Chapter 232: Sales Plan

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Smaller than this time ... Zhang Jian's interest is not over, and his explanation is not over yet. … One

"The channels of large chain pharmacies are high gross margins, low but relatively stable sales, and the development potential is promising. Customers are price-sensitive and usually follow the advice of salespeople, so we need to strengthen the incentive mechanism for salespeople, and these means will work. At present, the penetration rate of our channels in large chain pharmacies has not been counted, because it depends on the ability of Mr. Li and Mr. Cheng. However, I believe that there will be more room to increase market share, so I have also designed some targeted incentives for pharmacy salespeople to realize growth opportunities. ”

**After speaking, he looked at Li Zhiyang, he hoped that Li Zhiyang and Cheng Dazhuang could help his sales department and make a breakthrough in large chain pharmacies.

When he used to do this in Brain Gold, he didn't need to worry about the channels of large chain pharmacies at all, because those were all stone pillars running. Everyone knows that Shi Zhu used to do this, so he has a very deep connection with the large chain of pharmacies.

He knows Cheng Dazhuang's background, but he doesn't know where Li Zhiyang came from. However, Zhang Jian believes that in this regard, as long as Cheng Dazhuang comes forward, it is enough. After all, with his background in the capital and the connections in his hands. Among the owners of those chain pharmacies, few of them dared not to buy his face.

"Don't worry, Mr. Cheng and I have run a lot of related accounts before the company was founded. And have already got their promise that once our products are on the market, they can immediately put them on the shelves and buy them. Many of them are the more famous and large chain pharmacies in Beijing. Including affordable pharmacies, Dulwich Zhida Pharmacy, Yangshengtang, Lijuntang, Wangfujing Pharmacy, Dongdan, Lerentang, etc., as long as it is a well-known large-scale chain pharmacy in Beijing, we have basically run all over, so you don't need to worry too much about the distribution channels.

Li Zhiyang looked at Zhang Jian with a smile and said. Indeed, before looking at the company, Cheng Dazhuang took him to meet people for dinner, but he didn't know how many meals he ate, and these meals were not eaten for nothing. At least he was already familiar with the bosses of major chain pharmacies in the capital.

And those people also gave Cheng Dazhuang face, knowing that he was going to engage in health care products, most of them were at the dinner table at that time, so they patted their chests with them, as long as their medicine came out, they could take it over, absolutely giving face. Of course, these still rely on Cheng Dazhuang's strength.

"Then our things are much easier, the people in our sales department have been sent out by me to brush the street, they are mainly responsible for contacting the heads of major supermarkets, it is estimated that there will be news feedback soon, of course, if the effect is not ideal, I am afraid that I will have to trouble Mr. Li and Mr. Cheng to come forward at that time." ”

Zhang Jian listened to this. is also happy, the boss has a cow background, and their subordinates also borrow light when they get things done!

"Don't worry about this, if you can't handle it then, you can leave it to me. ”

When Zhang Jian talked about the problem of the supermarket, Li Zhiyang didn't have time to reply, and Liu Jie next to him suddenly spoke up. This guy said, still full of confidence. In the past few days, he found that he was inferior in this company. In terms of management and organizational leadership, he is inferior to Li Zhiyang, let alone Zhang Jian.

The other two ministers, each with their own expertise, were ashamed of themselves. He felt more and more like a spectator, did he really want to be reduced to a vice president of straw bales who ate dry food? He didn't want to go on like this.

So at this time, when Zhang Jian talked about the problem of the supermarket, his Liu Jie's eyes lit up, and he couldn't help anything else, this microservice?

For him Liu Jie and Young Master Liu, it is completely a piece of cake, don't forget that he is also a red party. His father's official position is not low.

What's more, he doesn't need his father to come out of the horse for this matter, just his mother is enough. His mother does her own business, but the status in the Beijing Federation of Industry and Commerce is not low, although the Federation of Industry and Commerce has no real power, but this is a platform for mutual assistance and union between enterprises.

And his mother knows a lot of people inside, including many bosses of big supermarkets, and if he finds his mother for this matter at that time, he believes that it will be a matter of a few phone calls.

When Liu Jie finished saying this, he looked at the eyes of everyone looking at him again, and he was so proud in his heart, don't mention it, hehe! Lao Tzu finally had a tiger body shock, and it was time for you to be surprised.

"Ahh ”

Zhang Jian originally thought that this company, that is, Li Zhiyang and Cheng Dazhuang, would play again, but he had never seen this Liu Jie with his eyes. If you want to talk about Li Zhiyang, he is still a little confused, but this Liu Jie, at first glance, he is a young man who has entered the society online, and he can be in a high position, not because of nepotism, but because he is rich. He didn't know Liu Jie's background, so when Liu Jie said that he was in such a big breath, he was still surprised

The ministers of the other two departments, Huang Xilai and Qu Li, were also secretly surprised, they didn't think much of Liu Jie at first, but Liu Jie's sudden interjection at this time really surprised them. Could it be that the origin of this Vice President Liu is not simple?

Of course Li Zhiyang knows why, although Liu Jie never told him what his parents did, but Li Zhiyang knew that he was from a family of the Red Son Party, it was enough, at this time, this kid patted his chest, then it must be no problem.

"Well, okay, if Minister Zhang has a supermarket that you can't handle at that time, you will find Mr. Liu to deal with it. Li Zhiyang said that since Liu Jie opened his mouth, he had to support him and trust him.

"By the way, I also have the right to be under the second in the hospital. They promised me. As soon as our products are on the market. He. Vanish; Xiao Yijin is hungry," Li Zhiyang said.

"What? That's great, I really don't have much confidence in this!" Zhang Jian was overjoyed when he heard this.

When he used to be a brain gold, the biggest headache in which company was the hospital.

Have you ever seen that hospital recommend Brain Gold to patients? The main reason is that their Brain Gold products are really shit, and in the eyes of professional medical staff, it is just shit. If you take it to the hospital and buy it, it won't ruin your reputation. Therefore, no matter how big his face is, no hospital is willing to use his reputation to fool the majority of patients.

However, Li Zhiyang's two products are different, and in the clinical trial stage, his medicine has been proven to have an excellent tonic and rehabilitation effect for patients who are severely ill and weak after surgery.

At that time, his medicine became famous in the hospital, and Professor Cheng also made a lot of money. Later, before Li Zhiyang and they planned to open a pharmaceutical factory, Professor Cheng also contacted him, saying that once the product was produced, he could help recommend it to several hospitals and promote it. Of course, Li Zhiyang knew what he meant, so he didn't refuse, but giving this guy a kickback afterwards can't be avoided, but it can also help his products quickly occupy the market and start the popularity of his medicine!

Lest the market for high-end nutritional drugs in hospitals be occupied by famous brands in various countries or Europe. Those medicines have a name, but in fact, if theoretically, in terms of nutrition and patient absorption, they may not be as good as him.

Zhang Jian only knew that the background of Mr. Li and Mr. Cheng was not simple, but he didn't expect that these two people could find a way to even the hospital with the most difficult relationship between health care products, and he was also very excited in his heart, it seems that these two are really gods!

"This is really good, Mr. Li, you also know that our domestic health care products have a bad reputation in the medical system. Major hospitals are also reluctant to ask for our goods, and now almost all the nutritional drugs promoted by major hospitals are foreign brands, because those are particularly profitable. If you can open a gap in the medical system, we can occupy a large market, and we will quickly successfully establish a brand in the consumer psychology, which is really good. ”

Zhang Jian was so excited that he couldn't wait to jump to his feet, and Huang Xilai and Qu Li over there were also overjoyed, although they didn't know how powerful their products were.

However, from Zhang Jian's excited expression, they still knew that if their company's product could open up sales from the hospital, it would be of great help to the promotion and brand of the drug. So if the company becomes bigger and stronger in the future, they, the old courtiers, the first batch of executives, are still afraid that they will not have money to make microservices?

"And Mr. Zhang, let me mention one more point, we are now in the major pharmacies and supermarkets are the main low-end brands, but we are not easy to introduce the membership mechanism! At present, what do low-end consumers pay attention to? Economical, affordable, and effective. Regarding the effect of the product, you can rest assured that our drugs are absolutely effective, and you don't want to brain. Like other health care products, it all depends on the sales system and advertising. And our pricing will not be too high when the time comes. ”

Li Zhiyang said this, but Zhang Jian's eyes lit up when he heard it, yes! Why didn't he think of such a trick! Now, in order to cultivate customer loyalty, many businesses have come up with a membership system, giving customers a small profit and a small favor, so that they will often patronize this product.

"Although our current products are relatively simple, the effect is obvious, and as long as we do it well, we will definitely establish a certain reputation in the customer base. So as long as we have a fixed customer group, we can consider the membership mechanism, but sometimes we can be a little more flexible, such as the point system. At the end of the year, you can do a lottery, you can also do cashback, you can also give shopping cards, etc. When our high-end customer base is also established, there are many marketing methods, such as sending foreign travel, sending annual car insurance, and so on. Although we are not a bank, we can still deliver services. ”

Li Zhiyang continued, in fact, these were all learned when he worked for people in his previous life.

"That's right, Mr. Li, this idea is so good, we can even join forces with some other pharmacies and give each other a few points. For example, if you buy our medicine, you will get points, and then customers will go to the designated pharmacy and enjoy discount services. Mr. Li, this is a great idea. ”

Zhang Jian was even more excited, he could now be sure that although this Mr. Li did not have the academic qualifications of "Peng of the University of the Western Pacific", he did have the material, he really had the material. Even more than those who hold what "University of the Western Pacific." People with academic qualifications should be strong?

"And in the future, once a new product is launched in our R&D department, these customers are likely to be immediately converted into customers for our new product. It's a natural way to kill two birds with one stone!"

Li Zhiyang has to admire this guy, this person draws inferences from one another, and his divergent thinking is too strong. Such a person is a smart person, and with such subordinates, you can do things without worry, because often you say the last sentence, he will know what you are going to do next.

"Well, yes, I think I've said pretty much it today, and everyone has already made it clear about the next stage of work. Minister Zhang just wants to let your subordinates finish brushing the streets as soon as possible. The action of running a supermarket. Minister Huang: You need to improve the company's assessment system as soon as possible. Minister Qu, the work of your accounting department should also speed up the progress, as soon as possible to let those new employees, familiar with their work, familiar with our system and the cooperation of the marketing department, to grasp the data accurately, "the mouth is very difficult, you have to cooperate with Minister Huang's supermarket action, but also take into account the production of the production base in Haobao City." Other advertising matters, as well as the contact with the heads of major chain pharmacies, will be entrusted to me and Mr. Cheng

Li Zhiyang saw that the time was not early, and planned to end the meeting early, and then clarified the division of labor and tasks for everyone. Several other people replied in unison.

After all, the communication between Li Zhiyang and Zhang Jian just now made them feel confident that a market-oriented enterprise, as long as it grasps the market, it is almost invincible. How can everyone's morale not be high?

After the meeting, Li Zhiyang went back to his office. Liu Jie, this kid, surprisingly didn't follow, and the changes in Li Zhiyang in the past two days have touched him a lot.

The original friend has become more and more incomprehensible to him, and the aura on his body has become more and more. In this newly opened company. Liu Jie already clearly felt that the heads of several other departments respected Li Zhiyang.

And on the contrary, I have a tendency to get farther and farther away from him, no, I can't go on like this, I, Liu Jie, am not a dry eater, I also have to be alone and get everyone's recognition. This is what Liu Jie thinks now, and he is slowly maturing.

Li Zhiyang returned to the office and started calling Cheng Dazhuang, this guy came back from London yesterday. He originally went to the country of rice first, after explaining to the person in charge of his arrangement over there. Went to England again.

The London gold market is the most important gold market in the Western world, and its gold trading volume once reached the world's total gold trading volume, and its market trading volume and price have a great impact on the trading activities of other gold markets, and it is a barometer reflecting the gold market, and it is generally considered that the London gold market is the umpire in terms of gold bar quality control.

Moreover, the United Kingdom is the world's largest currency trading center, and the currencies of various countries are closely related to the price of gold. So the best place to deal with gold futures is in the City of London.

So Cheng Dazhuang finally completed his golden battle in London, and according to the information provided by Li Zhimi, he didn't make much money this time. So when he came back this time, he was in a good mood.

When Cheng Dazhuang received a call from Li Zhiyang, he woke up from home to jet lag. At this time, he was full of red light, and when he heard Li Zhiyang say that he wanted to meet and talk, he agreed at that time, and his mood was as good as the sky in the liberated area.

In the evening, Cheng Dazhuang set the place to eat at the Beijing Hotel, which was still a family dish, and during this time he ran back and forth in the United States and the United Kingdom, and this Western food made him afraid.

When you come back with money, there is a reason why you can't enjoy it. Li Zhiyang and Liu Jie were not polite to him, sea cucumber abalone, and shark fin did not fall, but Cheng Dazhuang didn't care at all.

"Zhiyang, I heard that you have done a good job recently, especially Zhiyang, you kid, when did you get on the road with the people from the army, I heard Tian Qinglong say, you went to participate in the auction, or the people from the army, escorted you?"

After Cheng Dazhuang drank two bowls of shark fin soup, he began to ask Li Zhiyang with a smile. He knew where Li Zhiyang came from, but he really didn't know what relatives he had in the army.

Li Zhiyang patted his head, he knew about Gu Fanghua's family, and he had never mentioned it to Liu Jie and Cheng Dazhuang.

First, he knew that the family's origin was not simple, and he was reluctant to mention it to others because he didn't want people to think that he was using their name to deceive outside.

Second, he felt that it was not a big deal, and there was no need to show off all over the world.

So neither he nor Cheng Dazhuang mentioned it. At this time, Cheng Dazhuang asked, and he also felt that there was nothing to hide, so he told them about knowing Gu Fanghua.

Cheng Dazhuang's eyes lit up when he heard the names of Gu Fanghua and Liu Tiejun, but he didn't say anything, Li Zhiyang knew that he must know these two people. However, Liu Jie didn't have any reaction, and was still chewing there.

"By the way, Brother Zhuang, our factory has been brought down, and it has begun to be put into production, and the company's sales plan has also been put on the agenda. You see, it's time for us to contact Yiping advertisers and make a few advertising films, Li Zhiyang is still more anxious about this matter.

"Don't worry, leave this matter to me, no problem! I still remember that Li Yuanhang, the one who was engaged in film and television at dinner last time, he is not only engaged in film and television, but also a big advertising agency of CCTV, tomorrow I will make an appointment with Ya, let's talk to him directly, it will definitely be no problem. ”

Cheng Dazhuang was full of confidence, and as soon as Li Zhige heard him mention that name, he remembered the hipster uncle he met when they had dinner together at the Beijing Office of Yi Province that day.

Come on, Cheng Dazhuang has said, what do you have to worry about? Let's eat!

Business here, it's really hard to adjust! What everyone doesn't like is that it's my adjustment period and good micro-service. It's gone by quickly!

And the friend who suggested opening a flagship store, I want to too! But what kind of product do you say they want to open, and how big is it? If you open a physical store for health care products across the country, I'm afraid it's Sunrider and Amway! But people are cross-selling a variety of products, and I only have an oral liquid, how can I sell it! Buy a product in a hypermarket of a few hundred square meters? Or countless small fly stores covering the capital? Do you calculate that the cost is big? Hehe, but thank you for your suggestion! Later. No spoilers!Thank you for your support, and everyone is welcome to subscribe!,