Chapter 11 Propaganda Offensive

Tie Qing walked out of Shen Bingyan's office with a blushing face, and went straight downstairs without pausing. Although he suffered a lot of disdain at the beginning of his previous life, he was never as angry as he is today, as if a fire was burning in his heart, erupting from the inside to the outside, and the whole person was set on fire. He thinks he has always been a peaceful person, since he was a child, he was influenced by his parents who were university teachers, he can deal with anything calmly, and rarely gets angry, but today he feels a feeling of anger, I have to say that this woman is really hateful, and her inexplicable sense of superiority is very disgusting.

Although he knew that things would not go well, he didn't expect that Shen Bingyan would humiliate him in person like that, she actually knew Li Ran's purpose very well, and she didn't look down on his order, but she still took out such a contract to humiliate him, wanting him to retreat. Li Ran also knew it in his heart, but he didn't want to give up like this, if he gave up, wouldn't he just become the kind of person in Shen Bingyan's eyes? Therefore, he made a bet, not only to get Haier's supply, but also to let that little lady have a good look at what a sales miracle is.

Li Ran held his breath in his heart and wanted to make Shen Bingyan look good, but he was not carried away by anger, he clearly realized that after winning the Haier supply, the preparations for the home appliance supermarket had been completed, and the only thing left was the key link of sales. He has to succeed no matter what, he's not alone anymore, he has two children and a dozen employees to support, it's all responsibility. Once he fails to meet the expected expectations, the situation suddenly falls apart, this is not a big gamble, but it determines whether he will eat meat or soil in the future, and determines whether he can make Shen Bingyan speechless. With a long sigh of relief, he deeply forgot to glance at the tall building behind him, and he was sure that he would soon be ashamed.

Back in the store, everyone was still busy doing things. He didn't make any arrangements, entered the office, and wrote on a blank piece of paper, "Wanjia Electric Appliances National Day Opening Reward", the following is the product name and price, 21-inch color TV 2888, 29-inch luxury large color TV 8888, double-barrel washing machine 1988, automatic single-cylinder washing machine 2988, automatic drum washing machine 5988, luxury multi-door refrigerator 6988, double-door refrigerator 2988, freezer 688.

Then write the advertising words "Wanjia electrical appliances open a big reward, the lowest sales price is only 688 yuan, the time is limited, come and buy quickly" and finally attach the address, a leaflet draft is completed. Then he went to the typing shop to print, although there was no computer to typeset, but he used different line spacing to achieve manual typesetting, plus the planning of different plates, and finally made a commercial flyer in the nineties without color printing. Then Li Ran called everyone together to arrange what they would do in the next ten days. Nine delivery men are divided into three batches of three people and receive training on how to install the products and precautions for handling. The four salesmen are divided into two batches, in addition to listening to Li Ran's explanation of sales experience every day, they also have to practice with each other, and they must be proficient in the etiquette of talking with customers before the opening of the National Day, and fluently introduce the attributes of the product. Every day, except for the people who received the training who stayed in the store, everyone else had to go out and hand out leaflets. Hearing Li Ran say that he was handing out leaflets, everyone was at a loss, no one had ever seen what a leaflet was, but Li Ran quickly let them know.

The next day, he spent 2,000 yuan to print more than 20,000 copies of the leaflet and asked the clerk to move it back. What is the concept of 20,000 leaflets, with a thickness of 0.093 mm for a leaflet, then 20,000 sheets are stacked up at least two meters high, although it seems like a lot, but scattered throughout Yanjing City, it is not much, Li Ran wants to print more, but there is no money, two thousand yuan is spent to have so many more than 20,000 copies, he can't afford it. There were originally more than 6,300 yuan on the body, but the decoration used more than 800, and it cost about 1,000 yuan to customize the glass display cabinet, and there were more than 1,000 rents, and it took 500 yuan to install a phone in the store before, plus the 2,000 yuan spent today, so now there are only less than 1,000 yuan left, which can be described as spending money like flowing water.

Next, Li Ran trained the salesmen in the store every morning, and took them to distribute leaflets throughout Yanjing City in the afternoon, not only around the school, bus stops, but also in various communities. Regardless of the streets and alleys, as long as there is a place with a large flow of people, he will take people to send stickers, and in just five days, the name Wanjia Electric has quietly entered the field of vision of the people of Yanjing. It became the talk of the people of the capital after tea and dinner, and quickly became famous.

But Li Ran was not satisfied at all, just this kind of popularity was lower than his goal. So on the sixth day, he asked his staff to distribute leaflets at the gates of various ministry compounds, business districts, and major state-owned enterprises. You must know that people with higher purchasing power in the nineties are basically concentrated in these places, not that they are particularly rich, but because these people have stable incomes, only people with stable incomes can think of spending money to improve the life of their families, many people are richer than these people, but most of them dare not spend money because it is too easy to earn money or are afraid of being poor, of course, there are also those who want to spend it immediately after making money.

On 27 September, after these days of hard work, the 20,000 leaflets were basically distributed, but Li Ran did not intend to stop the propaganda offensive, but changed his methods. He rented a van, bought a stereo on the roof of the car, and recorded such a paragraph: "Dear customers and friends, hello, Wanjia home appliance supermarket will open on the National Day, on the opening day in order to thank customers and friends for their visit, we have prepared a lottery for everyone, as long as the consumption of 999 yuan can be drawn, the prizes include the first prize worth 2888 of a 21-inch color TV, the second prize worth 1988 of a double-barrel washing machine, the third prize worth 688 of a freezer, the fourth prize gift. "By the next day, the whole city was circulating, and he didn't believe that he couldn't make a lot of money.

The time to leave the industry is getting closer and closer, and the preparations must be made to ensure that nothing goes wrong, he personally called Zhao Shi, Zhang Jian and the invincible woman Shen Bingyan, and repeatedly instructed that the goods must be prepared in advance, and if the store is sold out by then, it must be made up in time. At the same time, in order not to be unexpected, he took the staff to simulate the problems that may be encountered in the opening, and the drills were repeated over and over again, just so that the problems would not be rushed, although he knew very well that the effect was not great, but he was still working hard. The stakes he made were too big to tolerate the slightest mistake.

In a blink of an eye, on September 30, he took insurance again, and added a paragraph to the recording, as long as the customers who enter the store can receive a small gift with the flyer, so the popularity of Wanjia electrical appliances has reached a new level. Li Ran put his heart in his stomach at this time, and he believed that this time he could ensure that nothing went wrong. That night, he took 14 employees to the restaurant, and during this time not only he was busy, but the employees were even busier. He moved his mouth, and his men had to break their legs, but there was no way, and time was limited, he had to do it. After eating two hundred yuan for one meal, it was also the last bit of money on him, and there was only 10 yuan left after paying the bill. But he's sure he'll earn it all back tomorrow.

At seven o'clock in the evening, he returned home after eating. Because he had told Vanilla in advance, Vanilla didn't wait for him to eat it first. The two children hadn't slept in bed yet, and it had been twenty days since they had traveled into this world. The two children are also almost two months old, watching them grow up day by day, he feels that he has completely integrated into the role of Li Ran, he has his own children, has his own career, he is no longer alone, he is good now, and his future will be better.