"I wonder when Mr. Zhu Zi will come back?" the middle-aged man asked. Pen, fun, and www.biquge.info

"If it goes well, he should be back to the office at noon today. "Shinichi Inoue's attitude is neither humble nor arrogant.

Although this middle-aged man is a household name in Japan, he doesn't need to be too respectful to the other party.

This man is none other than Kazuo Hirai, CEO of Sony.

Kazuo Hirai, born in Tokyo, is currently a director of Sony Corporation, a representative corporate executive officer, president and CEO, and a director of Sony Computer Entertainment (SCEI).

He has served as Executive Officer and Executive Vice President of Sony Corporation, Representative Executive Officer and Executive Vice President of Sony Corporation, and Chairman of SCEI.

Born in Tokyo, Japan, because his father worked in a bank, he lived in Canada and the United States with his family for a period of time since he was a child. He attended elementary school in New York and middle school in Canada, and returned to China at the age of 15 to attend ASIJ High School (American School InJapan), so he is extremely fluent in English. In addition to joining the school's computer club, he was also a member of the wrestling varsity team and a school photographer.

In the high school graduation book, his classmates left the following description of him:

“

kazu... photomania... JapanSem... mature... quite... vests... fluentJapanese... livesinAVroom... MRC... sophisticated... computer... wrestler... intelligent... returnee... uniquewalk... slim... carfreak

”

When he was in college, Hirai also worked part-time as a translator for car manuals and as an English tutor.

After graduating from International Christian University (ICU) in 1984, he joined CBS/Sony (now Sony Music Entertainment Japan) and was responsible for marketing.

In May 1995, at the request of Shigeo Maruyama (Japanese: Shigeo Maruyama), then vice president of Sony Music Entertainment (SME) and Sony Computer Entertainment (SCEI), he participated in the North American distribution of PlayStation, and in August, he officially joined Sony Computer Entertainment America (SCEA) as an interpreter for Maruyama. Since then, Kazuo Hirai has served as Executive Vice President and Chief Operating Officer (COO) of SCEA, Executive Officer of SCEI, President and Chief Operating Officer (COO) of SCEA, President and CEO of SCEA in 2003, and Executive Officer and Executive Vice President of SCEI in 2006.

Kazuo Hirai has made a significant contribution to the growth of the PlayStation brand in the United States, spending considerable effort in the American market, and even often driving to various places to negotiate with merchants in person.

In December 2006, Hirai took over as President and Chief Operating Officer (COO) of SCEI from Ken Kutaragi, known as the "Father of PlayStation", and was promoted to President and CEO of SCEI Group (Chairman of SCEA) the following year. At the time, the PS3 was selling poorly, launching later than the Xbox 360 and costing twice as much as the Nintendo Wii. However, Hirai changed his sales strategy for PS3, returning it to a pure game console character, adding features such as Blu-ray, and strengthening cooperation with game companies to diversify the source of games. As a result, PS3 differentiates itself from other brands of game consoles, and gradually wins back the love of consumers.

During his tenure at SCEI, sales of both PSP handheld consoles and PS3 consoles improved significantly, which enabled SCEI to turn a profit in 2010. In 2009, Kazuo Hirai was appointed Executive Officer and Executive Vice President of Sony Corporation, heading the Networking Products and Services Group, and in the same year served as a director of Sony Corporation.

On April 1, 2011, he was appointed as the representative executive officer and executive vice president of Sony Corporation, and he is also the most optimistic successor to the outside world.

In fiscal 2011, Sony lost 456.6 billion yen. On April 1, 2012, Kazuo Hirai was appointed as the Chief Executive Officer, President and CEO of Sony Corporation.

When Kazuo Hirai took office, Sony's overall structure was divided into three main parts: the electronics business, the financial services business, and the entertainment business (including music and movies). In fiscal 2011, both the financial and entertainment businesses were profitable, but the losses in the electronics business remained long-term, with the TV division losing the most serious for eight consecutive years. How to solve the serious losses of the TV division and bring the group as a whole to profit was the focus of Kazuo Hirai when he took office.

But after Kazuo Hirai became Sony's president, it took two years for Sony Electronics to immediately regain its vitality.

Kazuo Hirai, who is 50 years old this year, is the most proud time of the year, and in all fairness, such a trivial matter as forming an idol group cannot enter his eyes at all, and this matter belongs to the music department.

But when Naoki Kitagawa explained what happened, the president, who was very strategic, decided to visit Zhu Zi in person.

…………

Read the News Headquarters.

Zhu Zi met Kojiro Shiraishi for the second time.

In the past month, Zhu Zi and Ziyue have acquired a 43% stake in Nippon TV.

And Reading News and Reading TV also hold 30% of the shares.

In addition, nearly 20 percent of the shares belong to the veterans of Nippon television and some private individuals.

"Mr. Zhu Zi, after our discussion, we can sell some of our shares. Kojiro Shiraishi said.

"I don't know how much you're selling?" asked Zhu Zi.

"We can sell 12% of the shares and keep the other 20% in our hands. But we have one more condition?"

Zhu Zi frowned slightly: "What conditions?"

"We request the establishment of a broadcast media holding company led by Mr. Zhu Zi. ”

"Yes. Zhu Zi agreed to Kojiro Shiraishi without thinking about it.

Shiraishi Xingjiro didn't know what to say for a while, he didn't expect Zhu Zi to agree so simply.

"Mr. Zhu Zi really surprised me, such decisiveness, our generation is really old. Kojiro Shiraishi shook his head and smiled bitterly.

"President Shiraishi, it's a pleasure to work with. Zhu Zi said with a smile.

"Happy cooperation, Mr. Zhu Zi. ”