Take a look at the collected information, review and approve documents, go on the Internet to see the latest trends, occasionally go to inspect the company, and when you have nothing to do, you and Chen Zishan go shopping, go to sea, take a small plane, Zhang Lexing's days after returning to Hong Kong are like this, day by day, until the day before the annual meeting of Oriental Industrial Group, he received a call from Zhao Haiguang.

"Lexing, the 'domestic game development trend seminar' I mentioned to you before the Spring Festival has been preliminarily scheduled for the 6th of next month, and some experts will be invited to come over at that time, but the focus is still on your side, I don't know if the time is right for you?"

"Well, March 6th. ”

"Yes, it's the first Friday in March. ”

"It should be no problem, Brother Zhao, please rest assured, I will empty the schedule for that day. ”

"Lexing, that's all up to you. Okay, I'll get in touch when the time comes, I'll hang up first. ”

"Bye-bye. ”

Putting down the phone, Zhang Lexing took out the plan he had prepared from the drawer and flipped it over again, although this plan had been considered a long time ago, and after all these years of continuous thinking and revision, it should have been relatively perfect, but he still had no bottom in his heart, after all, this was just a plan on paper, and he was not absolutely sure whether it would work or not. However, there is no better way at the moment, Zhang Lexing can only pin his hopes on this plan, hoping to bring a new and hopeful future to domestic games.

The next day, the annual meeting of Oriental Industrial Group was held as scheduled, and the duration was still three days as before, but because of its own office building, the venue was transferred from the Peninsula Hotel to the banquet hall on the second floor of the Oriental Building, and the form of the meeting also changed, becoming much more free than before. Outstanding Contribution Award and the like, engaging in a lottery for all employees, singing and dancing, in short, it is a three-day happy party.

Zhang Lexing's responsibility is still as important as ever, not only to have a chairman speech on the morning of the first day, but also to be responsible for the highlight of the first night, personally hand-handing out prizes to employees who won the best employee of the year, outstanding contribution awards, etc., and on the last day of the all-staff lucky draw, take the prize envelope from the lottery box. These are all good opportunities to get closer to the company's employees and enhance their relationship, and Zhang Lexing will naturally not miss it.

In the past, the work summary that was indispensable every time, due to the emergence of more convenient contact methods such as satellite connection, e-mail, ICQ, etc., the corresponding summary and statistics have been completed before the annual meeting of the enterprise, and the work plan of the new year's goals has also been allocated through the e-mail-based workflow system.

In fact, a week before the start of the company's annual meeting, Zhang Lexing had received a summary of the group's various departments last year by email, and compared with the previous two years, the company's various departments have made great progress again.

The business of the Microelectronics Division is mainly IC production in the Group's factories, and due to the successive commissioning of several factories in the mainland, the production capacity has been greatly improved, and the number of IC production has also increased significantly, in addition to the R-3000A processors supplied to Sony, in addition to the production of many IC chips needed for consumer electronic products. The total revenue for the year was 2.743 billion Hong Kong dollars, although the increase was not high, but due to the improvement of the production line and the further improvement of the yield rate, the corresponding production costs were also greatly reduced, and the profit was greatly improved, reaching 1.102 billion Hong Kong dollars.

The electronic entertainment division has been adjusted in the past two years, and no longer directly merges and acquisitions game companies, but delegates the corresponding rights to four professional publishing companies, namely Asia Interactive, Activision in the United States, Eidos in the United Kingdom, and Fengyun Interactive, and most of the game development companies controlled by Oriental Electronic Entertainment Co., Ltd. are also managed by these four professional companies according to geography, and only a few core companies such as Blizzard, Maixs, Bullfrog, and Creative Workshop are retained. The expansion and development of each region is planned by the four major publishing companies - Asia Interactive, Activision (USA), Eidos (UK) and Fengyun Interactive (UK) – while the Electronic Entertainment Division only provides strategic guidance on which game companies to acquire and what games to publish. Only in a few cases, such as Zhang Lexing's crush on a company, will the Electronic Entertainment Division and Dongfang Electronic Entertainment Co., Ltd. come forward. Last year, the group achieved annual revenue of HK$35.431 billion in the electronic entertainment business through game publishing, related product development and licensing, and the annual profit was HK$15.572 billion excluding various expenses and expenses.

After two years of internal integration and digestion, the Media Division has formed a comprehensive information distribution channel including newspapers and magazines, news portals, satellite TV and landing cooperation based on Shuxiang Newspaper and Star Media, and its flagship Phoenix Satellite TV has become the world's most well-known Chinese satellite TV channel. Through advertising, program cooperation and other forms, a total profit of 1.252 billion Hong Kong dollars was achieved throughout the year.

The animation division of the group, which currently has a number of professional animation production companies and publishing companies in Hong Kong, Taiwan, Japan, South Korea, France, the United Kingdom and other places, has begun to increase its efforts to expand to the North American market after winning the Marvel Comics last year, coupled with the landing of "Pokemon". Including animation distribution, adaptation licensing and peripheral licensing, the annual revenue was 31.867 billion Hong Kong dollars, with a total profit of 14.706 billion Hong Kong dollars.

After the Consumer Goods Division took part of the bankrupt Bandai, the strength of Camry Toys and Camry Apparel was greatly improved, not only the design capabilities were greatly enhanced, but the production potential of the products was expanded by the addition of authorized factories. Last year, through OEM sales, the annual revenue was 7.862 billion Hong Kong dollars, and the profit was 3.695 billion Hong Kong dollars.

The Consumer Electronics Division continues to invest in the original comprehensive consumer electronics design center and product research and development center, and reasonably and effectively develops direct production plants and a number of authorized manufacturers, the main products include learning machines, electronic dictionaries, portable game consoles, VCD-related parts and electronic pets, etc., with a total profit of 1.18 billion Hong Kong dollars last year.

Based on the group's Rising Sun Software, Leyiyang, Kingsoft General, Yulefang and other software companies, the software division further develops the association and collaboration between the enterprises, and actively expands to overseas markets, and its business has spread throughout the mainland, Hong Kong, the United States, Japan, South Korea and other places, with sales revenue of 25.387 billion Hong Kong dollars and a total profit of 9.803 billion Hong Kong dollars last year......

While maintaining the number of shares held by Standard Chartered Bank, the Finance Division has acquired several smaller banks to complement the business after the merger. This series of operations has spent all the dividends received from Standard Chartered Bank last year, but it has correspondingly brought greater convenience to the capital flow of the entire group.

After the completion of the construction of research parks in Beijing, Hong Kong and other places, the real estate division once again invested in the planning and construction of research parks in Shanghai and Shenzhen, and at the same time for the development of Oriental video game city and future Internet cafes, the acquisition of commercial real estate in the right location in advance, and began to get involved in the development of commercial real estate in some areas, compared with the previous two years, the biggest change is that it finally began to make a profit, although the number is almost negligible, but after all, it began to develop in a good direction.

The Investment Division currently manages four investment funds: Dream, AllianceBernstein, Desheng and Hony Capital, of which the Dream Fund is set up specifically to support the game industry in mainland China, mainly investing in game companies and game projects, and making almost no profits. The two funds, AllianceBernstein and Desunetsg, mainly invest in emerging industries and promising traditional industries in Asia, and occasionally engage in acquisitions and spin-offs, or take a handful of money in the foreign exchange, equity and futures markets. Hony Fund was established less than a year ago, mainly focusing on film and TV series investment, although Hong Kong's local film industry has long been less prosperous than many years ago, but there are occasionally one or two good films, plus the entertainment division has also set up its own film and television production company, the fund will not find a suitable investment target. Through multi-channel investment and leak detection in the financial turmoil, several funds achieved a total profit of US$7.23 billion last year, which is equivalent to about HK$55.6 billion according to the latest exchange price.

After a period of development, Oriental Phantom Company has not only successfully gained a foothold in Hong Kong, but also merged Oriental Shen Yun, and plans to launch two films this year, one based on the game "King of Adventure" called "King of Adventure", and the other is adapted from "The Legend of Sword and Fairy 1" The animated film of the same name. Because it hasn't been around for a long time, it's hardly profitable.

The main business of the Information Industry Division is in the construction of China's education and scientific research network optical fiber backbone network project, because of the construction funds, the goal of the first phase of the project has been basically achieved in two years, and the backbone network connection of Beijing, Shanghai, Guangzhou, Wuhan and other key cities has been completed.

The focus of the Internet Division is on the promotion of the ICQ business, and the HotMial-based e-mail system is developed in the form of cooperation, with NetEase free email as a model, and by the way, it is also sold to other companies interested in the free e-mail business.

Because of the rapid development of the Internet and the increase in the degree of enterprise electronicization, Zhang Lexing can also view the situation of the Universal Entertainment Group and VisualSystem Group in the United States at any time through remote connection, and even sometimes he can send a good idea by email, and someone will arrange for it to be executed. As for the Montara Foundation, Zhang Lexing can also find out the latest situation through the satellite secret connection, for example, this latest annual report shows that during the financial turmoil last year, the Montara Foundation earned more than $6 billion in foreign exchange markets and stock markets in various countries, which can be described as a very lucrative profit.

The total profit of each group and foundation last year added up to a very large number, although this is not Zhang Lexing's personal number, but according to the proportion of his shares, the rest is also a very huge number. It is said that a lot of money is just a number to a certain extent, Zhang Lexing now has a deep understanding of this, he still remembers that when his career first started, he was already very excited to make millions of dollars, but now he doesn't have the mood he had at the beginning, but he is still a little happy to see the long list of numbers calculated on the screen, at least in the game, no matter what he wants to do. At least for a long time, there will be no shortage of money.

……

The time gradually came to the beginning of March, and there were only two days left before the "Seminar on the Development Trend of Domestic Games" was held, Zhang Lexing arranged for someone to follow up on the work at hand, and then made a special trip to Chen Zishan's Institute of Biology, and after saying goodbye to her, he boarded the plane again and flew to Beijing, ready to participate in the "Seminar on the Development Trend of Domestic Games".

On the morning of March 6, dozens of remaining game development and agency companies from all over the country rushed to the hotel where the "Domestic Game Development Trend Seminar" was held. Looking at the bustling crowd, Zhao Haiguang's heart was a little more gratified, there were not many companies willing to come when he contacted at first, that is, some companies located in Beijing were more positive, after all, for many companies that could barely make ends meet, a trip to Beijing from other places was still a relatively luxurious choice, but after Zhang Lexing sponsored air tickets and hotel accommodation, most of the companies that were willing to work hard in the game industry finally came.

However, most of the CEOs of the companies who came to the venue today were not in a good mood, as gloomy as the weather outside the window, and they had not seen the sun for many days. In fact, the current situation of many game companies is not good, especially those game development companies, many of them have managed to get a sum of money and build up the development team, but the game has not been completed for a long time, or it has been listed but has not sold much, and the money of the company that can't complete the game has been almost spent, and the company that has completed the game has not been able to recover the expected funds, and only some simple game agency companies are a little more nourishing.

This time, the CEOs of these game companies were finally willing to participate in the "Domestic Game Development Trend Seminar" The motivation is not exactly free air tickets and accommodation, what they really value is the news revealed by Chairman Zhao, saying that it is necessary to study the survival of domestic game companies at the meeting, and there are relevant experts on-site support, although the CEOs can't believe that they can find any way to survive in a meeting, but now they themselves are out of line, anyway, dead horses are used as live horse doctors, and listening to the ideas of experts may be of some use. After all, many of their companies have reached a life-and-death point, and if they don't make some changes, sooner or later they will just close their doors. If you do nothing, you can only wait for death, if you do something, maybe there will be a chance to come back to life, this is what many company CEOs think, when it comes to survival, there is no longer a chance to retreat.

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