As the largest payment platform in China, Alipay's handling fee adopts a tiered style, ranging from 1.2% below 50,000 yuan to 0.7% above 2 million. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 Although there is a certain discount for a big customer like infoJD.com, plus the annual service fee paid by JD.com to Taobao, it is still a huge amount of money compared to the overall transaction amount.

Whether this money is paid by the companies using the payment platform or eventually passed on to the users, it is difficult for outsiders to notice, but it is a relatively heavy burden for enterprises.

Rao is so, domestic Internet companies will still choose to 'rent' a mature payment platform based on Alipay, and rarely develop one on their own.

First, the investment is too large. A payment platform that can be used commercially and a graduate school graduate project software are two completely different concepts. A mature payment platform requires a team of 100 people to develop in years, and in operation, it also needs to cooperate and coordinate with various financial institutions, and the investment in manpower and material resources is very huge.

A few years ago, Zelianke has been raising the Zepay team, Lao Zhao gave a death order, regardless of the cost of practicing internal skills, the cost of the Ze Pay project team is actually very large, making ends meet, all relying on Zelianke's continuous investment in the inside, in order to persist until now.

Second, the license is an issue. To make a website, you still have to go to the record, not to mention the payment platform that involves large amounts and bank transactions? The state is more strict in the payment license, and the more difficult it is to get the license in the future. Zepay started relatively early, and the license was relatively easy to get at that time.

Moreover, a payment platform is not just a software, it is based on a payment platform, a whole large business field. If the company is not ready to set foot in this field, it is actually not cost-effective to develop Alipay just for the convenience of online payment, and it is better to pay some money to use other companies.

At present, the name can be called in China, there is a relatively large market share, Alipay, Tenpay, UnionPay a few, occupy the vast majority of the market share, the rest of the Yibao, fast money, including Zepay, can only belong to the 'wait' first-class, not too much market.

Among them, Alipay has an unshakable position in the rivers and lakes, similar to its position in the online novel market in the most glorious period of the previous life, occupying more than 70% of the market.

Zepay's market share has always been very stable, with one at about 3%.

When there are 80 million netizens in the country, Ze pay 3%; There are 100 million netizens in the country, and Zepay is still 3%; Now the number of netizens has exceeded 400 million, or 3%...... It made the whole project team anxious and stared, but there was no way.

After waiting for a few years, Zhao Zejun finally let go of the floodgates, began to promote Zepay, and put Zepay into the business incubator, regardless of the blood cost of investing funds to copy, and immediately Zepay immediately erupted like a volcano that had accumulated thousand-year-old strength.

In just one week, the comprehensive docking work with JD was completed and the Jingdong branch of Zepay was formed.

At the same time, Jingdong's propaganda also appeared quietly on Weibo.

There are three types of advertising functions on Weibo. The first is an official recommendation, which is generally advertised on the homepage or in a prominent position. This is the most powerful and the most obvious, and it is also the most paid by Weibo officials.

At present, almost all of the recommendations in this category are given to Taobao.

The second is the official Weibo of the business, self-recommended, the advertising fee is enough, and it can be popular in minutes, as long as you are willing to spend money, the effect is not bad.

The third is subtle and unconsciously product placement, sometimes an event, a news, or an association. More often, it is to use big data analysis to target pop-up ads for users with relevant needs, or recommend relevant Weibo.

The third type of advertisement is actually the most effective, the most frequent, and the most valuable part of Weibo advertising.

Businesses with a little economic strength and Weibo cooperation,Will choose the third way,This way is also very hidden,Each user sees different content,In addition to the user's personal and Weibo control center background,Any other units and individuals,Statistical analysis can not be carried out,In different service objects,How much resources has been invested in Weibo。

JD.com's advertisements have been launched quietly. Many users with online shopping habits have unexpectedly found a new website alongside Taobao in the shopping pop-up windows they often find, and it has the words 'authenticity guarantee, home delivery'.

Authenticity guarantee, these words are still very attractive to users who currently shop on the Internet.

This is especially true for brands and valuables, although Taobao can also exchange or even return, but after all, it is too troublesome. And it's hard to determine whether the thing is real or fake.

And this kind of goods in Jingdong Mall,Many of them will be advertised'Physical store joint sales',You can find the corresponding physical stores in Zeye Square in various places,You can even go directly to the physical store to screen the real and fake,Some of them are simply sent directly from the local Zeye physical store。

At the same time as promoting on Weibo, Zeye Plazas around the country have also launched large-scale advertising.

The entrances and exits of Zeye Plaza are all lined with banners of 'shopping on JD.com, more worry-free, more assured, authentic guarantee, and fast logistics'; the billboards at the entrance of most of the main stores on each floor have added the address and relevant information of JD.com's online shopping.

Zeye Squares all over the country seem to hold a Jingdong carnival feast at the same time.

The cooperation between Zezi and JD.com, although Zhao Zejun was very harsh in the negotiations at first, but in actual action, he showed enough sincerity, and before JD.com had not terminated the Taobao contract and exclusively used Zepay, he had already let it fully launch JD.com's publicity.

In just a few weeks, JD.com's data in all aspects has seen an obvious 'surge'. Compared with Taobao,Jingdong is still very distinctive at this stage,Especially in the genuine piece,It's much better than Taobao,A few years later, the era of fakes everywhere is not the same,The two pieces that are really lacking at present,The first is popularity,The second is the logistics center supporting all over the world。

Liu Qiangdong himself has been in contact with Zhao Zejun very frequently recently, and almost every few days he will fly to Jianwu City, Jingdong's logistics center in southern Jiangsu Province, and began to select a location.

Before selecting the site, Zhao Zejun organized a dinner and called the CEOs of several related business fields in southern Jiangsu Province together for a meal, and Liu Qiangdong and Shunfeng's people were also present.

If you want to forcibly occupy the market and prevent other industries from entering, it is almost impossible in any field. At this point, SF Express also understands that it has not raised any objections.

"Mr. Zhao, the contract on Alibaba's side is a little troublesome...... After the meal, Liu Qiangdong and Zhao Zejun chatted privately, "But don't worry, no matter what it is, we will do ours." ”