Chapter 53: Work with your head down, look up at the road

As soon as Sina Blog was launched, it attracted attention from all sides, and major online and physical media rushed to report on it, and it became the focus of the Internet industry almost overnight. Pen, fun, pavilion www. biquge。 The impact of info is far greater than the beginning of the launch of Zelianke's blog in China.

The reason is very simple, the same thing happens to ordinary people, and it happens to celebrities, and it happens to second-rate stars and international superstars, and the influence it brings is very different. In later generations, the rich second generation, who is known as the national husband, can make entertainment headlines if he changes his girlfriend, and no one cares about falling out of love 10,000 times.

Zelianke and Sina, the gap between the two companies in the Internet industry, is almost the second-tier stars and international superstars, although the second-tier stars are in the rising period, and the international stars have encountered a bottleneck period of development, but the gap between the two is obvious, the current Sina, firmly at the top of the Internet ecosystem, even Baidu, Tencent and other enterprises, can only look at it.

As for Zelianke, he probably doesn't even have the qualifications to 'look at his back', so he can only follow far behind.

This is also one of the criteria for judging whether a company has a strong influence: the media is willing to take the initiative to pay attention to the company's trends and products, rather than relying mainly on the company's large amount of publicity money to attract media attention and coverage.

Obviously, Sina has this ability, and Zelianke still has some way to go.

However, this time Zelianke followed a little light, in the Internet industry, in addition to Sina, there is only Zelianke's blog China, lest the world's chaotic media report Sina blog at the same time, do not forget to take out the blog China, for a comparative analysis.

Xincheng Daily: The number of registered users of Sina Blog exceeded one million in a week, and the era of Web 2.0 has officially arrived. Blog China has opened the curtain of the blog era in Chinese mainland, Sina blog has reached a new high, and its performance has advanced by leaps and bounds, proving that the web 2.0 represented by blogs has begun to become the mainstream of the Internet in the new era.

Southern City Daily: ** Controversy! Before the emergence of Sina blog, Zhao Zejun, the boss of blog China, not only had *** blog China but also the optimus pillar of the mainland blog industry, and with Mu Zimei, who had touched this and **, jumped ship, can Zhao's Sina blog still be strong and support the sky of blogging? In the next market, will the two heroes stand side by side, or will the new people replace the old people?

Yahoo News Eye: The Blogger Celebrity Effect. Sina blog and the overnight rise of blog China are more or less inseparable from Mu Zimei's sex blog, and at the same time, the popularity of the blog has also made this young female editor with an ordinary background, ordinary experience, and not very outstanding appearance, become an Internet celebrity in a short period of time. The transfer fee of one million has greatly increased Mu Zimei's value, which shows that the future blog will give birth to a large number of Internet stars and create amazing profits.

China Computer News didn't know where to get the inside story, and directly published the speech of Fang Xing, the head of Sina Blog, at an internal meeting. Sina's sword pointed at Zelianke, Fang Xing, the father of mainland blogs, and issued a challenge to Zhao Zejun, the current godfather of blogs, to compete for the supremacy of blogs. Can the newly-born Zelianke withstand the offensive of Sina, a top Internet company?

In addition to the major mainstream media, many tabloids will certainly not miss it, but the tabloids are more focused on lace.

is mainly the problem of Zhao **, Zhao Zejun is self-made, young and golden, in front of the public, he has a human face in temperament, which is easy to get noticed, plus a ** and homosexual rumors, which provides unlimited space for reverie for the majority of audience friends, for a while, almost all the headlines, and vaguely has the potential to develop towards the entertainment industry.

In an entertainment weekly in Xiangjiang, it was even rumored that a certain wealthy woman in Xiangjiang was willing to pay a high price to have dinner with Zhao Zejun...... As for what to eat and what to order after eating, it depends on the wishes of both parties.

"Lao Tzu, this is still a professional skill, and you can rely on it to sell it to support your family?" Zhao Zejun muttered.

However, NetEase News made a slightly different voice.

As a first-line media in China, NetEase News is the only one this time that does not focus on blogs, competition and gossip.

NetEase News has always been a media with an 'attitude'.

This time, the cannon was fired again, and it came straight to the blog chaos.

The reason why Mu Zimei is famous is not because of her writing level, and it has basically nothing to do with the so-called discussion of life. To put it bluntly, it is nothing more than playing a side game and using sex to sensationalize. Freedom of speech and self-expression should also be based on public order and good customs, at least not to hurt others, whether Mu Zimei's vulgar blog is illegal or not, I dare not say for sure, but it does hurt the privacy and reputation of the parties in the article.

Due to the openness of the Internet, Mu Zimei's sexual blog posts can theoretically be seen by anyone, including minors. Of course, it also hurts the public.

In addition, Mu Zimei used the three vulgar articles to gain fame and fortune, which brought a very bad impact to the creators of the entire blog and the Internet. The core of web2.0 is user-led, user-provided content, and Mu Zimei's fame will inevitably prompt a large number of users and network writers to disregard public order and good customs for the sake of fame and fortune......

Let's talk a lot, all in all, for Mu Zimei, for the so-called chaos in the current blog.

"NetEase's article is very well written."

The person who said this was the Sina Interactive Community Division, the general manager of Fang Xingfang, who was in charge of the Sina blog.

Just as Baidu and Google, Sina and NetEase, are also direct competitors, the biggest competitors, both sides have special agencies to monitor each other's every move, when NetEase's comment was issued, Sina's board of directors immediately got the news and asked Fang Xing to come and ask.

"Okay, what's so good?" A chubby sensible member of the board of directors asked with a frown.

"I think it's good, too." Another director interjected, he was directly responsible for the acquisition of the blog network to poach Fang Xing to Sina, the director looked at Fang Xing, and said easily: "NetEase attacked the blog, what does this mean?" Isn't it a good thing that NetEase is not ready to enter the blog industry yet? I think Mr. Fang thinks so too. ”

After speaking, he glanced at Fang Xing.

Fang Xing nodded and said, "Exactly. What I was most worried about before was that NetEase would also take the opportunity. I have carefully studied Zhao Zejun of Zelianke, he is very good at picking chestnuts from the fire, using strength in the chaos to maximize his own interests. At the beginning of the battle of online novels, he took advantage of the battle between the starting point and the Huanjian, left and right, up and down, and finally reaped the benefits of the fisherman. If NetEase starts a blog at this time, it will be our biggest competitor, and our attention can only be focused on NetEase, which is likely to take advantage of the loophole for Blog China, take advantage of our defeat and take the opportunity to make Blog China bigger. ”

"Mr. Fang is here prepared, and his research on Zelianke and Zhao Zejun is very in-depth." Another director nodded with satisfaction, looked at the directors sitting on his left and right, and said with a smile: "Only by knowing oneself and knowing one's opponent can one win a hundred battles, which is very good." ”

Fang Xing, the director who absorbed Fang Xing into Sina, nodded slightly, Fang Xing understood, and said: "In addition, taking the opportunity of today's board meeting to report, I would like to report to you a good news, according to the current growth rate of Sina blog, within three months, we can theoretically be on par with Blog China, and within half a year, we can steadily surpass each other." ”

"That's to be expected." A director waved his hand lightly and said: "Although Zelianke has Baidu and Tencent drainage, Blog China is not a product of these two companies after all, and the help it can play is limited. The whole Sina is fully committed to supporting a blogging project, and there is no reason not to do well in the absence of a strong competitor in the whole environment. ”

Fang Xing's backstage director glanced at this person and asked Fang Xing: "Mr. Fang, how is the contact with the citizen network?" ”

The expressions of several shareholders were slightly straight, and they looked at Fang Xing expectantly. If we can carry out strategic cooperation with Citizen Network through blogs, it will be a major good news for the whole Sina.

If the Interactive Community Division can make this order, the status of the blog project in the whole Sina will be completely different from before, not just the so-called 'the whole Sina goes all out to support the blog', but the blog has brought huge political capital to Sina.

"Mr. Bai has reached an intention with the other party on the phone, and is ready to go to the capital to negotiate with the other party in detail."

Mr. Fang smiled faintly: "Perhaps, when Mr. Bai comes back from this trip to the capital, the citizen network will already be our partner." ”

……

After the end of the board of directors, Mr. Lu, the backstage director of Fang Xing, invited Fang Xing to the office alone.

As soon as he entered the office, Mr. Lu faded away from his business-like expression on the board of directors, and said affectionately: "Old Fang, I really didn't see the wrong person!" Attaboy! ”

"Mr. Lu, isn't that Li always ...... with you" Fang Xing pouted outside the door and made an expression that everyone understands.

"Hey, our new CEO management style is more ...... Well, it's more moderate, so we, the members of the board, have to worry a little bit more, and occasionally we have a disagreement, and it's all for the sake of the company. Mr. Lu smiled.

Fang Xing understood, the CEO doesn't care about things, has no real power, and the struggle in the board of directors is very strong, and that Mr. Li and Mr. Lu are indeed not very harmonious.

But as far as he knows, the CEO of the Interactive Community Business Department and his immediate boss, Mr. Bai, were picked up by Mr. Li.

What's in it...... Fang Xing secretly frowned in his heart, the relationship between Sina's top management was too complicated, no wonder even the founder was squeezed out, and he only lowered his head to work, and the problem of not looking up at the road may have to be changed.

"Lao Fang, just now at the meeting, I received a text message. It's not convenient to say at the meeting......" Mr. Lu took out his mobile phone and looked at it again, raised his head, and frowned slightly, "Your newly dug Mu Zimei has been sued!" ”