Chapter 193: The New Landscape of the Internet

If Lei Jun chooses to cooperate with Zhao Zejun, what he can get is not only Zelianke's money and Zhao Zejun's 'strategic thinking', but the support of the entire Zezi system.

The reverse is also true, what Zhao Zejun has gained is not only the equity of Xiaomi Group, but also the entire 'Lei Jun system' in the future.

In the Internet industry in the previous life, on the surface, there were three giants of BAT, but under the surface, there were six major factions.

Ali Department, Baidu Department, Tencent Department, Zhou Hongyi Department, Lei Jun Department, and the portal system headed by Sina.

Three top masters, six top schools.

In particular, the six major factions not only thrive on their own, but also control all aspects of the entire Internet industry under the surface of the water, which is inferior to the previous Skynet Alliance.

In this life, Zelianke, which is mainly based on Weibo, finance, games, venture capital, and scientific research, has been qualified to become the 'Zhao Zejun system' in the Internet, or the Internet part of the 'Zezi system' after forming its own ecosystem.

Sina has been greatly injured by Zelianke, and it is still unknown whether it will be able to lead the portal system in the future, and the portal system is the most loose, unable to form a concentrated firepower, so there is no need to be afraid.

The remaining ones, before the Ali system is fully formed, have been hit hard by Zelianke, digging the most important corner under the water: third-party payment and finance. It remains to be seen whether it will become a series in the future.

As for Tencent, it will also have its big trouble next, and it is also unknown whether it can have the same status in the mobile Internet era in the future.

Baidu and Zelianke stood aside.

Once it joins forces with the Lei Jun system, which is taking shape, and owns a large amount of equity in the core asset of the Lei Jun system: Xiaomi Technology, it will ensure that Zelianke can directly control and indirectly affect half of the entire Internet industry in the future.

Zhao Zejun has his ambitions, and through plagiarism and prophetism, he will become an Internet boss, and standing side by side with BAT is only the first step.

What he wants to do is to reshuffle the future Internet industry and create a new situation on this basis.

In his previous life, when he became an adult, his ears were full of the three giants of Ali, Baidu, and Tencent, and all he saw in front of him were the six major factions, and he had heard enough and seen enough. Reliving a life, Lao Zhao wants to make some changes in this world and experience something that he has never experienced in his previous life.

Lei Jun groaned, even in the eyes of Lei Jun, who is already worth a billion dollars, it is an irresistible temptation to fully cooperate with the Zezi system.

"It is good to cooperate with Zezi, not only to get the resources of Zezi, but also to support Baidu, which any Internet company can't ask for. Zhou Ping, who had been silent, suddenly opened his mouth and asked Zhao Zejun, "However, you can also choose Ali, Tencent, or even 360, and the resources they can give may not be weaker than Zezi." ”

Lei Jun was silent, waiting for Zhao Zejun's answer.

"Not to mention that my strategic vision for the Internet model is not available to other enterprises, just looking at the current situation, Professor Zhou's proposal is very unrealistic. ”

Zhao Zejun smiled: "The first thing that 360 wants to destroy is Jinshan." Mr. Lei, although you are the CEO of Kingsoft, Kingsoft is still your biggest career at present, and you should know better than me about 360's domineering attitude, as for Tencent and Alibaba...... Ali's current business is too professional to help you for the time being, except for e-commerce, and as far as e-commerce is concerned, JD.com's electronic business is more trustworthy than Taobao, after all, it is famous for its authentic products. And Tencent, hehe. Tencent, along the way, has relied on plagiarism and annexation, and cooperating with Tencent is tantamount to seeking skin with a tiger. ”

Speaking of 360, Lei Jun's eyes obviously flashed with displeasure. 360 has a free signboard, which may seem very thoughtful and thoughtful to users, but its expansion method is too arrogant and has seriously infringed on the survival of all peers.

As for the others, Zhao Zejun's analysis is also very reasonable.

……

If Lei Jun had the foresight to see that 'Xiaomi' would develop into a giant worth tens of billions of dollars in the future, he would definitely not agree to Zhao Zejun's request today.

It's a pity that Zhao Zejun is the only one who has a prophet.

In the eyes of the current Lei Jun and Zhou Ping, this smartphone company that has not yet taken shape may be just another company similar to Kingsoft, YY, or better, that can reach a scale of billions of dollars.

Lei Jun glanced at Zhou Ping, who was relatively relaxed and shrugged his shoulders unavoidably. Even if a company is formed, his shares are bound to be in the minority, at best one of the partners.

"Mr. Zhao, do you have any good suggestions for the company's name?" Lei Jun suddenly asked an irrelevant question.

Zhao Zejun smiled and asked this question, which means that Lei Jun has agreed to his request.

"I've never been good at names. Zhao Zejun said, "I can only suggest that we should give a popular and people-friendly name, we are in the low-end market, and we don't need to be too gorgeous." ”

Lei Jun pondered for a moment, "Mobile Internet, mobile Internet, and geek spirit, is to complete the impossible, mission impossible." The beginning of these two groups of words is M and I, which together are MI and meter. He smiled slightly: "Xiaomi, what do you think?"

Zhou Ping smiled dumbly, speechless, this name is too inexplicable.

"Very good!" Zhao Zejun said: "It's so good that it can't be better!"

……

In the spring of 2010, Xiaomi Technology was officially launched, focusing on the research and development of smart hardware and electronic products.

Different from ordinary grassroots startups, Xiaomi Technology has had a mature team of aristocratic blood from the beginning of its birth, asking for money, money, and people.

The company has a registered capital of 50 million yuan, CEO Lei Jun, and the entrepreneurial team consists of 12 people, including Lei Jun, including former Microsoft director, Kingsoft executives, Motorola chief engineer and other industry elites.

The chairman of the company, Zhao Zejun of Zelianke, and CEO Lei Jun, together with most of the company's shares.

The remaining 11 people own 15% of the company's shares, and another 5%-10% will be used as future employee incentives.

The exact shareholding ratio has not been disclosed.

At the launch conference of Xiaomi, Lei Jun put forward the core concept of the product: "born for fever".

With the spirit of geeks, make the best mobile phone, with the lowest price, to meet the needs of the majority of users.

To everyone's surprise, the first product that Xiaomi wants to create is not a mobile phone, but a third-party mobile phone operating system based on the deep optimization, customization and development of the Android mobile phone system: MIUI.

This system will be based on the habits of Chinese users, the establishment of an operating system in line with the national conditions and user needs, and will open the website, accept the opinions of users, there is a special team according to the feedback of test users, every week, a new version will be released, users can directly on the Internet, experience the latest version.

"Mobile phone operating system" is still a relatively unfamiliar word for most mobile phone users in China, and IOS and Android are too professional.

However, most users are no strangers to computers and still have a certain understanding of the four words operating system.

The mobile phone operating system, to put it simply, is similar to the computer's indosXP, Linux, such a functional interface, there are a variety of functions for users to carry out routine operations, complete various tasks.

Can the mobile phone also use the 'operating system'? and can it be adjusted according to the user's requirements?

As for the release of a new version every week?! This sounds not only 'amazing', but almost 'terrifying'.

After being publicized through Zelianke's channels and Lei Jun's own channels, these news spread all over the Internet almost overnight.

A large number of users, with a curious mentality, log on to Xiaomi's official website and begin to experience the MIUI system.

If you want to know what an example tastes like, you have to taste it for yourself.

Previously, most users were still unclear about the concepts of "smart phone" and "mobile phone operating system".

Xiaomi's official website can be a very intuitive experience. In the MIUI area on the official website, there is a computer simulation of the mobile phone model, users can use the mouse to click on the mobile phone, operate the mobile phone, experience the functions of the mobile phone, and directly see what work this Xiaomi mobile phone can do, and even have configuration parameters.

It's self-explanatory.

MIUI's message suggestions are divided into many sections, with special discussion areas for different functions, and even boot graphics, so that the system must meet the requirements of the most people.

I receive a large number of messages every day.

Just a week later, Xiaomi did as promised, and released a new version based on user feedback.

Every week after that, Xiaomi continued to make improvements, perhaps in the form of large features or minor cosmetic changes.

The company announced that it will release the first generation of physical Xiaomi mobile phone beta in half a year, with a total of 10,000 units, only for the mainland market.

This announcement immediately pushed the newly established Xiaomi company to the forefront of attention, and the word hungry marketing has become the most discussed topic at present. Xiaomi mobile phones use the Internet to announce the operating system in advance, so that users are familiar with the unfamiliar field of smart phones, familiar with products, and then through half a year of 'participation', which greatly stimulates users' desire to buy.

The focus of real industry insiders is more on the composition of Xiaomi.

Lei Jun himself has a high reputation in the Internet industry and is a legend, but this time, Xiaomi's largest shareholder is Zhao Zejun of Zelianke.

Not long ago, strictly speaking, just a few weeks ago, Zelianke also formed an alliance with Baidu and JD.com, and opened a posture in Tencent and Ali, ready to do a big job, at this time Zhao Zejun suddenly appeared in the smartphone market, which inevitably makes people wonder.

It seems that smartphones are not of much help to the current war situation.

Some people analyze that the competition between Baidu Zelianke, Ali Tencent, and these two factions is not a confrontation or two that can be seen in a year and a half, but a long-term tug-of-war. What Zhao Zejun did at this time was to let more powerful enterprises and entrepreneurs stand in line and expand the hard power of their side.

There was a storm outside, but Tencent and Zelianke were very calm inside, quietly launching their own new products.

Tencent, for its part, launched QQ Doctor, which is used as a gadget to detect and kill Trojan horses, similar to antivirus software, but claims that its main function is to protect QQ security.

Zelianke has set up a new project team: the WeChat project team. It is claimed that it is a communication product developed to cooperate with Xiaomi mobile phones to make up for the shortcomings of ordinary SMS functions.