This time, the time chosen for the tripartite talks was 11:30 p.m. Pen, fun, and www.biquge.info

The reason why it was arranged so late was because Tencent's Mr. Ma was too busy to spare a large amount of time, and Mr. Ma could only spend an hour on this meeting.

On the screen, Mr. Ma's already thin face looked very tired, and then his eyes were shining.

"First of all, I want to say hello to Mr. Ma!" As soon as the screen was turned on, Zhao Zejun and Mr. Li laughed almost at the same time.

On June 14, 2004, Tencent was listed on the main board of Hong Kong with a closing price of HK$3.7 on the day of listing.

With a market value of more than 4 billion, Tencent has become one of the top Internet companies in China.

Purely in terms of enterprise value, Tencent has opened up the distance between itself and Baidu and Zelianke, far surpassing the two.

When Tencent went public, Zhao Zejun was planning a research and development seminar on Happy Farm. Hearing the news, his first reaction was not envy and jealousy, not even to buy Tencent's shares, but to think of the bones that became stepping stones with Tencent's fortune.

Once it will be successful, so will the enterprise. Through user experience, kill ICQ, the boss of the web chat industry; Counterattacking the 'rich and handsome' MSN, breaking the so-called 'QQ users are all children, and white-collar workers are using MSN'......

Along the way, every step of Tencent is stepping on the bones of the most well-known companies in the industry.

This scene is so similar to his own family history. At Zejian's feet are Li Mingran's bones, which are real white bones; The rise of Zeyue Chinese Network has extinguished the former industry hegemon Huanjian and stifled the starting point of the future industry leader; Blogging China, scaring off the blog network, overpowering Sina blog, becoming the largest blog site in the mainland......

The history of the development of one enterprise is the history of the decline of many other enterprises. Especially Tencent and its own Zelianke, both companies are extremely expansive, and the fields that may be involved in the future are broad, and there may be a day when they collide with each other sooner or later.

When the time comes, will Zelianke step on Tencent to climb up, or will Tencent defeat Zelianke and go further?

What I have to do now is to postpone and postpone this day as much as possible, and avoid a large-scale battle or even a decisive battle between the two sides before Zelianko does not have enough cities.

If it can be postponed until ten years later, the possible conflict with Tencent will be eliminated.

On the big screen, although Mr. Ma was tired, the whole person looked extremely excited, "Thank you, thank you." Mr. Zhao, I don't know what instructions we have been given this time? ”

Baidu Mr. Li also half-jokingly said: "The two of you have joined forces to make games, and there are voices within Baidu that Baidu has also tested the waters of online games, and I have suppressed it." I don't know why Mr. Zhao called me too? ”

"Don't dare to give instructions." Zhao Zejun nodded at Mr. Ma, and then said: "A little idea, related to the game, but not exactly a game." Strictly speaking, it's the work of a big data center. I think it's time for big data centers to try their hand at commercial use. ”

"Oh?" Baidu Mr. Li's eyes lit up slightly.

Tencent's listing had a great impact on Mr. Li's heart.

Since 2002, Baidu has formulated a three-year plan and released it through unofficial channels, attracting many powerful venture capitalists. It can be said that among the cutting-edge Internet companies in China, the attention to Baidu is greater than that of Tencent.

Tencent went public this time, but did not do much publicity in advance, and the news was revealed three months before the listing.

In a sense, Baidu was robbed of a 'limelight' by Tencent this time.

Of course, whether it is Mr. Li or Mr. Ma, entrepreneurs at this level will not care about the so-called limelight. What Mr. Li really felt surprised was Tencent's stock price after listing.

3.7 Hong Kong dollars is too low, far lower than Mr. Li's expectations.

This sounded a wake-up call for Mr. Li.

Tencent's low stock price certainly has its own reasons: due to various factors, it can only choose to be listed in Xiangjiang instead of the United States, and before the listing, Mr. Ma and his team did not go through large-scale financing to ensure the equity in their hands, and obtained strong venture capital to secretly support and promote the ......

But from another point of view, are Internet companies not as popular as imagined?

Although Tencent's share price is low, Mr. Ma and the entrepreneurial team have most of the equity, Baidu after several rounds of financing, the equity in the hands of the entrepreneurial team has been less than 30%, if the stock price is sluggish after listing, don't say 3.7 Hong Kong dollars, even if it is 3.7 US dollars, Mr. Li will vomit blood three liters.

Therefore, before Baidu goes public, it is necessary to increase Baidu's gold content at all costs, and increase Baidu's stock price as much as possible after listing.

When Zhao Zejun talked about the data center, Mr. Li suddenly became interested.

Baidu is not the same as Tencent and Zelianke, and it takes the route of high-tech content, the so-called 'red and specialized'. In addition to the core technology of the search engine, the big data center can be said to be Baidu's most important technical module.

"Big data centers can bear fruit now?" Mr. Ma frowned slightly, according to the previous estimates of the three of them, the big data center will be in the preparation stage within three years of its establishment, and it will take at least three to five years to produce real output.

He has also been paying attention to the data center, and he has collected a lot of information so far, but it seems that there is no possibility of output.

Brother Xiao Ma couldn't help but scold in his heart, damn, if it can be produced now, Tencent is listed now, wouldn't it be a loss? The big data center jointly founded by the three is the first big data project in China, and it is also first-class in the world.

"It's not a big deal." Zhao Zejun smiled and continued: "I still get inspiration from Happy Farm. At present, we are collecting user-related information of Happy Farm, and the data center summarizes it, this part of the data may not be valuable for other projects, but only for Happy Farm itself, can it bring commercial benefits? ”

Mr. Li and Mr. Ma glanced at each other, and said almost at the same time: "Mr. Zhao, you make it clear, how to do it?" ”

"Let's put it this way, the data center can judge which part of the users are paying users, possible paying users, and how much they may pay and what aspects of props they are interested in according to the user's operating habits, payment records, friend levels, etc., and then they can compete for the right thing, push the prop information for these users, and even make competitive data adjustments......

It is indeed difficult to explain the theory alone, Zhao Zejun thought about it and said: "For example, if a user often buys fertilizer, then you can push the information of fertilizer props to him, and a user searches on Baidu." How to upgrade Happy Farm as soon as possible', you can push upgrade props to him;After some users go online, a lot of time is spent on stealing other people's dishes, then you can push props information that helps him steal vegetables;If there is a user who has not been online for a period of time, we can push reminder information to him;For a period of time, the sales data of a certain kind of props is good, then, for this batch of props, you can reduce the actual effect of props in the game, similar to reducing the 'explosion rate'......"

said a lot, "All in all, according to the user habits we collected, analyze the user's preferences, and then use the competitive push, introduce him to the props he needs, and prompt him to buy." ”

"Push? How to push it? Mr. Ma said: "It is impossible to use QQ pop-ups frequently. ”

"Of course, but you can use the prompt window that comes with Happy Farm." Zhao Zejun said.

There was a moment of silence.

What Zhao Zejun said is exactly the original intention of establishing the big data center: to grasp the needs of users according to their behavior and habits, and then provide services to users and guide consumption in a competitive manner.

At present, the scale of data centers cannot be fully grasped and guided.

Happy Farm is undoubtedly a very good pilot project.

Some truths are obscure and hard to believe. Some truths can be understood at one point, and the opinions put forward by Zhao Zejun belong to the latter. It's just that during this time, Mr. Ma's energy was spent on Tencent's listing, and the Happy Farm project had little to do with Baidu, so the two responsible persons did not think of this in advance.

"I think you can try." Mr. Li was the first to say.

"Yes." Mr. Ma also nodded: "Let's set up a special project team in the data center, which I think is called the 'Happy Farm User Behavior Analysis Project'." ”

Zhao Zejun said with a smile: "Then it's decided, we signed it at the same time to urge the data center to implement it as soon as possible." ”

……

The third tripartite meeting took less than 40 minutes, and the three parties reached an agreement.

Early the next morning, the CEOs of the three parties were busy at the same time.

Mr. Ma immediately convened the people from the Tencent Propaganda Department and asked them to make a fuss about big data in terms of public opinion, and it is best to make big data one of the hot spots of the Internet in a short period of time;

Baidu's Mr. Li convened the members of the project team of the listing preparatory committee to revise the plan for the third round of financing, adding a strong stroke: the application results of the big data center.

Zhao Zejun once again reviewed the financial information of several of his companies in detail.

After Tencent's listing, the stock price was sluggish and not optimistic, and the stock price of three or four yuan lasted for several months. These months are the best time to buy.

Be sure to squeeze as much cash as possible and buy Tencent shares in large quantities.

This investment is more profitable than buying a house in the school district, and ten years later, it has skyrocketed more than 100 times.

At the same time, with a large number of shares of Tencent, there is a buffer between Tencent and Tencent, in case one day you need to compete head-on with Tencent, you will have enough chips on hand.