The opening of the first branch of Muzi Fruit Store is a very important attempt for Li Jian!

For ordinary people, opening two fruit stores is not such a great thing, after all, there are more people who have a few or dozens of stores in reality, and Li Jian has only opened two fruit stores now, and there is nothing remarkable!

After all, the fruit shop is not a high-level business, the threshold is not high, as long as the scale does not reach a considerable extent, it can be called a fruit seller, and everyone does not care much about such a business.

And the competition for fruit sales is also fierce, there is a good store, there are a few good employees, there are better quality goods, these can not guarantee that the profit can win other fruit merchants, in the case of the same purchase price, compared with other fruit merchants, these better configurations will increase the cost of a single commodity, want to recover the cost, the time will be extended.

Taking the most common apples as an example, if the purchase price of apples per catty is 1 yuan, the sales price of apples per catty of apples in a nearby fruit store is 1.5 yuan, and if the price of Muzi fruit store is higher than 1.5 yuan, then it is possible to lose a considerable number of potential customers.

But if the price is 1.5 yuan, or even lower, then it will take a long time for Muzi Fruit Store to recover its costs.

And to operate a fruit store, there is another problem that must be faced, that is, fruits are all kept fresh, although the types of fruits are different, the shelf life is also correspondingly different, but no one dares to guarantee that the fruits can be sold during the shelf life.

Any fruit store will face the problem of expired fruits, which is inevitable, even if it is kept fresh by means of refrigeration and other means, it is also necessary to use freezers, which consumes electricity bills, and if it is a high-value fruit, it is more cost-effective.

If it is a general seasonal fruit, and then deliberately extend the shelf life, it is a bit uneconomical, business is about profit margin, profit margin is the percentage of net profit to operating income, the higher the percentage, in the case of the same scale, it means more money earned!

According to normal thinking, the higher the profit margin, the better, as long as the profit margin can be increased, even if it is to raise the price, within the affordable range, to reduce some customers, it is acceptable.

But for Li Jian, he doesn't need to care too much about this profit margin, because he has the bug of the system, as long as his sales are 1 yuan, then the system will reward him with 1 enterprise point, according to the notice given by the system now, 1 enterprise point can be exchanged for 1 Huaxia currency.

Even if the cost is 1 yuan, as long as the selling price is not less than half of the cost, there is room for profit!

So now what Li Jian is pursuing is not profit margin, but operating income, that is, sales, as long as sales can be greatly improved, even if the price is slightly reduced, it is allowed.

Of course, Li Jian doesn't want to be seen as a wronged leader, even if it is a price reduction, it is adjusted according to the average market price, not high, not the lowest, after all, Muzi Fruit Store is not a charity, losing money every day to make money, it will definitely arouse the suspicion of others, and it is easy to arouse the hostility of other peers, and it will be regarded as a fool by customers!

Although the location of the branch is not bad, there are several universities nearby, as well as a few residential communities, but after all, it is a newly opened store, and it has not yet formed a fixed source of customers, that is, it has just opened for a few days, and the discount of the branch is relatively large, so it has formed a crowded scene!

After the preferential period has passed, the customer flow has dropped significantly, which also makes the owners of the two fruit shops next to them breathe a sigh of relief, if the Muzi fruit store has maintained the sales situation in the first few days of opening, these two fruit stores will not do it, the customers have been attracted away, what money do they still make!

Now the faces of the owners of these two fruit shops are not so gloomy, and they are also energetic in their work, and they are also actively attracting old customers!

Hou Yuangang, the owner of the cheap fruit shop, calculated the account for a customer, looked outside, and saw an old customer standing in front of the Muzi fruit shop, probably hesitating which store to buy something, so he hurriedly walked out.

"Brother Wang, it's been a long time, how can I have time to come out and turn around today?" Hou Yuan walked to Lao Wang's side, took out a cigarette and handed it to Lao Wang.

Lao Wang saw that it was Hou Yuan, his face was a little embarrassed, he used to buy things in Hou Yuan's store, and he chatted with Hou Yuan very well, in the morning his daughter brought his granddaughter over, and his granddaughter said that she wanted to eat watermelon.

Originally, Lao Wang also wanted to buy fruit at the cheap fruit store this time, but when he saw that the decoration of the Muzi fruit store was good, and he looked a little taller than the cheap fruit store, so he was a little hesitant in his heart, and he didn't know whether to go to the cheap fruit store he had been patronizing before, or to this newly opened Muzi fruit store!

When he hesitated, he was a little embarrassed when he heard Hou Yuan's words, reached out and took the cigarette, took advantage of Hou Yuan's lighter, lit the cigarette, took a deep breath, spit out a cigarette, and pointed to the Muzi fruit shop with his empty right finger, "Boss Hou, the decoration of this store is quite atmospheric, and your business will not be very good in the future!"

Hou Yuan looked around and pretended to be cautious, "Brother Wang, these are all goods, they are a store made by a few college students, they look very beautiful, but the things inside are ...... , alas!"

Hou Yuan shook his head at the goods in the Muzi fruit store, and he didn't say good, nor bad, but he just made a start, although he didn't say anything bad now, but it was this kind of body language, sometimes more convincing than what he said!

Lao Wang was made hesitant by Hou Yuan's actions, and began to wonder if there was really a problem with the goods in the Muzi Fruit Shop, but he thought that a person came out of the Muzi Fruit Store just now, and the apples in the plastic bag in his hand were big and red, this real thing, it would not be fake, so he said, "No, I just saw a person carrying a bag of apples out, the apples are big and red, and the things are not bad!"

Hou Yuan smiled, "Brother Wang, do you believe it or not? As long as you want, I can also give you big and red apples, the price is lower than the price of apples in my store, but the taste or other things are not guaranteed!"

"Haven't you read the news recently? Some fruit merchants have done some tricks and tricks in order to make the fruit look better, which looks good, but in fact, it is still harmful to eat!"

Hou Yuan's words were full of confusion, and Lao Wang was also persuaded, for unfamiliar things, he still avoided subtlety, Lao Wang still went to the cheap fruit store to buy a watermelon and some apples and went home.