After talking to Zhao Haiguang, Zhang Lexing went back happily and waited for good news. Unexpectedly, only two days later, Zhao Haiguang called.

"Lexing, I'm sorry, Zishan, she ......" Zhao Haiguang's apologetic voice came from the phone.

Zhang Lexing couldn't help but feel nervous when she heard it, could it be that she didn't agree, so she hurriedly asked: "Brother Zhao, Zishan, is she unwilling?" ”

"That's not it, I've been busy these two days, and I haven't had time to mention that matter."

"Brother Zhao, what's going on then?"

"Lexing, Zishan's mentor called, I don't know what to say, but I heard Zishan say that there seems to be something new in what research has changed, and Zishan wants to rush back immediately, so it's not good to mention this matter again. But don't worry, Zishan will be on summer vacation in just over two months, and she may be back in early June. ”

Since this is the case, Zhang Lexing didn't want to say anything, just asked Zhao Haiguang to take him to say hello to Chen Zishan on the phone, and then hung up the phone.

It is said that there are always one or two things that are unsatisfactory in life, so the things that should have been nine out of ten things in Zhao Haiguang's opinion ended without a problem, and Zhang Lexing's heart became a little lost because of this.

……

More than a month later, Zhao Haiguang's things that had been brewing for a while finally came to fruition, and he once again asked Zhang Lexing to Kabu Coffee, which he had been there once. The scene is still the same, but the people are slightly different, in addition to Zhao Haiguang, there are two other young people.

As soon as they met, Zhao Haiguang couldn't wait to say: "Lexing, now I have officially become the president of the video game machine branch." ”

"Brother Zhao, congratulations, you can make great achievements in the future."

"Let me introduce you," Zhao Haiguang took a step back and said, "Le Xing, these two people who came with me are the new vice presidents, and they are all game fans like me." This burly man is called Wang Bo, and Wang Shuo of this store are brothers, who used to work in an electronics factory under the Ministry of Electronics Industry. The name next to him is Yan Xiaowei, who used to work in a publishing house. ”

Then Zhao Haiguang patted Wang Bo and Yan Xiaowei on the shoulders very affectionately, and said: "Two, he is the Zhang Lexing I mentioned to you, Tianzhiyuan is the company he opened, if you want to play games, you have to slap him well." ”

"Brother Zhao, what you are talking about ......" Zhang Le walked two steps and shook hands with Wang Bo and Yan Xiaowei: "Since you are Brother Zhao's friend, you can also call me Lexing." ”

After a few pleasantries, the four of them picked a coffee table and sat down. Before the coffee was served, Zhao Haiguang leaned over first and said: "Lexing, this video game machine branch has just changed its leadership, should the name change be delayed, and the work is on the right track." ”

"That's not right." Zhang Lexing shook his head and said: "Now the domestic game industry is actually very weak, and there are not many interests involved, in fact, this is the best time to correct the name." Maybe hiding under the banner of the China Software Industry Association has a good opportunity to enjoy the shade under the big tree, but the China Software Industry Association is not just a video game console branch, how much energy will it pay attention to the game industry. Now the domestic game industry is actually a piece of chicken ribs for many people, and not many people care about it, but once the game industry develops, when the chicken ribs become a cake, there will be more people who want to come to get a piece of the pie. ”

"Lexing, then what do you say we should do?"

"Brother Zhao, the first step is to find a way to separate the video game machine branch and establish a China Game Industry Association; The second step is to set up the dream startup fund we talked about last time, and maybe there are already people who want to work in the game development industry but lack funds. The third step is to further develop the subordinate member units of the China Game Industry Association and gradually establish corresponding industry norms; The fourth step is to seek preferential policies from the relevant state departments, and if you have a large degree, you can also use the form of a game industrial park, where you can enjoy tax exemptions for a certain number of years, which should be relatively easy. For example, enterprises living in the park can enjoy the foundation's funding and preferential policies, so that we can also grasp the situation of the applicant enterprises and avoid unnecessary waste of funds. ”

Zhao Haiguang slapped the table and said happily: "Okay, just do it!" ”

Immediately, Wang Shuo's voice came: "Zhao Haiguang, slap the table again, don't listen to it!" ”

Zhao Haiguang hurriedly got up and apologized repeatedly: "Brother Shuo, don't be angry, I was too excited just now, I will pay attention to it in the future." ”

……

The so-called three fires for new officials to take office, Zhao Haiguang made a series of moves in the next month or so. First of all, the first fire was to instigate the video game console branch to break away from the China Software Industry Association to form an independent association, and sure enough, as Zhang Lexing predicted, it did not cause much turmoil at all, and even the China Software Industry Association still had a feeling of impatience, which may be related to the fact that the reputation of video games is not as good as before. This incident did not cause much movement in the weak game industry in China, and in the same weak game-related media, it was only exchanged for a tofu-sized report in a newspaper.

Less than three days after the video game console branch was renamed the China Game Industry Association, Zhao Haiguang held a high-profile small press conference and invited the only few game media in China (professional and non-professional, even those in preparation) and some IT media. At the meeting, Zhao Haiguang announced that the China Game Industry Association and a Hong Kong company will jointly set up a venture capital fund, called the Dream Venture Fund, to fund companies interested in the game industry.

At the meeting, Zhao Haiguang said excitedly: "...... A great country with a history and culture of 5,000 years, but the games that are circulating on the market are basically foreign games. There are good and bad ones, some suitable for us and some not for us. In that case, why don't we use our own games to capture this market...... In line with the idea of revitalizing the domestic game industry and developing domestic games, the Dream Venture Fund was established after receiving strong support from Hong Kong Oriental Group. In order to support the development of the domestic game industry, the Oriental Group has invested 40 million yuan in advance, and companies willing to engage in the game industry can apply to us...... I would now like to welcome the representative of the Eastern Group, Ms. *! ”

* When I came to the speaker's seat, I looked around, and then said with a smile: "It's not the first time I've been to the mainland, but it's the first time I've been surrounded by so many news media...... The development of the game industry in foreign countries is in the ascendant, and we also have a number of game companies in Hong Kong, Japan and the United States...... In order to enable the game industry in mainland China to keep up with the pace of development of the world as soon as possible, under the leadership of Chairman Zhao Haiguang, the Dream Venture Fund was established. The original intention of the establishment of the fund is to make more people and companies willing to devote themselves to the game industry in the mainland...... Finally, I wish the game companies in the mainland can make great achievements and the game industry in the mainland can thrive. ”

At this point, the brief press conference ended, and the news of the establishment of the Dream Entrepreneurship Fund was transmitted to the north and south of the country by the media present, as Zhao Haiguang and Zhang Lexing wished.

The "Game News Eye" column in the inaugural issue of Video Game Software reads: "...... The Dream Venture Fund was established, and the domestic game industry has since had professional venture capital, and domestic games are no longer just dreams ......"

In a May issue of Computer News, it was written: "...... In the big storm in the domestic game industry, Ms. Yan, the manager of Dream Venture Fund, said that a number of companies interested in the game industry have submitted applications......"

The May issue of Computer magazine reads: "...... Dream Venture Fund was established in Beijing, not far from the day when the first domestic game will be launched......"

The media coverage has made Dream Venture Fund a name for itself in the small gaming circle, and as Computer News said, several companies planning to engage in the game industry have submitted applications to the China Game Industry Association, including Pioneer Cartoon's Bian Xiaochun.

After Pioneer Cartoon bought Nintendo's red and white machine development technology from Tianzhiyuan, he originally wanted to make some original games, but he didn't have a game script (that is, a game planner) on hand, so he first listened to the opinions of some players, and also contacted the film director (thinking that the movie script and the game script have the same place), and finally went to the college students to seek creative scripts, for which there was also a prize event, although the prize was only a Renault ballpoint pen, but for college students at this time, Just offering game ideas is an attraction enough. However, for a whole year, the takeaway from Pioneer Cartoon was only a few suggestions, and people who could play the game didn't necessarily know how to change it, and as a result, they still didn't know what it took to make a fun game.

There's no way.,The equipment invested in the early stage and the people who come back from training can't be wasted.,Pioneer cartoon chose an easier way.,Directly sinicize the game of Nintendo's red and white machine.。 The first target was God of Gamblers, a game that claims to have entered the Japanese video game sales charts fifteen times and is the originator of RPG dice games. Soon,The "God of Gamblers" completed by Sinicization was launched,Pioneer Cartoon produced the first batch of 20,000 cassettes of "God of Gamblers", priced at 150 yuan a plate. After the listing of "God of Gamblers", Pioneer Cartoon gathered strength to sinicize "Heavy Loading Machine Soldier" and "Devouring the World 2", but I didn't expect the early listing of "God of Gamblers" to take more than half a year, only sold less than 3000 plates, Pioneer Cartoon can be said to be unfavorable, suffered a lot of losses, and by the way, the "Heavy Loading Machine Soldier" and "Devouring the World 2" that have just completed the sinicization are also cups.

suffered one failure after another (the first time was to make a cartoon, the second time was to make a game), and there was a rumor from the Pioneer Group that it planned to end the Pioneer Cartoon, and for a time the Pioneer Cartoon people's hearts fluctuated. Bian Xiaochun and some of his colleagues were reluctant to leave the game business they loved, so they planned to leave Pioneer Cartoon and set up a new company to engage in game development. Originally, Bian Xiaochun was worried about where the new company's funds would come from, but later he happened to hear that the China Game Industry Association had set up a dream venture fund, which just solved his imminent funding problem, so Bian Xiaochun and his team became the first applicant for the dream venture fund.

……

In mid-May, the first game of the Creative Workshop will be released, but it is not the highly-anticipated "Legend of Sword and Fairy", but a hodgepodge of more than 20 mini-games (including Diamond Love, Lianliankan, Variant Blocks, Finding Differences, Puzzles, Crosswords, etc.), these mini-games are actually accumulated from the first practice project of the new employees, from which the higher level is selected, and after re-modification and mixing, to make a disc game similar to "The Seventh Visitor". The creative workshop did not spend much effort on this game, and the reason why it was brought out at this time was completely to allow the marketing department to practice their hands, understand how the game was released in the mainland, and prepare in advance for the next release of "The Legend of Sword and Fairy".

With the efforts of Chen Jingyi and others in the marketing department, the relevant information has been continuously fed back. Zhang Lexing found out that the game was quite simple to go on the market at this time, as long as the copyright registration was done, and then a random disc factory could be pressed, which was completely different from his impression that he needed a version number and needed to cooperate with the publishing house. Zhang Lexing hurriedly arranged for someone to investigate, and sure enough, the "Interim Regulations on the Administration of Electronic Publications" has not been promulgated, and the shackles on the game are basically gone, but the corresponding piracy is also easier.

The pressing of game discs was very simple, but the software sales channels were still chaotic at this time. Zhongguancun is full of sales signs of various software, among which it is difficult to distinguish between the true and the fake, and even some of the pirated ones also sell high-sounding sales advertisements, and the price is often more expensive than the real genuine, which makes the people in the marketing department dare not contact casually, for fear of sending sheep into the tiger's mouth. At this time, those well-known software sales chains in the future have not yet become a climate, Lianbang Software Chain (at this time it was also called Federal Software) has just begun to initiate the establishment of a store, Sailor is still nowhere to be seen at this time, and Zhengpu Software is still selling gamepads, stock cards and self-developed software and other messy things.

I learned from Lianbang Software that three sales stores will be established in Beijing, Wuhan and Chengdu at the same time in September, but it is only May, and there are still more than three months to wait, so the marketing department has formulated a plan to place mail-order advertisements on game media. I plan to try to sell it by mail order, and the price of the sale is tentatively set at 100 yuan. In this way, we can not only establish a cooperative relationship with these media outlets, but also not have nothing to do during this time, which can be regarded as killing two birds with one stone. Although Zhang Lexing wants to change this situation, the reality is not easy to solve, and there is nothing to be done.

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