Leica, with its years of heritage and influence in the industry, is unique in the industry, and has even become a golden signboard and a standard. Pen ~ fun ~ pavilion www.biquge.info

For example, Huawei, in order to highlight the good camera of the mobile phone, took great pains to complete a Leica certification.

I have to say that this trick is very second.

Leica certification, how tall, how high-end international, you Xiaomi Meizu can compare? You Samsung Apple does not have!

But it's a pity that Huawei's Leica effect is indeed remarkable, but only on a few high-end models, more than 4,000 mobile phones, integrated Leica.

Others, even the flagships of the Honor series, are not supported.

In other words, the vast majority of Huawei mobile phones have nothing to do with Leica.

Only the flagship level of the P10 supports Leica, but it is still three types of flash memory.

It can be seen that Huawei's marketing has done a good job, through Leica, so that everyone thinks that Huawei's photography is very powerful, with Leica effect, every time you take a photo, the imaging is a blockbuster! Even the vast majority of Huawei mobile phones, do not support Leica.

But consumers don't know and still believe that Huawei's mobile phones are good for taking pictures......

Similarly, Huawei has been able to get to where it is today, not only in terms of technology research and development, but also in many other aspects.

At present, in the field of mobile phones, many people say that banana mobile phones, and eggplant mobile phones, the annual advertising cost is about 2 billion.

But in fact, Huawei's advertising expenses are much less than bananas and eggplants.

For example, please endorse, banana mobile phone please several popular little fresh meat, not as much as Huawei to invite a Messi!

Of course, in terms of profits, Huawei is not bad at all, just like banana mobile phones and eggplant mobile phones, they are all huge profits.

The reason is simple, Huawei's processors are all self-developed, although the progress is rapid at this stage, but it is slightly stronger than MediaTek, and compared with Qualcomm flagship, it is still very bad.

Not to mention, many models play flash games, which greatly saves costs.

It can be said that the BOM cost of Huawei mobile phones is very low, far lower than that of Xiaomi and Meizu's 2000-level flagships.

But what about the price? Huawei sells to Apple, Samsung level.

The profit is no less than that of banana phones and eggplant phones.

But the only good thing is that Huawei's profits are largely used in R&D investment.

A lot of technology, really powerful, like the processor.

Although it is based on the underlying ARM, it is still very rare, and other manufacturers just can't play it.

Huawei's smarter lies in publicity.

is also burning money to advertise, banana mobile phones and eggplant mobile phones, and prefers to invite celebrity endorsements, showing how awesome they are, and how many superstars they have invited.

And Huawei?

People tend to advertise how advanced my phone technology is!

Over time, users have formed a fixed concept that banana mobile phones and eggplant mobile phones are powerful stars, powerful advertisements, average technology, or no technology.

And Huawei?

Consumers think that Huawei's technology is powerful, all kinds of black technologies, independent research and development processors, Leica cameras......

is also burning money to advertise, and the gap between the two is really a bit big.

It can be said that Huawei's marketing strategy is worth learning from every friend, especially Xiaomi.

Regardless of the configuration of Huawei mobile phones, consumers think that the technology is powerful.

Even if the various configurations of Xiaomi mobile phones are top flagship configurations, many consumers still think that the brand image is not good, the technology is not good, and it is unreliable, so it is better to spend an extra 2,000 yuan and buy a Huawei......

During this time, Wang Fan has been studying the early explosive rise of Xiaomi, and the current malaise development.

Similarly, we are also studying how Huawei has become the first in China and the top four in the world from the second place in China Cool Alliance!

The business inside can be said to be broad and profound.

It is also for this reason that Wang Fan decided to sell mortal smart glasses in a different way.

It is necessary to learn the hunger marketing of Xiaomi, and only in this way can the maximum profit be achieved.

It is also necessary to learn from Huawei's art marketing, only in this way can we build a high-end brand.

This is also why, after several years of development, the brand of Huawei mobile phones can already compete with Apple and Samsung.

And Xiaomi?

1999 is deeply rooted in the hearts of the people, and you can't lose it!

finally went up a shelf, and it was only 2499......

Looking at Huawei again, the Honor series can be sold for 2499, 2999, and even 3000+.

You must know that the original positioning of glory is Huawei's low-end, like Xiaomi's Redmi and Meizu's Meizu Blue.

Can ...... now

Huawei's low-end glory can compete with Xiaomi's flagship......

This kind of unconscious, but incredible change, is the most terrifying.

Wang Fan looked at everyone and spoke again: "Then, there is only one last question left, the price!"

Everyone nodded, mortal smart glasses are not only a high-end smart glasses, but also a perfect VR glasses, which can also correct vision and sleep deeply.

It can be said that such smart glasses are indispensable.

Even six billion people in the world, one person is good!

Of course, this is not realistic.

But this still can't affect the popularity of mortal smart glasses, and once they are listed, they will inevitably be sold out.

Even if mortal technology is fully stocked, even if it is tens of millions of dollars, it is not enough.

The reason is simple, how many people around the world are nearsighted, and if they can restore their vision, who wants to wear glasses?

How many people in the world don't have enough sleep time?

Of course, there are many people who need mortal smart glasses, watch 3D videos, play VR games, and so on......

It can be said that there seems to be no need to find a reason to buy mortal smart glasses, there are too many.

On the contrary, if you don't buy mortal smart glasses, you need to find a reason, and it's not easy to find.

"With such a powerful function, everyone should know that the hardware cost of mortal smart glasses alone is expensive. What's more, there is more, more investment in scientific research. Wang Fan looked at everyone and said.

Everyone nodded one after another, it is really difficult to make such a smart glasses.

"What's more, it is mortal smart glasses, which are difficult to produce, especially super lenses, with a very low yield rate and limited production capacity. Wang Fan continued:

"To put it mildly, from the beginning of the listing, it may be in short supply within a few years. ”

When everyone heard this, they were not surprised.

This is not a Xiaomi mobile phone, Xiaomi mobile phones can't be grabbed, there are Huawei, and Meizu, it's really not possible to add money to Apple and buy mortal mobile phones.

But such smart glasses can treat myopia, can enter deep sleep, and make people sleep for three hours.

Therefore, it is natural that supply exceeds demand.

Wang Fan said: "For this reason, the sales method of mortal smart glasses will change greatly. There is only one debut market, and that is Huaxia!"