There are many reasons why Zeyue can dominate in the Internet field, one of which is that the treatment of authors is better. In the last life, the starting point was the fastest development in the middle years, and when there were no competitors, there was a more demanding side to the author, and many large incomes, such as copyright and wireless, were only used as 'welfare', and there was no clear standard.

Selling 1 million can give you 600,000 or 60,000, and even other channels, including mobile reading, subscription income, were only used as 'benefits', and there is no standard for flexibility.

Coupled with the intentional or unintentional black starting point of some 'ill-intentioned' and 'hearsay' people, the starting point at that time was once considered a black-hearted website that oppressed the author. As a leader in the industry, the starting point has a massive group of authors and a library, adopts a pyramidal competition model, and a layer-by-layer recommendation system, and the books that do not perform well are destined to not go up, so in the eyes of people who don't know the situation, the 'water' of the starting point is very deep, full of shady scenes, etc......

So much so that once a competitor emerges later, as long as it is under the banner of 'benefiting authors' and 'open and fair sharing', a large number of writers can be immediately pulled away from the starting point.

In fact, after the starting point entered Tencent's subsidiary, although the copyright share is still an uncertain proportion of 'benefits', in most cases, the author does not get a lot from it.

Zeyue absorbed the lessons of this aspect, inherited the competition system of 'layer-by-layer recommendation, survival of the fittest' at the starting point, improved the welfare of the authors, and clarified some vague unspoken rules into system regulations and wrote them into the contract for clear implementation.

But then again, the starting point is very different from Zeyue after all, and the biggest difference is that Zhao Zejun now does not expect to rely on Zeyue Chinese Network to make money: not to make money, but there is no longer any need for Zeyue to carry out extreme profit squeezing, Zeyue in the entire Zelianke system, does not belong to the 'profit-oriented' sequence, so Zeyue Chinese Network can naturally make a large concession to the author.

Lao Zhao did this, firstly, out of consideration for the development of Zeyue;secondly, in fact, there are some 'soft-hearted' elements in it: the vast majority of online writers are the most ordinary people, spending all their spare time on this every day, working hard to make some money, saying that it is called 'pursuing dreams', and if it is low, it is also to support his family, Zhao Zejun really doesn't want to squeeze oil and water from these hard-working authors.

In the previous life, although the ghost blowing lamp was a big fire, it is said that the copyright sold from the starting point, the original author had almost no decent income; in this life, after Ze Yue deducted taxes, he could be given at least 50%.

"HBO mainly produces TV dramas, through the sale and popularization of overseas rights, and in the future, Zeyue should further contact with film and television companies such as Warner and Disney, and even other media. Zhao Zejun said: "The East and the West each have their own distinctive entertainment programs, but they are limited by regions and countries, and mutual exchanges are limited. Zeyue can take advantage of the upstream advantages of the cultural industry to act as an intermediary to promote exchanges and get more copyrights. ”

……

After the report meeting ended, Zhao Zejun held an enlarged meeting in Zeyue by the way, and all cadres above the middle level of Zeyue participated.

There is no particularly clear topic, the main thing is to review the past, look forward to the future, and by the way, let the cadres of Zeyue receive the cordial reception and condolences of the big boss at close range.

After returning to Zelianke, Zhao Zejun thought about it and began to think about the topic that was vaguely mentioned at the Zeyue report meeting: video playback websites.

Dalu's video playback sites started no slower than those in Europe and the United States, and China already had the same project before YouTube existed.

After several years of development, with the popularization of the Internet and the popularization of mobile Internet 3G, the business of video websites in mainland China has carried out an explosive period. Some professional institutions predict that in 2011, the advertising revenue of mainland video websites alone will exceed 5 billion.

In addition to advertising, the benefits that video websites can bring are also paid by users, etc., and these are only directly visible on the surface. At the same time, the video website itself is the largest, most effective and most direct 'entertainment' display platform, relying on this platform, film and television entertainment culture and other projects can be developed by leaps and bounds.

Including the live broadcast industry in the later period, in essence, it is also a kind of 'video online website', but it has been improved, more timely, and more widely participated.

In fact, in the past 2010, in addition to the smoke of a series of wars on the Internet, many well-known Internet companies have realized the importance of video websites and have begun to lay out.

At the end of 2010, Youku went public in the United States, creating the miracle of China's first Internet video stock and becoming a quasi-giant of the mainland Internet. Alibaba immediately extended an olive branch to Youku and began to negotiate cooperation;

In April 2010, Robin Li, who was busy wearing the same pants as Ze Lianke, was busy and took the time to make up an iQiyi. It only took half a year, and by the end of the year, iQiyi had become one of the top three video playback websites in the country, and the installed capacity of mobile clients was even close to WeChat, far ahead of Youku, the industry leader.

At this point, Baidu has tasted the sweetness of cooperation with Zelianke. IN THE FIELD OF MOBILE CLIENTS, INCLUDING SMART PHONES, IPADS AND OTHER SMART DEVICES, WECHAT DOMINATES. 360After being divided,Mobile phone security,Completely under the monitoring of Zelianke,At the same time,Zelianke also has absolute influence on Xiaomi,iQiyi is the first recommended video app for Xiaomi mobile phones。

cooperated with Zelianke, which led to iQiyi not spending much effort to become a first-line video playback website. Of course, Baidu's strong diversion is also indispensable, which is the foundation, and the cooperation with Zelianke has cleared all obstacles for the popularization of Baidu's project.

A car with a powerful engine can run like a fly on a road that is in good condition and free of obstacles.

In addition, Tencent has also joined the ranks of the video playback army, using the benefits obtained in the carve up 360, as well as its own influence and traffic base, Tencent Video also entered the top three.

Last year, the Internet fight earned enough eyeballs, so that many people didn't notice it, in fact, the major giants have invariably aimed at the field of online video, and promoted this field to explode this year from the side.

And Zelianke, the biggest profiteer last year, has not moved. After all, energy and time are limited, and since Zhao Zejun has invested his energy in the Internet war and has gained the greatest benefits here, he naturally has no time to take care of other fields for the time being.

If you don't have time to take care of it for the time being, it doesn't mean that you will never touch it, and it doesn't mean that you can only be a little brother.

Zelianke has a huge entertainment media division, Zeyue occupies the source of the entertainment industry chain, Tianze Media itself is a cultural media company, Zhao Zejun has a traffic engine at hand, and has passed last year's war, sweeping the way forward, at this time is ready to prepare and exert force in the video industry.