Experienced entrepreneurs such as Zhao Zejun and Lei Jun have a set of 'standard' processes for doing projects.

Before taking action, the first step is to determine what to do, and the second step is to understand what you are doing and what are the advantages of the project?

If there is no advantage, then how to use the resources at hand to create an advantage and form a distinctive characteristic.

If these two items can be satisfied, they will really start to implement them.

Zhao Zejun also mentioned to her many times when he was 'carrying' Zhou Na before, not only to do projects, but also to do anything, especially before pioneering work, we must think about this problem clearly. Otherwise, there are so many competitors, so many similar products, how to stand out?

If you don't understand these two questions, don't act rashly and ignore everyone.

Lei Jun's question lies in this, if you make China's own smartphone, what are the advantages?

Why should users buy it?

Lei Jun has inspected the smartphone market before, and at present, only mobile phones are still a new thing in China, but they have a certain degree of popularity in Europe and the United States. Apple and Samsung have occupied most of the market, as for Motorola and Nokia, the two old overlords have obviously begun to decline, but the hundred-legged insect is dead but not stiff, whether in terms of corporate heritage or fame, it can be relatively affirmed by users.

Even some of the more well-known domestic mobile phones in China also have advantages in popularity. It is foreseeable that in the future, the old traditional mobile phone companies will definitely transform into smart phones.

"Technically, we do it ourselves, we need to start everything from scratch, and we are definitely not as good as the old enterprises, or even as good as the domestic ones. In terms of brand popularity, the same is true, motorcycles, Samsung in the mainland is too well-known, even now the reputation of Apple, I went to the United States to inspect their products, I believe that once into the mainland market, it will be popular. Lei Jun said.

"The hardware is easy to do, and now the mobile phone hardware technology is relatively mature. The most critical technology is software, Mr. Zhao, you just compared the mobile phone to a computer, so the core of the mobile phone is also the operating system. However, the development of the operating system of smartphones is more difficult than that of computer operating systems, and it is currently all in the hands of foreigners. Zhou Ping added.

"......What about the operating system," Zhao Zejun looked at him and said, "I have established a large-scale laboratory with SUSTech, and spend a lot of money every year to develop a domestic mobile phone operating system with independent property rights. ”

Lei Jun and Zhou Ping were taken aback when they heard this, their eyes suddenly widened, and they looked at Zhao Zejun incredulously.

As Zhou Ping said, if the smartphone is compared to a computer, then the development of the operating system is tantamount to having the core foundation for building a Chinese Microsoft.

In this era, Apple has not yet ridden the dust, Facebook has not yet shocked the world, in the minds of computer practitioners all over the world, Microsoft is truly well-deserved No. 1 holy land!

Zhao Zejun actually started to lay out in this area a long time ago, and he has already achieved success?!

Lei Jun and Zhou Ping both had a strange thought in their hearts, if this is really the case, Zhao Zejun has been ahead of the vast majority of enterprises and individuals in the world in terms of dimension, including the two of them for a whole era.

With Zelianke's current industry status and strength, Zhao Zejun's strong operational ability, and with the smartphone operating system, Zhao Zejun may become the godfather of smartphones in the mainland, no, the entire oriental world, and the leader of the mobile Internet era in the future.

If this is really the case, then his current opponents, Alibaba and Tencent, will naturally be left far behind as time goes by.

Seeing the sudden change in the expressions of these two people, Zhao Zejun knew that they had misunderstood, laughed, and said: "Two, listen to what I said, there are cooperative laboratories, and it is true that there is a huge amount of money every year, and the experimental results in the field of operating systems have indeed been produced, but there is still a long way to go before the development of a complete set of smartphone operating systems." ”

"That has also been one step ahead of all domestic enterprises, SUSTech's scientific research capabilities I know, as long as the funds are in place, over time, it may not be possible to develop a domestic operating system."

Lei Jun and Zhou Ping glanced at each other, and Lei Jun said: "It seems that we really haven't found the wrong person, Mr. Zhao is one step ahead of us to pay attention to the smartphone market." ”

"Chunjiang Plumbing Duck Prophet, I, a duck who is messing around in the Internet water, if I wasn't sensitive, I would have starved to death a long time ago."

Zhao Zejun smiled faintly and said, "Mr. Lei, just now you talked about the advantages of smart phones, but I also have some opinions. It's just that in the past, a person thought about it behind closed doors, and it was inevitable that there would be bias, but today, when I met two like-minded experts, the three of us exchanged ideas on the campus of Wuhan University. ”

What does Lao Zhao think about smartphones? Not much of an idea.

That idea mode, all of which was learned from the future Lei Jun, Lei Jun led Xiaomi, and spent more than ten years exploring and accumulating experience models, all of which were absorbed into Zhao Zejun's stomach.

Use the Lei Jun of the future to 'educate' the Lei Jun of the present.

"Just now, Mr. Lei, you mentioned the brand as an entry point."

Speaking of other people's experience, Zhao Zejun, who came prepared, talked eloquently and said: "Foreign brands, Apple, Samsung, and motorcycles, the technology is indeed very mature, and the product quality is good, we will definitely not be able to catch up for a while, there is nothing to say." However, they are mainly targeting the mid-to-high-end market. A foreign famous brand can only be a mobile phone, often seven or eight thousand, even if the price is reduced in the future, but the relevant tax stuck, a little higher-grade, will not be less than 5,000 yuan. ”

Lei Jun nodded, Apple's Apple 4 has been launched in Europe and the United States for a period of time, and it is very popular, with an average market price of nearly 300 US dollars, and the products of big brands such as Moto Samsung are more expensive, and it is normal for a new motorcycle smartphone to cost tens of thousands.

"As for domestic brands, such as the very popular Bird mobile phone, although they are relatively cheap, but to tell the truth, the quality is very average, and it is not impossible to catch up. In the new field of smart phones, everyone stands on the same starting line, as long as entrepreneurs are willing to take the quality route and are willing to spend money, the brand advantage of domestic mobile phones is not insurmountable. ”

Zhao Zejun paused and said: "So, I think what we have to do at present is to compete for the low-end market and ensure product quality and characteristics." That's where the advantage lies. ”

This sounds like a lot of truth, but when you think about it, it's a paradox.

"Good value for money? In economics, this word does not actually exist, to put it mildly, it is inexpensive and relative. What is truly absolute is 'you get what you pay for'. Zhou Ping said.

Lei Jun also slowly analyzed, "Good quality and low price are the extremes of two different directions, the more you go to one side, the less you will go to the other side." Mr. Zhao, do you mean that we are among them, grasp a balance point and find the greatest common divisor? ”

"No!" Zhao Zejun shook his head unexpectedly and said word by word: "Both sides must be extreme." Mr. Lei, Professor Zhou, you must have heard of the word geek. ”

Geek, a transliteration of geek, originally referred to superior intelligence and hard work, and was later used to describe a person who has a fanatical interest in computer and network technology and devotes a lot of time to it; With the popularization of the Internet, geeks refer more to people who create new business models, cutting-edge technologies and fashion trends in the Internet era, and take innovation, technology and fashion as the meaning of life.

The common characteristic of this group of people is paranoia. Or rather, extreme.

Take your own ideas to the extreme.

Bill Gates, Zuckerberg, and Steve Jobs can all be regarded as standard geeks, and their design ideas and business ideas have been exerted to the extreme in their respective companies.

"In the era of mobile Internet, the smart phone industry will rise, and a large number of new and old enterprises will spring up like mushrooms after a rain to join the industry. If you want to gain a foothold and gain an advantage in such fierce competition, there is actually no shortcut. ”

Zhao Zejun explained: "In my opinion, only by using the spirit of geeks to achieve the ultimate in quality and price can we truly occupy the low-end market, which is also the largest market in Chinese mainland." ”

"The problem is the ratio of inputs and outputs."

Zhou Ping said: "Mr. Zhao, your idea is indeed no problem, but in the actual operation, we must take into account the ratio of input and output, and make the two opposite directions extreme, as long as you are willing to spend money, but how to recover the cost?" Invest ten yuan in R&D and sales, and finally sell for five yuan, but the quality and price are guaranteed, but profit is the most important thing. ”

Zhao Zejun didn't answer for the time being, but looked at Lei Jun and said, "Mr. Lei, what do you think?" ”

Lei Jun stood under a cherry blossom tree, holding on to the trunk of the cherry blossom tree, and muttered for a moment.

"Making mobile phones with geek spirit should not only refer to the quality and price of mobile phones, these two market-facing levels, but also include the internal level of enterprises. How to maximize the cost of squeezing and minimize the cost is the key point. ”

Lei Jun said: "As long as the cost can be reduced, then the quality and price can be taken into account." ”

Zhao Zejun smiled slightly: "Mr. Lei's words have spoken to my heart." ”

"How can the cost be reduced?" Zhou Ping frowned slightly: "I used to manage design and development at Motorola, but I have also been exposed to the cost budget, no matter how compressed each link, under the premise of ensuring quality, there can be quantitative changes, and it is difficult to have qualitative changes, and it is exaggerated to reduce about 20%." But to achieve the ultimate in quality and price, it is not enough to change the cost only quantitatively, not to say 20%, or even more than 50%. ”

"What Professor Zhou said is true, so we must fundamentally change the traditional production model of the mobile phone industry and break the traditional cost composition." Zhao Zejun said.