Chapter 10: Setbacks
There is a new atmosphere on a new day, and Li Ran plans to talk to Haier today. In the past few days, through exchanges with Zhao Shi and Zhang Jian, combined with what I saw and heard in my previous life, I have a general understanding of the situation of Haier Group.
Haier Group is a joint venture, formerly known as Qindao Electric Factory. In the 80s, after the introduction of German capital, it successfully transformed, and after 85 years, it began to specialize in refrigerators, and achieved success. While absorbing the advanced technology of Germany, he also learned the successful marketing ability, coupled with the special market environment and economic form of China, so he has achieved good results.
At this stage, of course, Haier is not so famous, otherwise he would not be the first choice, but he is also well-known in the household appliance brand, plus the "pedigree" of state-owned enterprises is not a problem in sales, but no company will not lack orders, but the problem is difficult in what he Li Ran takes to place an order, no matter what, he is now just a "unopened electrical appliance store owner" in the eyes of others, and the small means used by Zhao Shi are obviously not applicable, after all, the supply and demand relationship between the two sides is not equal, People don't need him, so naturally they can't bird him.
So it's not easy to get Haier's supply on the whole, but no matter how difficult it is, you have to try it, and there are only about ten days left to find a brand of refrigerator, not to mention whether you can find it, even if you find it, you may not be able to get it. Haier has been the most suitable from the beginning, even now, and can only try to fight for it.
When he arrived at the store in the morning, he told the staff to practice seriously, and asked Zhao Li to supervise himself, and then he went straight to the Yanjing branch of Haier Group. Haier is different from many companies in this era in its management system, Haier can directly learn the German management style, which is much ahead of other companies in the same period, one of which is reflected in the fact that other companies still only set up offices in Yanjing, while Haier has established a branch, you must know that Yanjing is the capital, although limited by the current economic scale, but its development speed is extraordinary, which shows that the vision of its senior leaders within the group is extraordinary. Of course, this has nothing to do with him Li Ran, he just wants to get Haier's supply now.
The Yanjing branch of Haier Group is not located in the XC district, but in the Wangfujing commercial street in Dongcheng District. As a famous and prosperous area of Yanjing, the rent is not cheap, especially if you rent a whole floor, which shows its strength. Take the elevator to the 11th floor where it is located, and there is a sign with the words "Haier Group" hanging in front of the glass door, which should be it. Li Ran didn't rush in, but walked around outside, on both sides were the staircase and the elevator, and in front of the glass door in the middle was a row of chairs, on which sat several young men and women, with apprehension on their faces, they were probably here to apply.
Seeing that he couldn't get any useful information outside, Li Ran went straight inside, and there was a waiting area inside, a group of leather sofas and marble coffee tables, and on the right was the front desk, and a girl in uniform sitting behind the stage got up and said politely, "Hello, sir!" When Li Ran turned around and said, "What is the matter with you", this kind of conversation was not uncommon in Li Ran's previous life, the basic quality of a front desk was only, but it appeared in the 90s, and he had to re-evaluate today's Haier Group.
"I'm looking for your general manager," Li Ran planned to talk directly to the general manager of his company, "Do you have an appointment?" As soon as he heard the words at the front desk, he knew that he was in trouble, he never dreamed of meeting the branch manager of a small company in the 90s to make an appointment, my God, you are teasing me, me! Li Ran said stiffly, "No", "Then I'm sorry, can you make an appointment in advance?" The front desk lady said to him with a stylized smile.
Die before you get out of school! Unexpectedly, the first step of the Long March was killed by an enemy missile at the starting point. In his heart, it was like 10,000 horses galloping by, and he was angry and wanted to shout that he was mentally retarded, but reason told him that grievances can be fulfilled.
Suppressing the tone in his heart, he tried his best to say calmly to the front desk lady: "You go and tell you that the manager will say that I have business to talk to him," Seeing that the little girl was still a little hesitant, he urged her again, and scared her by the way, "Go and report to your manager!" Otherwise, it's your responsibility if something goes wrong. Listening to his words, the little girl at the front desk hurried to report.
Li Ran waited for a while, and then she came back again, "Our manager invites you to her office to talk," followed the front desk through the office area, to the so-called general manager's office, the front desk stepped forward and knocked on the door, only to hear a crisp female voice from inside, "Come in" Li Ran didn't expect that the so-called general manager who made his hated teeth itch turned out to be a woman, the little girl at the front desk pushed it away, invited Li Ran in, and then said to the female manager, "Manager, this is that gentleman" and then went out.
"Hello!" The female manager got up from the boss's chair to say hello and stretched out her right hand, Li Ran reached out and shook it lightly before letting go. Then he introduced himself, "Hello! My name is Li Ran" He thought that the other party would introduce himself, but he didn't expect her to say: "You can call me Manager Shen," Li Ran's body stiffened instantly, "God TM Manager Shen!" If you don't want to tell me your name, can you? Although he complained in his heart, but people had to bow their heads under the eaves, he could only hold back the dissatisfaction in his heart, and then said: "That's the case, I want to talk to your company about sales, I have a home appliance ......" Before he finished speaking, Manager Shen interrupted him, "Our company's products can be sold to you, this is no problem" Li Ran was interrupted, and he was still dissatisfied in his heart, but when he heard her words, his anger suddenly dissipated, no matter what, if he can achieve his goal, he can be angry. He was secretly happy, he didn't expect to get the supply so easily, and he was amused by his previous worries! He said excitedly: "Then thank you, when can we sign the contract" "It's okay now" Manager Shen immediately called a young woman who seemed to be a secretary and told her to let her print the contract.
Li Ran waited for Hetong with hope, thinking that his trip was really easy. After waiting for about ten minutes, the secretary came back with two contracts, and Manager Shen handed it to him to show and asked him to sign. But when he saw it, he almost didn't look out of his eyes, put down the contract, closed his eyes and breathed a long sigh of relief, opened his eyes and stared at her face, honestly speaking, this is a beautiful pointed chin, a high nose bridge, a pair of watery eyes under the willow eyebrows with arrogance, just like a white swan, even with Li Ran's eyes, it is enough to reach eighty-five points, but at this moment in his eyes is just a witch. He said in a deep voice: "Manager Shen is joking! "I don't have to joke with you," she said as she sat in the boss's chair and looked at Li Ran with a smile. Hehe! I'm not mistaken, it's not a harmony, it's a receipt! Party A's Haier Group sells ...... at a price of 3,000 yuan per unit" "What kind of contract is this, does Manager Shen think I don't know what the contract is?" Li Ran was furious in his heart, but he could only suppress his anger, "What kind of contract do you think a small shop is worth using for me, do you want to hold a special drinking party for you to celebrate for dozens of refrigerators every month?" Joke. "This Manager Shen finally said what was in his heart." How can you say dozens of units per month, but hundreds of units per month? "Don't say hundreds, if you get a hundred a month, I'll give you seventy percent of the purchase price," she said disdainfully. But what Li Ran wanted was her words. "Good! We signed a VAM agreement, if I sell more than 100 units in a month, we will supply at 70% of the purchase price" "What if you can't? "Then I, Li Ran, will publish a newspaper to apologize to Miss Shen" "Okay, then sign the agreement" Li Ran readily agreed, and the two parties re-signed the agreement. Knowing that Li Ran's store had not yet opened, that Miss Shen became more and more disdainful. As if the victory was in hand, the eyes looked at him with mockery. And Li Ran also knew the name of this vicious woman, Shen Bingyan.