After the preferential period has passed, the sales of Muzi Fruit Store have decreased, and the daily sales are about half of the preferential period, although the sales volume has been greatly reduced, but because of the increase in prices, the profit margin is still considerable.

Compared with the two fruit stores on both sides (the cheap fruit store and the Yangjia fruit store), the sales of Muzi fruit store are still slightly better!

After all, this is a university town, and compared with the local residents, there are still a large number of college students, who account for more than two-thirds of the total population of the university town, and the consumption power of college students is still relatively strong.

The university town is located in the suburbs of Nanzheng City, that is, three years ago, the university town officially began to open, more than a dozen universities have been stationed, college students have gathered, there is a strong demand, local residents have taken this opportunity to open restaurants, family hotels, billiard rooms and other places, only slowly developed.

Ordinary people usually buy things, generally shop around, all hope to buy high-quality and low-cost goods, if the quality is not much different, the price gap is very large, most people will choose slightly inferior quality goods.

If there are alternatives available, people sometimes simply replace them with cheaper alternatives, and consumption is still more restricted!

And college students are generally far away from their own homes, usually live in the school, or simply like Li Jian, rent a house outside the school to live, every move needs money, when drinking water, you need to buy water, although at this time a pot of boiling water in the school water room is only two dimes, but it is not a small amount of money accumulated in the long run!

When eating, you also need to spend money, after all, this is not at home, when the meal is ready, your parents will call yourself to eat, go to the canteen to eat, don't pay, the master of the canteen will not serve you food!

Many parents would rather suffer themselves, but also to ensure their children's living expenses and tuition, even if it is an ordinary family, a month can also guarantee 300 yuan of living expenses, a slightly better family background, living expenses will be higher, a month to spend 500 yuan, 600 yuan, not a problem at all!

If you fall in love, spending thousands of yuan a month is not something to make a fuss about, during military training last year, there was a male classmate Wu Wenqiang in Li Jian's class After military training, he took advantage of the seven-day holiday of the National Day to accompany a girl to travel, and spent more than 3,000 yuan in seven days.

When leaving, Wu Wenqiang and the girl were still polite, just to the extent of holding hands, but after returning from the seven-day long vacation, Wu Wenqiang directly took the girl to rent a house outside the school and went to the world of two!

The consumption power of college students is still very strong, and they know a lot of things, when buying things, at least the quality of the goods is required to be above the average level, at least not too bad!

Li Jian has a requirement for Muzi Fruit Shop, that is, to ensure the quality of goods, and another is to keep them fresh.

If the quality is not good, the quality is not good, resolutely do not, if it is not fresh, resolutely do not, if it is not sold for a long time, it will be past the shelf life, Li Jian will ask for a timely price reduction, would rather make less money, but also dispose of these fruits.

It is by virtue of its excellent products and reputation that Muzi Fruit Shop has always won that it has occupied the fruit business in Nanzheng University!

For the branch opened outside the school this time, Li Jian also has the same requirements, he would rather make less money, or even not make money, but also ensure the quality, and not sell inferior goods to customers!

Muzi Fruit Store's strict requirements for goods make the fruits in the store look good, look good, and taste good.

The price of Muzi fruit store is set in the middle and high-end, but this does not mean that it blindly requires high pricing, on the contrary, the pricing of Muzi fruit store is not high, and the quality of the general fruit in Muzi fruit store is basically comparable to the best quality fruit of the two fruit stores next to it, but the price of both is about the same, and even some varieties of fruit, the price of Muzi fruit store is one or two cents lower.

The main customer group of Muzi Fruit Store is college students, but this does not mean that Li Jian does not pay attention to the group of nearby residents, although there is a big bug in the system, Li Jian does not care about earning a pound of fruit for a dime or two, but blindly reducing the price, sometimes it has a bad effect!

People's general view is that expensive things are good, the same thing, people sell 5 yuan / catty, why do you sell 4.5 yuan / catty, from the first impression, there will be people who think your things are not very good, otherwise how can you be stupid enough to reduce the price!

There are also some people who know that the quality of the things you sell is similar to that of other merchants, and they will not appreciate the things they buy from you, but will say that they don't know if they sell things cheaply!

Li Jian didn't want to do a good thing, but was pointed at by others, so he simply went with the market, the same quality of goods, under normal circumstances, Li Jian would not deliberately reduce the price significantly!

The opening of Muzi Fruit Store will inevitably have a bad impact on the affordable fruit store and the Yang family fruit store, even if Hou Yuan is good at calculating, but the best fruit in his store is only just comparable to the ordinary fruit of Muzi Fruit Shop, the price is not much different, and Hou Yuan has no good way to think of it.

Relying on the support of old customers, Hou Yuan's sales have barely recovered to the previous seventy percent, looking at the busy scene of the waiters in the Muzi fruit store, Hou Yuan gritted his teeth with hatred, and wished that the Muzi fruit store would close down soon, but this was just his wishful thinking!

Hou Yuan let his daughter-in-law support him in the store, and he walked around in front of the store, thinking about pulling a few customers to his store, the effect of soliciting customers was not bad, under Hou Yuan's tongue, there were still a few people who were going to go to Muzi Fruit Shop, and finally chose the cheap fruit store!

Although this can be regarded as a way to recover losses, but this job is too tormenting, hard, and may not be able to succeed every time, Hou Yuan stood in front of the store, turned his head to look at the Muzi fruit store, and just saw Yang Ping, the owner of the Yang family's fruit store, sighing and walking out of the store.

Yang Ping's situation is not much stronger than Hou Yuan, even worse than Hou Yuan, compared with Hou Yuan's cheap fruit store, the Yang family fruit store is already at a disadvantage, the business is not too good, and now there is a thriving Muzi fruit store next to it, the business of the Yang family fruit store is even worse, and now the daily sales are less than eighty percent of the past, and some of the fruits stored in the early stage are now a little rotten and cannot be sold, which is another expense!