Chapter 3 Zhao Haiguang's Worries
After Yan Yuanchao, Bao Yueqiao and others left, Zhang Lexing and Chen Zishan lost the interest in continuing to eat and drink, added two freshly fried lunches, and directly paid for them and left, continuing their previous plan, preparing to go to the supermarket to buy some supplies for the New Year. Walking out of the restaurant, after Zhang Lexing and Chen Zishan got into the car first, Ma Guanghai came to the car behind, handed the two boxed lunches he brought to the bodyguards who stayed behind, and then opened the door and got into the car, and then the two cars drove to the nearby supermarket one after another.
According to Chen Zishan, the supermarket introduced by her friend seems to be called "Makro", and you have to be a member to buy things, Zhang Lexing has seen such a supermarket before, a bit like Pulssmart and Sam's Club. Originally, Zhang Lexing was worried that it was a bit troublesome to get a membership card, but she didn't expect Chen Zishan to inquire a long time ago, as long as she brought her ID card, she could apply for a certificate immediately, although she couldn't use it immediately, but she had already borrowed a friend's membership card, so she didn't have to worry about eating until she was closed today.
The snow in the sky has not stopped, although it is not big, but it has slowly fallen a thin layer of snow on both sides of the street, the road is full of traffic, the falling snow has long been pressed, making the road slippery everywhere, Zhang Lexing had to slow down the speed, carefully pay attention to the road conditions. Fortunately, the distance of the Makro supermarket is not far, and after more than ten minutes, Zhang Lexing's car finally drove into the free parking lot next to the supermarket, leaving a bodyguard to watch the car, and Ma Guanghai and another bodyguard accompanied Zhang Lexing and Chen Zishan to the entrance of the supermarket.
After showing the membership card, Zhang Lexing and his entourage walked into the Makro supermarket smoothly. Zhang Lexing chose a shopping cart at random, pushed the cart and Chen Zishan and walked slowly to the inside of the supermarket, while Ma Guanghai and another bodyguard kept a reasonable distance from the left and right, neither destroying Zhang Lexing and Chen Zishan's shopping interest, nor affecting the two of them to fulfill their responsibilities. Maybe it's cloudy and snowy, maybe it's a few days before the Spring Festival, or maybe even the impact of the financial crisis, Zhang Lexing pushed the car all the way over, and found that there were not many people who came to the supermarket to shop, and it seemed relatively quiet, only a faint background music was wafting in the air, and the tune was very familiar, it seemed to be sung by a female singer named Faye Wong.
"You see, the Want Want snow cakes here are a lot cheaper than other stores. Chen Zishan was happy holding a large bundle of Want Want snow cakes tied together with duct tape, and then frowned again: "But there are so many of them when you buy them, I'm afraid the two of us won't be able to eat them all." ”
Zhang Lexing glanced up at the large bundle of Want Want snow cakes, and quickly came up with a solution: "It's okay, just buy it back and give it to relatives and friends." ”
Chen Zishan's brows immediately relaxed, and she continued to happily look along the shelves......
Quietly pushing the cart, watching Chen Zishan happily choose snacks and drinks that are not too rich, and watching her put bags of food and bottles of drinks into the trolley with a happy face, Zhang Lexing couldn't help but feel a faint warmth, which was a long-lost taste. Before being reborn, this kind of ordinary life may be what Zhang Lexing pursued all his life, but unfortunately no one can share it with him, after being reborn, Zhang Lexing found someone who can share his life with him, but because of the change of identity and environment, he has no chance to enjoy this ordinary life.
Walking along a shelf to the end, Zhang Lexing was about to turn the car while pushing the car, when he suddenly noticed that there was a man and a woman pushing a car affectionately and just turning around, and the man among them was very familiar.
"Brother Zhao (brother)!" Zhang Lexing and Chen Zishan exclaimed in unison.
The man opposite also reacted at this time, and greeted with a smile: "Sister, Lexing, how can you two have time to come here?"
It turned out that the man pushing the cart was Chen Zishan's brother and Zhao Haiguang, the president of the China Game Industry Association, but the woman next to him, Zhang Lexing, had never seen it before, and judging from Chen Zishan's expression, it was obvious that she had met it for the first time.
"Brother Zhao, is this sister-in-law?" asked Zhang Lexing cautiously.
Zhao Haiguang smiled, the face of the woman next to him was slightly red, and he said shyly: "It's not so fast." ”
"This is my girlfriend Qiao Xiaohui," Zhao Haiguang introduced the two parties: "This is my sister Chen Zishan and brother-in-law Zhang Lexing." ”
This time it was Chen Zishan's turn to blush, she pursed her mouth and said, "Brother, you know how to make fun of me!"
Qiao Xiaohui came up with a smile and grabbed Chen Zishan's hand, and said affectionately: "When I first met your brother, he said that he had a beautiful sister, and when I saw him today, she was still more beautiful than a real person." ”
"Sister Xiaohui, don't make fun of me. Although Chen Zishan said this, the expression on her face was very happy, and it was obvious that Qiao Xiaohui's words reached her heart.
In less than three minutes, the two women were affectionate as if they were sisters, holding hands to pick and choose, and after the two men who stayed behind glanced at each other, they had to push the shopping cart and follow, otherwise the consequences would be very serious.
Zhao Haiguang pushed the shopping cart and said casually: "Lexing, you and my sister have known each other for three or four years." ”
"Well, it's been more than three years, and in two months it will be four years. Zhang Lexing nodded and said.
"Hey, I said why didn't you propose to my sister yet," Zhao Haiguang joked: "Le Xing, you won't be embarrassed." ”
"Of course not, I'm actually thinking about how to make this proposal more romantic. Zhang Lexing explained.
"Oh, if you need help then, just ask. Zhao Haiguang said in a big way.
This is the two women in front of them obviously found something good, standing there and waving, the two men had to push the cart to catch up, and then several large bags of snacks were thrown into the shopping cart, and then the two women continued to study carefully, and the two men had to push the cart and continue to follow.
"Brother Zhao, when did you meet your sister-in-law? At the last developer conference, I didn't seem to have heard of it. Zhang Lexing asked curiously.
"Hey, it didn't take long, I met almost two months ago, how about buddy's vision is not bad, hehe. After Zhao Haiguang finished speaking, he showed a very manly smile.
"Well, Brother Zhao, your vision is quite good. Zhang Lexing replied with a smile.
"Hey......" Zhao Haiguang suddenly sighed for no reason.
"What's the matter, Brother Zhao, what's bothering?" Zhang Lexing asked.
"Hey......" Zhao Haiguang sighed again, shook his head and said: "The domestic game industry is not doing well recently, I originally planned to hold a game expo similar to the E3 Exhibition this year, but now I don't know if it can be held." ”
"Oh, Brother Zhao, can you tell me about the specific situation?"
"Lexing, maybe you don't know yet, Jinpan Electronics is going to quit. ”
"Oh, Brother Zhao, I remember that Jinpan Electronics was not quite prosperous last year, the games came out one after another, and there would be a little news about them in newspapers and magazines from time to time, it is said that even the central leaders had played their games, why did they suddenly quit?"
"It's not that the loss is too serious, I heard that they invested 2 million to develop the "Opium War" last year, and even half of the money came back, and the sales of other "Bayi War Eagles" were also very average, so I ......"
"Hey, it looks like the game isn't as good as it used to be. Zhang Lexing sighed.
"Yes, piracy is much worse now than in the previous two years, and even some companies didn't pay attention to it, and piracy followed as soon as the game was listed, so it's getting more and more difficult. By the way, I heard that Tengtu Software doesn't seem to be able to hold on, and their Eight Catch Fish Studio seems to be planning to go out on its own, not to mention some smaller companies, and a large number of them will fall in the first half of this year. Zhao Haiguang couldn't help but shake his head as he spoke.
"Hey......" Zhang Lexing couldn't help sighing, he remembered that in 1998, there were indeed a large number of game companies that couldn't hold on, such as Jinpan Electronics, Tengtu software,Even the largest leading company at that time didn't survive.,Even the stand-alone game development company didn't recover until many years later.,But I didn't expect to make so many preparations.,In this new 1998,The same thing still happened.,Although I don't know how different it is from the original.,But it seems that some of the efforts made before didn't seem to have brought much effect.,He thinks maybe he has to think of something else.。
Zhao Haiguang suddenly turned his mouth and praised Zhang Lexing's game company: "Or Lexing, your company will do it, I heard that the creative workshop has also opened several branches in other places, and the Fengyun Interaction established later is also wonderful, self-produced, introduced, and the games are all considered high-quality, if there is no you, the domestic game industry does not know what it will become." ”
Zhang Lexing immediately guessed what Zhao Haiguang meant, shook his head and said, "Brother Zhao, if you have anything to say, you should say it directly." ”
"Lexing, now many companies are no longer able to sustain, you see if the dream fund will relax the review conditions a little, so that some slightly better companies can get funds supplemented, otherwise our association will not be able to do it for long. When Zhao Haiguang spoke, his expression was very serious, and it seemed that the situation had reached a very serious point.
Zhang Lexing pondered for a while, but shook his head and said: "The dream fund has set the corresponding rules and ways of doing things from the beginning of its establishment, and there is naturally a professional committee to be responsible for approving funds from those companies and projects. Moreover, blood transfusion alone cannot fundamentally solve the survival problem of game companies, the key is to find a profit channel suitable for them, and only when a good game can get a good return, this is a virtuous circle. ”
Zhao Haiguang asked puzzledly: "But the current market environment is not ideal, on the one hand, the competition is fierce, on the other hand, it is from the squeeze of piracy, many companies have worked hard to develop the game can not even come back, there is no foreign funds to help them how can they persevere." ”
"Brother Zhao, fierce competition will never become an obstacle to the company's growth, on the contrary, only game companies that have grown up in a fiercely competitive environment can face the international market, after all, if you only focus on the domestic market forever, the pressure to survive is indeed too great. ”
"Lexing, then you mean to let those companies develop into overseas markets?"
"That's right, it's a way to survive. Zhang Lexing nodded and said: "Of course, this is just a way to survive, after all, this also requires strong technical strength and creative ability, there are not many companies in China that can meet such standards, and we can't make all games according to the tastes of foreign players, which is unfair to domestic players, and will gradually lose their own game style." ”
"Well, it seems to make sense to hear what you said, but how to solve the problem of piracy, although the state is also working hard to crack down, the effect does not seem to be obvious. ”
"Brother Zhao, to say something offended, in fact, many domestic games are not even qualified for piracy, and other pirates don't look down on them, so piracy is to be cracked down on, and it must be cracked down, but game companies must find more reasons from themselves, after all, only if your game really touches the hearts of players, people will come back to buy it, otherwise just talking about supporting domestic games will only bring more harm to players. ”
"Lexing, listening to what you said is so straightforward, it looks like you should have a solution to these problems?"
"Brother Zhao, I can't say that, in fact, I just have some personal ideas that are not very mature, and to be honest, I haven't tried it yet, and I don't know if it will be effective. ”
"It doesn't matter, I'm not afraid to try, I'm afraid that there is no way, as long as there is a way. Zhao Haiguang's face had a hint of joy: "Besides, Le Xing, every time you came up with a good idea before, Brother Zhao, I believe in you!"
"Brother Zhao, what are you going to do next?"
"Well, I want to hold a 'domestic game development trend seminar' after the Spring Festival, and try to invite as many game companies as possible to participate, and the time is set at the end of February or early March, but I may have to trouble you to participate in it, help you support, and see how to go in the future. How's it going, is there time to get there?"
"At the end of February, it will definitely not work, our company's annual meeting has been postponed because of the Spring Festival, it is exactly the end of next month, if it is the beginning of March, it should be no problem, but the time is set, it is better to inform me earlier, so that I can arrange some." ”
"It's okay, the key is that you have to participate, otherwise our gang of people will not be able to discuss anything after discussing there. ”
"By the way, Brother Zhao, since you want to contact those game companies, can you do me a favor?"
"Anything, just say. ”
"Brother Zhao, can you help me contact Yang Nanzheng of Jinpan Electronics to see if he is willing to continue to engage in game development, and Tengtu Software will also help me ask if I really want to quit game development, and if there are any studios in their company that want to stay." ”
"Ah, why don't you contact them directly about this kind of thing?" Zhao Haiguang asked puzzled.
"If I contact it directly, it will become a public poaching, if the other party is unwilling, it is actually not very faceless, hehe. Zhang Lexing said with a smile.
"Lexing, you haven't always looked down on Jinpan Electronics, why are you suddenly interested in their people again. ”
"The game they made was honestly not much, but Yang Nanzheng was still a talent, and I wanted to ask him to participate in a game research project. ”
"He doesn't seem to be very good, aren't all those games 'planned' by him?"
"Brother Zhao, have you read a monograph "Soldiers and Chess" published in the "People's Liberation Army Daily"?"
"Soldiers and Chess?" Zhao Haiguang shook his head blankly and said, "What did you say?"
"It was an article introducing the principles of wargaming and the history of war applications, I have been thinking about how the AI in the game can be more intelligent, and then I found that the principle of wargame deduction seems to be very valuable, and I have been planning to start such a project, and Yang Nanzheng may be one of the few people in China who study wargame deduction, at least I have heard of him, so I ......"
"Oh, I see. Don't worry, Brother Zhao will help you do this, anyway, Jinpan Electronics doesn't plan to engage in game development, and it's a waste to keep people. Zhao Haiguang patted his chest and reassured.
At this time, there was a shout from the front: "Le Xing (Brother Guang), come and take a look at this, it looks very good." ”
Zhang Lexing and Zhao Haiguang immediately responded, and hurriedly pushed the shopping cart forward......
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