Zhou Yuanyuan is a girl, studying liberal arts, and after graduation, she has always been engaged in entertainment work, and she is ignorant and understandable about computing technology. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

She doesn't understand, Lao Zhao can't not understand.

It's a good thing that the server is under a lot of load and there are more people than expected, but it's just a side note, and it doesn't prove that Do Not Disturb is a success.

What is the audience's response still needs a final series of data.

Zhao Zejun was not in a hurry, still holding the teacup, and sat in the control center as usual.

Time passed little by little, and an hour passed in a flash.

A doctoral student from Li Mingran's laboratory, who is also the current director of the control center, called up several main data of the program on the big screen.

This time, the data is very intuitive, and even Zhou Yuanyuan can understand it.

The statistical data, from the beginning of the program to the end of the program, is one hour.

The total number of hits on the blog China is 11.82 million;

Excluding repeated clicks, the number of clicks on a single IP is 1.18 million in total, in other words, it can be understood that 1.18 million users watched the show;

The proportion of a single IP's stay time exceeds 75%, which can be simply converted to 75% of users, who watched from beginning to end, or every viewer watched 75% of the program time; This data cannot be detailed to every audience, and can only be approximated by this analogy and conversion;

In addition, the number of messages on the show exceeded 20,000, with an average of 7 messages per second;

Speaking of program messages, Zhao Zejun once thought about developing a very popular 'barrage' in the non-honest Do Not Disturb program, but for some special reasons, he temporarily gave up.

"Mr. Zhao, these data are only one of our blogs in China, Baidu Tieba and Tencent's homepage are also being broadcast simultaneously, we don't know their detailed data, and now we can see only the number of clicks and messages. According to industry practice, there is a certain bubble in the number of clicks, and it is estimated that the real number of clicks, taken together, will not be less than 15 million. Said the director of the control center.

"Hmm." Zhao Zejun nodded and stood up.

As soon as he stood like this, all the staff in the room temporarily stopped what they were doing and looked up at him.

Zhao Zejun nodded and said with a smile: "Today's results are very good, everyone has worked hard." Continue to monitor, and after six days, report to me the total data for the week. ”

"Okay."

……

……

Leave the control center and go back to the apartment to rest.

Zhou Yuanyuan was in her apartment on the 10th floor, tossing and turning, thinking in her stomach, and she was very uneasy.

In the end, she understood the data, but she didn't.

The reason why she said this was because she understood the surface meaning of the data, but she didn't understand what the data represented.

If you are not honest, do not disturb, is it on fire, or on the street, or tepid?

She didn't ask, and Lao Zhao didn't deliberately say it.

If it's just an ordinary blog post, with more than 10 million clicks, more than 1 million viewers, and 20,000 comments in an hour, it's definitely a hit.

In the words that have been trending on the Internet lately, it is a bunker.

But if you don't disturb it, it is a program created in accordance with the standards of TV boutique variety shows, and it will compete with TV variety shows in the future, which not only has invested the hard work of Tianze Media, but even she vaguely knows that Zhao Zejun used a group of network public opinion forces to secretly vigorously build momentum, so that before the program was broadcast, it had set off a boom on the entire network.

Under such a premise, more than 10 million clicks and more than 1 million views seem to be a bit shabby.

Before leaving, Zhao Zejun also explained something to Li Mingran in private, which seemed to prove that Do Not Disturb did not achieve the expected effect.

At that time, Li Mingran sent himself and Zhao Zejun out, and Zhao Zejun specially explained to him, modifying the click data in the background, adding an increment, so that outsiders can see that the number of clicks is 1 times the real number of clicks.

The number of clicks is going to be faked, doesn't this just mean that the show hit the street?

Moreover, according to Zhao Zejun's character, if the show became popular, how could he not say a word along the way, with an expressionless face?

The more Zhou Yuanyuan thought about it, the more she felt that something was wrong.

It stands to reason that from a professional point of view, she has absolute confidence in Do Not Disturb, coupled with the promotion of Zhao Zejun, the big man behind the scenes, it is impossible for the show to hit the street, but all kinds of 'facts' seem to prove that the show is indeed hitting the street.

Is it really because it's broadcast on the Internet?

After thinking about it, Zhou Yuanyuan still decided to ask Zhao Zejun.

Walking to the terrace, looking diagonally, I saw that the light in Zhao Zejun's apartment was still on, so Zhou Yuanyuan got dressed, painted light makeup, and went out to take the elevator upstairs.

Ding Dong, I rang the doorbell, and within two seconds, the door lock clicked open, and a very standard Mandarin female voice came from inside, 'Please come in'.

"Huh?" Zhou Yuanyuan was stunned, this was the first time she came to Zhao Zejun's apartment, she didn't expect it to be so late, there was actually a woman in his house.

Listening to the voice, it was a young woman.

Standing at the door and hesitating, the door suddenly opened, Zhao Zejun stood behind the door, wearing pajamas, "Why are you here?" ”

"I'm sorry, I didn't know there was anyone in your family, why don't I come back tomorrow?" Zhou Yuanyuan asked.

Zhao Zejun was stunned for a moment, then smiled, opened the door and returned to the room, and said with a smile: "Who is someone, it's a robot butler." ”

Entering the living room, Zhou Yuanyuan found that Miss Mei Yi behind the bar in the living room, the voice just now turned out to be from the mouth of this robot.

"The toys given by my friends, I gave them a makeover, and now I am my housekeeper here, and the electrical appliances and everything can be controlled by her."

As he spoke, he snapped his fingers at Mei Yi and said, "Turn off the bedroom light." ”

As soon as he finished speaking, the light in the next bedroom went out.

"Oh? So powerful? Zhou Yuanyuan leaned in curiously, looked Miss Mei Yi up and down, and touched the face of the robot butler curiously.

When she saw Miss Meiyi's breasts, Zhou Yuanyuan looked down at her chest, and couldn't help but say in her heart, since she is a housekeeper, why do you make her breasts so big?

"What's the matter with not resting so late?"

Zhao Zejun was probably sitting on the terrace drinking tea just now, there was a row of tea sets on the small coffee table, two small snacks, and the big wolf dog Xiao Hei was lying under the bamboo rattan chair chair, wagging his tail boredly.

Zhou Yuanyuan walked up to him and sat down and said, "Is today's show ...... Isn't it good? ”

"Who said that?" Zhao Zejun's eyelids rolled.

"That data, it seems to be too little, right?" Zhou Yuanyuan said.

Zhao Zejun smiled and said, "It turned out to be this thing. It just so happens that I want to ask you about the ratings of your TV program, market share or something, how are they counted, what does it mean? ”

"Can webcasts also count ratings?" Zhou Yuanyuan said curiously.

"No, the popularity of online broadcasts is mainly based on the number of hits, but the data you see today can be estimated by analogy with TV ratings." Zhao Zejun put the small teacup in front of her into boiling water and soaked it, put it in front of her, brewed tea, and said, "You first tell me how the TV station evaluates the quality of the program." ”

Zhou Yuanyuan thought for a while and said: "It mainly depends on two indicators: ratings and market ratings. Ratings refers to the ratio of viewers to all TV viewers, for example, if there are 10 million viewers in a region, 1% of the viewership means that 100,000 viewers have watched the show. Viewership data reflects the impact and advertising value of a program. ”

"The ratings base of provincial stations, municipal stations, CCTV, and local stations are all national audiences?" Zhao Zejun asked.

"Theoretically speaking, the TV stations on the satellite, including the 'satellite TV' in the later name, are broadcast nationwide in front of the satellite, and the channels that can be accepted by the whole country generally refer to the whole country. Local channels, such as the financial channel of southern Jiangsu Province, can only be received by southern Jiangsu Province, and the statistics are those of the whole province. Our city and provincial stations are all satellite TV. Zhou Yuanyuan said.

"Okay, you go on." Zhao Zejun nodded.

"Ratings is a major evaluation criterion, but relying on ratings alone is not comprehensive, because the ratings are affected by the broadcast time of the program, and the ratings of the golden block are definitely higher than the ratings of the late-night file, so the ratings share, that is, the market share, is generally used as an auxiliary standard. Refers to the ratio of the number of viewers watching the program to the total number of viewers who turned on their television sets in the area during the same time period. For example, the market share of southern Jiangsu Province is 10%, let's say that during this time period, one-tenth of the people who watch TV in southern Jiangsu Province are watching this program. The market share shows the competitiveness of this program in the same time period. ”

"Is there a standard, how can it be calculated?" Zhao Zejun asked.

"Take the southern Jiangsu Provincial TV station as an example, the provincial station is ranked among the top ten in the country, and the station that often enters the top five has generally high ratings. In the provincial station, the national ratings are lower than 0.3, and they will basically be eliminated, more than 0.5 is considered decent, very average, if you can break 1, it is considered a good program, and the industry says 'out of the results', which generally means breaking 1. can break 2, in fact, it is a very good program, in more popular terms, it is a well-known program in the country. ”

"What about 5 or more?" Zhao Zejun asked.

"That's unavoidable, no show, including the TV series, dares to say that it can break 5 before it is broadcast. Break 5 and it will become a classic. ”

Zhou Yuanyuan thought for a while, "To give two examples, this year's CCTV 1 TV series Liangjian, the ratings have broken 5 and are still rising; Last year, Super Girl's ratings for the final broke 5. This year's Supergirl, with an average rating of more than 8, is already a miracle. ”

"I remember that there were many TV dramas in the past, and the ratings were 80 or 90 percent." Zhao Zejun said.

"That was before, the desired ratings were 87%, Journey to the West 98%, the Legend of the New White Lady 92, and Shanghai Tang 87...... That was a product of the times, there were only a few TV stations back then, there were even fewer good-looking TV series, there was no other choice, and that kind of glory could not be replicated. ”

Zhou Yuanyuan took a sip of tea and said: "I talked about the standard of the TV station for a long time, but we are now broadcasting on the Internet, what does your data mean?" ”

Zhao Zejun smiled: "You can do the math yourself, just compare it with the ratings and viewership share of TV stations, how many Internet users are in the country, and how many users are in blog China, and you can get a rough figure." ”