Compared with the year before last, the "Idol Project" often sold more than 2 million copies a week, which is still not counting the grand occasion of electronic album sales, and the record sales data of one or three years cannot but be said to be quite bleak, even the phenomenal group of the "Idol Project" has only sold more than 700,000 records, including the sales of electronic records, which is still very worrying, but at this time, no one thinks about the deep-seated problems and systematically studies the real reasons for this. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Most people in the industry generally attribute the problem to the impact of online and online sales, ignoring the changes in the consumption habits of the audience, the way the public appreciates music is also changing, and ignoring the relentless impact of self-media that the record company as a functional company is about to face.

After all, most people have the limitations of their times, if Cheng Xiaoyu doesn't have advanced memory, he is just like everyone else, even Su Yuxi does not have the super prophetic ability to clear the fog and glimpse the true knowledge, and the record is about to be eliminated, which is really not a war.

Gossip aside, although the album of "Poison" has as many as thirteen songs, the price is not expensive, sixty-five yuan Huaxia coins, seventy gg points, and anyone who has purchased more than three previously announced songs will only need thirty-five Huaxia coins, so it is still quite kind.

But in contrast, the album of ten songs of the "Idol Project" is 75 yuan Huaxia coins, but the cost of the album of the "Idol Project" is much higher, in addition to the cost of engraving, printing, and packaging, there are also various publicity expenses, including the cost of the music producer invited at a high price, which is a major expense that cannot be ignored. In fact, if the sales of the album "Idol Project" can't go up, it will be a loss of money.

But at this time, the word-of-mouth effect has not yet fermented, and GG Music has not launched publicity, but only set up a special topic on the homepage of its own website, compared to the publicity of various TV stations across the country of the "Idol Project", it is really not worth mentioning, as far as it seems at the moment, even the album of "Poison", in the cow, may be dusty.

But in the second week, Hao Yifeng, as a senior "medicine fan", forcibly blew a wave of poison in his own show.

On this day, early Yangcheng Music Radio, Hao Yifeng hosted the song ordering session at half past eight, and could only order the new song of "poison", I can't help but say that Hao Yifeng is frank, speaking of which, Cheng Xiaoyu also accepted an exclusive interview with him in the name of "poison", and he has no personal relationship, but he still spares no effort to stand for the "poison" platform, he is really an upright boy, of course, this kind of only recognizes the work and does not recognize people, if your work does not meet his requirements, it will be ruthless to spray, so don't take him too seriously.

"There's time left for the last song, so let's connect to today's last call, this friend with the tail number 1763, may I ask your last name......."

"My surname is Wang ......"

"Hello Lao Wang next door, may I ask who you want to order for what song?"

"Can I not order 'poison', I want to order 'Idol Project'?" Apparently a fan of "Idol Project" called in.

Hao Yifeng smiled quite calmly and said: "Classmate Wang, I said at the beginning that today is a 'poison' session, but it can be ........ next week."

Student Wang over there asked quite dissatisfiedly: "Then can I ask what is better than the album of 'Poison' than 'Idol Project'?"

Hao Yifeng groaned and said: "This question is very good, let's stop listening to the song below, today Brother Yifeng will give you an analysis, what is the power of this "Chopin in November" compared with "Youth Memorial Book"!"

"Then this classmate Wang, I'm sorry, I'll hang up your phone and use the last bit of time to explain your problem......." After finishing speaking, Hao Yifeng motioned to the studio to cut off the phone.

"First of all, let's talk about lyrics and composition, it is true that talent is still needed, such as Hao Yifeng, I am also from a music background, and I have also written a few songs and earned a little manuscript fee, but what I write is really different from Mr. Cheng and 'poison', of course, in the current Chinese music scene, to be honest, no one can be as prolific as these two people, and the quality is outrageous........"

"We don't discuss the albums in front of the 'Idol Project', here we just say that this collection of many big-name musicians' "Youth Memorial Book", I've listened to them all, it's still good to listen to them once, we look at these ten songs, the melody is catchy, well-made, and a collection of all the current pop elements, rnb, electronic dance music, Chinese style, but I studied carefully, but I didn't find breakthroughs and highlights, and the previous 'Idol Project' albums, they don't have a piece of music that can be called a classic.......“

"So how can it be called a classic or a divine comedy? It's very simple, time will leave classic things to continue to shine, such as movies, everyone will remember "Sunny" and "Journey to the East", but who still remembers the box office hit movie "Meteor Shower" in the same year as these two classic movies? Because after the precipitation of time, the vast majority of 'garbage' works that only pursue popularity will be eliminated by history, and classic works will be worshiped by future generations, including "Sunny", which was successful at the box office that year, and "Meteor Shower", which was unsuccessful at the box office that year. Journey to the East", but they are all remembered in people's hearts. Actually, it's the same with music, if it weren't for the special search, how many songs do you remember from 2005?"

"We look at the top 100 most popular songs every year, their common characteristics are melody poisoning, catchy lyrics, and all kinds of luxurious production, but why are some songs eliminated after a few years, or even forgotten the next year, while some songs like "Blue and White Porcelain" and "Nunchuck" can go down in history? The following is my personal opinion, and it does not represent the position of Yangcheng Music Radio.........!

Hao Yifeng smiled and continued: "Music that has been recorded in history is often very calm, for example, if you listen to it five years ago, ten years ago, Fifteen years ago, those restless songs, do not all feel very earthy, these songs may be integrated into the most fashionable rhythm at that time, the sound source, but after time, the taste will be put into the garbage heap, because the technology is constantly improving, people's tastes are also constantly changing, until people's blind worship is dispersed, stripped of technology and many subjective factors, at this time people can calmly appreciate the artistic value of this work. ”

"Therefore, a good work should be refined over time, able to cross the era, then the "poison" work has done this, you can compare "Chopin in November" and "Youth Album", you can hear that most of the works in "Chopin in November" can be listened to repeatedly and are not boring, they are very calm, I take one of the "Nocturnes" that I like very much, for example, it is also calm and revealing the forced style, the arrangement of this "Nocturne", is it complicated? Not necessarily. ”

"The loop is not complicated at all, but simplicity does not mean simplicity, if you listen to the accompaniment of this song, you will find that it is very durable, not obscure, nor noisy, for example, the chorus part is responsible for the sub-melody is only a track of one bar two two-beat long synthesized timbre, and the ambient sound seems distant, calm, no complex polyphony, so it is not noisy at all. ”

In addition, if the guitar and piano decomposition chords in the rap part at the beginning are replaced with piano arpeggios and the guitar is swept slowly, it will appear obscure, so the sophisticated calmness of this song is reflected in all aspects of the lyrics and arrangement, which is also a necessary condition to be called a classic. ”

Speaking of this, Hao Yifeng was interested, picked up the guitar next to him and said: "Let's popularize a little music knowledge for children's shoes, sometimes you will hear others say, 'This person plays the piano very emotionally', so what is emotion? This song is played as an example for everyone to listen to, one has a change in dynamics, and the other has no changes in dynamics, let's listen to the difference........."

After Hao Yifeng's performance demonstration of different strengths, he was quite satisfied and enjoyable, because there are too many remarkable places in the album of "Poison", which is really not a grade compared with the somewhat vulgar album of "Idol Project", in this new album of "Poison", Hao Yifeng likes almost every song very much, and this "Nocturne" from Chopin's "Nocturne" is Hao Yifeng's favorite, so it is quite touching to play in front of the public.

Hao Yifeng held the guitar in his arms and said unsatisfactorily: "Anyway, I personally like the 'zzz' sound in front very much, the main melody of the guitar playing enters, everyone listens to the accompaniment guitar of the left and right ears, sometimes playing the same broken chord is only slightly delayed, and sometimes it is playing different melodic interactions, this timbre is really great to the extreme." ”

"Let's take a look at this "Nocturne" that can definitely be called a classic......."

"And everyone pay attention to this way of composing poison, the composition method of writing melodies in a minor key and genitals, which is rarely used, at least I have not seen it in the Chinese music scene, I dare to assert that poison has created a trend, although this method is not his first creation, but it must have been discovered by him and carried forward the vast ........"

When the music is played: "Ah, the clouds are beginning to obscure the night, and the night is not clean

The echoes of the funeral in the park are flying in the sky

The crow is strangely quiet on the branches" here, Hao Yifeng pressed the pause and said: "Everyone feels that there is a change here, in fact, it is the second and fourth measures of the first stanza, the opening note has changed from 6.3 to 3.6, and when the fourth beat of each bar, the rhythm changes from the first 9 bars of the beginning, don't underestimate this change, the difference is that 'you have eaten today' and 'have you eaten today?' are fundamentally different." ”

When the end of the "Listen quietly to my black coat."

I want to warm your increasingly cold memories

Walked through life

Ah, there is a fog all around" Hao Yifeng pressed the pause again and said: "The melody here has changed again, although it is still composed of the genital note and the main note, but the rhythm of the melody has changed, especially the addition of triplets, plus the lyrics of 'Walked by', the fusion is really great......"

"Play Chopin's nocturne for you

Remembering my dead love

And I'll play the piano incognito in the moonlight for you

The feeling of your heartbeat is still so warm and intimate

Miss your bright red lip prints"

After the climax of the first play, Hao Yifeng pressed the pause again and said: "This song is very rare, there is no high-pitched song, the melody is written very ear-catching, the rhythm is still a familiar poison technique, the rhythm of 'first appearance' makes the original classical minor key popular without losing sadness, you must know that minor key songs are very easy to write clichés, like a few minor songs I once wrote, they have been complained about by everyone as Internet songs, this may be because my personal classical skills are too weak......"

"In the prelude and through the door, you can listen carefully to how many guitars are in it, there is a slightly brighter main theme guitar in the left ear, a slightly dull guitar in the right ear is responsible for the delay and a guitar in the left ear, and there is a slightly quieter guitar in the middle, playing some chord passages. You can write the correct answer under my 'whisper'...... I'll pick 10 lucky listeners from the correct answers and give away this new digital album of 'Poison'!"

"The dragonflies with broken wings are scattered around the forest

And there was not the slightest sympathy in my eyes

Losing your tears is cloudy

I even have a shadow on my smile when I lose you."

"At the beginning of the second pass, Brother Yifeng himself is very special to like, every time the poison sings to the interval, the guitar supplement is very, very beautiful and durable, everyone listen carefully, and there will be surprises next........ Because there is no accompaniment source, everyone will listen carefully, is the guitar melody easy to hear?"

Finally, the whole "Nocturne" was played, Hao Yifeng sighed and said: "The percussion is responsible for the rhythm, the bass is responsible for the bass, the synthesized instrument is responsible for the submelody, the guitar and piano break down the chords, simple but not simple, can write a very durable loop, so that people can cycle a single song, this is the power of poison, let us pay tribute to the 'poison teacher' who wrote this work!"

"After Mr. Cheng left Huaxia, I was worried that the Chinese music scene was a little boring, but the new album 'Poison' gave me a great surprise, and this album completely proved that 'Poison' is a musician who is not weaker than Mr. Cheng at all. ”

Hao Yifeng finally said sonorously: "Then welcome everyone to the era of 'poison'." (To be continued.) )