"Mr. Zhao has rarely come to Ze to read recently, but he has taught us a profound lesson!" Rizhao smiled and said to his colleagues in the conference room: "The value of a book is definitely not limited to the paid reading itself, it can generate profits in every link of the industrial chain." ”

Zhao Zejun's proposal was something that everyone in Zeyue didn't expect in advance, Rizhao's words are definitely not sycophants, at least sycophants based on facts.

"However, even if we act as an agent for the domestic broadcast rights, Ke Zeyue, well, including Zelianke, does not have its own video website. Mr. Wu raised a very fundamental question.

Spend money on the agent to come back, do you want to change the second hand and give it to other video sites. It's not interesting.

At present, the most famous video playback websites in China include Youku, Tudou, LeTV and so on.

Among them, the largest, the best user experience, and the largest market share are Youku. At the end of last year, Youku was listed in the United States, and at the close of the day, Youku's total market value was as high as 3.4 billion US dollars, and Youku's boss Gu Yongqiang completed a perfect counterattack: Gu Yongqiang's previous owner was the mainland veteran portal Sohu, and this time it was listed, Youku's market value has surpassed Sohu.

Because of this listing, Youku has become one of the top Internet companies in the mainland, at least in terms of the company's 'market value', and has barely entered the ranks of giants.

Of course, the real position of the enterprise in the industry needs to look at its all-round strength. Youku only makes videos, and no matter how big it is, its influence is limited. For example, Zelianke, although it has not yet been listed, and has not done a real valuation, no one in the industry will think that Zelianke, which has multi-faceted coverage and its own mature ecosystem, is not as good as Youku.

"Mr. Zhao, I'll have one more mouth, Gu Yongqiang, the boss of Youku, and Mr. Ma of Alibaba, have a very good personal relationship. Mr. Wu said with a smile.

It seems to be unrelated, but everyone here knows that Alibaba and Zelianke, so far, still belong to two big camps, and there is a lot of competition in the actual sense. Although Youku has not clearly taken sides, judging from a series of actions, it is inclined to the camp of Alibaba and Tencent.

Although it is backward in the financial field, in the entertainment sector, the other party is ahead of Zelianke and Baidu's camp, Alibaba does not make games, but shopping is the same as video and games, which are all related to daily leisure and relaxation and entertainment.

Buy back the copyright, if you want to get the best broadcast effect, you naturally have to go through an excellent platform, the best platform in China is Youku, but Youku is very close to Alibaba, isn't this becoming Zelianke making a wedding dress for others. This 'other' is still a potential competitor.

"Mr. Ma and Gu Yongqiang know everything. Zhao Zejun smiled: "It's okay not to fight and not to know each other." ”

Gu Yongqiang and Ma Yun's personal relationship is another story of counterattack. However, this story is only half told so far: ten years ago, Ma Yun and Gu Yongqiang interviewed the CEO of Sohu at the same time, Zhang Chaoyang chose Gu Yongqiang without thinking about it, and Ma Yun would only start Alibaba if he was defeated. A few years later, Alibaba acquired Youku 100%, and Ma Yun became Gu Yongqiang's boss instead.

The Internet is such a magical world, and there are always seemingly impossible stories unfolded.

These two people don't know each other, although Ali has not yet acquired Youku, but it is obviously more promising than Youku, in the industry, Ma Yun has completed the counterattack, and this experience has also become an inspirational story, widely spread in the industry. Most of the people present knew it, and they laughed when they heard it.

"Straight to the point. Zhao Zejun raised his hand to suppress the other voices on the field, and said: "Take the agent over first, and tell HBO, we are also testing the waters of TV dramas for the first time, so the courtesy is still exchanged, and the agency fee should not be too high." As for the broadcast platform, Zeyue doesn't have to worry about it for the time being. ”

"Okay. Mr. Wu nodded and added, "The content of today's meeting is included in the confidential category of Zeyue, and I hope you will pay attention to it and do not spread it." ”

Although Zhao Zejun didn't say it explicitly, the meaning of his words was already very clear: Zelianke is likely to get involved in the field of video playback next.

As for whether to develop it in-house or to buy it, not necessarily. But no matter which way it is, it is Zelianke's next strategic plan, and naturally it cannot be passed on.

Zeyue's secrecy system, inherited from Zelianke's set, for the content of secrets, there is a set of management methods, everyone present heard this, got up one after another, took the initiative to take out the mobile phone to turn off, and put it in the closed cabinet in the conference room.

"Mr. Zhao, bosses, I have an idea. The person who spoke was a very young vice president who had just been promoted from the position of editor-in-chief this year, and specially cooperated with Mr. Wu for copyright operations, he paused and said: "Tianze, a subsidiary of Zelianke, is a media production company, Mr. Zhao, you have a very good relationship with Xinlong Pictures, why can't we produce movies and TV series ourselves?"

"It's a good idea, but it's not ripe yet. "Zhao Zejun is a person who has experienced the great era of later films, and he knows the virtues of mainland films too well, he can't say that he can't make good movies, there are still a lot of excellent movies, but I don't know why, he just can't make good adaptations, most of the word-of-mouth and box office are a mess, and occasionally a few can still get by, which can only be said to be mediocre.

As for the TV series, it also depends on what genre it is. Seven aunts and eight aunts in the short urban life of the parents, this is no problem, but for a magic blockbuster like Huanhua Jianlu, Lao Zhao really doesn't feel at ease to hand it over to a domestic production company.

It must be admitted that there is a big generational gap between the production of movies and TV dramas in the mainland, Europe and the United States, both in terms of technology and concept.

This is not the time to talk about any original ability, let alone the 'national integrity', to hand over professional things to the most professional people, to get the best results, is the most effective way for the enterprise.

While thinking about the so-called national self-esteem, and on the other hand, I wanted to make money through this, and in the end, I was obviously not able to do it, and I filmed a batch of bullshit things, which were not recognized by the market, and I pressed them with big hats such as nationality and originality, so as not to be criticized......

You can't be like this, it's okay to make money without shame, the problem is that you can't make money and you're ashamed, Lao Zhao doesn't want to do this, the key is to waste IP resources in vain and sacrifice reputation.

And Lao Zhao is a little selfish in this: in his previous life, he really hadn't seen a satisfactory online adaptation, and in this life, since he has the ability to do so, he also wants to try it, and if China's network is handed over to foreigners, can he create a classic like The Lord of the Rings.

After a little explanation of the issue, the meeting continued.

"Foreigners are very enthusiastic about adventures such as ghost blowing lanterns, and we sell them by the department, and the film rights of the first four films have been sold to Paramount, which is very good at making adventure films, and has sold for a total of 1.2 million US dollars......"

When Mr. Wu introduced, his face was full of pride.

Compared with the Internet with millions of words at every turn, each of the ghost blowing lanterns is very short, and the online sales performance is average. This round of copyright is the best result achieved by Ghost Blowing Lantern.

And off the stage, Lao Zhao's face suddenly became very weird!

Nima, careless!

The people present didn't know the value of the ghost blowing lamp IP, but Zhao Zejun couldn't be clearer. In a few years, the ghost blowing lantern will continue to be on fire, and all kinds of copyrights will be turned head to head, not to mention abroad, even in the domestic market, the copyright of any one can be bought for millions or even tens of millions of yuan, and the hottest can even reach about 50 million!

Since the copyright in the mainland market is not very standardized, if it is reasonably circumvented and will operate, it is not a big problem for these four ghosts to blow the lamp and piece together and sell it for 100 million. This loser sold it to me for less than 10 million yuan, and he was proud......

Well, Lao Zhao took a breath.

If you sell it, you sell it, at today's value, it's not that you really take this money too seriously, but you should pay attention in the future, the copyright of the remaining few parts, and the copyright of the tomb robbery notes that were also popular later, must be sold for a price.

"Uh...... Let me tell you. Zhao Zejun changed the topic, "In terms of copyright sharing, don't treat the author badly." For the sale of the copyright of well-known authors with greater publicity significance, more dividends can be given to the authors. At present, Zeyue is the dominant family, and it is necessary to retain the author's heart. ”