Chapter 35 Trouble
Vanilla came back sooner than he expected, he thought he would need to go back for at least five days, but it was only three days later, and Vanilla was back. I didn't ask her how the situation was at home, because it was useless to ask, and I didn't go to the company for three or four days, and I contacted a few secretaries on the phone, and to be honest, he was still a little worried.
Let Vanilla watch the child while packing up the things that have prepared his belt, and he plans to move in after adding furniture in the past few days. It's been a few days since the house was renovated, and the smell of paint inside should be enough to live in.
Chen Hu has been arranged by him to clean the yard in Xidan these days, and he eats and lives there. Later, he planned to call Chen Hu back to buy furniture together, but he couldn't do it alone.
Li Ran first went to the company, briefly learned about the company's situation in all aspects of the past few days with several secretaries, and then found several management members to have a meeting to discuss the main affairs during this period and study the company's next plan.
There are three important things in the company during this time, the first is that the office has purchased stores in several districts of Yanjing, and now it has entered the renovation and is expected to open at the end of November. This is something that has been planned for a long time, and it will be brushed aside.
The second is the news from the branch of Lin An, the basic structure of the branch has been completed, and the recruitment has begun to open a store. This is good news, Lin An's ability is still trustworthy, and he took the first step so quickly.
The third thing is a bit disturbing, Gome has begun to learn from Wanjia's propaganda offensive and has begun to engage in various activities. Sure enough, every successful person is not in vain, the times create heroes, but it is not heroes who create the times. Huang Guangyu's great achievements are not only due to the special economic situation in the 90s, but also because of his character and business acumen.
Although he didn't dare to underestimate Huang Guangyu, Li Ran didn't care about Gome's competitive methods. One step is poor, step by step, Li Ran's Wanjia electrical appliances are not only based on these propaganda means to gain a foothold, from the beginning of the business Li Ran did not think about winning only by these small means, Sun Tzu's Art of War is about the right fit, to win by odds. Li Ran focused on building Wanjia's own after-sales security system from the very beginning, and told every clerk during the staff training period that customers must let them know Wanjia's after-sales service after purchasing goods, and must let customers solve problems with their products.
Wanjia's efforts in the period since its opening are not without returns, and many customers who come to Wanjia to buy electrical appliances are repeat customers, and they will help Wanjia to promote after buying. This kind of invisible advertising and word-of-mouth is one of the secrets of Wanjia's continuous sales, rather than short-term activities and publicity.
Each store of Wanjia has good service, including service attitude and sales concept, which are not comparable to other peers. Moreover, until now, the suppliers who have cooperated with Wanjia are high-quality manufacturers who have been able to survive in the future, and their product quality is already good.
The series of activities planned by Gome to rush sales must have a certain impact on the sales of Wanjia, but the impact is limited, and the consumer's eyes are sometimes very bright, and he will shop around to find the one that is most beneficial to him, not the cheapest one.
Li Ran told the company's executives to stay on hold and use the time to strengthen themselves. Of course, unchanged is only the same for a series of actions of Gome, not doing nothing by itself. Wanjia has more to do on its own and optimize it from all aspects. At that time, when Huang Guangxiang finished the promotional activities, he found that Wanjia had carried out a service upgrade, and the customers were attracted away again, and the expression must have been very exciting.
In order to achieve the purpose of optimizing services, it is necessary to carry out reforms in after-sales, sales, and product types, and improve soft power and hardware facilities.
First of all, the hardware facilities, after-sales car distribution must be put on the agenda, plus a management also needs to be equipped with a car, always can not be a huge company manager to go out to talk about a business and take a taxi, that is not only the face of the business manager, but also the face of his president, so this problem must not be ignored.
Therefore, he asked the office, together with the finance department and the personnel department, to come up with a specific plan, how many vehicles to purchase, what price level, how to distribute, how much money to need, etc., and it must be completed as soon as possible.
In addition to the car and the office building, Li Ran had to admit that he underestimated the rising price of the office building, which was much higher than he expected, just the current Fuyang Building has reached more than 1,600 per square meter, and Li Ran's favored International Trade has reached more than 3,600 per square meter.
Such a high price is only in the early stages, you must know that it is only the end of 93, and it has not yet reached the peak before the collapse of Yanjing office buildings in 19996, so in order to seize the opportunity to increase the price of the last opportunity, Li Ran has asked Chen Yun to contact, ready to buy a floor to do the headquarters of Wanjia, and now he plans to use it as the office location of the Yanjing branch after the renovation of the new office building.
The hardware facilities are office buildings and travel vehicles, although it costs a lot of money, but it is undoubtedly easier to solve. However, the improvement of soft power is a bit troublesome, which requires professional talents, such as vocational trainers, marketing planning, legal affairs, etc., which are not the talents that can be found in China at this stage. But some things have to be done, especially the staff training of the store, which is related to the sales interests of Wanjia, and can not be relaxed, but if you can't find professional talents, you can only catch the ducks on the shelves, so that these managers under their hands take the staff who have personally trained the first store, and try to do it with the old and new.
The new manager of the business department is a vice president in charge of sales of a state-owned enterprise recommended to Li Ran by Huang Yanzong, manager of the personnel department, named Zhao Qi. Li Ran has interviewed in person, and his ability looks good, but the specific execution still depends on the actual effect of the follow-up work.
It's undoubtedly easier to have a meeting with a few executives than it is to have a meeting with all the management, because he's basically listening to a few people reporting and then everyone is talking about it. First of all, the company asked Huang Yan to draw up the enterprise management system last time, Li Ran got the finished version of the draft formulated by the personnel department after discussion and change by the management, he has already seen it roughly, and there is no other problem, mainly the company's employee treatment.
The staff treatment proposed by the Ministry of Personnel is sufficient compared to ordinary enterprises, but in Li Ran's opinion, it is still insufficient. The salary of the low-level ordinary staff can be temporarily equal according to the enterprises in the same industry, but the gap between the top management and foreign companies should not be too much, even if the money spent in this area can not lead to the loss of talents due to treatment problems in the future, which he cannot tolerate.
Hearing that Li Ran asked Huang Yanzong to reformulate the work benefits for management and ask them to be on par with foreign companies, several department managers couldn't hide their joy on their faces. After all, it is related to their vital interests and visible benefits, and they are naturally very happy.
Li Ran took everyone's reaction into his eyes and was unmoved. For a company to succeed, talent is the first priority. If you want to retain and attract talents, fame and fortune are naturally indispensable. The development of Wanjia can only keep moving forward by constantly absorbing new outstanding talents.
Otherwise, if you don't advance, you will retreat!