With the rapid development of the Internet in recent years, Internet users have spread to almost all levels of people. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Whether it is a white-collar worker with a heavy workload, a student studying for school, or a middle-aged person facing the dual pressure of family and work, a young and middle-aged user, or even children and the elderly who are new to the Internet and are new to the Internet, simple and mindless microblogs are obviously more popular than long-winded blogs at every turn.

After getting used to video and audio, the video and audio service of the blog suddenly has problems, which is too harmful to the user experience.

Although soon after, the blog recovered the video audio from other sources.

But in the Internet industry, the concept of time has been shortened to the extreme, in the real industry, a little change, it takes weeks, months or even years to reflect the difference, but in the Internet, overnight, a few days, can heat up a software, and users will flow in large numbers.

After the Skynet Alliance's efforts, Weibo's traffic showed a straight upward trend, and a large number of newly registered users poured in, and soon rushed to the domestic traffic rankings.

Although there is still a big gap from blogging, the growth momentum is very strong.

An article was published in the China Computer News about the new social software.

The first third of the article is an introduction to the functions of Weibo, and the latter part of the article spends a long paragraph analyzing the characteristics and significance of this new social software in detail.

One of the most conspicuous sentences is 'The emergence of microblogs is of epoch-making significance, truly marking the arrival of the era of the personal Internet. ’

Like all magazines and media, although China Computer News is well-known and authoritative in the industry, its comments are not necessarily correct.

All media will use some eye-catching words to fight for sales and attention, and computer newspapers are no exception.

Whether Weibo is epoch-making or not, no one can be sure now.

However, in the article, the analysis of Weibo is pertinent and insightful, and even Zhao Zejun thought it was true after reading it.

Compared with the blog that emphasizes the layout of the blog, the content composition of Weibo is only composed of simple words, the technical requirements for users are very low, and in the arrangement and organization of language, it is not as high as the blog, and there is no need to spend time organizing the language at all, and the real-time, on-site sense and speed are even more than all media.

The 140-word limit has brought civilians and Shakespeare to the same level, which has led to the explosive production of a large amount of original content, which is more conducive to showing personal image, and the creation of blog posts needs to consider complete logic, such a large workload has become a heavy burden for bloggers.

There are so-called "silent majority" on the Internet, some of these people are because the level is not enough, some people are not time, troublesome, after all, it is a small number of people who speak out on the Internet, and Weibo has changed this status quo, for the silent majority to find a stage to show themselves, the threshold is very low, down-to-earth, better serve the grassroots class.

For public figures, the publicity effect of Weibo is better than that of blogs. A public figure who publishes a thousand-word long article, the views in it are inevitably impossible to be accepted by everyone, and there are always some people who like it and some people who don't. This obviously does not meet the publicity requirements of public figures, on the contrary, a sentence and a picture do not expose opinions in depth, but they can increase the frequency of exposure and the speed of interaction, which meets the requirements of the star manufacturing industry.

Especially in Xinlong Film Company and Tianze Entertainment Media, after the two joined forces to use their influence in the industry, they brought a large number of public figures, and many stars have opened their own Weibo.

Including the male and female guests of Do Not Disturb, the contestants and mentors of The Voice of China. This is a mandatory requirement, anyone who participates in these two programs must open Weibo, although there is no restriction on whether to use a blog, but all information must be published on Weibo.

If you are not honest, do not disturb continues to be popular, under the deliberate operation, one or two topic characters can appear every few issues, and there are very popular people in the original blog, and at the same time, other guests also have their own fan groups, ranging from hundreds to tens of thousands.

After the arrival of this group of people, they brought the first batch of targeted and highly cohesive user traffic to Weibo.

Most of these user groups are more active on the Internet, and they are also the most sensitive group of people who have the most contact with network products.

In terms of Xinlong Films, an invitation letter was issued to the actors, directors and people in the entertainment industry who had been in contact with him before.

It is not troublesome to open a Weibo, and the celebrities themselves also have publicity needs, especially well-known big names, and there is a special working group to operate this matter, and the two sides hit it off.

The success of the three films, Xinlong's status in the industry is no longer what it used to be.

In the past, Qiao Xinlong and Xia Fei often talked about the 'ecological chain' of the entertainment industry, and the producer was high, which is of course true, but the producer and the producer are also different.

is like the Chinese star in Xiangjiang and Huayi in the mainland, these production companies are simply the controllers of the entertainment industry, no matter how big the names are, they don't even have room for bargaining in front of them. If they say a word, the entire entertainment industry will dance with it.

And Xinlong Pictures, which has only made a few bad movies before and is not well-known in the industry, although it is also a producer, it is really embarrassing to be influential, at most, it belongs to the top in terms of 'blood', and other influences are not related to the top at all.

That is, Xia Fei and Qiao Xinlong's personal backgrounds are too hard, otherwise with Xinlong's performance, they can only flicker around the periphery of the seven or eight line wild models.

At this time, Xinlong is like a new star in the domestic film industry, dazzling, a large number of actors and directors are willing to cooperate with Xinlong, although it cannot be compared with giants like China Star Huayi, but what it has is not only the bloodline of the producer, but has truly stepped into the top ecosystem of producers who are 'worthy of the name'.

In fact, there is a deeper reason that affects the choice of celebrities.

If it is the producer, who is the top of the entertainment industry ecosystem, then in this circle, there is an invisible group that does not belong to any class, but directly controls the interests of each class in the entire circle: the theater chain.

Strictly speaking, the cinema chain does not even belong to the entertainment industry completely, and it can only be said that half of its feet are in the entertainment industry.

However, the cinema chain can control the scheduling, release and broadcast of movies.

A star, the best way to reflect his own value and gain wealth and fame, is currently to make movies, and TV series are far from being compared.

The backstage boss of Weibo is Zhao Zejun, blog, although Zhao Zejun is no longer managed, but he is also a major shareholder, Zeye Plaza under the name of Zezi has been built in three key cities, although the number of large screens temporarily is limited, according to its planning and development speed, it is foreseeable that after a few years, Zeye Cinema is likely to become the largest and most luxurious high-end cinema in the south.

is mixed in the entertainment industry and wants to show more face on the big screen, which one dares not to give Zhao Zejun face?

You must know that in Hangzhou Zeye Square, it is Zhou Xingxing who leads the team platform of Yangtze River No. 7; Jianye and Gusu Zeye Square, there are also first-line big names for Zeye platform, and it is not one or two, there is a large group, any Zeye Square from the foundation to the opening, for the stars of the platform together, can easily form a small variety show.

In addition to movies, with the rise of a series of variety shows such as The Voice of China, stars have a new opportunity to 'show their faces': on variety shows.

Interestingly, the two most popular grassroots talent shows in China, Do Not Disturb and The Voice of China, are both from Zhao Zejun's Tianze Media, which has cultivated a group of grassroots artists whose popularity and number of fans are no less than those of veteran stars.

Tianxin and Xinlong are working at the same time, and it is almost impossible for the invited stars to refuse.

Similarly, most of these celebrities have both Weibo and blogs, and both sides were used at the same time at the beginning.

Whether it's good or not, it depends on the efficacy!

This is really not something that can be bragged about, due to the characteristics of Weibo itself, there is no need for anyone to force it, and the stars quickly gave up their blogs and focused their main publicity efforts on Weibo.

The arrival of a large number of celebrities has brought a large number of celebrity fans, and more fans use Weibo, which in turn has once again promoted the joining of celebrities.

After attracting the 'silent majority' and celebrities with large followings, the number of registrations on Weibo has surpassed that of Sina blogs that year.

The number of posts on Weibo is even close to that of blogging China. There is still a certain gap between the two in the number of users, but Weibo posting is too convenient, the average number of posts by a single user, the frequency of posting, and the frequency of replying to posts are several times that of blogs.

At this moment, a scolding war suddenly appeared on the Internet.

I don't know who started the scolding war first, in short, it was a confrontation between hardcore fans of blogs and Weibo.

On the blog, there is a group of columnists.

For the vast majority of ordinary people, long blogs are tiring, but columnists are different, and this is precisely their forte, and it is also their means of gaining fame and wealth.

A columnist who is famous for writing long comments posted a comment of thousands of words, which quickly became popular on the front page of the blog.

The last paragraph of the long article is very aggressive!

The emergence of Weibo has further vulgarized and vulgarized the text, completely reduced to a communication tool for Nissan, and lost its function of colliding ideas, exploring life, guiding the trend of thought, and embodying beauty. The influx of a large number of Internet users into Weibo just shows that our society lacks the ability to appreciate beauty.

As soon as this article came out, the Internet immediately exploded.

Originally, the competition between the two companies is not a big deal, whoever is easy to use will use whom, whoever likes to use what, what to use, it is all a personal choice, and there is nothing to blame.

However, this columnist's words are too hypocritical, and he will take a big hat and button it on other people's heads at every turn, with a fake and high-minded face of worrying about the country and the people.

To put it bluntly, it's not that he can't eat grapes and say that grapes are sour, and users poured into Weibo, resulting in fewer views on his blog.

Netizens are not stupid, who are they fooling?

Netizens are not only not stupid, but also very talented, so a vigorous online scolding war was unveiled.