Whether a TV series is popular or not, what does it have to do with an Internet company?

Yes, and it has a lot to do with it, because it is only popular in Taiwan, and the audience in the mainland does not know about it, which requires the media to publicize it, and they want to get a piece of the cake.

The website promotes film and television dramas for a fee, does it have anything to do with the plan that Li Jiaming and they are working on?

Yes!

Because the founders of Huayuan Information Network are all Taiwanese, when they return to Taiwan for the New Year, they like to watch the novel and funny "Huanzhu Gege" very much. As long as they see that after the Internet opens up the advertising market, it also opens up the market for film and television promotion, and the profits are quite huge, they will tend to merge with the merger rather than the profit. As long as the internationalization strategy of the Liberians is broken, it will increase the difficulty of their financing and greatly slow down their development.

How to promote a TV series? Li Jiaming really doesn't know, but he knows that this is a divine drama, and it has been successful in Taiwan. Therefore, as soon as "Huanzhu Gege" was broadcast in Taiwan, the staff on duty immediately began to publicize and hype, and this TV series was known to everyone among netizens.

In recent years, the traditional media have been constrained by party discipline and state law, and there is no decent hype, but everyone likes to spread gossip, listen to gossip, and discuss gossip. There are millions of netizens across the country who have spread the word of mouth that "Huanzhu Gege" has become popular before it is broadcast in the mainland, and Qiong Yao fans know that the mainland has co-produced a TV series that makes Taiwanese people obsessed. Since a TV series that has not yet been broadcast has become popular, people in the entertainment industry have seen the power of online publicity, and there are more film and television companies that take the initiative to promote film and television dramas, and some discerning first- and second-tier stars have also begun to send agents to talk about image promotion.

Wang Zhidong, who had just won Li Jiaming's game, looked at the sudden extra dozen film and television dramas on the online entertainment version to promote the news, as well as the graphic interviews of five or six first-line stars, and felt a sense of frustration in his heart.

Advertising, film and television publicity are all successes in the business model, they can be replicated, and if they can be successful, Lifang Online will follow suit. But the negotiation between Huayuan Information Network and the Liberian side suddenly became both ends of the snake and the rat, and there was no need to think that they were intercepting their own paste, and began to snipe at the internationalization of the Liberian side. What's worse is that with the extension of the backbone network of the southeast coastal countries, the number of netizens has grown explosively, and Lifang Online has also encountered the original problem - funding.

Lifang Online ran from behind BB and also pulled a lot of advertisements, but one step behind is lagging behind, and if the click-through rate does not go up, the advertising fee will not go up. Nowadays, with the rapid expansion of the number of Internet users, hardware devices must keep up, otherwise the response speed of web pages will become slower and slower, abandoned by eager Internet users, and wiped out in a large number of small websites.

But where does the money come from?

The money earned from developing software has been swallowed up by the website, and the group's additional investment of 5 million yuan is a drop in the bucket, where can we find money? There is no financing in China, IT enterprises are in a period of rapid development, and their own funds are insufficient; and traditional enterprises do not understand the Internet.

There is really no venture capital in China, and we can only count on venture capital funds in the United States. But when Wang Zhidong himself went to the United States, he encountered the difficulties of Lao Zhang at the beginning - Americans did not understand China, and they did not even want to understand it. Fortunately, Wang Zhidong has a great reputation in the Chinese-language software industry, and several Chinese investment funds took the initiative to contact him, but when he heard the other party's financing conditions, he couldn't help but feel cold.

The thorn that Li Jiaming planted in Wang Zhidong's heart finally took root after half a year.

Accepting financing, the Liberian side will develop rapidly, and catching up is no longer an illusion, but it also means that it may be out at any time. Capital pursues short-term interests, and he received a lesson once when he accepted the 5 million investment of Sitong Group, and once again when he accepted the capital injection from the parent company.

No one is a saint, they all have selfish thoughts, if they do it online, but in exchange for their own out, is this worth it?

What should I do? Wang Zhidong's hesitation was to suddenly break out that the TV stations in Guangdong Province, Shanghai, and Beijing City each obtained the premiere rights of "Huanzhu Gege" with 120,000 \/episode.

What? 120,000 / episode? 40 episodes is 4.8 million, and the three are 14.4 million, so what about the second and third rounds?

When Wang Zhidong, who came back to his senses, wanted to replicate the success again, he suddenly found that his previous experience had failed, and almost all film and television companies politely refused.

"Why?"

"They said that if they advertised it on our website, they would definitely be banned. ”

The editor-in-chief in charge of all the columns of Lifang is called Chen Tong, and the advantage columns of Lifang Online are all led by him. Thinking of the walls he had encountered everywhere in the past few days, his anger went straight out.

"Mr. Wang, I heard some gossip. It is said that it was 'Light and Shadow Media' who released the words, saying that no matter which company or celebrity, as long as they accept our interview, they are their enemies. Li Jiaming himself also told the people of our company in the Lu restaurant that the strength of Lifang has won their respect. As long as our editors and technicians are willing to join, they will enjoy the same futures stocks as the people of their company, and there will be absolutely no discrimination. ”

"Bastard!"

It is indeed a bastard, the people of Light and Shadow Media are the people of the former advertising company, and what they say is not what Li Jiaming's bastard wants to say? With Li Jiaming's reputation for giving up control, he said that he would give preferential treatment to those who switched, and he would definitely not break his promise. At present, the value of % futures stocks is tens of millions of dollars, and they are still developing rapidly, there is no suspense about going public in the United States.

How could those investors promise to give their employees 20% of the futures stocks?

The young and vigorous Chen Tong looked at the boss like this, and couldn't bear to say: "Mr. Wang, Sitong invested 5 million yuan to you at the beginning, accounting for 70% of the shares, and last time the additional 5 million investment took away 10% of the shares, if this continues, we will all become slaves of capital!"

"I know, but without capital, how can we develop?"

Chen Tong, who was on the other side, was also distressed for a while, and said in a low voice: "Mr. Wang, there are some things that you can't talk too much about, and if you want to succeed, you have to use some means." Zhang Zhaoyang and Li Jiaming, the two bastards, called you brothers and sisters in person, and they used knives behind their backs, but they succeeded. The victor is not to be condemned, and we have to learn from other people's ways of doing things!"

"Do you have a way?"

Yes, Chen Tong really has, seeing that the boss wanted to hear it, he quickly locked the office and whispered: "Mr. Wang, you are the soul of the company, and the real value of Lifang is not the equipment but the team, we can start from scratch." ”

"Starting anew?"

That's right, Chen Tong represents the idea of the vast majority of people in the company, if you don't start from scratch, Li Fang will not be able to give all employees future shares in a decent way. We don't have future stocks, so isn't it hard work to build the company, but the peaches are picked for the shareholders?

"Mr. Wang, you have to make an idea about this matter quickly, it doesn't matter if the website develops slowly, if the people's hearts are scattered, everything will be over!"

Yes, Li Jiaming's bastard's public promise is a talisman for Lifang, if he can't promise everyone, people's hearts will really be scattered. Without these people, without this team, how can I be capable?