Chapter 412: Equity and Sony

The Yomiuri Shimbun is a national newspaper in Japan, founded in Tokyo on November 2, 1874 by Yasushi Ko, and after being taken over by Matsutaro Matsuri in 1924, it gradually rose from a local newspaper to a major national newspaper through layout reform, the acquisition of a number of small and medium-sized newspapers, and the development of a distribution network throughout the country after World War II. Pen @ fun @ pavilion wWw. biqUgE。 By 2010, the daily circulation of info had exceeded 13.5 million copies (including morning and evening editions), making it the world's largest circulation and listed in the Guinness Book of World Records, but in recent years it has dropped to about 9.34 million copies. The political position is on the center-right conservatives.

Signing up for Yomiuri refers to the way in which the Edo period news publication "tile plates" were sold, and at that time, tile sellers read the contents of the news on the streets to promote sales, and were the main channel for the general public to learn about current affairs. When the newspaper was founded, it was named because it wanted to provide a level of familiarity like that of Yomiuri, so that the general public could understand the news.

The Yomiuri Shimbun Group, with its Yomiuri Shimbun as its center, has a number of subsidiaries, including the Yomiuri Giants, Chuo Koronsha, Nippon Television, Yomiuri Television, and Sports Newspaper, and its business spans media such as newspapers, radio, television, and magazines, as well as professional baseball and travel agencies.

The political stance is leaning toward center-right conservatives, and a professor at Waseda University has accused the Yomiuri Shimbun of being pro-American and conservative. The newspaper is in favor of the government's policy of investing in public utilities to boost the economy, but also in favor of using neoliberalism to restructure the Japanese economy and restart nuclear power plants to make up for the lack of electricity.

Zhu Zi directly found Kojiro Shiraishi, the chairman of the board who is now reading news.

Shiraishi, who is 64 years old this year

Erkang's body still looks very tough, and there is great wisdom hidden in a pair of cloudy eyes

Hearing of Zhu Zi's arrival, this old man with a very high status in the mainstream of Japanese society couldn't help but feel a little strange.

It stands to reason that Zhu Zi has no contact with them reading the news, how could he suddenly find himself.

Although he was unpredictable about Zhu Zi's intentions, he was still very enthusiastic about inviting Zhu Zi into his office.

"President Shiraishi, I'm really sorry to bother. After Zhu Zi saw Shiraishi Xingjiro, he put his posture very low.

"Mr. Zhu Zi is so polite, it is really my honor for you to be here. There are few young and promising entrepreneurs like Mr. Zhu Zi in the world. Kojiro Shiraishi was also very polite.

"Mr. Zhu Zi, what do you want to drink?"

"Just tea, I'm still interested in tea. Zhu Zi said.

Soon, the secretary served hot tea to Zhu Zi.

"President Shiraishi, I came over this time to take the liberty of disturbing you, there is something I want to discuss with you?" Zhu Zi went straight to the point.

Shiraishi Xingerkang's eyes flashed, and he knew that business was coming.

"Mr. Zhu Zi, please speak. ”

"I want to buy a stake in Reading News. ”

"What equity?" Kojiro Shiraishi was shocked.

"Equity in Nippon TV. Zhu Zi said lightly.

"Can I ask Mr. Zhu Zi why he wants to buy our shares?"

"My goal is Nippon TV. Zhu Zi said.

Kojiro Shiraishi felt a strong shock in his heart, and sure enough...... Zhu Zi's target is Nippon TV.

"Mr. Zhu Zi should know that the money needed to buy Nippon TV will not be less. ”

"I knew that I was bound to become the owner of Nippon TV. President Shiraishi will make an offer, but my goal is not only to take a stake in Yoyo Shimbun but also to Yoyo TV and Yoyo Shimbun Tokyo. ”

Kojiro Shiraishi fell into deep thought, and Zhu Zi's generosity was beyond his expectations. It is conceivable that Zhu Zi will definitely spend a lot of money to buy shares.

"Mr. Zhu Zi, I can't make the decision on this matter, I need to discuss it with the rest of the board before I can make a decision. Kojiro Shiraishi said.

"Okay, I hope President Shiraishi will give you an answer as soon as possible. Zhu Zi said.

"Definitely. ”

…………

Zhu Zi's purchase of equity did not go smoothly, but the other small shareholders did very well.

A number of minority shareholders, including Teikyo University, have agreed to transfer their shares in Nippon TV. Of course, the biggest shareholder still reads the news.

After winning a part of the equity, Zhu Zi began to study the programs of Japanese television.

At present, Nippon TV has cooperated with major idol groups and funny artists.

For example, Arashi hosted a variety show called "Give It to Arashi", and AKB48's "Akbingo" is also on Japanese television

Among the anime, "Detective Conan", produced by Yomiyo TV, was broadcast on Nippon TV.

If you want to continue to keep these programs, Zhu Zi must continue to maintain a good cooperative relationship with Reading News.

At the same time, in his heart, he also had the idea of revising the logo of Nippon TV.

When Nippon Television opened in 1953, it was designed with the English "NTV" and a circle as its corporate logo. Later, in 1978, the company logo was changed to celebrate the 25th anniversary of the station's opening, and the design concept was based on Nippon TV's "day" (sun) and the earth represented by the Mercator projection method. On August 28, 1992, to commemorate the 40th anniversary of the opening of the channel, Nippon Television invited Studio Ghibli's mascot to be unveiled, which resembles a pig with a curious, creative and hard-working personality, and the name was collected from the audience nomination campaign and voted for from more than 50,000 names, called "Nandarō", which means "What did this come about?" "Nandarō" was originally intended to only be used for one year, but because of its popularity with viewers, it has been used as a mascot on Nippon TV and became a third-generation corporate logo in July 2003. The text to the right of "Nandarō" is the Japanese abbreviation of Nippon Television "日テレ".

Of course, these things were carried out in private, whether it was Zhu Zi or these shareholders of Nippon TV, they did not disclose this matter.

In the middle of this, Sony Music's Naoki Kitagawa has had to meet Zhu Zi many times, all because Zhu Zi is busy, so he has been dismissed.

On this day, Naoki Kitagawa, Katsuto Matsuura, CEO of Ai Hui Records, and Yasu Akimoto accompanied an old man to the headquarters of the Purple Moon Office.

"Is Mr. Zhu Zi here?"

"President Zhu Zi went to Nippon TV, and recently he has a new cooperation project with Nippon TV, so he has been busy with this matter these days. "Inoue really looked at some big guys one by one, and he didn't dare to slack off at all.