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Xun's... Minister Zhang, do not ask for the management of the sales department. After all, we are just starting out, this initial sales is very important, whether the first shot can be fired, but it all depends on your sales department, but you can rest assured, advertising arrangement, I will wait for Mr. Cheng to come back, discuss with him as soon as possible, and strive to come up with an advertisement that matches your sales department as soon as possible. And in terms of channel providers, you don't have to worry too much, Cheng and I have an arrangement, and when the time comes, we will meet these channel providers in the capital together. ”

Li Zhiyang smiled and said to Zhang Jian, Zhang Jian was also relieved at this time, after all, this company is in the initial stage, and it is not well-known in the industry, and even his sales department is full of recruits.

At this time, if Li Zhiyang and Cheng Dazhuang are willing to use some of their relationships, then for the company's products to be marketed, it will be twice the result with half the effort.

During this meeting, Liu Jie was completely a spectator, although he had the name of vice president. But after all, he is not like Li Zhiyang, a reborn person, and the major he studied is not management.

It is still his learning and growth stage, so Li Zhiyang hopes that he will stay by his side and watch more and learn more, although he doesn't know much, everyone is crossing the river by feeling the stones.

But at this time, he wants to be thankful that before he was reborn, there was still the stage of his dream, and those management books were not in vain. Because it was only the accumulation at that time that allowed him to sway freely today.

And Qu Li and Huang Xilai passed this meeting, and they looked at Li Zhiyang thoroughly, and this young man was according to their original understanding. It could be a red offspring. Now that he has a little capital, he wants to learn from others to run a company, I thought he didn't have any expectations, although Qu Li changed his opinion of Li Zhiyang after that trip to Baoshi.

But I didn't expect this time. At the company meeting, he spoke so clearly. On the management side of the company, although there are some areas where it is not very expressed. It still seems relatively immature and shallow, but the two views he expressed still play a key role in the direction of this company, which shows that this young man is at least not full of paste in his head.

Qu Li has no ambitions, she just needs to work in peace and stability, and now she has her own warm nest, a small child, and a husband who loves her. So she doesn't have much ambition in her career.

Huang Xilai is very hot for Zhang Jian, who has the position of two important departments. But he is a very good person, he knows his level, and his expertise. So although he was very hot-eyed, he didn't dare to say anything too much.

Li Zhiyang looked at the meaning he wanted to express today. I have almost said it, so I said that the meeting was adjourned. Zhang Jian, Huang Xilai, the three of them, got up and walked to the door.

But Li Zhiyang suddenly remembered something. So he said loudly: "By the way, Minister Zhang, you ask the sales department to issue a report to me as soon as possible, I want to see where you will start." ”

"Okay, Mr. Li, I will let them summarize a report as soon as possible, Zhang Jian said, and then turned around and walked out of the office.

watched a few people leave the office, Liu Jie didn't leave at this time, he waited for a few people to go out, and then turned to Li Zhiyang and said: "Yangzi, you can do it! I really didn't see it, you still talk in a set of ways, I don't understand." I really don't see that you still know so much about the management and structure of the company

Li Zhiyang really shocked him today, because he himself had no experience in these aspects at all. And he thought that Li Zhiyang should also have little experience. However, the two points raised by Li Zhiyang at today's meeting were agreed by those three people. You must know that those three people are different from them, they are all people who have worked in large companies and have experience in managing companies. Especially which Zhang Jian, Cheng Dazhuang told him that he was a proud character, and he must not be offended. But at today's meeting, Li Zhiyang was stunned, and the two of them praised each other a few words. He really can't see through this Li Zhiyang.

"It's time to learn more, don't be like a child, read more books when you're fine, and go to those forced halls, bars, etc., then you won't know all of these?" Li Zhiyang pretended to teach him.

"Get out, get out, get out, how can you talk like my father, say you're fat, you're really panting. Liu Jie was not happy when he heard his tone.

。 Hehehe, okay, I won't talk about it, you will be the vice president of straw bales in the future! Don't make people laugh at that time

"Fuck off, I'm such a useless person? Hey, by the way, what books do you read?

It seems that Liu Jie is still a little angry. He saw Li Zhiyang's progress, and he didn't want to be a white rice eater, so he also felt that it was time to learn.

"Quite a good manager, I suggest you go see Jack first. Welch's autobiography, and. . .

。

Li Zhiyang reported a bunch of book titles, Liu Jie wrote them down carefully and went out.

Li Zhiyang did not stand up, but turned the boss's chair and looked out the window. His office is in the southeast corner of the floor, and it is very large, thirty square meters. There are floor-to-ceiling windows in the office, and as soon as you turn around, you can overlook the beautiful scenery of the entire Haidian Development Zone.

Li Zhiyang looked at the scene outside the window, and for a while he was full of emotion, he was really a boss, and he could add a general word after his name.

But at his level, he knows that from being managed not long ago to being a manager now, he still has a lot to learn and a lot to improve.

And he wants to be on the brand Haitian. To be successful, then sales and marketing planning is the key.

For a company like Haitian, which is still sales-oriented, the advantage now is that it has just been established, so every department is now very united. And the key is sales and marketing. As long as they can achieve good interaction and make a good combination of push and pull, then it is possible to make their products have a place in the market.

About sales. In his previous life, Li Zhiyang also did this, and even bought a lot of books to read for his work at that time. At that time, he was still a good boy who wanted to improve.

The two sales-oriented companies that Li Zhiyang admires the most are Coca-Cola and Procter & Gamble in the United States. Both brands are masters in marketing. Coca-Cola sold a cough syrup to become the world's top brand, while Procter & Gamble played the multi-brand strategy to the fullest, which made countless domestic companies worship later. Coca-Cola as a century-old brand. His experience in brand building, sales management, and even various market operations is enough to become a learning object for many consumer goods brands. And Procter & Gamble is even more so. This company's brilliant means of brand promotion and mergers and acquisitions is indeed worthy of worship by many companies.

Fortunately, there is Zhang Jian in his company, and this guy has accumulated a lot of work experience when he was in the marketing department of Coca-Cola. Later, I changed jobs and did middle management, and I accumulated a lot of management experience in that position. Coupled with his Peng degree and his entrepreneurial experience in Brain Gold, these are enough to make him a legend like a jack-of-all-trades, and this guy is almost forty years old, and there is still no shortage of challenges. and the omission of entrepreneurship, this is what Li Zhiyang admires most about him.

Li Zhiyang felt that he could learn a lot of useful things from him. The god of leadership he believes in is Jack. Welch, the head of the previous distance, Li Zhiyang, read his autobiography. I even got a lot of inspiration from him. And Zhang Jian has worked before, and I believe that he should be very familiar with the set of passing, helping, and leading the life. Moreover, Zhang Jian's style of Miguo Company is also very good for Li Zhiyang's modern company management and management philosophy. Li Zhiyang felt that Zhang Jian had more than three years of work experience. It has even let the company culture penetrate into his bone marrow.

He really wanted Zhang Jian to put the essence of culture. It is carried out in all aspects of Haitian company. In particular, it is important to establish a performance-oriented culture throughout the company, and to refer to the HR policy set for the three types of people, which will definitely benefit his company.

In fact, he really wants Zhang Jianlai to be the company's student 0, but not yet, and the company is not on track yet. It's not time for him to recuperate, and he wants to infiltrate his image into the hearts of every employee during this time. Let them know that they are the true leaders of the company.

But now he is a small leader, and he is really unqualified, at least in management.

Management is a kind of eternal subject, management is also a task, but also discipline, management is simply planning, execution, control and measurement.

If Li Zhiyang wants to succeed, management is not only to manage the company, all aspects, but also to manage people.

Every success of management is the success of the manager, and every failure is also the failure of the manager, and the vision, dedication and honesty of the referee determine whether the management is appropriate or poor.

As a manager, it should be noted that first, it must be managed through goals; second, it is possible to take more risks and be able to think long-term; Third, be able to make strategic decisions; Fourth, we should be able to build an integrated team, and each member of the team can measure their own performance and achievements according to common goals and management; Fifth, be able to communicate information quickly and clearly; Sixth, the ability to see the enterprise as a whole and to integrate its own functions with it.

Finally, a good manager must be knowledgeable, and it is not enough to be limited to a certain industry or a certain product.

And Li Zhiyang is also limited to a simple understanding of the above, and in many aspects, he still lacks practice.

Recently, however, he has been learning from other successful managers by constantly summarizing small and small ones. also summed up its own set.

distance from Jack. Welch advocates flat management and borderless management. But when the company gets bigger. While there is a strong competitive scale, this scale has the potential to become a drag rather than an incentive.

Communication difficulties caused by too many layers of management can hinder a dynamic atmosphere.

The flexibility, high speed and convenience of communication of small companies should be in the management of large companies, which is the way of the king.

This is Li Zhiyang's management concept, Haitian Company is still a small company in the industry, and it is good to turn around, which is also the key to the formulation of the annual plan and the face of some sudden changes.

However, scale is also the key to the success or defeat of the market, so Haitian is now more important to develop, requiring rapid growth of the enterprise is the top priority. Of course, there will be many problems in development, but these are not comparable to the expansion of scale. However, the most important thing is to grasp the expansion of the company's scale and the communication between internal departments. so as not to deal with each other between departments. Intrigue with each other, exacerbate internal friction and affect the development of the company.

To put it bluntly, it is necessary to strike a good balance between the two, and this is the king! This management is a science and an art!

Two-two-win unconsciously thought about it, I don't know when. He only went through one by one... Originally, I only thought that I could have two houses in the capital, and be a small citizen who rented a public life safely, and mixed up to a place where I could stand on a high place. to take control of the overall leadership of the heights.

In the afternoon of the same day. Zhang Jian's sales department. sent a thick stack of plans to Li Zhiyang's desk. In fact, Li Zhiyang also knows that he is the sales department in this company. A lot of them are newbies at the moment. There are only a few experienced salespeople. Or jumped from other sales industries. Therefore, this book of Ji Ge cannot be from the hands of those people, and it is very likely that it was personally handled by Zhang Jianlai.

Li Zhiyang read the plan in detail. After reading it, he put the plan on his desk and took a deep breath.

It's a plan. book on the go-to-market plan for Haitian products. It's done in detail, from channels to advertising. Even the delivery and packaging are all covered.

Li Zhiyang was deeply touched by it, this plan is not only the sales part, but even involves the marketing and strategic deployment of the enterprise. Brand positioning, etc., it seems that this Zhang Jian's predecessor really has a lot worth learning from him.

The next day, Li Zhiyang called the company's current four leaders to a meeting in the conference room, including his secretary Xiao Tian, who also had records, a total of six people.

Liu Jie, Zhang Jian, and Huang Xilai present. and Qu Li put it in front of him, the book of Ji Ge that Zhang Jian handed over yesterday.

When everyone arrived, Li Zhiyang gave Liu Jie and the others a while before they had read this Ji Fa book, and read all of them. Fifteen minutes later, after everyone had basically seen it, he cleared his throat. Prepare for a meeting.

"Everyone's plan. The book was sent by Minister Zhang yesterday, and I think it is very good and pragmatic. Li Zhiyang said, looking at everyone's expressions.

Zhang Jian's face was expressionless at this time. But the color in his eyes told everyone that he was proud in his heart.

"Minister Zhang, you can give you a detailed introduction. Li Zhiyang decided to give him this opportunity.

"Good. Zhang Jian didn't shirk and started.

"I think we're a new brand. Before entering the market, the most important thing is the positioning of the brand. Now to do business, is no longer a swarm of the era, think we have been a sales-oriented company, the most important thing is to establish a brand. ”

"I said it yesterday. Our Mr. Li has made the brand's hair score very detailed. There are low-end, mid-range, high-end and premium editions. In this way, we can tackle key problems with a clear goal of this level of consumer group. ”

Zhang Jian took a sip of water, and then continued: "But at present, our company is in the initial stage. The most important market for the company is currently preemptive. So it's mainly aimed at low-end and mid-range consumers. So at the moment, we should pay more attention to the position of our mid-range brand. I think that high-end and premium versions of products can wait until major holidays to be introduced to the market, such as National Day, or Mid-Autumn Festival, or Spring Festival. ”

"So to seize the market, we must first establish a brand. Let people know about our products, and at the same time we have to start distributing goods through channels. And at the same time. At the same time as our sales department, we are about to start active promotions. ”

Everyone listened attentively, and Zhang Jian became more and more energetic.

"At present, our name is not well-known, so in terms of advertising, as well as the contact with major chain pharmacies, we have to worry more about Mr. Li and Mr. Cheng. ”

When Zhang Jian said this, he looked at Li Zhiyang, and Li Zhiyang nodded to him, indicating that he knew. Zhang Jian saw the signal. Just continued.

"And I think we don't just need to focus on the communication between the distributors of the chain pharmacy. Communicate. It is also necessary to pay attention to a new channel carrier, that is, large commercial centers, and supermarkets. At the moment we don't have our own outlets, so places with a lot of traffic are also good choices. At present, many large supermarket chains have opened health care product counters, and we can also make a fuss here. ”

Li Zhiyang nodded, it is true that in many big supermarkets he went to in his previous life, there were counters for buying health care products. "However, the supermarket channel is characterized by low gross profit margin and high sales, and at the same time, the development speed of domestic supermarkets is extremely amazing, and its penetration rate will continue to increase. Consumers who shop at supermarkets are susceptible to promotions. Therefore, our sales drivers are mainly promotions and discounts, advertising promotions and brand image are more important. Promotions should be designed to be effective. At the same time, the execution should be in place. That's why I designed the double ceremony. The focus is on the management of the sales of our products, the placement of containers and the display of products. ”

Zhang Jian talked eloquently. Everyone listened attentively. Li Zhiyang felt it. He learned a lot from Zhang Jian's explanation, and he still didn't understand something in the plan yesterday, but at this time, it suddenly came to pass.

These chapters involve some management knowledge, mainly Li Zhiyang to a transition period, we don't want to see the kind of company established today, tomorrow on the world's first book! So the ant writes in detail, but also for the future success of the pig's feet to pave the way, the business war is not so simple, the ant is also based on their own experience to grope to write, everyone don't blame! Wonderful in the back, stay tuned, welcome to subscribe!