In fact, there is no need for Hao Yifeng to say more, not only "Nocturne", the thirteen songs in this "Chopin in November" can almost be said to be classics, after all, they are all carefully selected by Cheng Xiaoyu to present to everyone, good things are going to shine sooner or later, not to mention an album that collects so many good songs. Pen, fun, pavilion www. biquge。 info

Therefore, in the second week, "Chopin in November" entered the top 10 of the sales list with almost no publicity, and reached sixth place with 470,000 copies sold, while "Idol Project" "Youth Commemorative Book" continued to hold the first place with 710,000 copies sold.

Judging from the sales in the first two weeks, it seems that "poison" is difficult to pose a threat to the "idol plan", but Cheng Xiaoyu threw out the "poison" album at this time, undoubtedly to Su Yuxi "sleepy and send a pillow", Su Yuxi did not expect that Cheng Xiaoyu would actually pick a new album at this time, according to his character, it will definitely not, so she guessed that Cheng Xiaoyu did not know........ But the reason is not important, the important thing is that Su Yuxi can take the opportunity to give "Shanghe" a cruel blow.

If you want to make the album "Poison" take off, it is too simple for Su Yuxi, of course, this is also based on the super high quality of this album.

Su Yuxi does not have a variety of creative marketing methods like Cheng Xiaoyu, but she has the big killer "whisper" at the moment, as well as a company called "joint promotion" that Cheng Xiaoyu asked Wang Dongliang to set up before.

With these two things, as long as you grasp the two core points of the advertising strategy: one is what to invest in, and the other is when to invest, it is enough to complete a perfect marketing.

The answer to the previous question is the choice of keywords and content, and the answer to the second question is the choice of time slot. I have long had experience in these "joint promotions" and have done a lot of product promotion planning, but this is the first time that we have targeted "music" and "personal" marketing.

Because he firmly believes in the quality of Cheng Xiaoyu's music, Su Yuxi did not ask Wang Dongliang to formulate a creative marketing plan, but simply asked for a few attractive copywriting on the selection of content, so that readers are interested in reading, and interested in forwarding and auditioning.

The second question is simpler, as long as you have an efficient and regular update frequency.

When Su Yuxi handed over Wang Dongliang this task, Wang Dongliang was actually a little confused, after all, "Poison" and Cheng Xiaoyu are competitors on the surface, and this moment is an important moment to compete with the new album of "Idol Project......... It really made Wang Dongliang unable to understand.

But the reason why Wang Dongliang's ability is not high, and his position is extremely stable, is that he knows his weight, he doesn't ask what he shouldn't ask, he doesn't do what he shouldn't do, and he should be firm when he should show his attitude, and he also knows that he can only be loyal to Cheng Xiaoyu, or Su Yuxi, his personal talent is not outstanding, and it is impossible to find a better company than "Xiyu", so he knows a lot of things, as long as Su Yuxi explains, as long as he completes it without discounting, it is the most perfect performance.

Wang Dongliang immediately arranged for a group of people from the "joint promotion" to write an advertorial for Poison's new album "Chopin in November", and asked the manager of the "joint promotion" to be responsible for contacting a group of Internet celebrities, first sending a new album of "Poison" to each person, and then paying to launch a large-scale Amway.

Of course, the old fritters of "joint promotion" naturally know how to hype slowly and gradually, and they will not be so stupid as to call the entire "whisper" full of "poison" overnight The name of the new album is ......... But to everyone's surprise, they only lit a fire on the first day, and when they were about to add a handful of firewood on the second day, they found that the two keywords "Chopin in November" and "poison" had taken over "whispers".

Open the "whispers" of ten people at random, and one of them is recommending the new album of "Poison........ And some of them are not marketing accounts at all, nor are they zombie fans, but some of the **** advertorials of "Poison" are even better than their professional writing........

There is Amway, who is full of literary and artistic tones: "It's another year, but we waited from last spring to this summer." On October 17, 1849, Chopin died of tuberculosis in Paris at the age of 39. On this night, 164 years later, a nocturne in his honor premiered on GG Music, and the online release of the 'Poison Heart Album' began. The title of the album is unusually expressive, whether it is deliberate, as some people say, or self-nouncing Chopin II. The name is not known in November, maybe 'Poison' was born in November, maybe this album was completed in November, maybe November 1 is the Day of the Dead in Poland, but it is obvious that Chopard here is clearly referring to the great Chopin, but secretly he is also referring to himself, hoping to have the same glorious moment as him, so 'Poison' has done it? After listening to this "November Chopin" you will naturally be able to find your own answer........

There is also the domineering Amway: "Who else is there besides poison? After Cheng Xiaoyu, who currently enjoys a godfather-level reputation in the Chinese music scene, left China, the creatures of the whole earth paid attention to whether the album of 'poison' could fill the gap of Cheng Xiaoyu's departure. One early morning in May 2013, when I heard his new album "Chopin in November" --- a gorgeous tribute to the piano poet Chopin, I was shocked, my tongue lost my language, and I couldn't touch the keyboard with my fingers. Poison, you are the great poet, singing the most beautiful psalms in the world. ”

There is also praise from professional music critics: "We know that 'poison' has always been seen as a cross-R&D amp; amp; amp; amp; B, rock, rap, hip-hop and many other music genres of dinosaur musicians, and in this new album, "poison" shows even more staggering classical composition ability, he integrates classical elements into his own musical style, beautiful and romantic, can't help but wonder if Chopard's soul is attached to his body. ”

And Amway, who is not like Amway: "The weather is very good today, after countless rainy days, the sun finally shines on this world that I am infinitely nostalgic for, I am bent on going my own way, I have no purpose, walking in this prosperous world.................. In my ears is the "Nocturne" of 'Poison', 'Play Chopin's Nocturne for you, in memory of my dead love。。。。。。 'I suddenly realized that love can be remembered when it is dead, so what should I use to commemorate love when my heart dies?'

There are also those who nakedly use the 'idol project' as a stepping stone: "A late gift, a continuation of the peak." The first classic of this album, compared to the new album without Mr. Cheng's 'Idol Project', it is too pale, every song is worth listening to repeatedly, "Nocturne" describing the loss of a lover, "Thank Younon" describing the sadness of the little people, "I" that analyzes the self, and "Blue and White Porcelain", the pinnacle of Chinese style......... I really don't know what to say, thank you 'poison' for making me forget Mr. Cheng. ”

There is also a comparison with Cheng Xiaoyu: "It has been more than a year since the last album "JAY" of 'Poison', and in more than a year, the prolific Teacher Cheng has completed four albums, plus the songs written for others, and the works have exceeded 40 songs, and our medicine brother has only completed thirteen songs, in terms of quantity, our medicine brother has lost a bit miserably!" But I think the quality is better than that of Mr. Cheng, don't spray me first, it's not that I don't like Mr. Cheng's works, but it's different from Mr. Cheng's focus on describing love, and Brother Yao's musical connotation is too rich, there are "General" that describes the outlook on life with sports competitions, there are exquisite narrative essays like "Thank You", there are strange music with novel content like "The Seventh Chapter of the Night", there are magical kung fu music like "Huo Yuanjia", and there are "Compendium of Materia Medica" Such a nonsensical satirical poem on the surface, as well as music like "Rice Fragrance", which is very Zen and tells the truth of life....... Maybe the melody and words are inseparable from Mr. Cheng and poison, but in terms of concept, poison is really higher than Mr. Cheng........ Through this album 'Poison', I told the Chinese music industry who is the well-deserved pinnacle........"

"The new album of 'Idol Project' is not bad, it has exceeded the average level too much, but the poison of this "Chopin in November" is too good, it can almost be said to be the first classic, compared to "Youth Memorial Book" is still playing with the rest of Mr. Cheng........ It's really embarrassing, and I think 'Poison' and Mr. Cheng really have a tacit understanding......... Do you remember which piano piece played by Mr. Cheng in Mr. Cheng's interview "I Don't Care About the End of an Era, I Only Care About Cheng Xiaoyu"? Chopin's "Nocturne"........ Of course, if you think about it carefully, maybe the 'poison' was deliberate, but you must know that Mr. Cheng is the winner of the 'Chopin Prize', and this time the 'poison' is extremely arrogant and boasts of 'Chopin in November', maybe it is a declaration of war! All in all, these two people ponder it, it is really interesting........ I'm glad to live in their time....... I can feel so much music ........."

.............

In fact, most people don't compare the new album of 'Idol Project' with this new album of Poison, because it is really not a grade to listen to it a little more.......

With the explosion of word-of-mouth and the promotion of marketing activities instigated by Su Yuxi, the third week of "Chopin in November" completed a counterattack........

(To be continued.) )