The office of Blogger China seems to have become a lot deserted overnight, and in every office, there will be a few more or less empty places, and the people who used to work here are missing. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In fact, the destination is obvious, just one level above the head.

There are also many new faces in Blog China, some of whom are newly recruited, some of whom are temporarily transferred from Sina, and are in a hurry to familiarize themselves with the business.

In the CEO's office, Sina Bai always put a brochure of the 'Weibo Era' on Fangxing's desktop.

"Zhao Zejun really didn't expect this to be a salary. ”

Mr. Bai shook his head and smiled, and said, "I didn't come back to fight for the right to manage, but started over and started a blog company again." Lao Fang, do you think this Weibo can really compete with Blog China?"

"Competition exists objectively, but whether or not we can compete is two different things. Just like the fried skewers sold on the roadside, it is also a competitor of KFC in theory. ”

Fang Xing said with confidence: "Zhao Zejun has the ability, connections, and resources, there is no doubt about it, and I also believe that Weibo can make achievements, but Blog China has been operating for so many years before, and it has a deep foundation, where it can be shaken so easily." How long will it take for Weibo to catch up with blogging China?"

"I think that the current situation is very similar to that of Sina and Zelianke, both blogging, but Sina's blog has always been suppressed by Blog China, even if the two sides develop at the same speed, the distance is irreparable, and even bigger and bigger. Today's Weibo is like the original Sina blog. ”

Mr. Bai hesitated for a moment and said, "But now the loss of blog Chinese personnel is too serious, and it is about to affect Nissan's business." ”

"Didn't the board of directors talk to Zhao Zejun?" Fang Xing said: "He is digging into the corner of the blog in China and harming the interests of all shareholders." ”

"Of course I did, but it didn't work. ”

Mr. Bai said: "It is not illegal to dig up corners, not to mention that these employees are all because of falling out with Blog China, and they voluntarily resigned, and then he is recruiting into Weibo Company with legal procedures, which is legally reasonable, and the board of directors is not easy to say." Lao Fang, your top priority now is to fill the remaining personnel vacancies as soon as possible and ensure the normal operation of Blog China. ”

"You can rest assured that the human resources department has been working on it for a long time, and with the support of Sina, the fault will be filled in a month at most. ”

Fang Xing thought for a while and said: "Actually, I personally think that the two sides have made the contradiction clear, and it is a good thing for us to leave the company in large numbers this time." ”

"How?"

"As the old saying goes, if you are not afraid of thieves stealing, you are afraid of thieves, Zhao Zejun is in the dark, we are in the light, if he doesn't make a move, we will never know what he is going to do, and we must always be on guard, now it is very good, as soon as Weibo is established, we can clarify the strategic goals.

As for the staff, Blog China has long been on the right track, and I have to say that he has laid a solid foundation for the blog, and now anyone can turn without it. Instead of leaving those employees with different aspirations, not only can they not help, but will drag them back and affect the unity of the company, it is better to take this opportunity to carry out a major blood change, purify the company's team, and completely wash away the shadow of Zhao Zejun left in Blog China. Our ultimate goal is to truly master the blog China. Fang Xing said.

"That's right. If it weren't for Zhao Zejun to let those employees resign voluntarily, we would be a little passive, and it would be difficult to dismiss a large number of employees at one time. Mr. Bai pondered for a moment, and his eyes looked at the brochure on Weibo again, a little puzzled.

"Mr. Bai?" Fang Xing reminded in a low voice.

"Oh, nothing. Mr. Bai clicked on the promotional brochure and said uncertainly: "I'm just a little confused, what is his Weibo, is it really a blog?"

Weibo...... Weibo ......" Fang Xing pondered the word, "Is it a microblog?"

……

……

The doubts in the industry were soon answered, and Weibo launched 'Weibo 1.0'.

In essence, there is no difference between Weibo and blogs, and they are also a kind of blogs, both of which are a kind of social networks that share personal information in Web 2.0.

It's not exactly the same, just like its name, Weibo is a kind of microblog, in addition to retaining the audio and video function, the number of words for speech and comment is limited, within 140 words.

In addition, Baofeng Audio, which had been cooperating with Blog China to provide video and audio services, changed partners without warning, terminated the provision of video and audio technology to the blog, and switched to cooperating with Weibo.

After the launch of Weibo, Zhao Zejun himself immediately contacted and held several meetings.

Skynet Alliance.

"Ladies and gentlemen, according to the cooperation agreement between the members of the data center, it is your responsibility to help Zelianke's enterprises to promote it. Zhao Zejun said straight to the point.

Baidu Tencent is naturally indispensable, Alibaba, the professionalism is too strong, and the publicity role is limited, but on the contrary, Weibo or blogs are obvious for Alibaba's propaganda promotion, so Ma Yun will not refuse.

There has always been competition between the three major portals, and the other two would love to see Sina fall, although they will also give blog China and Weibo publicity treatment.

There must be a difference in the intensity of publicity, and the blog China, which has obviously switched to Sina, is certainly not as strong as Weibo.

Sina, on the other hand, is the opposite, the same propaganda, which naturally gives the blogger the most power, and puts forward a new view.

Sina believes that since it is a cooperative unit, Sina and the blog China promote Weibo, so Weibo should also promote the blog.

"Of course!" Zhao Zejun agreed without hesitation, "Weibo will add a link to the blog on the homepage." So I hope that Blog China will have the same sincerity and add a link to the blog on the homepage. ”

Several other CEOs attending the meeting couldn't help laughing, who came up with Sina's suggestion, isn't this lifting a stone to shoot yourself in the foot.

Today's blogs in China and Weibo, user traffic is not at the same level at all, Weibo promotes blogs, can bring little help to blogs, in turn, blogs can bring a large number of users to Weibo.

It's clear that it's trading at a loss.

Sina has their ideas, based on the cooperation agreement of the data center, mutual publicity is inevitable. Even if there is no blog China, relying on Baidu, Tencent and two other web portals, Weibo can still gain a large number of users in a short period of time, promoting each other, which is helping Weibo and leaving a 'way out' for the blog.

In case Weibo really grows, with its feedback, the blog will not be thrown away.

Privately, Fang Xing carefully studied Weibo.

Without high-quality video and audio services, blogs are temporarily inferior in multimedia, but it is not particularly difficult to find video and audio suppliers, or even develop them themselves, so as not to cause a fatal blow to blogs.

So what are the advantages of Weibo?

Without an advantage, similar products compete hard, how can it be a blog opponent that has developed to the current scale?

On the day of the release of Weibo, most of the government units in southern Jiangsu Province opened official Weibo. In a short period of time, many government units, celebrities, and original bloggers across the country have also opened Weibo. Mr. Bai said.

"It's normal, it's not fatal. Using Weibo does not conflict with using blogs, and Weibo can only send more than 100 words, which is just a text message, that is, you can't write in-depth articles, and you can't make too many personal expressions and detailed descriptions of events. ”

Fang Xing thought for a moment, "I don't think this is a new model, on the contrary, it is a regression of text communication. ”

However, not everyone thinks like Fang Xing.

For example, a new employee of Blogger China, Xiao Li.

Xiao Li has been joining the blog China for almost two years, and at the beginning, he, like all his colleagues, registered a blog account with great interest, and published his mental journey, travel logs, and his views on current affairs on it, often writing hundreds of thousands of long articles, and then kept refreshing, waiting for messages, or reading other bloggers' articles with relish.

But in just over a year, this fresh momentum has faded.

The reason is very simple, after Xiao Li joined the company, he became more and more busy, he was tired of work, he didn't have much time to pay attention to the blog during work hours, and when he got off work, he wanted to relax his brain, and when he saw those long articles that often cost thousands of words, or even thousands of words, densely covered with pages, he really didn't want to spend energy reading it.

If you read a long article, it's better to go to QQ space, it's all your friends.

Recently, the company's new 'Weibo' upstairs, Xiao Li registered one out of curiosity, and was quickly attracted to it.

This thing is fast-paced, it doesn't hurt your brain, it's very relaxed, you can just send a sentence when you think of anything, even if it's just a word.

And don't worry about saying something wrong, being picked on, accusing yourself of being uneducated and not knowing how to do it, anyway, everyone is a casual sentence.

Weibo can also forward a variety of interesting small videos, the role of leisure and entertainment, far greater than blogs, in contrast, blogs pay more attention to cultural dissemination and discussion, at every turn to make long speeches, read an article, write an article, it takes a lot of time and brainpower.

People are lazy and hardworking, and they like to relax, especially in recent years, the pace of life has become faster and faster.

Xiao Li initially used Weibo and blogs at the same time, but soon, he almost gave up blogging, and fell in love with concise and fast Weibo, sending a message whenever he thought of something, and sometimes at the end of a day, he could send out more than a dozen sentences.

There are many people who have the same idea as Xiao Li, and almost all white-collar workers at work quickly got used to the fast-paced way of Weibo after they came into contact with Weibo.

Of course, on the Internet, there are not only white-collar workers.