Zhou Yuanyuan counted with her fingers for most of the night and came to a good conclusion. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Baidu Zelianke Tencent three broadcast together,Among them, there are more than one million people watching the blog in China,The other two combined,The number of people is about one or two million,In general,Almost three million should have,Convert the number of netizens in the country,Ratings of about 1 should not be a big problem。

This rating is good compared to all the shows, but it doesn't seem to be a surprise.

"It would be nice if it was broadcast on a TV station, because the statistics of the TV station are much more accurate than the Internet, and the Internet can only rely on estimates, and the gap between the top and bottom is too big."

Zhou Yuanyuan guessed that this was also the reason why Zhao Zejun didn't tell her whether the show was good or not: it's very simple, probably even Zhao Zejun himself probably doesn't know what the Internet ratings are, and he can only guess.

However, the effect of online programs has one biggest advantage over television programs: intuitiveness.

Whether an online program is popular or not can easily be reflected from network data.

The first one to have a 'reaction' is, of course, the official blog of Blog China, if you are not honest, do not disturb.

The number of clicks on the program's videos on the official blog continued to grow strongly after the program ended, nearly doubling in 24 hours by the next night.

The number of comments below has increased by more than 50%, and among the messages, there are those who support a certain guest, and there are also those who scold some guests, but there is hardly any dissatisfaction with the show itself.

Just after the show was broadcast, although the official blog of Feicheng Do Not Disturb completed the registration of the first batch of guests, the registration email flew into the registration mailbox like snowflakes, and the email server was even on the verge of paralysis for a while.

Three days later, Zhou Yuanyuan's hanging heart finally let go.

All in all, it seems that the response is still very good, at least it can meet her psychological expectations, if it is converted into TV ratings, she is 100% sure, it will definitely exceed 1 point, it is an excellent program.

As if to prove her point, the second episode of the program has not yet been broadcast, and Director Yang Xiaojing of the provincial station took the initiative to find the door.

The other party's intention is very clear, and he hopes to cooperate with Tianze Media to move the follow-up program of "Do Not Disturb" to the provincial station and broadcast it on TV. Of course, online broadcasting is also possible, but at that time, it will be necessary to charge, and Baidu and Tencent will not be able to broadcast for free like the first issue, using Feicheng Do Not Disturb to increase their own traffic.

The place to meet Yang Xiaojing was still in Shanghe, and this time Zhao Zejun brought Zhou Yuanyuan.

No matter who she cooperates with in the future, as the general manager and specific business manager of Tianzefang, Zhou Yuanyuan will inevitably deal with the outside world in the future, and it is impossible for Zhao Zejun to deal with it every time.

"That's what you said, instead of us asking for others, why don't we wait for others to come to us?" Zhou Yuanyuan's mood is obviously good, compared to the first few days, when a heart was hanging up and down, the whole person's complexion was obviously different, her face was flushed, a bit like a ripe big apple.

"Asking for someone?" Zhao Zejun smiled: "Don't think about the problem too simply, it's not enough for others to ask us now." ”

"How so? According to network statistics, even if our program is in the provincial station, the ratings have properly broken 1, with the support of Blog China, I estimate that within ten episodes, it will definitely be able to break 2, this kind of program is a popular program even in Jingnan TV, we are a strange commodity to live in. ”

After a pause, he said: "Besides, Southern Jiangsu Provincial Station has had entertainment brilliance before, but in the past two years, there has not been any entertainment program with hot ratings, and the best model king's results are getting worse and worse, but he just broke 2, and if he wants to maintain his first-line status, he urgently needs an entertainment variety show that can be handled." At this time, of course, the other party begged us. ”

"In terms of big form, you are not wrong at all, especially when you grasp the weakness of the other party: an excellent variety show is urgently needed." Zhao Zejun nodded and smiled, "But in terms of negotiation skills, you ignored it." ”

"How so?" Zhou Yuanyuan knows that her current identity is different, she is no longer the host who only needs to concentrate on the show, and she will not only have to be the producer and host of the program in the future, if Zhao Zejun really has the heart to grow and develop Tianze, she will inevitably put more energy into dealing with all aspects in the future, and she can only be alone.

So at this time, Zhou Yuanyuan was like a dry sponge, eager to draw water from Zhao Zejun's eyes.

"The reason is actually very simple, the more passive the situation, the tougher the negotiation, because you have no hole cards, and you must keep the bottom line. On the contrary, occupying the initiative, on the contrary, can be polite. Zhao Zejun rushed to the door of the box not far away: "Don't believe it, you will understand it later." ”

Zhou Yuanyuan nodded, there is nothing to believe in this, the reason is very simple, it will be broken as soon as you poke it, and you will understand it as soon as you say it, but understanding the reason does not mean that you can do it well. What she will want to 'see' later, it is probably not Director Yang, or not only how Director Yang can correct the best conditions under passivity, but also how Zhao Zejun will expand the results in good times.

"You tell me the truth, from the beginning, you weren't ready to really broadcast the non-sincere Do Not Disturb on the Internet? Is the Internet just a bargaining chip you use to negotiate with TV stations? When she was about to arrive at the door, Zhou Yuanyuan suddenly stopped and asked seriously.

Zhao Zejun looked at her, nodded, and said patiently like teaching a student: "That's right." Hole cards are their own to catch, the conditions are their own creation, God will not help us to create all the advantages, before embarking on a project, it is best to think clearly, in this project, where are our advantages, if not, we have those resources in our hands, the use of these resources can take the initiative to create what kind of advantages. If you really can't find an advantage and the resources you can use, don't start the project. ”

……

……

Sure enough, as Zhao Zejun expected, after seeing Yang Xiaojing, Director Yang's expression was more professional than the last time they met, as if he had enlarged a playing card and pasted it on his face, his face was expressionless, as if he was not here to talk about cooperation, but to avenge his family and country.

After a brief introduction to Yuanyuan next week, Zhao Zejun didn't speak, holding the tea and sucking it.

Zhou Yuanyuan understood and said, "Director Yang, since we are talking about cooperation again, should the conditions of the last time be changed?" ”

Yang Xiaojing glanced at Zhao Zejun and nodded: "Of course, the station reconvened to discuss and came up with a new cooperation plan." ”

Zhou Yuanyuan was a little surprised, although the other party had a straight face, but she didn't bargain much, but threw out new conditions as soon as possible.

At the very least, it shows that the other party came with great sincerity.

"Please."

"First, the sharing ratio is still 3:7, excluding the production expenses of the program, Tianze Entertainment gets 30%, but our station ensures that this program will be broadcast on Friday or Saturday evening prime time. Second, in principle, we do not make any changes to the program, except in violation of the policy; Third, pay for a year's worth of production in a lump sum, instead of buying on a monthly basis, as I said last time. ”

Yang Xiaojing picked up the water cup and took a sip of water, cleared her throat, and continued: "But it must be said that if the ratings of the program are reduced too much, specifically below 0.8 for a period of time, our station has the right to suspend the broadcast or modify the broadcast time period, of course, the production fee will still be paid in one lump sum." Last but not least, the Chinese side of the blog can broadcast for free, but it must be delayed for 24 hours, and other online media will have to charge for it if they want to broadcast it. ”

After speaking, he put down the cup and swept his eyes on Zhao Zejun's face.

Zhao Zejun sat on the side expressionlessly, lowering his head and counting the tea leaves in the cup.

Yang Xiaojing looked at Zhou Yuanyuan again and said, "Mr. Zhao, Mr. Zhou, what do you think?" ”

Zhou Yuanyuan already knew Zhao Zejun's true intentions and bottom line before she came, and the new conditions proposed by the other party were still a long way from Lao Zhao's thoughts.

"Provincial Taiwan is indeed sincere this time, and we also hope to be able to cooperate with a satellite station like Provincial Taiwan that has created brilliance."

Zhou Yuanyuan deliberately accentuated the pronunciation of the words 'once created', and said with a smile: "In terms of the proportion of shares, 37 is too low. We hope it's 55, open in half. ”

"Mr. Zhou, you must know that 37 is the proportion of the share after removing your production costs and giving you 20 million first. If it is 55, in fact, Tianze's income will exceed that of Taili, and it is impossible for any station in the country, and we also have to pay for it, using the prime time of a provincial satellite station to broadcast this program. ”

"Don't worry, when I say 55 kai, I mean including production costs." Zhou Yuanyuan said: "Tianze has confidence in this show and does not need a guaranteed production fee. Risk sharing, if it is really smashed, even the production fee cannot be recovered, we admit it. ”

"In this case, I need to report to Taili, and I personally think that 46 may be more reasonable." Yang Xiaojing cupped her eyes and said.

"Then wait for your report, and then talk about the split." Zhou Yuanyuan was not in a hurry, and continued: "In addition to sharing, Tianze also needs the exclusive naming rights of this show. The rights and interests of the exclusive naming right are exclusively enjoyed by Tianze, and Tianze can unilaterally designate the exclusive naming agent and not share the benefits with the province and Taiwan. ”

"It can't be!" Yang Xiaojing said without hesitation.

Sponsorship fees and TV advertising fees are the two major parts of the program's revenue, and the exclusive naming right is the largest part of the sponsorship fee.

For a variety show that breaks 1, the exclusive naming right can buy millions, the higher the ratings, the more expensive the exclusive naming right, and the naming right of the program that breaks 2 is at the level of 10 million.

For example, for popular programs like Supergirl, according to the momentum of Supergirl this year, next year's naming rights are estimated to be hundreds of millions!

This piece is both a large profit and a pure profit, how can you give it up?

If she, Yang Xiaojing, gave up the exclusive naming rights of a program whose ratings are likely to break 2 during the negotiations, maybe the provincial station would give her up.