At the end of July, "Horror Movie 2", co-produced by "Xichu" and "Universal", was released, and the results were lower than expected, which seemed to cast an ominous shadow on Cheng Xiaoyu's blockbuster "Titanic". Pen ~ fun ~ pavilion www.biquge.info

Entering August, all of a sudden, the publicity offensive of "Titanic" came to the face, and most of Cheng Xiaoyu's movie promotion in the past was small-cost online viral marketing, but this time it was different, posters, TV commercials, outdoor advertisements, magazine covers, personnel interviews, talk shows, ...... It can be said that it has entered the traditional propaganda field in an all-round way regardless of the cost.

Almost as long as you go out, you can see the hard expanse of "Titanic" as far as people can see.

This powerful publicity offensive comes from Harvey Weinstein's detailed publicity plan for Cheng Xiaoyu, using public awareness to kidnap the judges, which is also a big move of Oscar public relations.

But this has brought the global publicity budget of "Titanic" to 120 million US dollars, which does not include the public relations costs of 100 million US dollars (how to conduct lobbying public relations has been written above, and it is not popular science here), nor does it include the 30 million US dollars that have been invested in the early stage, that is to say, Cheng Xiaoyu will spend at least 250 million US dollars just for publicity and public relations.

Coupled with the $570 million spent on filming, the cost of "Titanic" is as high as $820 million, which makes everyone staggered and makes all the staff of "Xichu Film" feel pressure.

You must know that only the 250 million expenses for publicity are enough to become the first blockbuster film invested in Hollywood, and thinking deeply, the media's worries seem to be the future of "Xichu", and the employees of "Xichu" at this moment already have a strong sense of belonging, and no one wants this company that has the opportunity to become the sixth largest film company in the world to encounter Waterloo.

But if you think about it carefully, not counting the income from foreign cities and DVD and other audio-visual products and other aspects, only counting the box office revenue of the movie, the global box office of "Titanic" must reach 2 billion US dollars before it can recover its costs.

But in recent years, the highest-grossing "Star Wars Legends: Original Sin", the work in 2007, has a total of 936 million North American box office, and the global box office can exceed 2 billion US dollars, which is the only film to exceed 2 billion in the 21st century.

The other is a movie from the last century, the world's highest-grossing "The End of the World", which only just reached $2.1 billion.

In addition to these two phenomenal films, no movie has touched the threshold of 2 billion, and they are all hovering around 1.7 billion, and the world box office record of "The End of the World" has been maintained for 16 years, and no film can shake it.

And "Titanic" had to break this seemingly insurmountable world record in order to save its capital, which makes people feel disheartened when they think about it.

However, Harvey Weinstein, who has seen the sample, is full of enthusiasm and confidence in this work, and in order to accomplish Cheng Xiaoyu's seemingly incredible goal, he put forward a slogan: "Let every corner of the earth, let everyone in the world know "Titanic"!".

In order to achieve this goal, the propaganda departments of "Xichu America" and "Xichu International", including Harvey Weinstein's public relations agency, mobilized all and set up a huge propaganda team under the direct leadership of Harvey Weinstein.

The fat Jewish man, who has always been lazy, stands at the door at half past eight every day with his watch in his hand, to see who is the last to arrive, and if everyone can get to the office half an hour early, he will treat them to coffee, and if someone fails to arrive half an hour early, or the last to arrive, that is at his expense.....

Not only that, but the fat man often jumped onto the table with clumsy steps and shouted: "Move, move, this is war!

Although the Oscar public relations has not yet begun, the people involved in the public relations are not idle, and all the people who participated in the public relations to accompany the judges to watch the movie were asked to recite the script of the Titanic, and each person was asked to write a wonderful review of 3,000 words.

These are all the corners of the powerful propaganda offensive of "Titanic.......

In mid-August, the post-production of "Titanic" was completed, and it was successively sent to countries around the world for rating, because of the disaster footage, "Titanic" was rated PG-13 in the United States, which is basically available for all ages.

The submission of "Titanic" in China has attracted much attention, after all, the legend has the largest scale shot of Catherine Blanchett since the movie appeared, and Catherine Blanchett's devilish figure is well known, which makes Chinese fans very worried that these shots will be cut.

However, this is just a publicity stunt thrown by Harvey Weinstein, but it does make many fans look forward to it.

In fact, under Cheng Xiaoyu's editing, Catherine's three points were not revealed, but this is really Catherine Blanchett's largest-scale performance, after all, she has never even filmed a kiss scene.

There is no suspense in the review, after all, Cheng Xiaoyu has just appeared on CCTV, and "Xichu International" is now an enterprise with a state-owned background, and it has recently been established as a typical example of the reform and globalization of state-owned enterprises, so this review is carried out particularly quickly.

The final result was also satisfactory, with no cuts.

Ouyang Quan, chairman of the Huaxia Film Censorship Committee and director of the State Administration of Radio, Film and Television, said in an interview: "This is the longest movie I have ever seen, it is more than three hours long, but I didn't think about where I needed to cut it during the movie...... Three hours seems to be a flick of a finger, this film depicts the relationship between money and love, the relationship between rich and poor, and the performance of every person in danger vividly......

Such a high evaluation is somewhat unexpected by the audience, but the public generally does not believe the words of officials, especially the words of radio and television officials.

Then at the end of August, "Xichu" announced the schedule of "Titanic", which was released simultaneously worldwide on December 22, 2015, and also announced that the first trailer of "Titanic" on September 9 will be launched on major TV stations around the world.

For a long time, no movie footage has been exposed in front of the public, and the official website of "Titanic" will only release some shooting tidbits and stills every day, and there is no official footage, so it is just a trailer that has whetted the audience's appetite.

On September 9, the promotional film of "Titanic" was officially launched, and not only appeared on TV stations in the United States, Europe, neon and other countries, but also played in prime time as the first movie advertisement on CCTV.

This is the first time CCTV has broadcast a movie advertisement since the founding of the People's Republic of China, and it is also a record-breaking two-minute advertisement, which has refreshed the history of many Chinese advertising circles, of course, "Xichu" has also paid a lot of price for this.

Soon, this highest-rated TV ad in history refreshed the click-through rate of online video, and people finally began to look forward to this movie, before the promotional film came out, no matter who it was, just watching hard and wide, the audience had no way to have a specific imagination of such a movie, after all, it just sounded like a ship sinking, and there didn't seem to be much to shoot.

In contrast, special effects blockbusters like "The End of the World" and "Dinosaur Disaster" have sensory stimulation, and fans don't want to buy special effects films with such restricted themes, but this promotional film has subverted people's imagination.

After watching the promotional video, many people have such a feeling, as if this movie is really worth watching.

Catherine Blanchett also forwarded the promotional video through her "whisper", after the filming of the movie, she did not send a text message to Cheng Xiaoyu, nor did she make a phone call, and she even refused Cheng Xiaoyu's invitation to watch the edited movie.

As for those nude shots, she didn't care at all, and left it to Cheng Xiaoyu to decide.

Every time she didn't respond to Cheng Xiaoyu's text messages, treated his phone calls indifferently, and refused his invitation, it was heartbreaking for Catherine Blanchett, but thinking that Cheng Xiaoyu might be lost, sad, and unhappy because of this, she would feel happy, and the love-hate emotions generated by this mutual torture made her indulge.

Therefore, after filming "Titanic", she felt that she could not enter the filming of any other movie, and she was even a little absent-minded in her studies, and her mind was slightly empty of Cheng Xiaoyu and some things that happened to her during the filming of "Titanic", reality and the plot of the movie were entangled with each other, which made her almost sleepless.

But she still insisted on letting herself forget Cheng Xiaoyu, a person who was destined not to belong to her, not to think about it or to watch it, and to advise herself that the story of him and her would end after the filming of the movie was completed.

She is proud.

But no matter where she is, as long as she goes out, she can see the poster of "Titanic" she shot and pasted on any possible corner.

So she closed her door, but even if she was at home, on the Internet, and turned on the TV, she would see discussions and topics about "Titanic".

She could only choose to sleep in bed and read a book, but the phone calls and text messages kept coming, and her family, friends, and media were asking her about filming "Titanic".

Salary, exposure shots, is it really Cheng Xiaoyu's ......

This inescapable life made Catherine Blanchett collapse.

She turned off her phone, but her brain couldn't freeze.

She turned the lights in her room on and off, off and on, on and off, off and on, as if in this way she could go through the passage of time, day and night.

It's as if this makes time dilute the memories.

In vain, she could only face that, two and a half weeks after the trailer was announced, she clicked on the video, which had risen to the top three of the world's most viewed videos, less than a month, 1.8 billion times, and in order to count the zero, she counted five times, and each time she couldn't believe it.

She clicked play with trembling hands, although those memories were deeply engraved in her mind, but after all, she was not like Cheng Xiaoyu, she couldn't turn her memories into pictures, her memories could only be recalled with a telescope, and it was more of a spiritual feeling than a detail that was difficult to observe.

For her, watching these clips is not about reminiscing about memories, but about re-entering, so it takes more courage. (Advertisement refers to "Three D Titanic", interested children's shoes can be searched)

When the "Xichu" goddess sign appeared, Catherine Blanchett's slightly trembling hands regained her composure, and she felt that she had nothing to fear.

White light flashes, faint background music emerges, the first shot appears, a submarine moving in the deep sea, and then the screen goes black, and a row of golden subtitles appears: "The world's most expensive movie".

In the second shot, the submarine's lights move on the silent seabed, and stop at the bow of the decayed and old Titanic, which is entwined with aquatic weeds, and the voiceover sounds a rapid call sign: "There is an iceberg in front of you." ”

The picture turns black, and the golden subtitles appear "on the big screen", accompanied by a regretful and dreamy voiceover from elderly Ruth: "The Titanic is known as the ship of dreams!"

Then when she said: "It definitely lives up to its name!", the sound of waves and wind penetrated her eardrums, the sunset and clouds floated in her body, and the shot of her and Cheng Xiaoyu standing on the bow of the boat and flying appeared, which was beyond her imagination!

At this moment, Catherine Blanchett's heart beat faster with the music and her rapid breathing.

"Three-D, IMAX, majestic. (Gold subtitles appear)

One by one, the shots flashed back in her eyes, and in the picture, Jack, played by Cheng Xiaoyu, opened the car door and let her get into the car.

Leonardo's narration sounds: "You never know what will happen in the next moment, you can only face the future calmly." ”

Leonardo's line brought her frozen memories back to life, and she knew that the more memories she kept, the more she could hurt her in the future, and the more detailed the memories she kept, the easier it was to forge a cage of thought and love.

What's even more terrifying is that the memory becomes a movie, which makes her trapped in it and sink deeper and deeper.

The screen turned black, and the golden subtitles reappeared: "The Most Outstanding Young Director - Cheng Xiaoyu"

The brightly lit Titanic glided across the silent sea under the starry night, and Ruth said to Jack: "When the Titanic arrives on the shore, I will go with you." Before the words fell, the Titanic encountered an iceberg.

"December 22, 2015 Eternal and Epic" (subtitles appear)

The interlude is accompanied by a strong chime.

The violin musician played by Cheng Xiaoyu is still playing on the broken deck!

Set sail with the wind!(subtitle)

She and Cheng Xiaoyu are running in steam!

He painted her portrait!

Fall in Love!(Subtitled)

The sea water poured into the ship's cabin,

Feel it, it's shocked like never before!(subtitle)

The Titanic was broken into two sections, and the bow of the ship was directly cocked on the dark and quiet sea under the beautiful starry sky, and the brightly lit Titanic entered the darkness.

After a period of darkness, Xia Shamo's "my.heart.will.go.on" climaxed out.

“you're here，There's nothing I fear!”

This made Catherine Blanchett shudder.

"Hold on to my hand!"

"I'll never let go!"

Titanic (subtitles)

Cheng Xiaoyu's Works (Subtitles)

On December 22, 2015, 3D and IMAX were presented. (Transcript)

(The 4,000-word chapter is updated, which is used to thank the ten thousand rewards for waking up at this time, Lie, the ten thousand rewards, the ten thousand rewards of liuyeung, the ten thousand rewards of the Interpretation de Aria, and the three rewards for waking up at this time, thank you for the three rewards of the little purple pupil's father, thank you for your support! ）