December, the third month of Li Ran's crossing. Since the first snow in 93 years in Yanjing at the end of November, the temperature has plummeted, and the weather in Yanjing has been very cold at this time, and the temperature will be as low as minus seven or eight degrees or even more than ten degrees on winter nights. The air conditioner in Li Ran's home is now basically turned on all day to ensure the indoor temperature.

Li Ran uses an inverter air conditioner made by Haier, which can be said to be the first batch of inverter air conditioners in China. At first, it was planned to install household central air conditioning, but in the end, installation and installation was a problem, just in November, when the person in charge of Haier in Yanjing talked about product upgrading, he talked about Haier's research and development of inverter air conditioning, and Li Ran asked him for one. After all, as the president of the largest sales company in Beijing and Tianjin, he still has this face.

Inverter air conditioner is essentially adding an inverter to the structure of conventional air conditioner to control and adjust the control system of compressor speed, so that it is always in the best speed state, so as to improve the energy efficiency ratio. Compared with ordinary air conditioners, inverter air conditioners are energy-saving and have better heating or cooling effects, which is undoubtedly a high-tech in the nineties. But what Li Ran cares about is not a certain technology, but innovation in the field of home appliances.

With the gradual saturation of the market and the continuous increase of the production capacity of the industry, many enterprises will inevitably fall into the dilemma of a sharp rise in product inventory and poor capital turnover. This will be the reshuffle and clearance of the home appliance production industry. The companies that survive after a big wave will naturally make great progress, but before that, no matter who has to roll in this troubled water. The price war between Wanjia and Gome is accompanied by the cold winter of the home appliance production industry, which runs through the cold December of Yanjing.

In fact, under Li Ran's three-board axe, this price Warring States and the United States have already lost. At the beginning of December, when Gome's sales momentum began to rise, and Huang Guangxiang might be complacent, Li Ran knocked on his head with a stick, smashing him dizzy. A large number of buyout products transferred from various manufacturers were sold at an astonishing speed in eight stores under the publicity of Wanjia, and Li Ran also launched a marketing strategy of bundling on this basis, and the three-piece set of color TVs, refrigerators, and washing machines was bundled and sold at a price lower than that of three separate purchases.

High-quality after-sales service, low prices and many preferential activities, so that the first day of Wanjia's shipments reached an extremely exaggerated level, with the follow-up sales, Yanjing's market will also be quickly saturated. So the company was jubilant, and Li Ran himself was very happy, after all, he was still very annoyed by Gome's price war before.

But when Li Ran thought he had won, something happened that annoyed Li Ran even more than the price war of Gome. He found that he had entered a trap, and at first he thought that Huang Guangxu's price war was forced by the pressure of Wanjia on Gome to carry out the action of killing the net, but in early December, he found out that the original people did not plan to break the net with him, but just wanted to kill him.

Huang Guangyi's Gome used to simply operate imported home appliances, and it has only gradually begun to involve domestic or joint venture brand home appliances since May this year. However, this time the price war he provoked was to reduce the price of domestic and joint venture brand products to lure Wanjia to fight a price war, and only slightly reduced the price of imported products, hoping to form a promotional effect through the price reduction of domestic products and publicize them to promote the sales of imported products. This not only hits competitors but also maintains their own profits, which can only be said to be a strongman who can control the enterprise remotely after being imprisoned.

But the problem is that Li Ran is not reconciled, if he hadn't realized that something was wrong at the critical moment, urgently transferred a batch of high-end products, and coupled with the success of buyout sales and bundled sales, he would have fallen into the pit! A traverser who has mastered many sales strategies and knows countless marketing cases has been calculated by a mud leg in the nineties, and he almost succeeded, what is more shameful than this?

Of course, Li Ran couldn't bear the humiliation of being treated as a monkey, and if he didn't take Guomei down, he couldn't solve the hatred in his heart. Therefore, in order to complete the battle and completely solve the threat of Guomei, Li Ran really hesitated in his heart. After the Songjiang branch was established in advance and the market in Beijing, Tianjin and Shanghai was completely occupied, it could reduce its profit margin, which was equivalent to stagnating the development of Gome, so that it would no longer be possible for him to become an obstacle to Wanjia.

However, the actual situation is that the establishment of the headquarters and Yanjing branch at that time has already made Wanjia a little stretched, and if it expands again, it will inevitably face great risks. After thinking about it again, Li Ran had to give up for the time being, and turned to the company's recruitment and the establishment of the five or six systems.

On December 3rd, the company's recruitment really began. In this recruitment work, Li Ran only interviewed the management, and the grassroots staff were interviewed by several vice presidents. Judging from Huang Yanzong's reaction, not only the management, but also the ordinary staff have discovered a large number of outstanding talents. After a period of running-in adjustment, these new blood can quickly adapt to the work, which greatly alleviates the current shortage of people in Wanjia.

I thought I had to endure this, but the recruitment situation was a little unexpected, and he really didn't expect that Wanjia's welfare system would be so attractive to talents. Compared with the previous two recruitments, both the quality and the quantity have increased significantly. This made Li Ran really feel the growth of the Wan family, and it also evoked his previous plan.

Sufficient manpower can not only support the expansion of Songjiang Branch, but also lay the foundation for future development, which can be said to fundamentally solve Li Ran's worries. Of course, the cost of doing so is not small, because it is not a steady development, the expansion is too fast and the speed of profit cannot keep up, coupled with the high welfare and salary expenses, it is bound to cause great pressure on the funds of Wanjia.

However, although the risks are high, there are also many benefits. The first is that for a long time from now on, Wanjia will no longer need to carry out large-scale recruitment, pull down the business level of the enterprise, and can completely promote outstanding talents from the system, establish a talent reserve system, and adapt to the pace of Wanjia's development. The second nature is that he can take revenge, without the restraints on his body, which means that he can turn his head and let go of his hands and feet to form the Songjiang branch, and cut off the back road of Guomei, which is so pleasant.

After recruiting work technology, Li Ran's irrepressible excitement began to form the Songjiang branch. After careful consideration, he selected Zhao Qi from among Huang Yanzong, Wang Lihui and Zhao Qi. Wang Lihui just began to emerge in logistics work, there were too many uncertain factors, let him go to the front, to be honest, Li Ran was not confident, so he passed it first. Huang Yanzong is actually quite suitable, whether it is business ability or management, Li Ran is at ease, but the administrative center of the headquarters is equally important, and before the newly recruited management has not fully entered the state, there must be at least one veteran and serious person to keep an eye on, so the most suitable candidate is only Zhao Qi.

Zhao Qi was selected to go to Songjiang, of course, to equip him with the heads of various departments of the branch, and first selected a few middle-level supervisors with good ability from the headquarters to go to Songjiang in advance with Zhao Qi to start preparations and open stores. Later, a deputy manager of a business department and a deputy manager of an after-sales support center of Shangjin Branch were successively transferred to Songjiang Branch to serve as the manager of the business department and the manager of the after-sales service center, setting up the framework of the branch.

In order to speed up the development of the branch, after the completion of the establishment, the headquarters will be transfused, and four stores will be opened at one time in the early stage. After the renovation is completed, a three-day preferential promotion will be carried out to make a name for itself in Yanjing. Finally, before the Spring Festival, a large-scale promotional activity will be carried out again, and the preferential margin will reach 5% of the profit, completely occupying the Songjiang market.