Zhao Zejun's so-called new 'production model' is actually not 'new'.

It is nothing more than the separation of design and manufacturing, the company is only responsible for design and product quality control, and outsources manufacturing to mature production enterprises.

Professional things are left to professional people to do, which is the common model of many high-end brands. The investment in the manufacturing industry is huge, and outsourcing can reduce the cost input of enterprises and concentrate on the products themselves.

It's just that Zhao Zejun's requirements in this regard are more 'extreme', procuring the best parts, choosing the most mature manufacturers, and selecting the best of the best at every step.

To do ordinary things to the extreme is legendary. The same is running, a simple thing, if you can run into 100 meters and 10 seconds, you are world-class, and if you run in 8 seconds, you are superman. A second faster, there will be a qualitative change.

"The SUSTech laboratory has not yet developed the underlying operating system. But after all, there are results, in the design of this part, whether it is the appearance, or the application of the surface, SUSTech can provide great help, but also the most cutting-edge design help. Zhao Zejun added seemingly casually.

If you want to cooperate with someone like Lei Jun, or even let someone like Lei Jun help you make money, it is not enough to rely on some creative thinking, you must have strong hole cards.

It's better to be alone, with no semicolon cards.

The laboratory cluster of SUSTech is one of Zhao Zejun's hole cards. This is the most leading scientific research institution for the all-round research of smart phones in China.

Strictly speaking, the cost of production is only a part of all costs, and the cost is only a small part of the reason for Xiaomi's success in the future.

Zhao Zejun threw out the concept of 'Internet mode' in advance.

Internet model is a very popular word a few years later, which means to do physical enterprises with the thinking of doing the Internet.

Xiaomi is the most successful representative of Internet thinking, and later Didi taxi, bike sharing, food delivery, etc., are also among the best.

The Internet ideological model involves all aspects and is a systematic thing, in short, it is to regard the physical product as the operation of Internet products, and adopt the production, operation and marketing methods of Internet products.

It is impossible for Zhao Zejun to be too comprehensive for a while, in fact, even if he can do this, he will not have an in-depth discussion of the Internet model with Lei Jun and Zhou Ping when they meet for the first time, which can only be taught by Zhao Zejun after the real cooperation.

Today, Lao Zhao only threw out a few of the most attractive points, and a general concept.

"For example, the price, the same power supply, with LG, Samsung's best products, and Apple's process is the same, why some manufacturers cost 100 yuan, but we dare to say only 60, or less?"

Zhao Zejun said: "In fact, there is no trick, let's apply the comparison of Internet products, we can see that Internet products directly face customers, reducing middlemen." Then in terms of mobile phone sales, it can also be sold directly in accordance with the e-commerce model of the Internet, with no channels, no market costs, no sales costs, and the price is naturally low. ”

Traditional physical products, from the factory price, to the hands of users, the price often doubles several times, or even dozens of times, the difference between the price comes from the user's head, but it does not fall into the hands of the enterprise.

Traditional consumer electronics manufacturing companies sell their products to wholesalers, who then sell them to retail stores and finally to consumers.

There are multiple middlemen in this process, which drives up the final selling price of the product and makes the inventory management chain very long.

"E-commerce sales?

Lei Jun and Zhou Ping were both shocked by Zhao Zejun's bold idea. At present, the world's mobile phone manufacturers, whether it is Motorola, Samsung, or the cutting-edge Apple, or the domestic sales of excellent sales of Bird and other brands, all have spent a lot of energy and a large amount of investment in market sales.

In any city, even if it is a third-tier city, any shopping mall, even if it is a shopping mall in the most remote area of the city, you will see many mobile phone physical stores, and in a city, there is at least one, which is generally the main store of several large mobile phone brands.

This part of the market investment occupies a large part of the cost of the product.

Zhao Zejun wants to completely overturn this model and take the road of e-commerce.

"I remembered that the relationship between Zelianke and JD.com was very good. Zhou Ping looked at Zhao Zejun and said meaningfully.

"It's not just very good. Zhao Zejun smiled faintly, "Jingdong Mall and Zelianke can be regarded as strategic cooperation." However, it is not enough to rely on 'guanxi', JD needs to have enough influence on various enterprises to settle in, which is a matter of mutual benefit. In addition, compared with Taobao, JD.com has a better reputation in electronic products, we have done a survey, mobile phones, TVs and other medium and large electronic products, customers are more willing to choose JD.com. ”

After speaking, he paused, "In addition, Jingdong's warehousing and logistics system is also becoming more and more mature, which can save a lot of intermediate links again." ”

"If you really develop your own brand and take the route of online direct sales, you can't always rely on the platform of another company. Lei Jun glanced at Zhao Zejun and added: "I'm not suspicious of anyone, but the lifeblood of the enterprise must be in your own hands." ”

Of course, I agree with that. Zhao Zejun nodded: "Not only Jingdong, my Zeye will be all over the major cities in the south of the country, and the future mobile phone products can be opened in Zeye at a very low cost." Of course, the main sales are still through direct sales through the Internet, so Jingdong is just a transition and auxiliary, and it must have its own e-commerce platform in the future. ”

The future Xiaomi, in addition to the well-known most distinctive smartphones, its real strength lies in the fact that it is the third largest e-commerce company in the country!

This is something that many people don't realize. Through the e-commerce platform, with Xiaomi mobile phone as the core, Xiaomi has established its own closed-loop ecosystem, realizing the so-called triathlon of hardware + software + Internet services, and Xiaomi users can find almost all the Internet resources he needs in this ecosystem.

Each of these three links, similar comparison, Xiaomi can provide relatively optimal services, maximizing the attractiveness of Xiaomi, once attracted into this 'ecosystem', users will have a relatively large degree of adhesion.

As for the so-called 'hunger marketing', it is another magic weapon for Xiaomi to win.

"In terms of specific sales, a handful of enterprises are produced first, and then sold. Zhao Zejun thought for a while and said: "What if it is another way? The Internet places an order first, and then puts it into production according to the order, so that it can completely solve the problem of financial pressure, and can create an atmosphere of hungry sales, and can even make users have the illusion that 'it is very powerful to grab a Xiaomi mobile phone'." ”

"Mr. Zhao, this kind of sales model has appeared in foreign countries, but ......" Zhou Ping paused, "It has a premise, that is, strong propaganda ability." Especially before the first products are out, before they are confirmed by customers, in order to be successful in pre-sales, it is necessary to have almost terrible publicity. ”

"Well, I believe that it is not too difficult to use Zelianke's publicity ability and Mr. Lei's prestige in the industry. Zhao Zejun smiled faintly.

……

Zhao Zejun threw Xiaomi's two magic weapons to defeat the enemy in advance: geek spirit and Internet mode to Lei Jun.

One is Xiaomi's internal strength, and the other is the moves, which are constantly improved and cooperated with each other to achieve the later Xiaomi.

Although it is only a general theory, it is a peek at the leopard, but the inspiration for Lei Jun and Zhou Ping is huge, and it completely opens up another new way of thinking.

This conversation, from more than 9 o'clock in the morning, to more than one o'clock in the afternoon, time flies, the three of them forgot the time, until they suddenly found that the surrounding tourists suddenly became scarce, they realized that it was noon.

"Mr. Zhao, in this way, I will arrange for me to eat Jiangcheng's specialties. We'll talk again in the afternoon. Zhou Ping said.

"Eat and talk. Lei Jun was obviously unsatisfied.

Zhao Zejun smiled and said, "I'm afraid I'm too late, I'm going to leave at five o'clock in the afternoon." Mr. Lei, Professor Zhou, I think smartphones can be done, what do you think? If you are also interested, we will make a cooperation plan as soon as possible. It's better to do it, the market is ever-changing, and if you take a slow step, you may miss the opportunity!"