On October 11, the world's first screening of "Titanic" was held at AMC -Atlantic.Times.Square (Atlantic Times Square), which was shown in AMC's new IMAX theater and only for the media and film critics. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Originally, before the large-scale release, only one screening was arranged, and at first Cheng Xiaoyu thought that there were 400 seats in the IMAX viewing hall, which was enough to meet the needs of the media and film critics, but the result was unexpected, and the number of media and film critics from all over the world who applied to watch it was as high as more than 3,000 people, far exceeding expectations, and some overseas media had not yet received the notice, so they flew to Los Angeles and blocked the door of "Xichu" to ask for the opportunity to watch the movie, hoping to have a sneak peek.

In order to meet the needs of the media and film critics, "Xichu" could only temporarily expand the scale of screenings and changed them to four, but the qualifications of the media and film critics who participated in the screening were strictly reviewed, and the magazines did not reach the level, and those who did not belong to the American Film Critics Association were all excluded.

Overseas film critics have adopted an invitation system, only invited people are eligible to watch the movie, and do not accept applications of any nature, because Cheng Xiaoyu is a Chinese, plus China is the second largest market in the world, "Titanic" also has the investment of "Xichu International", so Chinese media and film critics got a special Chinese subtitle screening.

At 7 p.m. on October 11, the first screening began to enter the theater, and for safety and non-disclosure, the AMC -Atlantic.Times.Square theater was temporarily closed for two days, and security guards surrounded the entire theater, and all moviegoers were asked not to bring any metal objects into the venue, including video equipment, mobile phones, earrings, rings and any other possible photographic equipment, and not only that, they would also face strict admission checks like security checks.

Before entering the theater, Harvey Weinstein said loudly to the media and film critics who participated in the movie: "This movie is a great movie, I don't need to say much, you will know after watching it, I will not ask you not to make negative reports, only ask you to uphold justice, write your feelings truthfully, and don't be black for the sake of black, I am very satisfied." ”

The media and film critics applauded sparsely.

At this time, many people feel that the three-hour movie is too long, Cheng Xiaoyu is already very dead in 3D and IMAX, and making the film so long is that the old birthday star eats arsenic and lives impatiently.

In general, the public is curious about this movie and has some expectations, but the curiosity is relatively large and the expectations are very limited.

Cheng Xiaoyu stood not far away and looked at Harvey Weinstein, who had lost a little weight, and smiled at Xu Qinning: "As a businessman, Harvey is still qualified, give him 1 million, he will give 500,000 strength, give him 10 million, he will give 10 million, give him 100 million, he will give 200 million strength, so it is actually cost-effective to spend 100 million to invite him." ”

Xu Qinning was wearing a white streamer long-sleeved shirt with a black dress and a short skirt standing beside Cheng Xiaoyu, October in Los Angeles was not cold at all, as if she was still holding the tail of summer, exuding residual heat, she glanced at Harvey Weinstein in the distance and said with a smile: "Even if you don't invite him, you are eligible to win the Oscar, such a film will not win the award, unless the judges are blind." ”

Cheng Xiaoyu smiled and said: "Don't underestimate his role, but not only helped me do public relations, but also helped me do publicity, to be honest, the company's employees have learned a lot during this time." I didn't know much about the importance of traditional publicity before, but now I know that as long as a movie invests a lot of publicity money, even if it loses money, it will have a relatively high box office performance. ”

Xu Qinning's confidence in "Titanic" is more than Cheng Xiaoyu, she grabbed Cheng Xiaoyu's arm and said: "Don't discuss this, in fact, there is a question that I have been holding in my heart for a long time, when I first watched this movie, I thought you were made for me, so I was happy for a while, and I cried for Jack's death, I can't wait to ask you to modify the ending, but you choose to play it today, I'm a little strange....."

Cheng Xiaoyu was silent for a moment, stretched out his hand and scratched Xu Qinning's nose, and said after a long while: "You shouldn't narrowly understand that it was filmed for a certain person, in fact, I hope that every girl in the world has the right to choose her own happiness....."

"Cheng Xiaoyu, you can't help it! You put it on the screen today, the meaning is obvious enough, and you still don't admit it! You know! I'm a little jealous of her at this moment!"

Xu Qinning deliberately avoided Su Yuxi's name, today is Su Yuxi's birthday.

Cheng Xiaoyu smiled and didn't speak, turning his head to look at the distant night sky, the Big Dipper shining in the silent darkness.

Immediately, Xu Qinning's tone became happy again, and said: "But it doesn't matter, anyway, you made the first movie with me, Jack and Ruth can't be together, but Morning Glory and Song Mingxi can be together, if I want to choose, I am still willing to be Song Mingxi." ”

Cheng Xiaoyu thought to herself: Whether it is heaven or hell, I don't have the right to choose, I only have the fate of being chosen, and I bear it without complaint.

From a distance, he saw that the media and film critics who were watching the first show had already taken their glasses and entered the theater, and at this time, the IMAX hall was already sounding the faint sound of test film screenings.

Cheng Xiaoyu pulled Xu Qinning towards the movie theater, and he said, "Miss Song Mingxi, let's go, I'll invite you to eat ice cream......

Xu Qinning grabbed Cheng Xiaoyu's right hand with both hands and was dragged forward by him, she bent the corners of her mouth and smiled: "Brother Morning Glory, did you bring any money?"

"I'm brushing my face! I can't do it, so I'll mortgage you......

.......

In the IMAX screening hall, the countdown began, but it was not the countdown to the beginning of the movie, but the visually stunning IMAX promotional film.

People who weren't expecting IMAX sat down and began to feel the surprising effect.

Roger Albert, a Pulitzer Prize-winning film critic, was also invited today, and not far away was Andrew Sweet, who usually does not give Cheng Xiaoyu's movies a high evaluation, but because he has a good relationship with Harvey Weinstein, he was also invited, and Pauline Kyle, the biggest "Cheng Hei", was not eligible to watch the movie.

To be honest, Roger Albert, like everyone else, is not optimistic about Cheng Xiaoyu's three-D and IMAX, as for "Titanic"? After watching the promotional video, he feels that it is better than he imagined, and at the moment he just hopes that it will not be too kitsch and too commercial.

At this time, the green American Film Association review notice appeared, and then the logo of "Xichu Film" "Three-D Goddess" slowly emerged...... More than three hours later, there was thunderous applause in the cinema.

Roger Albert, with moist eyes, walked out of the theater in an excited mood, he didn't think that he would cry because of a special effects movie in his fifties, and when he got his phone back from the security guard, the first thing he did was to pick up his phone and send a "whisper".

"I watched the screening of "Titanic" today, and I only have one thing to say: this is a great movie that should not be missed. PS: Remember to watch the IMAX version!"

After posting this "whisper", Roger Albert looked back at AMC's huge red signboard and thought: "Maybe the era of 3D and IMAX will be completely opened by Cheng Xiaoyu, a young Chinese director." ”

......

The next day, almost all newspapers and magazines published reviews on "Titanic", with praise and praise, which was completely different from the previous attitude towards Cheng Xiaoyu's films.

After all, this time Cheng Xiaoyu spent a lot of money to buy a lot of advertising space, a month of hard advertising, well-known magazines reached three million US dollars, in the past, Cheng Xiaoyu was a dime a dime for traditional media, basically relying on online publicity, film critics and media naturally have nothing to say about him, but this time is different.

Originally, the film was very powerful, and I paid the advertising fee, so I can't blow it anymore?

As for the problem that the cost is too difficult to recover, almost no one has mentioned it, and no one has mentioned whether it is worthy of the Oscar or not, and the crowd has praised the IMAX viewing experience is incomparable, and Cheng Xiaoyu's movie has no urine spot for three hours, which is absolutely a masterpiece.

It's just a pity that there are no spoilers, and film reviews can't write specific analyses when requested, so the media that received the benefits are just bells and whistles to the death, after all, "Titanic" is indeed worthy of it.

But even so, there are still people who want to hack Cheng Xiaoyu, mainly because some small media are not qualified to be invited, so the most authoritative film review magazine in Hollywood, "Film Review", published a poster of "Titanic" on the cover, and published a large announcement based on the promotional film "The Birth of the Greatest Movie of this Century".

Some of the three media and film critics who were not allowed to enter began to complain frantically, although they had not seen the movie, but Cheng Xiaoyu invited Harvey Weinstein to do public relations!

This is a big enough black spot, which makes "Titanic" suffer from some small media and film critics, such as Pauline Kyle, who criticized these Hollywood practitioners as hypocrites, saying that Harvey Weinstein is a liar and a trader, and that the media is an undisciplined executioner.

This remark also unexpectedly gained a lot of market, and it was difficult for the public to tell the truth of the matter for a while, after all, the movie was not fully released, and Cheng Xiaoyu spent 250 million yuan for publicity, which is also a well-known thing in Hollywood.

The six major Hollywood studios and directors also surprisingly did not jump out to sing the opposite, Harvey Weinstein is not offended, such a huge and amazing scale of publicity, no one dares to underestimate the box office performance of "Titanic".

Although it is extremely risky, using 3D and IMAX that no one recognizes, Cheng Xiaoyu and his entertainment empire have also been questioned about the law of office buildings, and the film is too commercial.

However, with his and Catherine Blanchett's fame and status and the 250 million publicity expenses, according to the predictions of media organizations, even if it is a tragic Waterloo, the global box office of "Titanic" can easily exceed 1.2 billion.

Cheng Xiaoyu is very sure about the box office, in Cheng Xiaoyu's memory, in 2009, Cameron's "Avatar" publicity fee was claimed to be 150 million US dollars, and in terms of its box office, it took James Cameron plus 3D as the biggest publicity selling point to create an overwhelming effect, and finally won 2.8 billion US dollars, surpassing "Titanic" to become the first grossing movie in history.

But Cheng Xiaoyu feels that in fact, "Titanic" is a better box office than "Avatar", and it earned $1.8354 billion at the box office in 97, calculating inflation plus the 12-year three-D version, "Avatar" is not the opponent of "Titanic" at all.

Moreover, "Avatar" is mainly stained with the light of 3D and IMAX to achieve such brilliant results.

So he wasn't worried about the box office at all, he was worried about the awards, which were much more important to him than the box office.

Sure enough, whatever you are afraid of comes.

In October, under the strong publicity pressure of "Titanic", "The Shawshank Redemption" and "Black Swan" held screenings one after another, but the scale was not as large as Cheng Xiaoyu's "Titanic".

As soon as Staven Bell's "The Shawshank Redemption" came out, it immediately suppressed the limelight created by "Titanic" during this period of time.

The two black and white Oscar winners, Morgan Robin and Tim Freeman, performed perfectly, and with the full support of many Oscar-winning ace supporting actors, this movie was immediately praised by the media and film critics as "the most soul-shocking movie of this century", "a must-see movie for men", and "a movie that can redeem the soul".

Roger Albert said: "This will be a name that will forever be immortalized in the history of cinema along with Mr. Staven Bell. This evaluation seems to be much higher than the one that gave "Titanic" a few days ago: "the greatest movie of this century".

And Staven Bell, who is also well versed in the Oscar aristocracy, naturally has public relations, so the magazines gave very high treatment to both films, and the praise made all fans doubt life.

The two films seem to have booked an epic showdown for this year's Oscars in advance.

Although it is also blown without boundaries, these terms are appropriate for the greatest director of the last century, Stavin Bell, and excessive praise is a bit too much for Cheng Xiaoyu.

So the public is more inclined to believe that "The Shawshank Redemption" is really good, as for "Titanic"?

It's not that people don't believe Cheng Xiaoyu, but they don't believe Harvey Weinstein, after all, he has a lot of black history.

And "Black Swan" is very artistic, very profound, and very connotative, but limited by publicity costs, no matter which media reports occupy a small space, and if you open newspapers and magazines, it is basically either "Titanic" or "The Shawshank Redemption".

Clint Eastwood was furious about this, and every day he scolded the traditional media on "Twitter" and "Whispers" as "cousins, prostitutes, rich people's playthings." He also swore that "Titanic" could win the Oscar, and he ran naked on the spot! And said with a burning voice: "The only thing that can compare to "Black Swan" is "The Shawshank Redemption"!"

This also made Cheng Xiaoyu a little crying and laughing, he didn't expect that he had created such a big obstacle for himself.

Because he didn't have confidence in the face of Staven Bell and "The Shawshank Redemption", he spent money to hire Harvey Weinstein, but Harvey Weinstein is a double-edged sword, bringing him both hope and risk.

The controversy on the Internet has also begun to boil, and the battle of the dragon in the Christmas season has become the focus of attention of all the media and the public, but in terms of awards, most of the audience stood "The Shawshank Redemption".

For the box office, there is no doubt about "Titanic", but the audience is not optimistic about whether it can make money.

All in all, there are two must-see movies in this Christmas schedule, and who is better can only be known by watching them.

At this time, because the media can be ignored, few people know that the screenwriter of "The Shawshank Redemption" is also Cheng Xiaoyu.

Cheng Xiaoyu didn't bother to mention it, and it didn't help him win the award for "Titanic", not to mention that he also copied it, and took the initiative to jump out and say that I wrote it, which would also embarrass him.

At this moment, he can only hope that history will repeat itself as he remembers, just like "The Shawshank Redemption" lost to "Forrest Gump", this time, it can also lose to "Titanic" in its entirety......

No matter what Cheng Xiaoyu thinks, no matter what the media and netizens think of "The Shawshank Redemption" and "Titanic", Staven Bell and Cheng Xiaoyu can't stop time from passing day by day.

Christmas is approaching day by day, fans and the media are also beginning to get hot and excited, and the various publicity campaigns of the three films have also reached a white-hot level, as for other Christmas movies, it seems that they are automatically invisible.

On December 10th, Clint Eastwood's "Black Swan" was the first to be released, and the main film schedule was concentrated in Sony's Regal Theater Line, which has the most films scheduled for its Christmas movie "Jedi Knight 4", and the second most is "Black Swan".

On Monday, December 17, "The Shawshank Redemption" held a grand premiere at the Kodak Theater in Hollywood, and the well-connected Staven Bell invited countless big names to help, and as a screenwriter, Cheng Xiaoyu was of course among them......

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