Online games are the sweetest cake in the Internet industry, and the success of NetEase and Shanda has proved that although this industry is not too high-tech, it is the fastest and huge money in all Internet industries, and many Internet companies have set foot in the online game industry. Pen, fun, and www.biquge.info

Tencent makes online games, one step earlier than Zelianke, set up the Tencent game platform last year, a year, a lot of profits, from the online game to taste the sweetness.

The purpose of Tencent's internal meeting today is to discuss the feasibility of cooperating with Zelianke Happy Farm.

If Zelianke is a small company, Tencent will not consider the possibility of 'cooperation' between the two parties at all, directly develop a game with the same function, or acquire it.

However, Zelianke, which currently operates Happy Farm, already has the ability to threaten first-tier companies such as Tencent and Baidu, and at the same time there is a lot of in-depth cooperation between the two sides.

Rather than two fierce battles, each in its own market, it is better to cooperate.

"I feel deeply about Mr. Zeng's words." A supervisor of the QQ game platform said: "Compared with paid games, the so-called free games are much more powerful, in the paid games, the money is limited, such as the legendary world, it is nothing more than a few dozen yuan a month to point cards, for players with good economic conditions, there is no advantage at all." Free games are different, buying props can directly improve the 'combat effectiveness', as long as you have money, you can immediately pull the card gap. ”

"Mr. Zeng, QQ Space has just started, and it needs the support of the group." The director of QQ Space glanced at the director of the QQ game platform and said, "I suggest that the farm be put out separately and put into QQ Space for operation." Our QQ space, and Zelianke's blog China, can be directly communicated, and it is very convenient to transplant it. ”

"I disagree!" The director of the QQ game platform retorted on the spot: "This is strange, Happy Farm is clearly a game, what does it have to do with QQ Space?" I admit that QQ Space is a key project that needs to be supported, and our game platform is also willing to provide resources to help, but we can't always give all good projects, whether relevant or irrelevant, to QQ Space because of this, right? ”

The person in charge was a little angry, and said in a firm tone: "Then simply cancel all the other project teams, and leave a QQ space project team." ”

Tencent is a large group of companies, and each of the following business divisions is self-contained in business and has its own interests, and a business department and a project team are an independent space, and it is common for them to compete with each other for high-quality resources. But it is very rare to be tense as soon as you open your mouth like today.

"Hehe, don't get excited." Mr. Zeng pressed his hands slightly, and said with a smile: "It seems that everyone thinks that Happy Farm is a good project, and we should cooperate with Zelianke." Well, that's a good thing, and before we even started the discussion, we agreed on this point. On the marketing side, let's talk about what to expect from the farm game. ”

The two heads of the space and the game platform, the head of the marketing department, were silent for the time being, and the person in charge of the marketing department got up and released pictures and texts on the large screen projection in the conference room.

"Colleagues, according to the data we can collect so far, the profitability of Happy Farm is not too high, and it cannot be compared with large-scale online games such as Legend World for the time being, but you can see from these growth curves that the potential of Happy Farm is huge......

The small dot of his laser pen fell on the icon on the screen, briefly introduced the curves, and said: "According to the laws of the industry, we judge that in the next one or two years, the annual profit scale of Happy Farm will easily exceed the 10 million level, and it is not difficult to make an annual profit of 40 or 50 million." This is still on the basis of the promotion and operation of Zelianke. ”

With a profit of tens of millions a year, no Internet company can be underestimated at present, you must know that even Baidu's turnover last year only exceeded 100 million. And the profitability of online games, especially Happy Farm, is almost pure profit.

"In addition, please note two points. First, the profit I just mentioned is only the profit of the sales of props in Happy Farm, and at present, the Happy Farm project has appeared in the prototype of the industrial chain, derived from R&D, operation, sales, boosting and other links, which can create profits; Second, and the most important point for Tencent, if we cooperate with Zelianke, the cost of Tencent Farm will be settled through QQ coins, which can promote all Tencent projects using QQ coins. In addition, just like the business model of Zeyue Chinese Network, it is impossible for users to recharge QQ coins as much as they want, generally recharge a sum of money at one time, so that Tencent will always have an extra precipitated fund available for use. ”

Precipitation of funds, which is the highlight that all Internet companies cannot ignore, allows Internet companies to have the function of banks to a certain extent.

The user temporarily puts the money in the company's account and becomes the company's working capital. The most important thing is that depositing money in the bank is to give interest to the user and may return it at any time, while the precipitated funds of the Internet not only have no interest, but also never need to be returned, as long as they enter the company's account, they belong to the company's funds, and the company only needs to give the corresponding virtual items later.

Another company that has recently become popular on the Internet: Taobao, relying on a large number of user prepayments and precipitated funds, has strong profitability as soon as it is launched.

"In this way, cooperation is imperative, as for whether to put the farm in QQ space, or QQ game platform ......" Mr. Zeng laughed: "Mr. Ma said a word, I personally think, it is worth trying." ”

Everyone's ears pricked up, especially the person in charge of the directly related space project team and the game platform project team, Mr. Ma's words, Mr. Zeng also agreed, which means that the senior management has actually made a decision.

"Mr. Ma said that we might as well listen to the opinions of Zhao Zejun of Zelianke, after all, Happy Farm is a project planned and developed by him, and no one understands this project better than him."

As soon as these words came out, the conference room was in an uproar.

How do you say this, Tencent's internal operations, actually have to solicit the opinion of an outsider? Listening to the meaning of Mr. Zeng's words, it is not just a solicitation, it is simply Zhao Zejun's decision!

"Mr. Zeng, with all due respect, Zhao Zejun has a deeper understanding of the farm than us, but his understanding of space and game platforms is also better than ours?" Someone asked.

Mr. Zeng thought for a while and said: "I won't hide it from you, the idea of QQ Space was originally discussed by Zhao Zejun and Mr. Ma. Don't you think that QQ Space and blogs are similar in terms of function? ”

In fact, Mr. Zeng has a clear intention in his heart that if the two sides can cooperate, where to put the farm. The reason why I want to ask Zhao Zejun is actually a temptation.

If Zhao Zejun's ideas are always the same as Ma's, it means that in terms of concept, Tencent can only be on par with Zelianke at most, and it is very difficult to compete; On the contrary, if Tencent's concept is better than Zelianke's, and Mr. Ma's concept is better than Zhao Zejun's, Tencent may not be able to develop its own farms, at least in cooperation negotiations, it can ask for more benefits.

……

After Tencent's internal meeting, Mr. Zeng, on behalf of Tencent, directly contacted Zhao Zejun and mentioned the willingness of the two sides to cooperate.

"Mr. Zeng, this idea is good, I agree with it." Zhao Zejun said.

"We Mr. Ma also said that you will definitely agree. It's just that there is a problem at the moment, we are still unsure, and I want to hear your opinion. Mr. Zeng briefly introduced the choice of Tencent space and game platform.

Zhao Zejun thought about it for a while, and suddenly smiled, "Mr. Zeng, you are testing me." ”

"Don't dare, Mr. Zhao's thinking and vision have always been well-known in the industry." Zeng always said.

"Mr. Zeng, in fact, there is nothing to hesitate about." Zhao Zejun didn't think about it this time, and said casually: "What kind of game is Happy Farm?" Based on the friendship relationship, the personal entertainment space linked together, each individual farm, is a piece of the user's personal space, connected by friends. From this point of view, the problem is simple. ”

"Mr. Zhao, what do you mean, transplanting the farm into QQ space?" Mr. Zeng was slightly disappointed in his heart, this Mr. Zhao's thinking was too clear, and it was difficult to take any advantage from him, what he said just now was almost the same as Mr. Ma's.

"That's what you said, I didn't say it. Your internal affairs of Tencent, I, Zelianke, dare not interfere. Zhao Zejun laughed.

"Okay, okay, count me on it." Mr. Zeng quickly adjusted from the small disappointment, after all, how the two sides cooperate next, is the key.

With the previous good foundation, Zhao Zejun and Mr. Zeng reached an agreement in the next negotiations.

Tencent Space can use Zelianke's Happy Farm, the login entrance can be QQ, or from the blog China, if the user is in the QQ Space Farm, use QQ coins for consumption, the two sides will share in half.

"Mr. Zeng, I have an additional idea, I need to talk to you Mr. Ma, has Mr. Ma been busy recently?" Zhao Zejun asked.

"You Mr. Zhao is looking for him, this is a big deal in itself, no matter how busy you are, you have time." Mr. Zeng laughed and asked curiously: "The extra idea, is it related to Happy Farm?" ”

"Yes, it has a lot to do with it. In addition to Mr. Ma, I also want to call Mr. Li from Baidu to have another three-way meeting," Zhao Zejun said.

Mr. Zeng chuckled in his heart, come again?

These three-party talks are not casual talk, chatting nonsense. Zhao Zejun took the initiative to convene several tripartite talks, each of which has achieved significant results, and the cooperation between the three companies and the establishment of data centers are almost related to the strategic turning point of the three companies, which is of great significance.

I wonder what unexpected and major results will emerge from this tripartite talks?