The difference in the same......

Over the past 15 years, Carillon and TBA have adhered to this "standard format" (bottle plus two word headlines) in print advertising, producing more than 600 print ads, although the "format" remains the same, but the performance is always ever-changing, "bold and cleverly famous", and the advertising operation has as many as 12 categories of themes - absolute products, objects, cities, art, festivals, tastes, fashion design, theme art, European cities, film and literature, current news, etc.

At the same time, the advertising will convey the idea of the product, and the audience has an important position in the minds of the "famous things" integration, BA Paris branch has launched a set of "European cities" combined with the famous landscape and cultural customs of the "European city" series of advertisements, so that the absolute brand has become a wonderful landscape in harmony with the urban environment.

What Absolut advertising does is create a long-lasting fashion for the product. The creative philosophy of "always the same, but always different" produces outstanding and lasting results. In 1980, Absolut was still an insignificant brand in the United States, selling only 12,000 cases a year, but by the beginning of the 21st century, it had skyrocketed to 3 million cases, with a market share of 65% in the United States, ranking first and becoming the leading brand in the imported vodka market.

Buy Absolute and nothing else, not because of taste, but because of what Absolute "says"!

TBA's brilliant advertising idea has been perfectly realized!

In the United States, spirits advertisements cannot use television or radio media. That's why we see that there are only two types of advertising for absolute signs: magazines and outdoor (billboards, bus shelters).

There are no shortcuts to building brand awareness and desire. In order to make the performance of the plane get the same product value as the TV film effect, TBA hired a high-level photographer to make a perfect shot of the protagonist of the advertisement, the strange wine bottle, so that the feeling is rippling, attractive and moving, and the paper is shocking!

The common denominator of well-crafted ideas is to focus on conveying a message of quality, emphasizing simplicity in concept and execution. Of course, this kind of production also cost a lot of money to complete (it is rumored that the production cost of a difficult point is as high as 40,000 US dollars).

Buying an absolute card becomes a claim that you're willing to pay a little more for better quality.

On March 31, 2011, the Swedish government announced that the Swedish wine and alcohol company (V&S), which owns the "Absolut Vodka" brand, was acquired by the French Pernod Ricard Group for about 5.626 billion euros (about 8.88 billion US dollars).

On March 12, Sichuan Tianchengxiang Liquor Sales Co., Ltd., a joint venture between V&S and Sichuan Jiannanchun Group, was officially put into operation, making a high-end liquor brand "Tianchengxiang" in China.

Absolut Vodka's parent company, Swedish Wine and Alcohol, is a large Swedish state-owned company that owns a wide range of alcohol brands and accounted for more than half of the $1.46 billion in sales in 2006.

The Swedish alcohol retail industry has been a state monopoly since the 50s of the 19th century, with the V&S company founded in 1917 and its brand "Absolut Vodka" originating in 1879.

Pernod Ricard, formerly the world's third largest spirits group, joined hands with FortuneBrands, an American consumer goods manufacturer, to acquire 2/3 of the world's second largest spirits company, United Tomei, for $14 billion, and the world's largest spirits company is Diageo of the United Kingdom.

"Actually, many people are willing to spend a little more for quality......" Ye Chao drank this bottle of wine that he bought at a lot of price, he drank it with a wine bottle, and he was too lazy to bring a wine glass.

Such a bottle, even a wine bottle that can be called a work of art, was so ruined by Ye Chao while walking.

Many people thought that Ye Chao was a drunkard, and deliberately kept a certain distance from him when he saw it, and even the police paid more attention to him when they saw it.

It seems that as soon as he sees that Ye Chao is suspected of making trouble, he will be arrested immediately......

Seeing this situation, Ye Chao smiled.

With his current ability, even if he catches them, can they help Ye Chao?

In Sweden, it is actually not easy to buy wine, especially good wine, but Ye Chao knows how to do magic.

Not to mention that he is willing to spend money to buy it, even if he doesn't spend money, there is a way for people to obediently hand over good wine......

In a foreign country, in a foreign country, drinking and encountering the police......

Hey.

Ye Chao couldn't help but have a feeling of being a prodigal son.

The prodigal son has another layer of meaning than the wanderer, the prodigal son is the wanderer, but the wanderer is not necessarily the prodigal son.

The prodigal son is a person who yearns for an unrestrained and free life, he doesn't think too much, and he doesn't tie himself up because of anyone, so he doesn't have any troubles, but he is very righteous, but when he qualifies it, he will be a very good person, but the window in the prodigal son's heart is not easy to open

The voice of the prodigal son is generally not understood by outsiders.

Speaking of the voice of the prodigal son, when Ye Chao was a child, ah no, it should have been earlier, in an earlier era, there was also a popular song, the song title is called "The Heart of the Prodigal Son", a song that is very flavorful and sounds very feeling.

The lyrics are as follows:

It's hard to tell the difference between the real and the fake

There are many dangers and deceitful faces

There is a little shared glory

The water droplets on the eaves are not different

Frog in the well of ignorance

In vain

Empty smug eyes like numbness

Who expected the golden house to turn into a tile

Sometimes it has to happen

There is no time in life to ask for it

Thunder and wind and rain

Why be afraid

The heart is fair and flawless

Doing good deeds and accumulating virtue is the happiest

Sometimes it has to happen

There is no time in life to ask for it

People are more than the sea of sand

Don't worry about it

You can see the sunset in the sky

The name and interest are like atomization

You can see the sunset in the sky

The name and interest are like atomization

……

Since I remembered it, it must have been sung...... In this way, Ye Chao looks more like a drunkard who walks the streets for thirst for wine and fun.

This song, to be honest, has a taste of seeing through fame and fortune, but, to be honest, even the lyricist himself, and the people who sang this song, have not reached the realm of being able to see through Vanity Fair.

It's just a hope, or maybe an expectation.

Even if you can't see through it, you can see through half of it, and you're still a master.

The prodigal son seems to be very chic, but in fact, under the chic appearance, there are many kinds of helplessness hidden, if possible, who ...... Are you willing to be a prodigal son?

Of course, it is not excluded that there is a certain son-in-law who is tired of living a comfortable life and wants to experience the life of being a prodigal son, but there are really not many such people.

The real prodigal son has his reasons and helplessness to wander, or because of life, or because of the environment, or like Ye Chao, forced by his own demons, if he doesn't leave, if he doesn't wander, it will be a harm to his relatives and friends around him......

This is the reason why you have to be a prodigal son, this is the real prodigal son........