing department: "The work of leasing shops should be carried out before the sale, whether a large number of well-known enterprises can settle in, directly determines the value and sales prospects of Zeye Plaza, if the opening of the pre-sale, the main building of Zeye Commercial is still empty, and the sales of other shops can be imagined." So, I have two hard indicators for the marketing department. ”
The fashionably dressed middle-aged female manager in the marketing department looked solemn and took a pen to prepare for the record.
"First, before June 2006, the occupancy contract rate of large-scale shops with self-owned properties must exceed 90%; Second, the settled enterprises must be well-known enterprises. To put it simply, it is a business that ordinary people have heard of. Well, in the general direction, it is dominated by clothing, entertainment, supermarkets, luxury goods and well-known chain stores. ”
After the female manager finished recording, she put down the pen, looked embarrassed, and said, "Mr. Zhao, this goal is very difficult and unrealistic." ”
Zhao Zejun and Jiang Xuan looked at the female manager at the same time.
Today is just waiting for you to jump out and speak.